Businesses are interested in the information that is shared by the individuals through facebook in order to advertise effectively to an immense amount potential customers; however the users of facebook have a right to privacy that has in the past been violated by facebook in attempts to allow these businesses to advertise to their users. The example that the case study uses is the launch of a company’s advertising campaign called Beacon. The plan was for Beacon to inform other facebook users when their friends made some sort of economic transaction through the purchase of product and at the same time engaged in activity that was not restricted to facebook. The problem with this was that it was sharing information about users that was never agreed upon or intended to be shared. Another aspect of this service that was alarming in my mind was that it continued to fulfill the action of letting other users know what you were doing until you disabled it manually. It is what is known as an “opt-out” application. So unless you manually turned off the applications, it would continue to share personal information with whoever you were friends with while under the belief that Facebook had ensured the full consent of the users. Another privacy error that was incurred by facebook was the incorporation and handling of its news-feed feature. A quote from the Washington post solidifies the fact that the incorporation of certain applications is a cause for concern, “Facebook fanatics who have covered their profiles on the popular social networking site with silly games and quirky trivia quizzes may be unknowingly giving a host of strangers an intimate peek at their lives.(Kim Hart: Washington Post)” The news feed feature provided other users that you are friends with updates of actions that you performed while logged into facebook; who you befriended, whose wall you wrote on, what