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Ethnic Disputes

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Should Tobacco and Liquor Adverts be allowed on Television?
Promotion of alcoholic beverages and tobacco through media has been there for a long time. Along with tobacco advertising, it is one of the most highly regulated forms of marketing even though these are legal substances. Over the years, there has been debate about these adverts whether they influence the young generation decision to drink and smoke despite being illegal to sell alcohol or tobacco products to youths under 21 years. This is because many teenagers spend a significant part of the day watching television therefore coming across a few alcohol and tobacco adverts per day. This is one area where tobacco and alcohol industries have faced criticism leading to tightened legislation so as to avoid targeting of young people through these advertisements. Many people oppose the placing of these advertisements on television while some support it.
Those who support it argue that most of these adverts do not target the young people, but they try to convince those people who are already drinkers and smokers to switch brands or drink responsibly. Companies that deal with these products are the ones who come up with such reasons so as to promote their industry. Others who support the placement of tobacco and alcohol adverts on television claim that these are legal substances so they should be aired any time. They also believe that the audience make their decision on whether to indulge in these substances or not because the commercials only inform people about the availability of these products and not telling them that they have to purchase these alcohol and tobacco products. Therefore, the decision to buy them entirely depends on the people. Besides, the adverts usually include a warning on the effects of consumption of such products. These advertisements also create employment

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