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Ethical Use Of Ethos In A Persuasive Essay

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The use of ethos is called an "ethical appeal." Note that this is very different from our usual understanding of the word "ethical." "Ethos" is used to describe the audience's perception of the rhetorical credibility or authority. The audience asks themselves, "What does this person know about this topic?" and "Why should I trust this person?" There are two kinds of ethos extrinsic (the character, expertise, education, and experience of the rhetorical figure), and intrinsic (how the writes or speaks).

A possible reason an individual would use a ethical appeal in a persuasive essay is because of the power of experience. For an audience that have a particular taste for a subject they would like to listen to a professional in the field instead

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