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Executive Strategic Plan

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Executive Strategic Plan
STR/581 Strategic Planning and Implementation
Causley Edwards, Instructor
April 9, 2013

Table of Contents I. Executive Summary…………………………………………………………3 II. Company background and Mission, Vision, and Values Statement........3-4 III. Environmental Scan…………………………………………………….....4-6 a. External Analysis…………………………………………………………4 b. Internal Analysis………………………………………………………….5 c. Competitive Position and Possibilities…………………………………...5-6 IV. Strategies used for the Company………………………………………….6-8 V. Implementation Plan……………………………………………………….8-13 VI. Risk Management Plan…………………………………………………….13-14

I. Executive Summary
Target prides itself on its charitable contributions and being an environmentally friendly corporation. This is one of Target Corporation’s many strong characteristics. Their strengths include innovative techniques, branding, and design. With strengths, there come weaknesses for companies. Target’s weaknesses include the lack of geographic locations and numerous litigation cases. Competitor competition, along with a recovering economy, serves as threats to the retail industry. There are many opportunities for Target, such as expansion into the global market, continued growth in private label, and broadening their target demographic to increase the market share.

II. Company Background and Mission, Vision, and Values Statement
In 1962, the first Target store was opened by the Dayton Dry Goods Company in Minnesota. Target is one of the few franchises to have been established for such a long period. In 2002, Target became the second largest retailer in the United States (Target, 2013). Target could do this by adapting to the changing environment and meeting customers’ needs and wants. Even though Target’s revenue is not as much as Wal-Mart’s, Target’s customer base is attracted to the

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