...Social Media and its Impacts on Consumer Relationship Management: An Investigation of Product Recommendation: A Case Study of Nike and Facebook Simon Karuku Freelancers Union Abstract The purpose of the research was to define critically the efficiency of social media and the role it plays in impacting consumer relationship management. The study first looks at the works of many scholars in analyzing the effectiveness of social media over traditional media. Thereafter a critical analysis of the strategic differences between the two types of media with a greater emphasis on social media as a marketing tool. Consumer relationship management entails the strategies, practices and technologies that have been used by different companies so as to analyze and manage data and consumer interactions throughout the lifecycle of the consumer. Its goal is to improve on business relationships that greatly exist with customers thus assisting the retention of the customers and also the driving sales of growth. Traditional media is also essential as it helps capture the advertisements and is able to reach millions of people within a span of time with no bias on the social economic status on the different people. Social media is however more flexible than traditional media and is greatly used on a large scale purposes especially in marketing of products and the effective recommendation of different products to different consumers. The rise and shine of social media has...
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...Social media in hospitality, is it changing the business fundamentally? Jesse van der Heiden 406279 Professional writing Stenden University April, 2015 Present day, social media are fundamentally changing the way tourists and travellers search, read, trust and as well as find information about tourist destinations. Furthermore, social network applications for e.g. trip Advisor, Facebook and Pinterest allows guests to participate in business operation and functions. This means that, tourists and travellers provide a huge amount of information about their travel experiences. Many organizations use social media as a tool to connect to millions of potential guests. Therefore, this paper will analyse the importance of social media for the hospitality industry. The first paragraph aims to address the use and impact of social media in hospitality. The second part of this paper will focus and give more insight on the impact of social media on travellers’ behaviour and using social media from a customers’ perspective. Thirdly, the kinds of social media in the hospitality industry will be discussed. As last, conclusions will be drawn while taking personal perspective, studies and theory into consideration. Use and impact of social media in the hospitality Hospitality company participation in social media has been shown to be a cost-effective tool for interaction and involvement with potential guests. Social media that is easy accessible, straightforward and appealing enables...
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...easily. Now computer is one of the best machines made by man, which can solve any problem and process any information in a second. Due to the development in computers technology, Internet has also become a part of it. Therefore, Social media like Facebook and Twitter has become a big part of our modern life. It can run in computers and any other devices like mobile, tablets so everybody can easily access it. Social media like Facebook is commonly used media to communicate and share information in social life, although it makes our life much easier it can be detrimental to high school students due to the chances of addiction, waste of time and other bad influence. Ivala and Gachago (20112).Writes in the article Social media for student engagement which suggest for the implementation of Facebook and blogs in ways that is likely to have a positive impact on student. Somehow from social media like Facebook high school student can learn new things in new and interesting way. Dixon and Brain (august, 2012). Says that social media is the creation and exchange of user generated content, student and teachers can share original content, enhancing the education conversation occurring through the school community. (Barefoot et al., 2009) describe the use of media tools to communicate with friend, family and teachers anywhere any time and they can get required information. Due to the no geographical boundary high school student can make friends anywhere in world and learn new culture and...
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...communication and social media is a common word to all of us and it is really almost impossible to think a single day without these. From the personal use to corporate, social media has a vital role. Young generation highly attached with the mobile communication and social media and as a result they are looking the same service from the work place. However, the fact is there are many organizations who do not allow these types of social media within their organization. Infarct, organization should make such a work environment where employees get all the important social media facilities as if they can become more efficient and effective. The main motive of the organization is making profit whereas, by providing social media facilities, organization can reach to their main motive. Table of Contents Executive Summary2 1. Introduction4 2. Findings 5 3. First experience of mobile communication and social media6 4. Impact of mobile communication and social media…………………………………6-7 5. Expected Information System of the organization…………………………………..7-8 6. Conclusion …………………….........................................................................................8 Reference…………………………………………………………………………………............9 Introduction Social media is a common word for young generation as well as for the work place. Social media is such a platform where friends and family members stay connected through internet. Mostly, people use social media as a way of communication...
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...Impact of Social Media on the Financial Services Industry: In today’s age everyone is well aware of the significant impact that social media has had on our lives in the way we communicate, socialise, conduct business and view the world. This case study however, will attempt to narrow the scope of this theme, by looking specifically at the way in which social media has influenced the financial services industry. The evolution of social media has facilitated a change in the nature of the relationship between institutions and consumers within the financial services sector. Not all of these changes have, however, had a positive effect on financial institutions. Media convergence and the growth of user-generated content has blurred the lines between different platforms of media, and the distinction between producers and consumers (Australian Communications and Media Authority, 2011). Social media outlets such as YouTube provide a platform for individual users to become producers by distributing content that can be viewed anywhere in the world. As a result, anyone with an internet connection has access to more knowledge and information than any time previously in history. This has impacted the financial services sector as non-mainstream media platforms are increasing awareness of the risky and often corrupt practises of financial institutions, particularly within the banking industry. For example, Peter Schiff, an American stockbroker and CEO of Euro Pacific Capital, has used...
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...http://mashable.com/2011/04/27/facebook-effect-students/ For Students, What Is the “Facebook Effect” on Grades? April 27, 2011 by Jolie O'Dell66 Social media has several effects on academic work — some more positive than others. But what is social networking’s overall impact on college students’ performance? According to data gathered from several sources byOnlineEducation.net, Facebook and Twitter are used to great benefit— sometimes. Students welcome online engagement and resources; around 75% of student respondents said they’d like to do some online collaboration for class, in fact. Also, social media may have a positive impact on students’ sense of themselves in the community. Social media-using students were twice as likely as other students to feel well-liked by their peers and to participate in extracurricular activities. And 20% more of Facebook-using students (as compared to students who didn’t use Facebook) said they felt connected to their school and community. However, negative effects abound. Students who use Facebook and hit the books simultaneously found their multitasking led to 20% lower grades than those of their more focused peers. Facebook-using students also made less money during school from part-time work, putting in around five hours per week as opposed to 16 hours per week for a typical, unplugged counterpart. Not only do grades and finances suffer, but students might actually end up feeling more depressed or lonely. Almost half of students believe...
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...Social Media & The Psychological Effects on Mental Health With the increase of Social Networking Sites (SNS's) dramatic increase in the past few years; there has been a growth in psychological research addressing the psychological impact of these online experiences. Consequently, there is a darker side to how social media can affect us. According to researchers, the more time spent on social media, the more likely you are to suffer from mental issues. This is especially true in children and teens; however prolonged and excessive use presents a danger to adults as well. Social Media Anxiety Disorder (SMAD) is a syndrome that relates to social anxiety and is presented when the participation of social media affects the mental and physical...
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...Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Is social media marketing right for your business? * This is the question few companies ask themselves before launching into social media marketing. And, as a result, their forays into social media marketing often result in frustration and, sometimes, failure. Not because social media marketing doesn’t work – just because they didn’t do it correctly. Social media marketing is like any other campaign, it must have an objective and a strategy to achieve desired results. * There are many companies that think it's the quick fix to a struggling business or that it will generate revenue that will help them in a difficult economic time. Truth is that social media can, in fact, affect your bottom line – but, it takes time. * Social media has a sequence of events that transpire...
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...The Impact of Social Media on Adolescents ILR 260 National University The emergence of social media has forever changed the way users interact with each other. Facebook became public in September of 2006, when it expanded its membership to any user 13 years and older instead of its exclusive University and High School members (History of Facebook, 2014). Twitter was created in 2006, but did not gain popularity until 2012 (Twitter, 2014). Today, there are many social media sites today, such as Facebook, Twitter, YouTube, Instagram, etc. With so many options around the world for social media apps, adolescents are being targeted to join these sites and mobile apps. There are many positive aspects of the social media, but there are many negative aspects from the use of social media. What impact is social media having on adolescents? Is the use of social media affecting their ability to form personal relationships or learn valuable communication skills to use later in life? Is social media affecting adolescent’s fragile mental states, causing more mental health issues? Being a teen is hard enough as it is without adding the additional stress that social media is bringing to the table. “Daily excessive use of media and technology has been linked to negative effects on mental health of teens” (Rosen, 2011). Social media has exploded in recent years and continues to grow. According to a clinical report from the American Academy of Pediatrics (AAP), from 2006 to 2011 there has been...
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...The Power of Like2 How Social Marketing Works ANDREW LIPSMAN VP, Marketing, comScore GRAHAM MUDD Head of Measurement Partnerships, Facebook CARMELA AQUINO Senior Marketing Manager, comScore PATRICK KEMP Senior Data Analyst, comScore Executive Summary The following white paper is the second in the U.S. Power of Like series, a research collaboration between comScore and Facebook to deliver unique insights on the impact of social media marketing. The research, which primarily leverages data and analysis from comScore Social Essentials™, comScore AdEffx™ and Facebook’s internal analytics platform, focuses on the impact of branded earned and paid media exposure on the behavior of Facebook Fans and Friends of Fans. The summary below establishes the key findings and implications of this research. Brands can maximize the impact of their social marketing programs on Facebook by leveraging a framework that helps them move beyond Fan acquisition to delivering reach, impact, and measurable marketing ROI. Using the Brand Page as a control panel for creating social marketing programs, brands should focus on benchmarking and optimizing on the following dimensions to deliver against their broader marketing objectives: Fan Reach Exposure in the News Feed Engagement Fans interacting with Brand Page marketing content Amplification Expanding reach by promoting content to Friends of Fans through both earned and paid means Most leading brands on Facebook achieve a monthly earned Amplification...
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...Running head: Social Media 1 How Does Social Media Networking Impacts Society? Adraine Banks Info 103 Instructor: Mr. Scott Mann May 19, 2013 Social media 2 How Does Social Media Networking Impacts Society? I. Nearly 75% of all Internet users are members of at least one major social networking sites.(Nielsen Wire, 2009) II. What is Social Media Networking? III. The first Internet service provider and email delivery. IV. There are numerous Social network sites. A. Facebook, MySpace, LinkedIn, and Twitter V. There are pros and cons in social networking. A. Pros of Social Networking a. It keeps people connected, allows us to get info faster, available to anyone B. Cons of Social Networking a. It can be used as a weapon, info is unreliable, there are no privacy rules VI. Social networking is getting bigger by the days with new creations. Social media 3 How does Social Media Networking Impacts Society? Nearly 75% of Internet users are members of at least one of the major social network site. (Nielsen Wire, 2009) Social media is means of interacting among people where they create, share and exchange information and ideas through Internet based applications. These conversations and exchanges come in different forms such as word, pictures, video sharing and more. There are numerous sites where these exchanges take place such as MySpace, Facebook, and LinkedIn and Twitter just to name a few. ...
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...how Facebook utilizes the four components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Also, it will list and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. I will also determine how the federal government can best control these transactions, since consumer transactions on social media can occur across state lines. In addition, I will also examine the three branches of government and discuss which can effectuate the most significant impact on regulation consumer transactions via social media outlets. Finally, I will explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising. Facebook is the ranked number one is social media sites. The statute of this popular social media site is where users can share their ideas and feelings about events in an open environment. People exhibit this by writing statuses. The site is used to share pictures, videos, and other points of individual interest with the rest of the world, or at least the selected people that are able to view their profile. A growing trend, however, is the use of Facebook as a social media marketing...
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...Social Media LaChina McClain Professor Smallwood LEG 100 May 4, 2013 Facebook is a very popular social media site where users can share their ideas and feelings about events in an open atmosphere. These ideas are known as “statuses”. Additionally, the site is used to share pictures, videos, and other points of individual interest with the rest of the world or just a selected few. This is totally up to your personnel preferences. A growing trend is using Facebook as a social media marketing arena. There are several home-based and populated sites that are dedicated to the sale of items or services. It is through this newly established media power, that many entrepreneurial individuals have been able to establish themselves a social media marketing giants, and have gained much attention and income from being able to do so. This new ability is just a start of the technological marketing revolutions. Last year, 73 percent of Fortune 500 companies were active on Twitter, while more than 80 percent of executives believed social media engagement led to increased sales (Savitz, 2012). Social media has gained so much notoriety that “the average return on social (media) engagement was calculated to be between 3-5% (Walker, 2012). The most engaged businesses are reporting a calculated 7.7% business impact specifically from social (media) engagement, which is four times the performance of the lowest performers who only achieved a 1.9% estimated return” (Walker, 2012). This...
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...1. Social Media is the socializing through means of the media (Safko, 2010), also known as a platform where information and innovations are created by individuals through collaborative interactions in a wide spread of various communities. (Gilman, 2014) The goal of Social Media is not to market businesses, but to bring out the point-of-views and the valuable information that could help in re-defining and reinforcing the brand of a company in terms of business perspectives, and Facebook is one such platform with such a purpose. 2. Gary had concluded that Facebook is a mood dampener and also a stressful daily chore, through self experience, that instead of having his spirits lifted, they diversed. He made used of the statistical data conducted by the University of Michigan, on the level of satisfaction young adults have comparing to the amount of time spent on Facebook. Results had suggested that Facebook had caused a negativity impact on the young adults. On the stress level, Gary made use of his wife’s experience, on how Facebook could contribute to the level of stress that individuals will face. 3. Positive impact that Facebook has includes the creation of commercial opportunities (IranEnglishRadio, 2011) and also raises the self-esteem of users. (Price, 2013) Businesses make use of Facebook to build brand awareness and also at the same time boost sales units using this platform. It is a good platform for start-ups since they require low or no cost in setting up a...
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...paper is to evaluate the reasons social media marketing had become exceedingly popular with large businesses to entrepreneurs. To analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs; measure how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise; measure how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise; Research two (2) other businesses that have used Social Media Marketing to their advantage; Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion. Lastly, speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Social media marketing has become popular among business of all sizes. Companies use social media to expand products and services, and also to reach a larger audience. Not only will these products and services reach a domestic audience but also an international audience. Social media sites such as Facebook (www.facebook.com), Twitter (www.twitter.com), or YouTube (www.youtube.com) allow companies and entrepreneurs to market their products or services either for free or at fee based advertisement. Facebook is a global social media network with $400 million member...
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