Ben Dover
ESHP 2040
Feasibility Study

• What is your Business Idea?
LiveDJ.com
• Is your business idea just an “idea” or a “passion” idea?
Just an idea, although I am passionate about thinking it will succeed
• What is your Position in the marketplace?
There is no other service that live streams DJs from other hot spots around the world – this could occupy that space.
• Where is your Business Located?
The main offices would be in LA or NY. But mainly online business/sales.
• How is your Business Different (and/or better)?
Offers a live DJ experience to bars and clubs for a fraction of the cost
• Who is your Niche market?
Clubs that don’t have the money or recognition to bring in a big name DJ.
• What personal skill or knowledge do you bring to the business?
I’ve worked at bars since I was 17 and I know what young people would want to listen to.

Customer demographics / Customer psychographics: • Describe the specific demographics of your customer. 18-25 year olds, college students, college towns • Describe the customer’s psychographics. People in smaller towns/college towns that are looking to experience larger venues • Describe the geographic area of your customer base. Anywhere in the world, except possibly big cities, as they have the resources to attract DJs to come perform in person • How many people are you going to target. Any club that plays popular music around the world • What quantity do you believe you can actually reach in your geographic area (number or percentage)? 70% - I’m sure there are clubs and bars that do not match the atmosphere that this service would create. • What advertising and marketing techniques do your customers experience? Would really utilize social media platforms by spreading the trend virtually, also word of moth, hiring a famous spokesperson.