...22 Social Media Marketing Management Tools By Lee Odden With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement. At some point we’ll do more with individual reviews, but in the meantime, here is a list of 22 different social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web: [pic] Shoutlet – Manages social media marketing communications with one platform for building, engaging and measuring social media. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features. [pic] Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement. [pic] Objective Marketer – Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports...
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...RUNNING HEAD: CASE 1, FACEBOOK VS. TWITTER Unit 3, Facebook vs. Twitter Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Author: Jennifer Sikes Professor: Dr. Sokol Date: July 25, 2011 Introduction Facebook is a social networking website launched in February 2004. Facebook has gained in, as Sarah Lacy calls it, “some made-up social media war”, on its’ at one time rivalries: MySpace and LinkedIn. However, Twitter, another, very similar, social networking site, was started in 2006, and has forced Facebook onto a collision course. Synopsis of the Situation The Facebook vs. Twitter case concerns the two similar social networking websites, and Facebook facing the upcoming threat by Twitter. The case presents similarities between Facebook and Twitter, as well as the advantages of each. Key Issues Issues identified in the Facebook vs. Twitter case, regarded Twitter’s advantageous characteristics: its so-called asynchronous nature and stellar search technology (Lacy, 2009). Another issue involves Facebook marketing Twitter, in a sense. Define the Problem The problem concluded from this case is Facebook’s burden to bear. Facebook does not permit one-way relationships with individuals. Nor does Facebook offer the capability of tracking real-time information. Facebook is threatened with losing users to a less acquainted, social networking website. Alternative Solutions The...
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...Social Media in Emergency Management Matthew W. MacClellan Webster University SECR 5060 – Mr. Griffaw July 8, 2012 Contents Introduction 3 Technology 3 Four Phases of Emergency Management 4 How to Develop and Maintain a Social Media Site 4 Mitigation 6 Preparedness 8 Response 9 Recovery 12 Works Cited 15 Introduction Communications has evolved greatly since the days of using a rotary telephone connected to copper wires in order to communicate. Today nearly 50% of the population in the United States use smartphones daily. According to Frank N. Magid Associates that is a leading research-based consulting firm, Smartphone owners have increased from 31% in 2011 to 44% in 2012 with a projected increase to 57% this year (Godfrey, 2013). Take a look around next time you are out in public and pay special attention to how many people are using their smartphones and tablet computers, you will see the use of them everywhere you go. Users can make phone calls on their smartphones, but tend to use data services such as Short Message Service (SMS) commonly referred to as text messaging, internet services, Global Positioning Service (GPS), and the camera on the Smartphone. Technology There are many other devices today from computers to tablet computers, but in order to frame how instantaneous communications can occur today it is important to understand the power the Smartphone yields when it comes to instantly sharing information, locations, and photographs...
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...Turning to Social Media? XXXXXX Managerial Communication: MGMT 500 Bonnie Adams Keller Graduate School of Management August 24, 2014 Executive Summary Social Media has become of the most effective, efficient and great part in today’s society. It is a great tool in branding your business and became one of the efficient ways in figuring out your company’s target audience. Stone Goose Creek Company can benefit through the use of going through the use of the various social media platforms available. Entail in this proposal are the key elements on why Stone Creek Company should take this implementation. This could lead the company to more generated revenue, profits, new customers, brand awareness, and can help open doors to new opportunities. What are the types of Social Media available? There are many types of social media platforms. Such as videos, blogs, pictures, and texts. Some of the most popular social media companies that is popularly use are Instagram, Facebook, Vine, and Twitter. The best approach for Stone Creek Company would be Facebook and Twitter. “The best part about social media marketing is that it can be deployed without spending millions. If businesses handle it on their own, it costs nothing but the time of the person doing the updates” (Hendricks, 2014). The only thing when it comes to maintain and keeping up with these type of social media profile, hiring a social media manager to keep this in order will be beneficial. This will help...
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...social media such as LinkedIn, Facebook and Twitter bring to entrepreneurs/small businesses MICHAEL GOITOM 2924686 London Southbank University 1. Introduction 2. Theoretical Framework/Literature review 3. Methodology & Timescale 4. References 5. Bibliography 1. INTRODUCTION The primary purpose of this research is to examine the challenges that social vehicles such as Linked In, Facebook and Twitter bring to small businesses’. Social networks such as LinkedIn, Facebook, and YouTube etc. have made a significant impact on how todays Internet users communicate, search for and share data, this research aim to look at the disadvantages that come along with one of by far the most bewildering and comprehensive enhancement of information technology that has been witnessed in the past decade. A study done in October 2012 by online-Marketing firm Vertical Response showed many small business owners have jumped onto the bandwagon whole hog. But appears many are buckling under the added social media marketing workload. Carol Tice (2012) In the present day everything is about Social Media, some industry gurus claim that if you do not participate in Facebook you are not part of the cyberspace anymore. Social Media allow firms to engage in timely and direct end-consumer contact at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools. This makes Social Media...
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...Social Media Tools Mario Yep COMM470 August 22, 2011 Mrs. Susan Corliss Introduction Imagine twenty years ago, before MySpace, Facebook, Twitter, how were companies able to communicate messages to their customers and clients? It was much more difficult to be able to deliver the intended message to the targeted group. Companies had to rely on television, snail mail, pop-up advertisements online, and/or magazine advertisements not being able to guarantee that their advertisements were being communicated to the correct targeted group. Now, social media has given companies the ability to be able to communicate their social media to their target group based on the information they provide through the click of the mouse. Facebook has allowed companies to be able to target customers and clients simply by the business the user is currently at and checking-in to. By checking-in to the business, Facebook feeds this information to businesses that relate, and could be of interest to the user. Social media allows the right information to reach the right group being able to guarantee to companies that the customers and clients will receive the message. As with any business, social media faces ethical issues as well such as security concerns, credibility, and maintaining a reputation. Social Media Tools How can new social media tools be used to distribute messages to consumers and clients? Media tools like Facebook twitter and LinkedIn can be used to send messages from companies...
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...16/06/2015 The Key Statistics Behind Social Shopping | Sprout Social ⇠ F A C EB O O K H O M E The Key Statistics Behind Social Shopping By Elizabeth Harper on October 10, 2014 Like 44 Tweet 146 48 Share 29 F R EE T O O L S Facebook Pinterest Twitter Try our free Engagement Report There’s no question that social marketing can be used to drive sales. Shoppers are more technologically savvy — and, in particular, socially savvy — than ever, using their social networks to find both products and product information. Not only are more shoppers buying online than Share jobs on social with Job Board ever but more social networking users are doing that shopping. There were an estimated 157 million online shoppers in 2013. 75 percent of Twitter users buy products online every month, compared to 67 percent of overall Internet users who shop online. C O N N EC T 74 percent of consumers use social networks for help making buying decisions, whether that means getting opinions Visit our social media channels: from friends or reading product information provided by brands. TwitterLinkedIn Facebook Google+ This makes social an ideal place for businesses to talk about their products because customers are already there and interested. The Social Stats Behind Shopping Advertising products to your followers isn’t an intrusion into their http://sproutsocial.com/insights/keystatisticssocialshopping/ ...
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...| Management Information System | BPMN 6033 | | | The use of social networking sites like Facebook and Twitter have increased dramatically over the past years. | Table of Contents Abstract 2 Social Media History 2 Statistics of Social Media Usage 3 Facebook 5 Twitter 6 Question 1 - Investigate the effects that social networking sites may have within the business environment. 6 Benefits of Social Media to business 7 Question 2 - Discuss the types and forms of businesses that may deploy these networking sites to achieve competitive advantage 9 Small Businesses can take advantage of Social Media to achieve competitive Advantage 9 Utilize social media to build competitive advantage 10 Question 3 - What extensions could you bolt on to these existing networking sites to make them more attractive to business users? 10 “The ADAPT Model” 10 References 13 Abstract This article presents theoretical analysis on how social media influences the business environment. The use of social media is growing fast and has become the biggest and most popular avenue to connect with the world; share or exchange information and ideas in virtual communities. The social media websites creates a new era in grabbing new opportunities in business. Business activities such as promoting, marketing, customer relationship and sales can be done over the social media. With the rapid change of technology, it is vital to keep up with the current social media offering...
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...recruiting methods such as newspapers, bulletins, and job fairs. Yet since the boom of the Internet, advertising online often offers a lot more bang for the recruiting buck. There are hundreds of online-only job boards such as Monster, Hot Jobs, Career Builder, and Indeed. Using the traditional methods along with online job boards and social media like Facebook, LinkedIn, and Twitter allow recruiters to reach a larger range of people more effectively. I have worked in the Human Resources department for the past four years and I recently took on a position of recruiting this past May. I wanted to write my paper on something that would make me a better employee now and also carry with me in the future. As a recruiter I am always looking for new and effective ways to reach more job seekers without going over the allowed budget. After doing my research of recent articles and books I consulted with a colleague of mine here at Fastek regarding best practices for recruiting he has used in the past. I have a personal Facebook account, but until I did my research I had no idea that it could be used as a recruiting tool by setting up a company’s Facebook page could essential lead to more candidates. I have recently broadened my use...
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...non-traditional media developed and produced by individual users, and existing content, which is usually traditional media (news, magazines, radio, and television) reproduced for the web. In addition to these features, SMT also contains design elements that create virtual social spaces encouraging interaction, thereby broadening the appeal of the technology and promoting transitions back and forth from the platform to face-to-face engagement. The use of social media interfaces through computer and mobile devices has become quite widespread, and currently, the two most prominent interfaces are Facebook and Twitter. Facebook allows users to create profiles; allows those user-operated profiles to interact with each other; allows for the expression of interests and the discovery of commonalities between users; and allows users to build and maintain connections and invite others to join a community. In contrast, Twitter is a social media interface that enables users to share a limited amount of user-generated content, quickly and easily, to an extensive number of other users. With this interface, the communication exchange is...
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...equipment used to perform particular tasks, and the way that it is organized has a major influence on the workforce management (P. Gunnigle 2001). A huge part of technology is social media.Social media in today’s society is a wide spread necessity of our every days lives, whether it be Facebook, Twitter, Instagram or even blogging it seems that everyone is involved in some shape or form. It has become so popular that the majority of businesses are now using most social media sites in hope to benefit their company. In a recent study conducted it was said that “79% of businesses are using or planning on using social media for their business” (M. Ennis 2012) The majority of companies use social media to keep up with the current trends and use it is a cheap and resourceful way to promote their company. “As of June 2012 it was estimated that there was 955 million active Facebook users” (M.Sebastian 2012). This is a substantial amount of user just for one social media site, and in addition to this there are a vast amount of other users on comparison websites. For instance in the UK alone twitter account users reached over “7 million in 2012” (S.Bernard & H.Barret 2013). It is evident that social media is a powerful tool when it comes to any business as there substantial figure proves that there is such a large audience. This significant amount of users on Facebook alone would give any businesses an upper hand in the working world. However even though there could be alot of opportunities...
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...HUMAN RESOURCE MANAGEMENT INNOVATIONS & TECHNOLOGY – ROLE IN RECRUITMENT & MOBILITY Abstract— Human resources have been called the “key ingredient to organizational success and failure).In today’s Globalized era Human resource practices have become more innovative and technological. Today HRM Practices uses technology to enhance mobility. The HR and global mobility Departments have a great deal to gain by replacing existing deficiencies with operational efficiencies that can be achieved through the use of technology. In addition, the effective use of technology can enable organizations to track employees and reach out when required. Today the social networking sites viz. facebook, twitter, LinkedIn etc. are used as an innovative tool to recruit the capable and efficient human resources in any organization. Technology is moving beyond its role as a business enabler and become further ingrained in the life and work styles of the future workforce, while also changing employee and business expectations and interactions with one another and the world around them. This Paper critically discusses the Impact of Technology on recruiting and mobilizing the workforce, We specifically put an emphasis on what is often called “new” or “modern” HRM practices—practices that imply use of high levels of technology and innovations in recruitment process. We discuss how individual practices influence innovation, and how the clustering of specific practices matters for innovation...
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...Social Media Overview Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. By creating and implementing a complete syndicated social media plan for Capital G Bank, we are enabling our clients to communicate more effectively with us across a variety of different mediums while producing strong brand awareness in the community. Blog A blog (a contraction of the term “Web log”) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog. There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. Personal, Corporate, Question blogging, By media type, by device or by genre. There exist an entire community in this area as well as Blog search engines – Bloglines, Blogscope and technorati. The purpose of a Capital G Private Bank Blog is to provide, sound expert advice from a diverse...
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...I learned about the power of social media, tools & detailed analysis of its benefits and value propositions; The next day at Dr. B’s Global Marketing class we reviewed from the Marketing Positioning and Branding side the successful leverage of social media by analyzing the case “Old Spice’s Campaign”. In the end these topics tie to each other and I am fully immersed in the useful knowledge of Social Media from both IT and Marketing perspectives. What a great experience! Social Media Statistics I learned that Facebook remains to be the most common social media tool. (Stelzner, 2012) Average US Facebook social networker has 303 friends. Branded content marketing is being integrated into the Facebook experience hoping to motivate consumers to engage more with brands on Facebook and other social media platforms. 27% of US social networkers, over a quarter of US social networkers (roughly 71 million people), check a social media site multiple times a day. This behavior has steadily grown over the last few years.(Cohen, 2013) Twitter is utilized by 77% of the Fortune 500 Corporate in 2013 from 73% in 2012. (Chatterjee, 2014) In the Construction Industry, for 2013, 97% of construction professionals who use social media in their marketing programs, which has increased 7% from 2012. LinkedIn is the most popular social media platforms among construction professionals at 91 percent followed by Twitter (84 percent), Facebook (83 percent), YouTube (68 percent), blogs...
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...Marketing Evangelist for Google. In just a few short years, social media has revolutionized the way people communicate and share information, turning conversations into 140-words blips and making e-mail- the original electronic communication tool- seem quaint. In the business perspective, social media creates a kinship between the brand and its consumers and prospective consumers, which drives purchase intent and word of mouth. In this context, I will address the role of social media in revolutionizing the apparel industry as a business model, and its challenges and projections. Why Is Now the Right Time for Social Media? Growth & Interest Are High. A recent survey from eConsultancy shows that social networks and blogs are the fourth most popular activities online, (ahead of personal email, even) and that 10 percent of all time spent on the Internet is spent on social media sites. Statistics on the leading social networking sites are equally impressive: Facebook now lists more than 500 million users, with an estimated 500,000 new users signing up each day. In total, people spend more than 700 billion minutes per month on Facebook.On YouTube, users are watching 2 billion videos each day and uploading hundreds of thousands of videos daily, while Twitter is now attracting 190 million visitors per month and generating 65 million Tweets a day. All those users and all that time spent on...
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