...Proposed title: The Effect of Celebrity Advertising in the Philippines Thesis Statement: Philippine Celebrities are very important factors in advertising nowadays because they serve as a very effective means in marketing. Problem (Background of the Proposal): A celebrity can be an actor or an actress who are usually seen in the television programs. Nowadays, many celebrities are now also commercial models and this phenomenon constitutes to the so-called “Celebrity Advertising”. Celebrities are now making a huge impact in advertisement in the Philippines. According to studies, consumers usually buy a product because of the celebrity endorser without knowing the factual effect of that certain commercial product. Specifications: • Must be able to clearly define Celebrity Advertising. • Must be able to show the effect of Celebrity Endorsing or Advertising in the Philippine commercial industry marketing. • Must be to give the different celebrity attributes on how to advertise a commercial product effectively. • Must be able to give the effect of being an endorser of a celebrity (celebrity income in a commercial). • Must be to relate brands, celebrities and consumers in the Philippines • Must be able to identify the risks involved and the celebrity arguments against celebrity advertising in the Philippines • Must be able to distinguish the impact of the brand endorsement by a celebrity on consumer behavior in the Philippines. References: • (2010...
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...Abstract Throughout the past four weeks of this Principles of Marketing course, we have had to choose a product and learn about the ways of how to market that product. This essay is going to be discussing how I took the Clorox Green Works cleaning supplies and marketed them by applying the different marketing strategies, pricing strategy, distribution channel taken and how I would promote this item to the consumers. Marketing Strategies for Clorox Green Works Introduction This essay is about the steps taken in order to market the Clorox Green Works products and applying the different strategies to market the product. There are many steps to take to actually market the product successfully in terms of making a profit. Definition of Marketing Marketing is the process of creating communications and delivering the values to the customers, but also building and managing customer relationships that would be beneficial to the company. It is also the process of distributing goods, services, and informational and promotional benefits to the targeted consumers through communicating interactively and also executing the conception of pricing, promotion and distribution of ideas, goods and services. Introduction of Product/Service The product that was chose for the assignments throughout the past four weeks is about the eco-friendly Clorox Green Works products. This product was chosen because everywhere you read is about saving the environment and going green. Although, there...
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...Business Assignment : Argumentative Essay Weightage : 15% Title of Essay : In your opinion, will e-commerce replace the traditional business transaction within the next ten years? Justify your stand and support your arguments with reasons and examples. You should write between 600 and 650 words. Instructor : Ms Jane Chai En-Huey E-commerce (Electronic commerce) is refer to all business transaction happened through electronic platform such as internet. Recent years, e-commerce has expanded rapidly and is believed to continue at this rate of expansion or even accelerate. As the Internet continues to grow exponentially, e-commerce becomes more general in our lifestyle unlike the traditional business transaction. Traditional business transaction can only be conducted in the form of face-to-face which may confront a lot of difficulties like communication and transportation problems. Due to the advancement of technology, business transaction has become easier and faster, thus, speed up the transaction between sellers and buyers. Therefore, it is strongly believed that e-commerce will replace the traditional business transaction within the next ten years. There are some reasons that prove traditional business transaction is replaceable such as lower cost and improvement in customer service. E-commerce can play an important role in future economy because lower cost is needed to conduct a business through internet than traditional business transaction. The...
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...Mart 302 Essay The Future of Marketing Management Name: Ge Wenbo ID: 7241137 Tutor: Ming Wong Tutorial time: Friday 2 pm Introduction “The organizational environment has two components: general environment (comprising economic, technological, regulatory, and socio-cultural sectors) and market environment (comprising customer and competitor sectors) (Fahey and Narayanan 1986).Most organizations are susceptible to volatility in their market environment because changes in customer expectations or competitor actions can directly affect their performance (Boyd and Fulk 1996). Shifting market structures and competitive dynamics have compelled organizations to collect, analyze, and act on information from their market environment at an increasing pace (Eisenhardt 1989). It is evident that environmental change is an issue that has strong implications for organizations through its extensive debate in business literature. This essay will endeavor to identify and explain why Internet emerge that have taken place in the external environment is important to the air travel industry, and discuss the likely impact on air travel industry and how marketing might be applied to create a solution, and finally this essay will comments about the effect of Internet on the future of marketing. Discussion Fewer than ten years ago, commercial use of the Internet was considered improper. From 1969 to early 1990s, the Internet was restricted to military, academic, and a few corporate...
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...Before technology was founded, communication was made by painting, drawings and writing. Because there is a numerical limit to do the communication, people rarely communicate to each other. But now, people can communicate easily because the technology. The rise of the Internet and combined with the modern technology has really impacted the way of business operates. Some facts that technology has been the impact of a business is global companies can interact more easily because of technology and the Internet. They don’t need to get to the other country or maybe a city just to make an agreement and sign a document. This essay will talk about how online shopping and marketing & advertising has been impacted the way of business operates. As you can see, nowadays some companies improve their service by using a website to promote their products. They allow us as a costumer to purchase from online and paid the product and also the shipping cost by requiring a credit card. And they will send it through a courier service. Example, eBay is part of a company that selling things through online. Usually people who want to sell their things (example: Textbooks), they will post the detail and the book condition in their website. And people from another city or country can check it. Is it making easier people to buy things? Actually it is. Nonetheless, sometimes the photo and the details won’t it like they post it on the website. In the picture it looks nice, but in reality they are not in...
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...In a world of ubiquitous advertising chaos and consumer avoidance, it can be extremely difficult for advertisers to penetrate the clutters to reach potential consumers, probably there is no other emphatic concept has caught more interest from advertisers than engagement as it embodies a sense of involvement. (Calder 2012). Meanwhile, digital technology continues to emerge, the enveloping technologies has impacted the communication between individuals in daily life, on the other hand, it has modified how advertiser engage with targeted consumers in a digital age. When it comes to advertising, Digital technologies have fundamentally revolutionized how and where advertisers implement the practices in the advertising industry. It defines as “digital advertising”, a form of advertising where businesses implement internet technologies to present promotional advertisement to consumers, digital advertising also includes brand messages presented through social media networking, online advertising on search engines, as well as banner advertising on mobile and website. (Andrew 2010). When it comes to advertising expenditure, digital platforms offer a greater opportunity, timeliness, and relevance to achieve greater understanding to advertising expenditure. This essay will be discussing how advertisers accommodate the trending in digital development and how to engage with the potential consumer in digital ages through three components. First of all, advertising on social media networking...
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...Essay Writing 2: Planning & Structuring Your Essays Effective Learning Service Essay Writing 2: Planning & Structuring Your Essays University of Bradford, School of Management Essay Writing (2): Planning & Structuring Your Essays ESSAY WRITING (2): PLANNING & STRUCTURING YOUR ESSAYS WHY WRITE ESSAYS? Look for the word ‘essay’ in the dictionary and you will find one meaning listed is ‘to attempt’. An essay is an attempt by you to communicate your arguments or knowledge of a subject to the reader, usually your tutor. The mark awarded is a reflection, not on your intellect generally, but on your ability to communicate your ideas on the subject in question. Many tutors – and students – believe essays help in four ways: Ø They can be a good way to learn. The process of writing will help you clarify your thoughts on a subject or topic Ø They show your tutors that you understand key ideas on any particular subject Ø They are useful as a means of gaining feedback on your academic progress Ø Essays are usually an important part of overall assessment. Essay writing can therefore be viewed in a positive way. However, essays can cause be a source of anxiety to many students, particularly at the start of their academic careers. Many students feel vulnerable when they write and submit essays and feel their intellect generally is subject to official scrutiny. They have plenty of thoughts and ideas inside their heads – but how to get these out in a readable form? This is the challenge...
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...Yvan Cruz March 13, 2012 Essay #2 Many of us have one in our living room, kitchen, bedrooms and even the garage of our homes. No family can live without one. Can you guess what it is? If you thought of television then you are correct. Nowadays, television is the media’s most powerful influential tool throughout the world. On the one hand, television is used for entertaining; encourages family gathering and it is a great way to socialize with friends. In addition, television is very persuasive, has limited points of views, and has negative repercussions. For instance, in her essay, “What’s the Matter with Kids Today?” Amy Goldwasser claims that young people are strong critical thinkers when it comes to the manipulation between the media and them. On the contrary, Naomi Rockler-Gladen’s essay “Me Against the Media” states that young people are being easily manipulated by tons of consumer advertising from the media. At the same time I believe Goldwasser’s claim that we are strong critical thinkers, I also believe that the manipulation keeps progressing through people’s lives. We as human beings have the choice to let the media manipulate us however, we also have the choice to stop the manipulation. Not only has the media used television to manipulate us, it has also used the Internet. The Internet is much more powerful than television due to all the social networks on there. Literally, it seems like many people have forgotten the fun of being outdoors because...
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...Task: Amazon Evolution Paper • Prepare a 700- to 1050-word essay, describing Amazon’s strategy. The essay must address the following components: o Discuss whether the company is moving away from its core competency of being a leading online retailer. - Amazon has built a solid infrastructure yielding strong results. Their focus to put so much effort on infrastructure is gaining momentum as thousands of companies have taken advantage of their services. I feel this company is very well structured but has more of a word of mouth type advertising campaign rather than a in your face market like Walmart or Google. Everyday you open Internet Explorer you see Google as the default search engine which is free advertising. Walmart has expanded all over the world so you see one on your drive into work or see the commercials. I don’t see the in your face type campaign with Amazon. They have a solid product and they know it. Sitting at 10% of processing capacity means they are well prepared for momentum which is true to their core competency of being a leading retailer. Often leading retailers exceed capacity and can’t meet customer demands like the wireless cellular networks and the dreaded dead zones. (This is my opinion. Please provide feedback. Dave) o Present areas where Amazon is competing with Google™ and Microsoft®, and whether competition is a wise strategy. -From my research, I broke it down into two main categories. Amazon vs. Google -Amazon is attempting to get into the...
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...| Course Syllabus College of Humanities HUM/186 Version 3 Media Influences on American Culture WCFYS0712 | Copyright © 2012, 2011, 2009 by University of Phoenix. All rights reserved. Course Start Date: Tuesday, 8/28/2012 Week 2: Tuesday, 9/4/2012 Week 3: Tuesday, 9/11/2012 Week 4: Tuesday, 9/18/2012 Week 5: Tuesday, 9/25/2012 Course End Date: Tuesday, 9/25/2012 Facilitator Information Ststeve Headley sheadley@email.phoenix.edu (University of Phoenix faculty) Steve.Headley@phoenix.edu (work) 727-642-4993 (cell) 513-551-5144 (Work) Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the United States and around the world. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are...
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...TWITTER & FACEBOOK ............................................................................. 5 SOCIAL MEDIA FOR DIFFERENT BUSINESS CONTEXTS ....................... 6 CONCLUSION & RECOMMENDATIONS....................................................... 7 BIBLIOGRAPHY ............................................................................................. 8 STUDENT ID NUMBER: 5324 200 2 INTRODUCTION For many medium and small size enterprises, traditional methods of advertising are not an option due to the high costs. But now, as Web 2.0 technology has appeared, it can be used as a substitute for traditional advertising, and even more powerful. This essay begins by a brief definition of social media, and an explanation of differences between social media, social networking, E-commerce and Ecommunications. It will then go on to exploring the significant function and role of social media to small business such as OraBrash, a dental product, in modern society. The essay will then make a thorough inquiry in two specific social media platforms, Twitter and Facebook, useful applications those platforms offer for small business owners as well. In addition, potential and role of social media in different...
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...Intuitive Feeling (NF) ' To communicate effectively with NF personality types, team members should focus on the big picture and not spend too much time on specific details, especially if the context is not clear. Team members should be willing to discuss values, details, relationships, ideas, and impacts on people. NFs understand that their ideas and contributions are valued. Sensing Feeling (SF) ' Communicating with SF personality types takes the team members recognizing the SF’s need for detailed, concrete information,... Pro and con of the social web 1. What is Web 2.0? a) Where did it start from? b) Sharing information? c) Who can share this info? 2. What are the good things about social-web? a) Easier communication Advertising b) Great way...
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...companies have a set of capabilities in the form of resources and management skills, which are not necessarily capable of taking advantage of all market opportunities as effectively. Marketing planning is a logical sequence and a series of activities leading to the setting of objectives and the formulation of plans for achieving them. The marketing plan operates at two levels. The strategic marketing plan lays out the broad marketing objectives and strategy at the corporate level. It analyses the marketing environment, the competitors, the current marketing situation and opportunities. The tactical marketing plan outlines specific marketing tactics, including advertising and promotion, merchandising, channels and service. In large companies this is usually done at the strategic business unit (SBU) level. This essay will formulate a marketing plan for one specific company’s new product for...
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...Syllabus HUM/186 Version 4 1 Syllabus College of Humanities HUM/186 Version 4 Media Influences on American Culture Copyright © 2013, 2012, 2011, 2009 by University of Phoenix. All rights reserved. Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the United States and around the world. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Lule, J. (2012). Exploring media and culture. Irvington, NY: Flat World Knowledge, Inc. All electronic materials are available on the student website. Week One: The Formative Influence of Mass Media on American Culture Details ...
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...sophistication and growth of an economy. Political Environment: the political environment exercises great impact on industry and business. With development on the political front affecting the economy, the economic factor often becomes by-product of the political environment (Ramaswamy & Namakumari, 2007). The political factors that affect the Google industry are: Form of Government Political stability Tax Laws Laws related to the hiring and promotion of employees Technological factors: Technology is a major force for industry and business to reckon with. Technology leads practically all forces that shape people’s lives. For a business firm, technology affects not only its final products but also its raw materials and operations. The internet industry is one area where the technology keeps on changing constantly. Mobiles and radio pagers are other examples (Ramaswamy & Namakumari, 2007). The technological factors that should be kept in mind are: Total government spending for research and development Focus of technological efforts Productivity improvements...
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