It is even more urgent today to find a cure as ten thousand people turn 65 each day and the 85-plus population is growing exponentially. Alzheimer's disease is costly in terms of not only lives, but financially. It will cost $236 billion in the United States for healthcare and 605 billion worlds- wide, this number will increase to $1.2 trillion by 2050 unless a cure is found. http://www.alz.org/about_us_strategic_plan.asp "The single greatest threat to financial security late into life is contracting a long-lasting disease that destroys a person's savings and leaves them dependent upon their children or Medicaid," says Edward Jones Managing Partner Jim Weddle. "The most expensive of those chronic diseases, in both financial and emotional costs, is Alzheimer's. The thought of any of our clients' nest egg going to pay for Alzheimer's medical care, rather than …show more content…
It creates a series of events that has a cohesive message ending in a live event. I believe this campaign is unique and talkable. It will also have an emotional appeal by having people fill in the blank What "Alzheimer's is" to them and sharing their stories which can spark conversation. Having celebrities talk about how it affected their families, will resonate with everybody. Youtube will be utilized in promoting the live event and using celebrities sharing what Alzheimer's is to them. The individual campaign consists of people who want to donate, but this campaign goes a little farther. To better understand what Alzheimer's is like we ask that each time an individual forgets something like taking out the trash or buy something at the grocery store whatever it is than 5 cents is put into a jar, bank or set aside for the duration of the campaign. At the end of the year, a large event takes place and all the money saved is