...Facebook for business Business Facebook Pages have a communicative intent different from individual users and Facebook Groups. Businesses seek to move beyond phatic culture to influence users through content-rich information. As Facebook Pages represented an official channel of communication for businesses, they seek to use Facebook as a medium for advertising, marketing, and public relations purposes (Facebook.com, 2010). This explained that the Facebook Pages, in contrast to individual profiles and group pages, are the least private because their content is visible to anyone on the Facebook network. If users choose to connect to a company’s page, they can do so automatically without a friend request being accepted by the company. Followers of a company’s page are known as “fans”. (1MORE RELEVANT PARAGRAPH) How online brand communities work Motivations behind clicking the “like” button, according to Elizabeth Bushelow from Strategic Communications Elon University, an individual always has a motivation behind liking a Facebook fan page. Brand community members join a community based on either the positive or negative feelings they have towards brand further, individuals choose to join a Facebook brand community because they are loyal to that brand. Other motivations for joining these brand communities are economic benefits, such as discounts, competitions, and lotteries, and entertainment. Providing exclusive deals and discounts available only to members of the Facebook brand...
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...Let Facebook Become A Real Friend Le Hong Anh Huynh Thi Kim Hanh Nguyen Dac Huy Ho Minh Phuc Nguyen Thi Kim Sa Phan Thi Kim Thoa Nguyen Thi Thanh Thuy Business Academic Skills November 7th 2012 Douglas Foster Let Facebook Become A Real Friend “Social network”-a familiar clause -which is used to regard the virtual community on the Internet, emerged as a common type of communication, entertainment for almost young generations and become the lives of many individuals. Providing many kinds of social group together in one place and making them interact is really a great thing. One of those popular social networks is Facebook, which is considered as the world’s biggest social site. The founder of Facebook-Mark Zuckerberg-launched his product on the 4th of February 2004 and witnessed a remarkable rise in the number of registered member and page views each day. Existing research shows that young people are motivated to join this site to make friends, to keep in touch with the old ones who they have not seen for many years or live in another region of the Earth, to strengthen ties with new acquaintances (Acquisti, and Gross, as cited in Valenzuela, Park, and Kee, 2006, p. 3). Besides, Facebook also allow them to exchange news and discuss issues, both public and private. However, this social network site is not entirely free from drawbacks. If one is not a Facebook user, he/she can easily realize the problems it can cause. In this paper, the authors examine some benefits...
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...contribute user-created content, or join online communities (Dewing). It has become common today to use applications such as Twitter, Facebook, and YouTube to express and share your thoughts, opinions, and common interest. In Small Change: Why the Revolution Will Not Be Tweeted, writer Malcolm Gladwell touches upon the issues of social media’s role in activism vs. the traditional way of becoming a true activist Many of us today use these social networks for its beneficial approach to attract users and acquaintances to support their cause or activism. In today’s social era, Facebook, Twitter, YouTube, and so on constantly surround us. For most individuals, these social applications have become our daily way of communication. These application are so internally imbedded within our lives we tend to believe that what goes through these social media are true and that we technically are involved and active on these events, causes, and activism. Utilizing the sources from Gladwell’s Small Change: Why the Revolution Will Not Be Tweeted allows the reader to be more persuaded to believing that social outlets do not help change a cause or revolution. Gladwell uses the events at Greensboro to confirm his belief of how a protest can manifest itself without the usage of social media. For example, “These events in the early sixties became a civil-rights war that engulfed the South for the rest of the decade-and it happened without email, texting, Facebook, or Twitter” (Gladwell 314). Gladwell...
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................................................................. 3.2.1 Development of a Questionnaire.............................. 3.2.2 Development of a Focus Group......................... 4. Conclusion...................................................................................................... 5. Reference List................................................................................................... 6. Affidavit......................................................................................... 7. Appendix................................................................................................. 1. Introduction Social Media has made a huge impact to the entire world and not just to internet marketers. It changed the way in which we communicate – both personally and professionally. In the time before the development of the various social media platforms, the classical mass medias like Television, Radio and Newspapers were great tools to reach a huge audience. But these were tipically one way channels. You could reach out to people via these channels, but the audience was not able to respond to the sender and additionally the people could not communicate with each other via these channels. Today social media is the most important communication tool to reach young target groups and it calls for new marketing strategies. One technology which changed this even further is the mobile phone. The speed of communications has dramatically...
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...Battle for Social Media Dominance As Facebook currently holds 800 million current active users worldwide, they maintain the world’s leading social media sharing website. Facebook has jumped past other social media websites like Linkedin and MySpace within the first few years of existence. Google has tried time and time again to get to the place where Facebook currently has a strong hold on everyone’s online identity. Google has poured tons of money into years of development with several projects to mimic Facebook. Google has once again begun the implementation of a new social media website called Google+. Google+ is Google’s fourth attempt at mimicking Facebook’s social media website. Another powerhouse in social media is Twitter. Twitter currently has 300 million users. Before getting into the competitors of this industry, one must know how each social media network makes revenue. Since all of these companies do not force people to pay a premium in order to gain a membership they must find an alternate way of generating money. There are two ways these companies make money, investors and IPO’s, ads, and premiums from satellite companies. For example, Facebook is able to charge companies likes Zynga a 30% charge of all virtual purchases done on their game from allowing Zynga the ability to put their game on Facebook’s platform. Mainly these companies form money from companies who wish to display ads for their companies on people’s sidebars of their profile. This is mainly...
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...popular networks is Facebook. It gives people an opportunity to reconnect with others and post updates or add photos so that people could know what is going on. There are a lot of benefits in using Facebook its one of the the most used social networks. People could send messages you have the choice to send the message as an open manner or to send it privately. There are privacy settings on Facebook that can make it so only your friends can see your wall posts, or some of your information. It can also be made so non-friends can only see your profile picture. being able to see what your friends and family are doing, and they know what you are up to. Facebook also reminds you about important events and friends' birthdays. Social networking sites begin with a group of founders sending out messages to friends to join the network. In turn the friends send out messages to their friends, and the network grows. When members join the network, they create a profile. Depending on the site, users can customize their profile to reflect their interests. They also begin to have contact with friends, acquaintances, and strangers. No doubt Facebook and Twitter are most powerful social media and social networking site. They can use them to connect with your family, friends, work colleague and to meet new people. Specially, this is the best way to find their school, college or any other old profile. Most of the people who know how to use computer and internet, have a profile on Facebook. Moreover, it...
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...Facebook: The New Black Social Media Essay Siraj Haq General300F Medaille College 12 September 2012 Facebook: The New Black Calling friends on phones is now a thing of the past - as are email and letters. The new 'it' thing now for a few years has been Facebook. Facebook has become 'the one stop site' for all of your personal needs: communicate with friends and family, share photos, invite members to events, join groups, play games, and meet new people. In fact, Facebook has become so convenient that currently more than 955 million monthly active users at the end of June 2012, take part in the Facebook experience (Key Facts). So what is the typical Facebook experience? Upon logging into www.facebook.com, a page with your news feeds will display on your screen. News feeds essentially inform you of your friends' recent activities. For example, my news feed from the past fifteen minutes shows that one of my friends is attending "University of Pittsburgh Midnight Madness," two of my friends added new friends, one friend posted pictures of the party she attended the past weekend, another one of my friends became a fan of "mentally saying "Wed-nes-day" when writing the word "Wednesday,"" another friend went from 'single' to 'it's complicated,' while five of my friends wrote a new status telling their friends anything from a joke, to their mood, to their successes or failures. So what do you do now that you have all this information? You might...
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...Mission Statements Lex Adams Marketing Planning & Strategy Think about an online social media network like Facebook or LinkedIn. For targeting new customers, what are the advantages and disadvantages of using these social networks compared to search engine advertising? Provide specific examples of products that lend themselves more to social networks as compared to search engine advertising. I am going to use the quote, “it takes a village” and put into the context on how social media sites such as Facebook and LinkedIn can influence a consumer’s values, decision making, and preference. For example, Facebook has morphed into a global, networking site where people with similar and different backgrounds and from all over the world can connect and share with others in real time. Connect… Facebook users can form or find social groups they wish to join based on commonality such as family and friends, work related, location related, religion and political related, and even product related. Share...Facebook users can share almost everything about themselves in particular their opinions. It is a gold mine for companies to collect data. One of the benefits of Facebook social groups is that they can be categorized as market segments for marketers to “connect” with. “Market segmentation divides a market into well-defined slices. A market segment consists of a group of customers who share a similar set of needs and wants. The marketer’s task is to identify the appropriate number...
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...Hello!! Just fooled you…:P Bye now taatata Facebook is an online social networking service headquartered in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg with his Harvard College roommates and fellow students Eduardo Saverin,Andrew McCollum, Dustin Moskovitz and Chris Hughes.[8][9][10] The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities and later to high-school students. Since 2006, anyone who is at least 13 years old was allowed to become a registered user of the website, though the age requirement may be higher depending on applicable local laws.[11] Its name comes from the face book directories often given to American university students.[12] After registering to use the site, users can create a user profile, add other users as "friends", exchange messages, post status updates and photos, share videos, use various apps and receive notifications when others update their profiles. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends". Also users can complain or block unpleasant people. Facebook had over 1.18 billion monthly active users as of August 2015.[7]Because of the large volume...
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...Conclusion……………………………………………………………………………….P.19 13. References……………………………………………………………………………….P.20 1. Executive Summary Improve brand awareness of Lee Jeans to Hong Kong young adults with a digital marketing plan that sustains to half year is the target of this project. Digital media is the best way to promote Lee Jeans products to our target customers, not only the result is measurable for evaluation to improve the marketing strategy in the future, but also the budget is controllable and not so costly as traditional medias. There are 2 stages of marketing events: Phrase 1: build up new customers database thru a photo taking competition for collecting primary and secondary data. Phrase 2: customer engagement thru Facebook platform, invite the potential customers to Lee Jeans flagship store to enjoy special parties with shopping discount. Beside social network, the promotion channels are also includes blogs, and EDM. The aim is raise brand awareness and optimize search engine. P. 1 2. The Challenge According to the “blog.euromonitor.com” in May, 2011 studying on the global jeans market projection, they...
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...ability to communicate with supporters, they fully understood the potency of using social networking sites such as Twitter and Facebook. Through social media, they were able to mobilize and encourage supporters’ contribution in the campaign trial, with sites such as meetup.com. Social media also played a part in their fundraising, strategically using social networking sites, the main campaign website MyBarackObama.com, e-mails, text messages, etc. to receive donations. Last but not least, they were able to fully take advantage of the traffic flow to sites such as YouTube and Google to advertise their campaign. Facebook, known as one of the most dominate social networking sites of today’s society with nearly 600 million users. According to ‘Me Media’ by Cassidy(2006,pp.50–59) In 2006 “ Facebook was used at over 2,000 United States colleges and was the seventh most popular site on the World Wide Web with respect to total page views”. It was no coincidence that one Obama’s leading strategist was the Facebook cofounder Chris Hughes, whom at the time was 24 years old. The campaign spent approximately 467,000 dollars on Facebook advertisements targeted at the younger demographics between 18-29 years. There were more than 100 Facebook groups created in support of Obama's candidacy, close to 5 million likes and over 3 million friends. One of the major groups was...
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...technology. Everyone has a different person for stepping into the virtual world, but we all join with one purpose. Connection. Whether this be between family, friends, or just ourselves. Canvases of black and white photos and daily updates filled with nostalgic memories; social media had its purpose, but are some platforms better than others? Twitter and Facebook are two of the most common sites that have remained over the evolution of technology. Both have updated and transformed into complete replicas of our mind; suggestions of products that we know and love, videos that produce tears of joy, and posts that hold our entire life in a simple cropped and filtered image. But sometimes too much freedom can be a little overbearing. Facebook allows for posts to have an infinite word count which can provide readers with all the information they need, but it can also take up an entire screen. Twitter on the other hand has a 280 character limit and...
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...The Online World Sejal Bahety Woodbury University The Online World Technological innovation has caused social media to become widespread and deeply integrated into modern society. Facebook, Instagram, Twitter, Snapchat, our lives has become so blended with these forms of connections that it’s difficult to imagine a single day without these sources of media. The most active users of social media are teenagers and young adults and their lives have changed tremendously after using this form of communication. Social media has made it possible for people to network with people from different parts of the world. It is a huge source of information and a platform where people can present themselves to the world. Although there are some positive stigmas on our use of social media, it has numerous disadvantages like creation of fake identities, cyber bullying and social loafing. As technology is progressing, it is enhancing the way people present themselves in front of the world. The main concept of a self-image is a person trying to show the viewer something about themselves. Social media has tremendously affected the self-image of people. Social networking sites like Facebook, Instagram and Tumbler are full of photos. The need for attention is increased throughout the years. People try to mask their identity and highlight only some specific personality traits which they want others to know about. People believe in everything they see on these profiles and most of the times do not...
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...Facebook Facebook is the world’s largest social network, with more than 845 million active users around the world. It was created in 2004 by Mark Zuckerberg in his dorm room at Harvard. Facebook grew from being an eccentric site for college students to a popular platform that is used to sell cars and movies, win over voters in presidential elections and organize protest movements. It offers advertisers a global platform, with the exception of China, where Facebook does not operate. For the collection of photographs of people after which it is named, users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as “People from Work” or “Close Friends”. Facebook allows any users who declare themselves to be at least 13 years old to become registered users of the site. In April 2011, Facebook launched a new portal for marketers and creative agencies to help them develop brand promotions on Facebook. Today Facebook has been involved in campaigns for True Blood, American Idol, and Top Gear. News and media outlets such as the Washington Post, Financial Times and ABC News have used aggregated Facebook fan data to create various info-graphics and charts to accompany their...
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...Quick Guide Job-Hunt ® Linkedin for new Graduates By Laura Smith-Proulx Executive Director of An Expert Resume US News & World Report Top Site for Finding Work Job-Hunt.org FOLLOW @JobHuntOrg Like JobHuntOrg JOin Linkedin Job-Hunt Help Group Forbes Best of the Web for Job Hunting Job-Hunt.org PC Magazine Best of the Internet for Careers Job-Hunt.org Job-Hunt® is a registered trademark of NETability, Inc. © 2012, NETability, Inc. All rights reserved. Not for commercial use or modification without prior written permission. Quick Guide: LinkedIn for New Graduates www.job-hunt.org Table of Contents Chapter 1: Why Use LinkedIn? .................................................................................................... 1 Chapter 2: Getting Started.............................................................................................................2 Chapter 3: Using LinkedIn Effectively .........................................................................................5 Chapter 4: How to Continually Leverage LinkedIn..................................................................12 Chapter 5: How to Maximize Your Use of LinkedIn.................................................................14 Chapter 6: LinkedIn for Your Career ..........................................................................................15 © 2012, NETability, Inc. All rights reserved. Not for commercial use or modification without prior written...
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