...Jason Ho BAEP 599 Intel Research: Exploring the future Intel’s innovation and new product development process was predicated on a concept that was deemed old and no longer effective. Driven by Moore’s Law, the old roadmap-driven research method identified barriers that hindered usage of the continuing and increasing power of chips, and then built solutions to overcome those barriers. David Tennenhouse along with Hans Mulder implemented a new method, the ‘exploratory research’ strategy. The logic was to sample external environments and then amplify research around those identified as promising ventures. With Intel Research and Intel Capital under their wings, Tennenhouse and Mulder set out to bring in new innovations and ideas to Intel. However, a few roadblocks were in their way. The ultimate task for Tennenhouse and Mulder was not only to drive in new ventures, but also to develop a strategy to incubate and track the progress of their investments. In this paper, I will identify Tennenhouse’s strategy, as well as the hurdles that he had to overcome in identifying these strategies and implementations.I will then provide my interpretation and insight, as well as some suggestions to the problems that Tennenhouse and Mulder faced. Leveraging his experience from DARPA, Tennenhouse implemented an exploratory research strategy that placed emphasis on “sensing” the environment. His plan was to plant agents in areas that had an abundant amount of resources, information, and...
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...Research Methodology PART 3 Research Design & Plan M S Sridhar Head, Library & Documentation ISRO Satellite Centre Bangalore 560017 E-mail: sridhar@isac.gov.in & sridharmirle@yahoo.com Research Design & Plan Synopsis 1. Introduction to Research & Research methodology 2. Selection and formulation of research problem 3. Research design and plan 4. Experimental designs 5. Sampling and sampling strategy or plan 6. Measurement and scaling techniques 7. Data collection methods and techniques 8. Testing of hypotheses 9. Statistical techniques for processing & analysis of data 10. Analysis, interpretation and drawing inferences 11. Report writing M S Sridhar, ISRO 1. Significance of research design 2. Meaning & process of design / plan 3. Writing the plan (protocol) 4. Contents of the plan (protocol) 5. Qualities of good research design 6. Choice of research topic, method/ approach and methods of data collection 7. Types of research design 8. Comparison of research designs 9. Action & Applied Research 10. Correlational, Ex post facto, Ethnogenic & Triangulation Studies 2 Research Methodology 3 Significance of Research Design 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Smooth & efficient sailing (sets boundaries & prevents blind search) Yields maximum information (avoids collection of unnecessary data) Costs least in terms of effort, time & money Maximizes reliability of results Provides firm foundation to the endeavor Averts misleading conclusions & thoughtless futile exercise...
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...NUR131 Assessment Item 2. Research Workbook. Due Date: Week 10, Thursday May 13, 4pm Submission: Use the template provided in this workbook file. There are 16 questions. Type each answer into the space provided below the question. Attach a correctly completed assignment submission sheet and submit to FOSHE office (H block) by the due date and time. Objectives: The purpose of this assessment is for you to demonstrate your understanding of basic elements of the research process by applying concepts about the research process, and learning to read research articles. Instructions: How to answer the questions: You must answer each question using your own words. Do not use quotations as this demonstrates that you can find information but does not demonstrate that you understand a concept. Quoted material will not be counted in the answer that the marker is assigning marks to. Using resources to answer the questions: You are expected to use your prescribed textbook, other up to date research texts and journal articles about research methods and evidence based practice, as well as the 5 key research articles themselves (details below). It is not sufficient to transfer information from the set text (nor from other sources). Lecture notes are not an appropriate reference although they may lead you in the direction of an appropriate published source. Formatting the answers: You will see that there is a table box for you to...
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...Business Research Methods Part 1 Danielle Benson, Eldaly Breban, Brian Forehand Egypt Grandison, Iryna Lewis, Erika Lynch Beverly Meeks, David Sawyer QNT/561 May 26. 2011 Dr. Geoffrey Mugalu Organizations face dilemmas whether it being internal; strictly with employees or external; strictly with customers. An organizational dilemma should be addressed by first; identifying the problem and then researching ways to correct it. In this paper you will see and organization faces with a dilemma. You will see management questions of concernment, research questions, and a sample design of data that will help correct the issue. Identify research question Delta’s customers at Atlanta’s Hartsfield Airport have a higher than normal complaint rate. The unusually high customer complaint rate is requiring additional company resources and increasing Delta’s costs. Organizational Dilemma Delta’s organizational dilemma has been identified as “Customers connecting thru Atlanta’s Hartsfield Airport on during the hours of 1pm-5pm, complain their bags are not arriving with them to their final destination.” Management Question Our management question is “How can Delta improve on-time baggage performance?” Exploratory information was collected from interviews with information gatekeepers in the customer service areas at Delta and brainstorming with baggage handling experts: * Ticket Counter Agents * Ramp Service Agents * Supervisors Bag Room * Bag room staff ...
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...Preparing to Conduct Business Research: Part 3 RES/351 Abstract Building on Preparing to Conduct Business Research: Part 1, completed in Week Three, and Preparing to Conduct Business Research: Part 2, completed in Week Four, Learning Team B selected an issue, opportunity, or problem facing an organization. Our team chose to conduct business research in the food service industry at which a high rate of employee turnover occurs. Using the methods learned throughout this course our team has selected the instruments we found to be the most useful in collecting data to develop appropriate research questions, hypothesis, research design, and result reporting. This paper will discuss and describe the following elements: 0. Research problem and purpose 0. Significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem 0. Research question, hypothesis, and variables 0. Research design 0. Instrument you developed or selected 0. Sampling method 0. Overall data analysis approach 0. Result reporting 0. Ethical considerations Preparing to Conduct Business Research: Part 3 Employees enter and leave companies all the time. For some industries, the rate at which this occurs is higher. One particular industry is the food service industry. Within the food service industry, the employee turnover rate is considerately higher when compared to the arts and entertainment...
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...Markepeers: 2IBM6 Robin Smit 500685166 Hrach Ohanesian 500690209 Gazi Sari 500695712 Robin Kuyer 500689786 Pauline van Schaik 500678739 Marketing research Introduction 3 The Assignment: 3 History of ABN AMRO 3 ABN AMRO bank nowadays 4 Establish the need: 5 Need for internal research and information: 5 Need for external research and information: 5 Define the problem 6 Determine objectives 7 Determine research design 7 Exploratory research 7 Descriptive research 8 Causal research 9 Determine information types and sources 9 Figure out the ways to access the data 10 Design data collection instruments 11 Determine sample size and protocol 12 Final steps: 13 Collect Data 13 Analyze data 13 Prepare report 13 Final words: 13 Introduction The Assignment: The purpose of this paper is to find out how to investigate and answer the following question: Should ABN AMROenter the African market?ABN AMRO wants to enter the African market through Nigeria, but they believe that there might be some negative points and possible setbacks in Nigeria. On the other hand,ABN AMRO believes that Nigeria might offer great opportunities within its market where political forces regulate the flow of money in order to generate economic growth. If the results of the research are positive and ABN AMRO should enter the African market, the following sub-question should be asked as well: Should the focus of ABN AMRO in Nigeria be on either investment...
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...and satisfaction levels associated with international visitors who visit national parks in throughout Victoria. The research draws attention to ways in which Parks Victoria's can increase nature based tourism. Our aim was to develop and test a questionnaire for collecting the data, which provides a suitable consistent approach to international visitors, surveying for park visitation which allows for comparisons across parks and aggregation of data from selected variables. Further investigations reveal that park management requires better understanding towards international visitors, the facilities and park services. Park management require data from individual visitors, this data would include socioeconomic and cultural characteristics, experience, norms, attitudes and preferences. The questionnaire will provide detailed information regarding overall visitor satisfaction, who are the international visitors and are they getting value for money, across-park comparisons of key variables and the core data is predominantly of interest at a park level. The method of data collection has been consistently applied across all Parks and Tourism Victoria's sites by using a set of core variables. It is recommended that * As a questionnaire is an inexpensive research program, it would make an excellent starting point based on the required data. * This research insists that there is a need for a greater understanding of the facilitators for participation of international visitors...
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...1. Introduction The globalization of the economy, internationalization of businesses and emergence of new markets are all key themes in contemporary business. Whereas international business may once have been the province of organisations with sufficient scale and reach, these types of companies – typically multi-national corporations - no longer have a monopoly on this kind of business. Increasing numbers of firms, of varying scale, are confronted with compelling reasons for expanding their activities across multiple national boundaries. In some cases, such motivation includes the knowledge that success in international markets is a pre-requisite for survival; if competitor organisations succeed in international markets, they may achieve the scale and liquidity which affords them sustainable competitive advantage. However, scrutiny of the empirical experience of international expansion suggests that the apparent potential is by no means straightforward to achieve in practice. This raises questions about whether or not it is realistic to envisage a ‘best practice’ in terms of international expansion strategy. Can the latter be conceived of as a specific and transferable management skill, or is it instead reliant upon expertise in a particular sector of business, a market, or a national culture? After all, if proven strategists are found wanting, where can the organisation go in terms of its future practice? Large, successful and sophisticated businesses have often found that...
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...Course Title: Thesis Paper A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” Prof. Dr. Md. Masudur Rahman Professor Department of Marketing University of Dhaka Prof. Dr. Md. Masudur Rahman Professor Department of Marketing University of Dhaka Prepared For: Anisur Rahman ChowdhuryRoll-117, Section A18th batchDepartment of MarketingUniversity of Dhaka | Prepared By: Submission Date: 31 March, 2016 Letter of Transmittal March 30, 2016 Prof. Dr. Masudur Rahman Professor Department of Marketing University of Dhaka Subject: A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” Dear Sir, This is an immense pleasure to submit my thesis paper on A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” as a partial fulfillment of BBA program. I hope this paper is informative and comprehensive as per your instruction. Here, I have worked with the consumer of “Horlicks” and tried to analyze their feedback to find out the impact of brand elements of “Horlicks & GlaxoSmithKline” on their purchase intention of Horlicks. Now, I am very grateful to you for your valuable supervision, precious time, effort and support throughout...
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... INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 4, NO 2 PROBLEMS ENCOUNTERED BY WOMEN IN EDUCATION SECTOR OF BAHAWALPUR. Owais Shafique (Corresponding author) Department of Management Sciences, The Islamia University of Bahawalpur, Pakistan. Faiza Anwar, Sahaab Akbar, Uroosa Akhtar Khan Department of Management Sciences, The Islamia University of Bahawalpur, Pakistan. Abstract As we all know that education is crucial in the development of any country. The main focus of this research is to identify the problems faced by working women in education sector. We discovered that most of the parents and certain relatives are supportive towards their daughter serving in the education sector. All our respondents strongly believed that the married women face greater challenges than unmarried women. Although their husbands are co-operative but there children are prominently neglected. Despite the supportive attitude of their parents unmarried women still face challenges like transportation and managing time between personal and social life. Most of the respondents, married or unmarried, believed that their salary and promotion system is not satisfactory for which they blame “Favouritism ”. In spite of all the facts, our research concludes that the education sector of Bahawalpur for female teacher is fairly good. Keywords: Women, Education Sector, Bahawalpur, Pakistan. 1. Introduction Research is one of the most important methods to find...
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...Was the research well designed? Was it a good research? This case study detailed stages of research conducted by Starbucks, Bank One and Visa on the Duetto Card and overall the researches in all stages are well designed and are good examples of research. Firstly, the purposes of research, from understanding the perception of dual-function card concept, understanding user preference and finally to satisfactory level examination, are clearly defined. Secondly, the researches processes are detailed such as the steps to acquire participants, sampling method and the representativeness. Other researchers for card loyalty program can repeat similar research accordingly. Research design is thoroughly planned. For example, at the concept testing period, the feedbacks gathered from focus groups of existing customers is more relevant than asking the general public. Another good example is Bank One directly use observable business metrics to provide the return on marketing investment. Moreover, ethical standard is addressed during the research period. The intercept study outside the Starbucks store is discarded since they think they don’t own that space. Knowing the limitations of feedbacks, in the product optimization study, Bank One has compared the research results to norms that have resulted from more than 200 similar concept studies. On the other hand, for the quantitative online survey, the sample size should have been larger in order to give more reliable results. All three parties...
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...Online Buying Behaviour EXECUTIVE SUMMARY The project focused on finding out the Online Buying Behaviour of consumers between the age group of 18-30 years. The stated objective of the study was further broken down to secondary objectives which aimed at finding information regarding the popular product categories, frequency of purchases, average spending, factors affecting buying decision process etc. The exploratory research was carried out with 20 respondents with a set of 12 open ended questions. The exploratory findings helped us in determining the key factors which needed to be further explored for research. The secondary research questionnaire designed had 9 questions and was administered to 100 respondents. Each of the questions was designed to satisfy at least one of the secondary objectives of the research. The response format was of a mixed variety which also helped in better determination of outcomes. Post data reduction, Cross tabulation was used for analyzing the causal relationship between different pairs of factors. ANOVA was also applied to a pair of factors. The Regression Analysis between the dependent variable “Average Amount spent per purchase made online” and the independent variables of Frequency of Purchase of products and services online, owning a Credit Card, Marital Status, Education and Age, was done.. Then, Cluster Analysis was done on the data and based on the responses; we could divide the respondents in three clearly distinct groups. We named...
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...Acknowledgement We would like to recall with gratitude, the tremendous support and encouragement, which we received from our honourable faculty Mr. Nurul Hasan Khan. As an Instructor and Advisor to the report,he made critical reviews of our work as we progress through each stage, provided valuable insights and academic training to improve the quality of the work. We are grateful for his stimulating guidance and encouragement during the period of preparation this project. Without his guidance, this would simply not have been possible. We would also like to thank the manager(please include name) of Mainland Chine for their suppoer in conducting this research Executive Summary Table of Content Part 1 Introduction Company Profile Basic information Mainland China, located in Uttara, Dhaka, is an outlet of the international Chinese restaurant chain owned by Speciality Group based in Kolkata, India. The Dhaka outlet is the chain's first international restaurant outside India, it is their first revolving one and the first such one to be at the topmost floor of a 14-storied high-rise. The other concerns of Speciality Group are Sigri, Oh! Calcutta, Flame and Grill, Machaan--all serving different cuisines. Geographical terriotory: Currently Mainland China boasts 41 other outlets throughout India in cities like Mumbai, Kolkata, Chennai, Bangalore and so on. In Bangladesh, The chain plans to open operation in Gulshan, banana and Chittagong soon. Background: ...
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...Review the steps in the marketing research process. How would you classify the two sources of information Nick Thomas has consulted-trade publications and informations from Zen’s internal System? R1- The different sterketing research process are 1-Establich the need for marketing research 2-Define the problem 3-Establish research objectives 4- Determine research design 5-Identify information types and sources 6- Determine methods of accessing data 7- Design data collection forms 8- Determine the sample plan and size 9- Collect data 10- Analyse data 11- Prepare and present the final research reporps in the mat -For the first sources of information Nick Thomas has was to trade publication has to do with Primary classify which we think it has to do with steps 1,2 and 3 of the marketing research process why Secondary classify case of information is the internal report system we being from step 4,5,and 9 . II- Assume Nick Thomas decides that he must gather primary information to decribes the strength of consumers ‘ attitudes toward future oil price levels and global warming. Looking back at the 11-step process in this chapter,suggest what Nick may want to do in terms of the following: A-Why types of research design should Nick use? The type of research design Nick has to use is called...
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...Exploratory research: The chief purpose of exploratory research is to reach a better understanding of the research problem. This includes helping to identify the variables which should be measured within the study. When there is little understanding of the topic it is impossible to formulate hypotheses without some exploratory studies. For example, crop residues such a straw are high in lignin (a wood-like substance) and low in nutrients. This makes them a poor animal feed since the lignin acts against digestibility and the low nutrient content means poor food value. However, if treated in a strong alkali, plus a little heat, the lignin breaks down and the nutrient content increases. A company was established to exploit this technology and did so successfully for 4 seasons. After this period sales began to slow down. Three other manufacturers had entered the market by this time. The company, Animal Feed Systems, did not know whether the whole industry had slowed down or if only their product was suffering. Nor did they know if the problem was temporary in that perhaps the market comprised of "early adopters" had been saturated but it was only a matter of time before other farmers began to buy their systems when they saw how well they worked. It was also possible that if a problem did exist it could lie in any one of a number of areas: animal populations might be declining, distributors may not be promoting the product aggressively, customers may be experiencing difficulties in...
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