...elow is a free essay on "Exotic Smokes" from Anti Essays, your source for free research papers, essays, and term paper examples. Exotic Smokes Cigarette Company Consumer Behavior Outline MKT 2 Exotic Smokes Cigarette Company Consumer Behavior I. Introduction A. TRIAAD Research Group is working with Exotic Smokes Cigarette Company to conduct an in-depth study of customer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. Flavors: Tropical, Strawberry, Apple, Vanilla, Grape, and Watermelon B. The competition includes RJ Reynolds, Camel, Kool’s Smooth Fusions, and Salem’s Silver Label. C. Current perceptions of flavored cigarettes: the youth is attracted to candy flavors and are more prone to purchasing cigarettes due to flavor. It is also said that it contributes to youth becoming regular smokers. Young smokers believe that flavored cigarettes are less harmful than non-flavored cigarettes. They are just as addictive and have the same harmful effects as regular cigarettes. II. Project Definition A. Advertising budget: $25 million B. Marketing Strategies: 1. Magazine Advertisements 2. Billboards along the side of the roads 3. Posters in Subways 4. Advertisements on the side of buses 5. Direct Mail Promotions 6. Bar and Club Events: offering free samples at events C. Product and Brand Identity 1. Package Design: the company will present...
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...Write a 1,050-word paper on marketing strategies and subcultures. In this week, you research subcultures to determine what marketing strategies you would use to market flavored cigarettes to the target market group. Address the following in your paper: What marketing strategies would be used to market flavored cigarettes within the following subcultures: African American, Hispanic, and Asian? What environmental factors need to be considered when marketing within each subculture? What are the cultural and cross-cultural differences that influence the marketing strategies selected for each subculture? Using your research, justify the reasons for your marketing selection strategies as recommended for each subculture. Ethnic subculture is a tightly knit group of consumers who are held together by common cultural or genetic ties, and is identified both by its members and by others as being a distinguishable category. The group members tend to be tightly knit, and they are likely to imply meanings that go beyond the spoken word. De-ethnicization of which refers to a process where a product like flavored cigarettes that are possibly formerly associated with a specific ethnic group is detached from its roots and marketed to other ethnic subcultures. These are all important factors for TRIADD Research Group to keep in mind when determining marketing strategies to specific ethnic subcultures. One goal that the TRIAAD Research Group has for Exotic Smokes Cigarette Company in its...
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...Consumer Behavior Paper and Questionnaire Constance Ordish MKT/554 May 7, 2012 Ruby A Rouse, PhD Consumer Behavior Paper and Questionnaire Most of the negative publicity found on the Internet about flavored cigarettes centers on the marketing of the cigarettes and not the product itself. Among smokers between ages 18 to 25 the cigarettes are met with warm welcome. Smokers welcome the change from normal cigarettes and like more flavor options to choose from. The previous methods of marketing flavored cigarettes are under fire. It is commonly believed that the tobacco companies are targeting children and teenagers to hook these customers at a tender age to create lifelong consumers. “Collier County Health Department says it’s a shameless ploy that’s gaining steam. “They know that children are attracted to sweet products, and if they get them hooked on the sweet products then they have a lifetime user,” Rachel Kleist of the Collier County Health Department….According to a 2010 statewide survey, the candy-flavored tobacco trend is catching on. 17.6% of Collier County youth between the ages of 11 and 17 have tried it and 19.9% in Lee County.” ("Cigarette Flavours", 2012). To counter the previous reputation of flavored cigarette marketing to children, Exotic Smokes will make every effort to develop a marketing campaign directed to smokers within its targeted consumer group and not any younger than 18. The ads will be presented only in magazines generally read by the target...
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...Running head: Consumer Behavior Paper and Questionnaire Consumer Behavior Paper and Questionnaire Suzanne Hawthorne University Of Phoenix Consumer Behavior Paper and Questionnaire Consumer’s beliefs about flavored cigarettes, cultural impacts regarding smoking, income levels of consumers, and pricing are all important ingredients when determining buyers behaviors. Exotic Smokes Cigarette Company has invested TRIADD marketing firm with $25 million dollars to develop a Consumer behavior analysis and questionnaire that illustrates the buying behavior of 18 – 25 target market. Below gives an overview of how this analysis and questionnaire will be developed: Identify any negative publicity or consumer perception about flavored cigarettes. Evaluate how you might counter those negative perceptions through the use of strategic marketing methodologies. The marketing myth and perception, which flavored cigarettes hold currently, is a negative inference to the targeting of teenagers into smoking. Furthermore, taste preference of young smokers played a major role in the development of the negative perception held by the consumers. However, the current perception can be countered by proving that teenage smokers are still a big part of the market even after United States banned cigarette advertisement. Last, the marketing campaign for flavored cigarettes must change it marketing scheme to only incorporate the adult smoker in its marketing efforts and portray...
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...1) a) Resource used I. Exotic plant management teams II. Integrated pests management b) Number of results * Over 6,500 non-native invasive species have been documented on park lands * More than 650 invasive species have been found in marine parks c) Number of full text results Invasive species include all taxa of organisms, ranging from microscopic insects to 100 lb sheep. d) 70% of documented invasive species on park lands are invasive plant species around 5% of park lands are dominated by invasive plants. 2) Texas Today: A Sea of the Wrong Grasses “I In the ’60s when I bought this place and moved Here from Houston, we had so many quail that You didn’t even need a bird dog to find them,” Mused my 85-year-old hill country neighbour. “Then,” he Paused, his satirical glance drifting toward the mantle to A dust-covered 20-gauge double-barrelled shotgun and a Faded John Cowan Print of a quail hunt on a shin oak Mountaintop of the Texas hill country, “by the early ’80s, The quail were gone.” “Well,” I interjected in a smug biologist’s refrain, “what Changed?” “Hell, I don’t know, but just before that time everybody Planted all the maize fields to coastal (Bermuda grass), and That damn KR bluestem came in from the highway when They redid it.” “I’ll bet that’s part of it,” added the old man. What ran through agronomist Nick Diaz’s mind on a Hot, dry Gulf Coast summer day in 1939, when he first laid Eyes on the...
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...Marketing Strategies and Subculture Using promotional strategies to achieve successful product positioning is necessary to reach the appropriate market segment. According to Peter & Olson (2008) ” market segmentation as the process of dividing a market into groups of similar consumers and selecting the most appropriate group(s) and individuals for the firm to serve” (p. 369). TRIAAD Research Group has been tasked with marketing flavored cigarettes to European and other international markets for the Exotic Smokes Cigarette Company. To build a consistent brand message across all markets, TRIAAD will use a standardized marketing approach. TRIAAD will have to use different market strategies to market flavored cigarettes within the different subcultures. Subcultures are “cultural subgroups differentiated by status, ethnic background, residence, religion or other factors that functionally unify the group and act collectively on each member” (“The Free Dictionary”, 2013). This paper will provide the market strategies used to market flavored cigarettes to the subcultures of African American, Hispanic, and Asian. African American The marketing strategies that would be used to market flavored cigarettes within the African American should first start with the brand name. The brand name should be printed in languages like Gullah and Creole. Further the pricing of the cigarettes have to be lower than normal cigarettes the distribution should take place in the areas of African Americans...
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...AddisonWesley, Longman Zimmerman. (2003).English for Science. Singapore: Prentice Hall Additional Text Brannan, B. (2003). A Writer’s Workshop: Crafting Paragraphs, Building Essays. McGraw Hill Trible,C. (2003). Writing Oxford: Oxford University Press Method of Assessment 2 Assignments + 1 Test Assignment 1 -15% (Outlines) Assignment 2 – 15% (interpreting data) Test – 10% (Grammar/proofreading) Final Examination- 60% Section A- Essay Section B- Grammar Section C- Interpreting Graphic Data LECTURE 1 INTRODUCTION TO EFFECTIVE WRITING SKILLS What is Science Writing? Science writers are responsible for covering fields that are experiencing some of the most rapid advances in history, from the stunning advances in biotechnology to the exotic discoveries in astrophysics. A science writer may include coverage of new discoveries about viruses, the brain, evolution, artificial intelligence, planets around other suns, and the global environment, to name a few topics Aims and objectives for writing for science To provide students with the necessary knowledge of the writing process, drafting, revising and editing. To expose students to the different modes of writing for science To provide student with the language forms to describe and interpret simple graphical data To expose students to writing thesis statement, topic sentences and supporting sentences. Keys to Effective Writing Getting Started Begin by brainstorming topics, collecting...
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...hospitality and tourism industry is one of the biggest industries in the United Kingdom and in the entire world. Two of the major components of this industry are the marketing and public relations as in the highly competitive and sophisticated business world of the twenty first century; they play the key role in attracting and retaining customers i.e. the sales of products and services. Especially for businesses that focus on the luxury consumers, branding is an integral part of their core value proposition and there is no better way to create a brand identity and promote it than the use of interactive marketing strategies and public relations tactics. To get your BUSINESS Reports / Case Studies/ Research Projects / Dissertations / Term papers / Presentations / Assignments done, CONTACT: MASHFIQ AHMED . ahmed.mashfiq@gmail.com +8801674312929 January, 2012 1. Introduction The hospitality and tourism industry is one of the biggest industries in the United Kingdom and in the entire world. Two of the major components of this industry are the marketing and public relations as in the highly competitive and sophisticated business world of the twenty first century; they play the key role in attracting and retaining customers i.e. the sales of products and services. Especially for businesses that focus on the luxury consumers, branding is an integral part of their core value proposition and there is no better way to create a brand identity and promote it than the use of interactive...
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...The first question that arises when it comes to the story of forest fires is: What exactly is fire? This question can simply be answered that it is a chemical reaction involving fuel, oxygen and heat. The molecules of a combustible substance move around at an ever more rapid pace as the substance heats until it ultimately combusts totally. When this combustion takes place, the chemicals in whatever substance is being heated are broken down and combined with the oxygen present in the air, with the substance acting as the fuel. This combination causes two things to occur, heat and light, which is essentially fire. The intensity of fire is determined by the amount of fuel present, and as the heat increases, so does the rate of its spreading to other fuel sources. The next question to ponder is: What is the cause of forest fires? While the famous “Smokey the Bear” may tell us that only we can stop forest fires, the truth is that the overwhelming majority of forest fires are caused by lightning. There are other natural causes that can spark forest fires as well. Falling rocks can cause small sparks to be created, which in turn can light piles of dried out kindling such as twigs. Superheated lava from volcanoes can also engulf nearby forests, as can the superheated air caused by an eruption. However, as we all know humans can also cause forest fires. Sometimes these fires are started by accident, and sometimes on purpose. There is a myriad of different fuels that allow a forest...
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...LAS 45012 Global Issues in the Liberal Arts Video, Observation, And Interview Sources For Breadth Area Essays Films with Global/Multicultural Themes Many of the films listed below can apply to more breadth areas than those noted. Also note that many of the following films are available through rental, and many, including documentaries, may be offered free of charge through your local community library system. Prior to selection, students are encouraged to “google-check” films for interest, suitability, ratings, awards, and for foreign language/subtitle information. Please do not re-view films that you have already seen. Use this opportunity to expand your worldview. The Best Exotic Marigold Hotel (social/civic or value/meaning) The Way (value/meaning or social/civic) The Help (social/civic or art/expression) Contagion (science/description) The Last Lions (science/description) The Iron Lady (social/civic) Midnight in Paris (art/expression) Inside Job (social/civic) Gasland (science/description) The Ides of March (social/civic or value/meaning) The King’s Speech (social/civic) Invictus (social/civic) Creation (social/civic or value/meaning) Eat, Pray, Love (value/meaning) The Cove (science/description or value/meaning) Moon (science/description or value/meaning) The Hurt Locker (social/civic or value/meaning) In the Valley of Elah (social/civic) Rivers and Tides (art/expression) The 11th Hour (science/description) The Reader (social/civic...
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...Which Indian state is at the eastern end of the Himalayas? A: Assam. What is the name of the atmospheric gas which screens out the sun's harmful ultraviolet radiation? A: Ozone. What is the world's deepest ocean? A: Pacific. Which is the largest animal ever to have inhabited the Earth? A: Blue Whale. What once covered 14% of the Earth's land area, but by 1991 over half had been destroyed? A: Rainforest. Which inland sea between Kazakhstan and Uzbekistan is fast disappearing because the rivers that feed it have been diverted and dammed? A: Aral Sea. The damaged Chernobyl nuclear power station is situated in which country? A: Ukraine. What type of rock is granite? A: Igneous. What type of rock is basalt? A: Igneous. What is the main constituent of natural gas? A: Methane. What is the term for nutrient enrichment of lakes? A: Eutrophication. Which of the Earth's atmospheric layers reflects radio waves? A: Ionosphere. Which gas forms 80% of Earth's atmosphere? A: Nitrogen. In which mountain chain would you find Mount Everest? A: Himalayas. What is the collective term for substances such as coal, oil and natural gas, the burning of which produces carbon dioxide? A: Fossil fuel. What contributes to the greenhouse effect at lower atmospheric levels, but in the upper atmosphere protects life on Earth? A: Ozone. What is the name of the process by which substances are washed out of the soil? A: Leaching. Who was director of the environmental pressure group...
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...conclusion, also provided is a discussion of the three works of art in the terms of content, form, and subject matter as well as a discussion of aesthetic qualities and symbolic significance. The Romanticism Era Introduction During the Romanticism era, emotional expression motivated European artists from about 1820 to 1850. In this era, various artists, such as painters, photographers, musicians, and writers, held the belief that imagination and emotion had more value than reason, civilization was more corrupt than nature, and that ultimately human beings were good (Frank, 2011). As a way to move away from the Neoclassicism fixation classical forms, Romantic artists sought to celebrate nature, rural life, common people and other exotic ideas in their work. Romanticism is demonstrated in such works of art as The Burning of the Houses of Lords and Commons by Joseph Mallard William Turner (Frank, 2011, p. 328), in The Oxbow by Thomas Cole (Frank, 2011, p. 329), and also in Blue Hole, Little Miami River by Robert S. Duncanson (Frank, 2011, p. 330). These three landscape themed paintings represent the Romanticism era by the celebration of nature through great emotion and imagination. The Burning of the Houses of Lords and Commons The Burning of the...
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...Nova Southeastern University Wayne Huizenga Graduate School Of Business & Entrepreneurship Assignment for Course: Mktp 5005 Submitted to: Dr. Stiber Submitted by: Angela Moore N01012654 Date of Submission: November 25, 2012 Title of Assignment: Happy Feet Soul Line Dance Group CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student Signature: ___Angela Moore________________________ ******************************************* Instructor’s Grade on Assignment: Instructor’s Comments: HAPPY FEET LINE DANCE Angela Moore November 25, 2012 Table of contents Executive Summary 1 Group Description 2 Mission and Goals 2 Core competencies 3 Situational Analysis 3 Competitors 4 Target market 5 The Marketing Mix 6 Product Strategy: 6 Distribution Strategy: 6 Promotion Strategy: 6 Price Strategy: 7 Customer Relationship Management 8 Budget and Monitoring 9 Summary and Conclusions 10 Bibliography 11 Executive Summary Line dance origins date back to traditional folk dance (Tatum, 2012). Traditionally, dancing has been around for many years, although there are many different...
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...Implications for the environment a) Implications in determining the consequences and development within the technological society and the effects a technology has on an organisms, its habitat, what capacity the natural ecosystems have to support life, and biodiversity The development of technology within society has many benefits; however it has shown adverse effects on our natural environment. The need to reach for new advances if we are not managed appropriately can collapse natural ecosystems. Regretfully our ideologies have caused the vast social problems that we are forced to deal with today. Technology advancements have positive implications, but it has also had devastating effects on the environment. We have been practicing a growth at any and all cost ideology in regards to technology and the damage it is causing to the environment. This has created an every growing social issue. This attitude has led to the loss of biodiversity that will inevitably bring the collapse of ecosystems. We take more resources from the earth and space as our population increases.As a result we are disrupting the habitats of animal species that live in undeveloped areas. As we expand our range to make room for new communities we inadvertently displace the natural order of insects, animals and plants that occupy the land. Our attitude towards growth and technology serves human needs and comfort at the expense of animals, organism and the ecosystems that sustain them. Our reliance...
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...2008 FRM® Examination Study Guide Topic Outline, Readings, Test Weightings The Study Guide sets forth primary topics and subtopics under the five risk‐related disciplines covered in the FRM exam. The topics were selected by the FRM Committee as topics that risk managers who work in practice today have to master. The topics are reviewed yearly to ensure the FRM exam is kept timely and relevant. FRM Examination Approach The FRM exam is a practice‐oriented examination. Its questions are derived from a combination of theory, as set forth in the readings, and “real‐world” work experience. Candidates are expected to understand risk management concepts and approaches and how they would apply to a risk manager’s day‐to‐day activities. The FRM examination is also a comprehensive examination, testing a risk professional on a number of risk management concepts and approaches. It is very rare that a risk manager will be faced with an issue that can immediately be slotted into one category. In the real world, a risk manager must be able to identify any number of risk‐related issues and be able to deal with them effectively. Readings Questions for the FRM examination are derived from the readings listed under each topic outline. These readings were selected by the FRM Committee to assist candidates in their review of the subjects covered by the exam. It is strongly suggested that candidates review these readings in depth prior to sitting for the exam...
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