...Social Media Marketing: Getting the Point Across Walter Williams Strayer University Introduction In an age where technology is everything social media marketing has become a major instrument in organizations’ advertising strategies. With the development of several social networks such as Facebook, Twitter, and Instagram there are so many avenues available for companies to advertise their products and services. In this paper I will be discussing why the use of social media marketing has increased dramatically for businesses, the advantages and disadvantages of social media marketing for entrepreneurs, how Pepsi has gain an edge with customer insight with the use of social media marketing, the impact that social media marketing will have over the next decade, and the skills need to take advantages of social media marketing. I will also provide two businesses that use social media marketing and how their use allows them to gain an edge on competition. Social Media Marketing Today Social media marketing has experienced a large increase over the last couple years. An overwhelming 94 percent of marketers, when surveyed, stated they employ social media marketing in their advertising (Stelzner, p. 10). Although, according to Stelzner, this number dropped 7% from the previous year, social media marketing is still highly beneficial to a vast majority of businesses. Influencing the power of content and social media marketing can help increase customer fan base and audience...
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...GLOBAL MARKETING (BGM7124) Prof. Osman JUNE 31 08 Fall WHEN GLOBAL MARKETING MEETS SOCIAL MEDIA CODY ONG JIA WEI (1131200119) Introduction. Social media has provided us with a world with no boundaries and has allowed small companies to dream of having a global reach. But, along with opportunities come challenges. Top among them is navigating the tricky terrain of communication and social differences in diverse geographies. But before we dive into addressing the challenges of social media in global market lets take a look at the social media consumer adoption and usage statistics. Consumer adoption & usage statistics Here is the latest Global Web Index summary in January 2015 (the most recently published) showing social network account ownership and active usage. It's useful to have both since it's the active social media use statistic which really shows the potential of a platform. Although Facebook is no longer growing at the rate it was based on the previous chart, its clearly the number one. The popularity of Facebook, Twitter and Instagram are expected. You can see that Facebook is most popular in terms of active use - other charts in the report show it scores well in terms of frequency. The ongoing importance of the Google social platforms YouTube and Google+ may be a surprise since Google+ is no longer actively promoted, but they are integrated into their unified account sign-in. Social network popularity by country. This is a great visualisation...
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...corporations understand social media, this report, based on literature review as well as primary research through the means of a survey, seeks to inform managers what social media can do for their company and how they can use it effectively. Often perceived as free, social media is in fact low-cost but involves a lot of involvement and efforts from its users. Through analysis of current social media practices, this report aims to warn managers of drawbacks that social media can yield if it is not handled properly. ------------------------------------------------- Introduction Social media technologies are becoming more popular. As of February 2012, Facebook had 955 million users and Twitter had 200 million active users (and more than twice as many registered users). In their brief period of existence, social media networks have grown and their use has increased steadily. In fact, when compared to the rate at which television had reached households – 50 million in 13 years – Facebook had reached the same amount of users in under one year (Jacques, Chui and Manyika, 72). With such a significant part of the population reunited on social networks, it is not surprising to see that they are quickly securing a solid place in the marketing mix of corporations. If a company wishes to not fall behind and remain relevant when compared to other businesses, the question isn’t “Do we do social media?” but rather “What are we waiting for?” But while doing social media has become an obvious...
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...Social media marketing is effective for different sizes of companies. Larger companies, use this medium to refine product effectiveness and enhance sales efforts. Whereas small companies use these tools to establish name recognition and brand loyalty. Both large and small companies benefit from the ability to talk to the everyday customer, and share upcoming improvement, new products and ideas to keep them interested and informed. It is a great method for all companies to create excitement and urgency around products. As with internet message boards, the more that companies are able to get people talking about your products, the more likely those consumers will continue to be customers. I heard a quote that “it doesn‟t matter if people are talking about your product in a good or bad way; you‟re getting your product out there anyway.”(Sweeney) As long as the publicity is out there it is likely positive. In a copy of Communication World last year; Angelo Fernando talked about this issue of getting people talking about your brand. He shared a story about a BMW customer chat room (http://bmwboard.com). People would discuss negative items such as water pump leaks and issues unflattering to the brand. But did they stop the interaction? They might have done so in the past, but in the new brand world, marketers recognize that this discussion is what keeps brands alive. Through this free interchange of complaints and suggestions, consumers feel empowered and engaged in the improvement...
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...Social Media Marketing Zayda Patton Principles of Marketing BUSB340 Dr. Vernon R. Stauble July 28, 2011 Social Media Marketing Social Media Marketing is an internet-based that allows people to participate actively in the marketing and selling of products and services in online marketplaces and communities. It is used to persuade consumers to buy products and services that are worthwhile to them at low-cost combining technology and social interaction (Lake, 2011). It allows businesses marketing their products at cost effective with the advantage of targeting specific markets. Social media is an online word of mouth communication that creates a cycle of acquisition and retention (Morton, 2001). Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the “band” and helps to spread the message in a relaxed and conversational way (Lake, 2011). It has provided great benefits to small businesses to access potential customers without investing great amount of money on paid advertising. Now days, businesses can take advantage of being part of social media marketing to promote their products and services. To have an effective social media marketing a company needs to analyze and determine what market they will be targeting and what kind of data is available to identify the factors that are important to the company to achieve the goals desired (Stephens, 2011). The best way a company can effectively start...
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...ASSIGNMENT DIGITAL PLAN – Individual Pre Work Timbuk2 Digital Marketing Strategy Analysis POSITIVE | NEGATIVE | Website * Simple and effective layout * Relevant content * Advertises events, contests and programs for customers to participate (4th July Sale, “Golden Ticket” Contest, Bike Share) | Calls-to-Action * Not clear * Customer needs to browse through the page to find Contact information * Should have obvious positioning (top right/left), larger font and contrasting color. | Social Media Marketing * Excellent customer service approach (inquiries answered in an hour) * Timbuk2 customers can follow posts from the brand on Facebook, Twitter, Instagram, YouTube and Timbuk2 Blog. * Social media integration with website * Adds credibility with real time sharing and by engaging their audience | SEO * Low prominence on organic search results * Frequently searched keywords do not match with the brand unless this one is specifically searched for * Should consider adding relevant keywords to website might increase traffic | Content Strategy * Customer decides whether they want to sign up for newsletters and offers * Provides customized information if customer desires (selecting preferences and gender) * Intuitive navigation * Enjoyable browsing experience | Not Mobile Friendly * Does not have a Mobile App * Website is not mobile friendly * Webpage does not adjust to a smartphone screen * Customers might become frustrated trying...
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...Proposal for Online Business Expansion A1. Viability of Service Get Fit is a fitness training business based in Charlotte, North Carolina. Get Fit has a clientele of people of all ages, gender and fitness levels. The operation currently operates successfully at several physical locations and is seeking to expand the online presence. Get Fit offers several fitness options with the most popular being the customized, one on one fitness plan. This plan provides written nutrition and activity planning and up to six hours on personal instruction per week with a certified trainer. In addition to our personal fitness services we also offer group classes such as Zumba, Body Pump, Insanity, Cycling and more. All of the classes are taught by certified trainers and nutritionists. Get Fit presently has a website promoting the services available at the physical location the current website has a list of locations, group fitness calendars for each location and a description of the services that we offer. In addition to all of our services our website also has a client feedback form. Due to the popularity of the services and feedback from clients at Get Fit’s physical locations we have decided to explore the online training options. Get Fit is seeking to expand its services to include one on one personal fitness and nutrition consultation via video chat sites such as Skype, Oovo and Tango. The classes would provide the personal one on one fitness instruction to the clients; these sessions...
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...Social Media Marketing BUS508: Contemporary Business November 30, 2013 What is Social Media Marketing? Why has Social Media Marketing become so popular? Is it now the most effective way to advertise and market? I have chosen to first define both marketing and social media. In my analysis it will allow you to fully grasp the importance and meaning of marketing and social media. My analysis will also allow you to easily determine why Social Media Marketing has become so popular among businesses. I’m a big believer in social media so I will display that throughout my paper. With technology in this day and age people always have the Internet in the palms of their hand and social media is always a button away. What is marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Boone & Kurtz, 2012). Without proper marketing strategies businesses would not be able to sell their goods and services. The most effective rule to consumers is to ensure that they always get what they want and always meet their needs before they ever surface. Marketing has always been part of business, from the earliest village traders to large 21st-century organizations producing and selling complex goods and services (Boone & Kurtz, 2012). How people market has now evolved and is now more on social media than ever. Social media is one of the...
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...There are many ways to measure success in a Social Media Marketing Strategy. Before measuring success, you need to know where you are standing. It is very important to measure the traffic of the web page, fans, followers, referrals, rankings, customer satisfaction scores and any other relevant information. This step is mandatory because if you do not know where you are standing now, how could you know if the strategy is successful in the future. The best ways to measure success in social media can vary from business to business. That is why, it is important to know what your objectives are and who your target is. For example, the Ferrari page in Facebook has 5,300,000 of likes. That means that this page is active and has a huge quantity of traffic, but how many of the people that like this page is a Ferrari owner or is a possible buyer for a Ferrari. Even though the majority of the people that like this page are not Ferrari’s owners or possible buyers, they are creating brand awareness that is extremely important for a successful company. The most frequent way used to measure success in social media strategy is measuring traffic. Traffic refers to the activity of the web page or how many people enter to the page. This can be measured per hour, daily, monthly annually or however you want. Using traffic to measure social media is a helpful tool, but we need to have in mind that sometimes quality is better than quantity. Once there is traffic, we can measure interaction. Interaction...
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...with social media. I am sure those too will join soon as well since social media is not just a platform for easy and simple advanced online marketing, it is also the revolution of our century! Many people have tried to capture the importance of social media. In today’s post, we will introduce to you the most must-know advantages and disadvantages of social media so you’ll be aware of how to use it in the safest and most valuable possible ways! 5 Must-Know Disadvantages Of Social Media: The wrong online brand strategy could put you at a viral social disadvantage and may even damage your reputation, i.e, when you make a mistake offline, a few will know but when you make a mistake in front of hundreds or thousands of you online audience, most of them will know! Using social media for marketing and advertising could be more time consuming than companies expect. In order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media. Social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation! When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals. 5 Must-Know Advantages Of Social Media: When...
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...Impact of digital marketing in modern business Introduction Small and Medium Enterprises (SMEs) in Nigeria have been seeking a platform they can utilize to establish their brands in order to gain relevance and compete with large firms. With a population of at least one hundred and eighty million citizens, Nigeria has a wide variety of business opportunities. Currently, the country has been experiencing technological growth which has attributed to expansion within social networking sites. Social media is Nigeria is utilized for various purposes including entertainment and acquisition of knowledge. The social media platform can however be used as a powerful platform enabling Small and Medium Enterprises (SMEs) to compete with other large business ventures (Endwell, Jude and Nyekwere 175). Discussion Marketing refers to the process of delivering high quality standards of living through an exchange process between buyers and sellers. It is therefore a societal process creating and freely offering or exchanging products and services of value. Social media refers to a platform allowing interactive activities in a controlled, free, and dialogue enabled environment. Social media includes Twitter, Yahoo, YouTube, Facebook and MySpace among others. When social media is utilized to disseminate messages to gain internet traffic, it results into Social Media Marketing (SMM) (AMA 2). Small and Medium Enterprises (SMEs) in Nigeria should therefore use Social Media Marketing (SMM) to establish...
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...MBA – Management and Strategy E-Business QRT2 Task 1 February 13, 2014 1. Viability of Product or Service: Horsepower Towing is a sole proprietorship business established by Tyler Loveridge in the early 2000’s in Lehi, Utah. Horsepower offers a variety of services including towing, law enforcement, truck maintenance, and trucking. Horsepower started out as a single truck towing service and has steadily grown into various services to the company it is today. Horsepower began expanding its towing capabilities shortly following inception to include contracting out towing for law enforcement. This included, but was not limited to DUIs, accidents, and suspended licenses. In 2010, Horsepower continued its growth and set up a division for long-haul trucking. Because of its now diverse product and service offering, Horsepower can greatly benefit from developing a website and gaining a much stronger online presence. Currently, Horsepower Towing does not have an official website. Most of the contact information can be found online by a general Google search, but no website with offerings, testimonials, or other valuable information exists. Horsepower will see a significant increase in interest throughout the area because not only are they in an industry where technology does not have a strong presence, but also the general population is using technology more and more to find business. Also by going online, Horsepower can become a more recognized brand and have much more...
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...ENTREPRENEURS 7/09/2015 @ 9:11AM 16,784 views How To Quickly Master Social Media Marketing For Small Business Follow Comments According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time,Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers. It’s no secret that social media is here to stay and that its stake in the success or failure of a business is growing larger everyday. If you’re looking to ramp up your own presence and quickly master the art of social media marketing for business, follow these tips: Learn Management Software There’s an almost limitless supply of social media management apps and tools out there to choose from. Hootsuite and Buffer are good beginner apps that cover the vast majority of social accounts and are easy to navigate, while tools like Narrow.io and Twibble serve more specific functions. The right combination of tools will vary based on your organization’s needs and objectives. Once you choose a social media management software program, take the time to really learn the ins and outs of it. Most people simply use these tools to schedule posts and glance at their feeds, but new features and updates are being added every day that go far beyond the basic functions. If you want to master social media marketing, you’ll want to use these to their fullest extent...
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...Social media Jake 1 The New Marketing Frontier Over the last 20 years, there have been advances in marketing media outlets and strategies. One of the more recent forma is referred to as Social Media Marketing. This method can be defined in a number of ways, but one of the best descriptions came from a marketing professor at The University of Cincinnati, Ric Sweeny, "[Social media marketing is) the ability to use nontraditional communication and connection to build a brand." Social media is one of today's biggest forms of communication and it has not only changed the way people interact everyday but also the way companies communicate. Today's marketers have adapted the various forms of social media to perform a business purpose. As a result the adaptation of social media has taken been a focus of innovation and ideas for the marketing world. Contemporary forms of social media are found in two very popular websites, Facebook and Twitter. Together, these sites are defining the platform for social media in the digital world, and continue to adapt and evolve with advances in technology and consumer preferences. The big debate over social media marketing is, can it be relied on as the new marketing standard compared to traditional marketing approaches. Others challenge that this outlet is just a complement to a strategy that uses multiple marketing methods. Regardless, social media marketing is an effective form of marketing that needs to be embraced...
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...Week 8 Assignment Your Company Name: Marketing Plan Your Name Date Your Degree Program Partial Fulfillment in the Requirements for MKT 500 Strayer University Your Company Name: Marketing Plan Executive Summary (Thoroughly revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information. Company Introduction and Mission Statement (Thoroughly develop your company’s mission statement and company introduction) Simply highlight and retype over this information. Branding, Pricing, and Distribution Plans (Discuss why the branding, pricing, and distribution strategies are so important to a business.) Simply highlight and retype over this information. Branding Strategy (Thoroughly develop the company’s branding plan.) Simply highlight and retype over this information. Pricing Strategy (Thoroughly develop the company’s pricing plan.) Simply highlight and retype over this information. Distribution Strategy (Thoroughly develop the company’s distribution plan.) Simply highlight and retype over this information. Competition (Thoroughly classify the company’s major competitors as inter- or intra-competitors. Thoroughly categorize the competitors’ major strengths and weaknesses. Discuss at least 3 major competitors and...
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