...practitioners 3 Suggestion for Improvement 4 Conclusion 4 Reference list 5 Introduction Market nowadays is so rapid-constantly changing and so broad. Company needs to adapt to these characteristics of the market and also understanding the consumer’s behavior in the market for them to survive and outrun their competitors. This discussion would further examine the company, Levi Strauss (Levi’s), marketing strategy in the garment industry in the context of Malaysia and also suggestions would be given for improvements. Levi’s first entered into the garment industry in 1873 with the birth of the first pair of jeans. Levi’s has been improving since and now, it is one of the world largest brand-name and also a global leader in jeanswear, according to San Francisco(2014). After gaining reputation as well as high profit, they have been selling other garment products besides jeans, such as clothings, caps, belts, and so on. Social-class micro cultures in consumer behavior A social class is a huge group of people, who have a similar position in an economic system, said by Moffitt(2015). Differentiating, positioning, and targeting different social class plays an important role in marketing. Consumers from different social class have different behaviors as well as wants. According to Moffitt(2015), there are four main social class recognized by societies, which is upper class, middle class, working class, and lower class. Lower class consumers are sensitive towards price and they often...
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...Shantell Green April 25, 2013 Psychology Deborah Lee Essay Psychology plays a big part in our everyday lifestyles, it is one of our most important roles to society. Psychology produces scientifically acceptable knowledge about human thoughts and actions. It teaches us how to apply that knowledge to solving problems such as those happening in a work place, in the home, or among different individuals in a larger society. One important point is that psychology seeks to understand all forms of human behaviors and to find creative practical ways of solving important problems. Without psychology of course, we would each, as individuals think about the first thing that comes to mind when evaluating something or someone. We wouldn’t know how to get the deepest meaning of someone’s thoughts and discover how their feeling. Without psychology in our society psychologists wouldn’t be able to contribute to helping people understand their emotions and behaviors and mange them to let people lead a better and yet meaningful life. These professions we need, these are the people who specialize in studying childhoods through old ages, they help with coping adults with their difficult relationships, plus life events. There was an experimenter whose name was Jean Piaget, whom had a lasting impact on psychology as his theory of cognitive development has provided tremendous insight into the minds of children. He was an influential...
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...Analysis To kill a mockingbird The extract under study is taken from the book “To kill a mockingbird” written by Harper Lee. "To Kill a Mockingbird" is her first novel and the Pulitzer Prize winning novel. The novel depicts the life of its young narrator Jean Louse “Scout” Finch in the small town of Maycomb, Alabama. Her father, Atticus Finch, is a smart lawyer with high moral standards. Attitus decides to take up a case involving a black man, Tom Robinson, who has been accused in raping a very poor white girl named Mayella Ewell. Attitus is sure in his defendant's innocence but Tom has almost no chance to be acquitted, because the white jury will never believe the black man more than a white woman. The article could be logically divided into four parts. The first part begins when we meet Atticus in the court-room who is “half-way through his speech to the jury”. He proves the fact of being an experienced smart lawyer who knows his business pretty well. His speech is logically organized; he speaks “easily, with the kind of detachment he uses when he dictates a letter”. During his speech the jury seems to be attentive and appreciative. That is, according to Scout, because he is not a “thuderer”. His children present in the court-room and notice some strangers in their father's behavior – the so-called “firsts” – this kind of digression shows Atticus's excitement (“This is equivalent of him standing stark naked”). Atticus addresses the jury “gentlemen”, showing his respect...
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...A PROJECT REPORT ON A STUDY OF MARKETING AND PRICING STRATEGY WITH REFRENCE TO MEGAMART. 2. OBJECTIVES 2. Objectives of my study are as FOLLOW: To study the working of Mega mart To study the marketing strategy of Mega mart To study the pricing strategy of Mega mart To study advertisement policies of Mega mart. To study the buying process of Mega mart. To study the various functions of Mega mart. 3. PROJECT METHODOLOGY 3. PROJECT METHODOLOGY Project methodology is the process of collecting the information and helps to find out solution to the topic selected by the researcher. Project methodology starts with selection of topic which shows the introduction of the students. I have selected the topic of "A STUDY OF MARKETING AND PRICING STRATEGY OF MEGAMART". For preparation of project generally four methods are followed: 1. Interview: 2. Questionnaire: 3. Library Work and Internet: 4. The observation method: [pic] ...
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...Lina Osmolovskaya Group 402 Analysis of the extract from novel “To Kill a Mockingbird” Hapter Lee was born in 1926 in the state of Alabama. In 1945-1949 she studied law at the University of Alabama. “To Kill a Mockingbird” is her first novel. It received almost unanimous critical acclaim and several awards, the Pulitzer Prize among them. The extract under study depicts a trial of Tom Robinson, a Negro, who is accused of assaulting a white girl. His defending counsel is Atticus Finch, experiences lawyer who is going his best to prove the innocence of the Negro. The main problem raised by the author is an issue of justice. The message of Hapter Lee is that in the face of court each and every human should be treated honestly, no matter what his social status, education or colour of skin is. The story is told by Jean Louise, seven years old daughter of Atticus who is watching the trial. It helps to make the narration much more vivid, emotional and real because she knows her father very well and therefore is able to see each and every unusual detail in his behavior. For example antisepsis “in public and private”, homogeneous parts of the sentence “he unbuttoned his vest, unbuttoned his collar, loosened his tie and took off his coat” and an epithet “stark naked” are employed to show how excited was Atticus on the trial. But despite his excitement, he did not lose his professionalism what is made clear by the use of simile “he was talking to the jury as if they were folks on the...
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...William Butler Yeats once said, “The innocent and the beautiful have no enemy but time.” There is no truer an example in literature than in Harper Lee’s To Kill A Mockingbird. In the novel the author uses the perspective of the novel’s storyteller, Miss Jean Louise Finch, more commonly known as Scout, and her brother Jeremy, nicknamed Jem, to highlight the blind innocence that comes as a byproduct of childhood. It is this innocence that also disappears from the children’s perspective in the novel. At least at first the two, blinded by their innocence, are unaware of the more mature and even sometimes ominous events and actions that eventually occur in the novel’s unveiling plot. It is because of their unwearied characters that Lee is able to best show how the events that occur in the lives of young characters causes blind innocence to disappear over time. Throughout the novel, there is a constant turn of events that ultimately leaves the children disillusioned with all their preconceived notions of all that is morally just and good. As Yeats said, time indeed proves to be the enemy for the children’s innocence, and by the novel’s end their worldly perspective is irreversibly changed. In the opening of the novel, Jean Louise Finch is revealed to be a grown woman looking back on her youth. The focal point of the narrative in particular is an innocent period from her childhood when she is six years old, just before starting school and her remembrance continues until the...
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...CHAPTER TWO By Ahmad Rawi (COUNTRY : MALAYSIA) The writer can be contacted at : scholars.assist@gmail.com scholars.assist is a university level solution provider for assignments and theses. If you are facing difficulties in completing assignments or theses, do drop us an email to explore how we can help you. LITERATURE REVIEW LEVERAGING PRODUCT INNOVATION TO GAIN COMPETITIVE ADVANTAGE : A SURVEY OF IMPACT OF INNOVATION ON CUSTOMER SATISFACTION AND BRAND LOYALTY AMONG SAMSUNG TABLET USERS IN MALAYSIA 1. Introduction In this chapter, the researcher will discursively review literature on the conceptual and theoretical frameworks of the constructs involved in this research. 2. Discussion 2.1. Competitive Advantage The term competitive advantage, despite its widespread use and popularity, has no uniformly acceptable definition (Peteraf 2005, pg 178). Most often, it is described (as opposed to defined) in term of superior financial performance (Winter, 1995 cited in Peteraf 2005, p. 179). Michael Porter (1985, p.3 cited in Bredrup 1995,p. 43), the strategic management guru who popularised the term described competitive advantage as: “Competitive advantage grows out of value a firm is able to create for its buyers that exceeds the firm's cost of creating it. Value is what buyers are willing to pay, and superior value stems from offering lower prices than competitors for equivalent benefits or providing unique benefits that more than offset a higher price. There are...
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...of unexplained deaths. Forensic pathologists are needed across the world due to murder, suicide, and many more complications due to their wide knowledge of forensic pathology. Forensic pathology is a type of pathology that determines the causes of death. “The word pathology means ‘the study of disease’(Howard C. Adelman).” Path meaning “ disease, and ology meaning “ study of ” in Greek. Pathology is the science of the causes and effects of diseases, with laboratory examination of the body for forensic purposes. Forensic means relating to the...
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...CHAPTER TWO By Ahmad Rawi (COUNTRY : MALAYSIA) The writer can be contacted at : scholars.assist@gmail.com scholars.assist is a university level solution provider for assignments and theses. If you are facing difficulties in completing assignments or theses, do drop us an email to explore how we can help you. LITERATURE REVIEW LEVERAGING PRODUCT INNOVATION TO GAIN COMPETITIVE ADVANTAGE : A SURVEY OF IMPACT OF INNOVATION ON CUSTOMER SATISFACTION AND BRAND LOYALTY AMONG SAMSUNG TABLET USERS IN MALAYSIA 1. Introduction In this chapter, the researcher will discursively review literature on the conceptual and theoretical frameworks of the constructs involved in this research. 2. Discussion 2.1. Competitive Advantage The term competitive advantage, despite its widespread use and popularity, has no uniformly acceptable definition (Peteraf 2005, pg 178). Most often, it is described (as opposed to defined) in term of superior financial performance (Winter, 1995 cited in Peteraf 2005, p. 179). Michael Porter (1985, p.3 cited in Bredrup 1995,p. 43), the strategic management guru who popularised the term described competitive advantage as: “Competitive advantage grows out of value a firm is able to create for its buyers that exceeds the firm's cost of creating it. Value is what buyers are willing to pay, and superior value stems from offering lower prices than competitors for equivalent benefits or providing unique benefits that more than offset a higher price. There are...
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...Journal of Multinational Financial Management 11 (2001) 17 – 37 www.elsevier.com/locate/econbase Diversification strategy and capital structure of multinational corporations Imed Eddine Chkir a,1, Jean-Claude Cosset b,* Faculty of administration, Uni6ersity of Ottawa, 136 Jean-Jacques Lussier Street, Ottawa, Ont., Canada K1N 6N5 b Departement de finance et assurance, Faculte des sciences de l’administration, Uni6ersite La6al, ´ ´ ´ Quebec, P.Q., Canada G1K7P4 ´ Received 3 April 1999; accepted 22 October 1999 a Abstract This study examines the relationship between the capital structure of multinational corporations (MNCs) and their diversification strategy. Both the international market (multi-country operations) and the product (multi-industry operations) dimension of diversification are integrated into the analysis and a switching of regression regimes methodology is employed that accounts for the bi-dimensional nature of the diversification strategy pursued by MNCs. The model identifies four types of diversification regimes. The results suggest that leverage increases with both international and product diversification. It is also found that the combination of both types of diversification leads to lower levels of bankruptcy risk. Although the role of the determinants of MNC capital structure varies with the diversification strategy, there seem to be common determinants. In particular, profitability and bankruptcy risks are negatively related to the debt ratio of MNCs. © 2001 Elsevier...
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...it has been defined as “the collective programming of the mind that distinguishes the members of one group or category of people from others” Geert Hofstede, (2009). Culture diversity and multiculturalism are the problems faced by business firms who tried to do business globally. Cultural diversity related to variety of human societies like dress, language, traditions and cultures on a particular region or particular part of the world or as a whole, while multiculturalism with organizational promotion of multiple cultures. Multiple cultures mean giving respect to different types of culture at same time. All the aspects regarding the culture have to be considered when a concern is going to launch its products globally. So in the case of international business, understanding culture of different countries is important because then only a company can put forward its globalization strategies, marketing strategies as well as organization structure. Without proper foundation a company can’t keep moving globally and launch products since cultural world operates in its own internal dynamic, its own principles and its own law-written and unwritten. Understand words, material things and behaviour since culture is communication. Understanding the VINEETH KAKKANATTU AYYAPPAN: 000697414 4 cultural differences is not an easy purpose because each country has its own hidden code of behaviour since it is a unified entity which inter-relates everything. But since...
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... relate to the patient journey with breast cancer. The goal of the research was to determine if these care coordination models eliminated institutional barriers experienced by patients trying to coordinate breast care in a complex healthcare system. It also evaluated the effectiveness of the navigator role as it supports the elimination of barriers to care for minorities and women living in low-income and underserved communities. This study reviewed the results from surveys given to women being treated for breast cancer at different hospitals, and cancer clinics to determine if navigation improves patient access to appropriate evidence-based healthcare. The findings showed higher patient satisfaction and compliance, continuity of care, decreased anxiety levels, and increased social support systems from families and friends when navigation services were provided. Key Words: Patient Navigator; Breast Care Coordinator; Breast Care Patient Navigator; Breast Cancer in Women; Current Studies involving Breast Cancer Introduction Breast cancer is the second leading cause of death and the most common disease found in women living in the United States (Basu, Linebarger, Gabram, Patterson, Amin, & Ward, 2013). The American Cancer Society estimates at least 207,090 women will be diagnosed annually with invasive breast cancer (Kober, Padula, Gray, & Powell, 2011). The mortality rate for breast cancer remains high among ethnic minorities...
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...PSYCHOLOGICAL FOUNDATION OF CURRICULUM DEVELOPMENT Psychology provides basis for the teaching and learning process. It unifies elements of the learning process and some of the questions which can be addressed by psychological foundations. It is the scientific study of mental functions and behavior including: Perception, cognition, behavior, emotion,personality, interpersonal relationship Unifying elements of learning process. It forms the basis for the methods materials and activity of learning serves for many curriculum decision. How we think and how we learn THREE MAJOR GROUPS OF LEARNING THEORIES BEHAVIORISTS PSYCHOLOGY COGNITIVE PSYCHOLOGY HUMANISTIC PSYCHOLOGY 1. BEHAVIORISTS PSYCHOLOGY Consider that learning should be organized in order that students can experience success in the process of mastering the subject matter, and thus, methods of teaching should be introduced in a step by step manner with proper sequencing of task. EDWARD LEE THORNDIKE Father of Modern Educational Psychology and Founder of Behavioral Psychology Connectionism theory of Edward Lee Thorndike believes that learning is the product of the connection between Stimulus-Response (S-R) or Association learning THREE FUNDAMENTAL LAWS OF LEARNING (Connectionism) LAW OF READINESS – when an individual is prepared to respond or act, allowing him to do so is satisfying, whereas preventing him would be annoying LAW OF EXERCISE – constant repitition of a response...
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...According to the journal article “The Amazing Spider-Man and the Evolution of the Comics Code: A Case Study in Cultural Criminology” by Cary D.Adkinson, Amazing Spiderman had a three-issue run 96,97 and 98 that challenge the standards of the industry with crime, delinquency, law enforcement, and drugs which these were had rules on regulation on in the Comic Code. Nixon Administration under the department of health was dealing with a drug issue in America they approached Marvel comics requesting them to produce a story on the danger of drugs publish in one of Marvel's big comics. Stan Lee picked Spiderman since he is more like the “everyday man”. Stan Lee wrote a three-issue story in Amazing Spiderman with an anti-drug message. The story had many things in it which clearly violated the code and when they summited it they were denied approval the code. They published the story anyway without approval and it sold well without the seal. This did not cause Marvel any issues but the Comic Code Authority instead by pressuring them to change the code since it was outdated. They had to change the regulations and weekend the...
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...hapter 1 INTRODUCTION A. BACKGROUND OF THE STUDY It is said that “A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes” just an evident of how intricate a shoe is-in yourself and in the eyes of the people around you. Going back to history, in societal belief, the person with a high-profiled has an identity of having polished-leathered shoes in his/her feet. At this modern era, everyone has its decision whether to use shoe polisher or not, something that diminished the gap between the so-called high people and lower ones. Shoe polish used to polish, shine, and waterproof leather shoes or boots to extend the footwear's life, and restore, maintain and improve their appearance (thefreedictionary). Shoe polish had been widely used even before the twentieth century, during the medieval times, dubbin- a waxy product, was used to soften and waterproof leather but did not made the leather shine until they tried to mixed the beeswax and lanolin as bases that until now major company of boot polish is using. Another historical file, the popularity of shoe polish paralleled a general rise in leather and synthetic shoe production, beginning in the 19th century and continuing into the 20th. The World Wars saw a surge in demand for the product, in order to polish army boots and contributed to its fame all over the globe. Focusing to our study, we will use the banana peel extract and coconut husk...
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