The garments for the label is produced in Thanpara Village of Rajshahi, Bangladesh by Thanapara Swallows Development Society’s handicraft section that runs independently and consists majority of women staffs that were affected by war during the liberation period in 1971 (Bhalo, 2014).

The village is located in north western Bangladesh. When the conflicting unanticipated army of opposed party invaded the village during the liberation period hundred innocent men were killed. The peaceful village was transformed into a bloody battleground. With assassination of male counterparts of households; the families lost hope and were shattered. During the aftermath of the war, a handicraft program was introduced in the village by Swedish charity group (Swallows Development Society) for the women who were affected by the war that inspired them with self sustainability. With Bhalo’s partnership with Swallows Development Society since the establishment, it has provided job opportunities to the suffering village women during recent times. (Bhalo, 2014).
With the increasing shift in garment industry to use modern machineries in mass production of the materials, people of rural Bangladesh are lately migrating to more industrialized cities like Dhaka where there are infrastructure available and much more job opportunities. This results in population of Dhaka growing exponentially where more than 500,000 people migrate annually from rural areas seeking employment or education opportunities. Bhalo tries to remediate this situation by providing work within villages and rural areas so that less people could migrate to Dhaka and at the same time help retain the job opportunities within rural areas. It focuses on hand made garments so that despite the lack of heavy machineries and infrastructure, quality authentic garments can be created and at the same time jobs could be provided to rural population. Furthermore, this supports local artisans to keep their traditional techniques alive which have been running from generation to generation.