...The Advantages and Disadvantages of Mass Media Mass media is one of the fastest medium of exchange of information which capture audience attention and interest, for example, television and radio is said to be the best Mass Media. A Mass Media to be effective must be accessible to the target audience and able to hold audience attention and interest. Therefore, this essay will discuss the advantages and disadvantages of Mass Media. The first advantage of mass media is peace and reconciliation. In the Northern Uganda there has been a civil war and FM radios contributed towards bringing peace after 20 years of crisis which was emphasized by both the respondent interviewees and focus groups. One of the focus group participants said that “when we finally see an end to this war, which might come soon, we should not forget the impact of the local radios.” For the past two years the FM stations have been running peace and reconciliation programmes in the northern Uganda to make a group of army surrender and come out of the bush. The rebels were mostly from Lira and other neighboring districts from where they were forcefully abducted or conscripted into rebel ranks. The radio stations, in collaboration with church leaders and peace non-governmental organizations, have been stressing the spirit of reconciliation and forgiveness of the rebels, who have killed, abducted or maimed many people, as well as destroying or looting people’s property. Peace and reconciliation programmes in FM radios...
Words: 496 - Pages: 2
...Advantages and Disadvantages of Social Networking in English Language Learning POSTED ON AUGUST 3, 2013 Social Networking in Language Learning Introduction The world of technology and communication has changed rapidly during this millenium era. We can not avoid that and as a matter of fact we will be lag behind if we do not follow it. Information Communication and Technology or ICT has become the major role to bring the world into a more modern and develop. ICT has also shaped the world to be more dynamic than ever before. The world of education get the effect on the rapid changes of ICT. Education now have to adapt with the ICT, if not then there will create gap within education and the society. The education world now is also getting more improve by using ICT. Social Networking or Social Media such as facebook, twitter, WhatsApp and other alike is also product of the development in ICT. According to Wikipedia.com Social Media in Language Learning (SMLL) links interactive social media channels to language learning. This enables students to develop communication and language skills. Social media consist of interactive forms of media that allow users to interact with and publish to each other, generally by means of the internet. (Wikipedia.com). Not many people realize that social media that are used by so many people in the world can be used for language learning. Social media provides the learner with the possibility of participating in actual, real-time, relevant...
Words: 1234 - Pages: 5
...THE ADVANTAGES AND DISADVANTAGES OF TELEVISION In today modern world television is the most popular and recognized from of media and most homes in the western and developed worlds own one. That small (in some cases rather large) box sitting in your lounge is your connection to the outside world. It is an indispensable item and many of us cannot imagine life without it. As with everything there are advantages and disadvantages with the television. The main advantage is televisions ability to bring you news as it happens. A second advantage is the fact we are using more than one sense when viewing. The final advantage in this essay is the vast amount of information and documentaries available for viewing. However the first disadvantage is the amount of time spent watching television is often considered a waste of time. The second disadvantage is the fact that families may be in the same room but with the television on may not even acknowledge each other. The final disadvantage illustrated in this essay is that young children are often being exposed to sex scenes and scenes of violence. Firstly, for many of us the television is our first or only source of news and current events. Most channels have news updates up to four times a day and current affairs programmes which take a deeper look at the news that has affected the world that day or week. Theses programmes are often family friendly and are sometimes the only form of media available or easy to understand for children or...
Words: 969 - Pages: 4
...Role of Media in Various Sectors Advantages and Disadvantages on Youth Pragati Maheshwari* Abstract In this paper it is observed that media includes sources like print media and electronic media. Newspapers, magazines and any other form, which is written or printed, is included in print media and in electronic, media radio, television and Internet etc. are included. When there are so many channels and newspapers we cannot ignore its importance in the society.Mediacan change opinions because they have access to people and this gives it a lot of strength. This strength can either be used constructively by educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society. Keywords: Print Media, Electronic Media, Democratic Media, Educative Media, Media in Entertainment. Introduction Media is everywhere; it has become a part of our daily life. The media play a dominant role in the learning process. Media has potential to shape personalities, change the way we perceive and understand the world and our immediate reality. The term media is derived from Medium, which means a carrier or mode. Media denotes an item specifically designed to reach a large audience or viewers. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. Connecting with media means being connected with the world around...
Words: 2994 - Pages: 12
...there are concerns that the disadvantages of the internet may outweigh the advantages. Referring to current literature and drawing upon the perspectives of a minimum of four authors from this unit's recommended reading list, argue either in favour or against the impact of the internet in the last decade. Analysis of the question Orientation: The internet has become an essential component of people's lives in the 21st century. However, there are concerns that the disadvantages of the internet may outweigh the advantages. Topic: The internet Focus: The impact of the internet on people's lives Directions: Argue (present an argument) either in favour or against Scope: In the last decade View the following video and try out the interactive activity on how to analyse an assignment question. Taxonomy: the internet Sample essay Argue either in favour or against the impact of the internet on people's lives in the last decade. As an avenue of entertainment and communication, and as a research and reference tool, the internet has had a huge impact on the modern societies of developed nations. At the same time, there is concern that the disadvantages and negative influences may outweigh the benefits to the society. This essay argues that, in the last decade, the advantages of the internet far outweigh the disadvantages. This claim is addressed with the support of current authoritative sources which provide the framework for making such a claim. This essay first explores the effect...
Words: 1327 - Pages: 6
...“Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well” – (Socialmediadefined.com, 2014). In today’s world social media plays a major role in all our lives, social media creates a platform for sharing information and encourages social interaction for example “Facebook” it’s a social media platform that allows users to share messages , photos , videos with their respective friends whereas “YouTube” allows its users to browse a wide variety of videos as per there required content and even encourages the users to create their own channels and state their point of view on certain topics and areas of expertise . Social media is a source that is easily accessible and helps improve the relationships and interaction between various people from around the world. Due to the rising popularity of use of social media a new field of study known as social media marketing came into existence that proved highly effective and efficient for business firms. “Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages...
Words: 796 - Pages: 4
...KCB 301 Media Audience Assessment 1 – Take Home Exam Chosen Questions Part A: 1 Part B: 3, 5 Student Name: Fred Can Zhang Student Number: N7687079 Tutor’s Name: Nino Miletovic Word Count: 3116 Part A Question 1 Introduction Currently, the development of media industries have been significantly motivated by media convergence; globalization and competition. Therefore, how to change and improve to adapt challenges and opportunities which brought by new ages have become a core mission for many media producer and organizations. During these changing process, it is clearly to see that audience’s attitude and preference have always significantly influence industries’ strategies, the organizations who can make the good audience consideration usually can achieve a better performance. However, with the rapid development of new technologies, the audiences becoming elusive – hard to pin down; define; measure and manage. (Lecture Notes, 2015) It has indicated that to consider how can different research methodologies help or affect industries to describe and understand the audiences could be necessary. This essay will discuss 2 types (Quantitative and Qualitative) of methodology which used often to research on audience, to analysis their benefits and disadvantages; make the statements based on examples and give the conclusion. Quantitative survey Research Firstly, quantitative research is a common and useful methodology to research on audience, this methodology has...
Words: 3494 - Pages: 14
...The advantages and disadvantages of mass media Mass media play a very important role in our everyday life. They serve to inform people of different events that take place or may happen. Also they entertain people or even help to make their life better. But the most important thing that newspapers, radio or TV bring to people is information. The process of sharing information in the modern world is extremely intense. In all countries is becoming more complex social cultural phenomenon that applies to various activities and is inseparable from the study of languages, political and social, economic, scientific, educational and technological development. That is why a significant and constant amount of information students receive through the media. Print media has traditionally been one of the main means in the system of mass media. The print media includes newspapers, magazines, brochures, newsletters, books and even leaflets and pamphlets. Visual media like photography can also be mentioned under this sub-head, since photography is an important mass media, which communicates via visual representations. Although, it is said that the electronic or new media have replaced the print media, there exists a majority of audiences who prefer the print media for various communication purposes. Newspapers are a valuable source of educational material such as learning a foreign language. They offer an interesting, topical and various information. Students can actively use newspaper in...
Words: 597 - Pages: 3
...Patrick Jacks. DBRGE 200 B- The Tools that Make Us Research Essay June 2013 Technology and Social behavior. When human beings are supposed to be free by nature, the truth is that we possess an obvious tendency to live under certain regimes that mark us and define us throughout our lives. We are creating in our own environment some features that enslave us but we are curiously interested to maintain. The essay is to support the idea that men,from birth, is victim of a consecutive series of technological regimes that has as a result an impact on society. It is a fact that technology has contributed tremendously to the development of society until this days. From the creation of devices, to detect several illness and other medical conditions, to products that will simplify our life at work and home. Two important questions to ask ourselves are: how are we being shaped by technology in society? And, how we are influencing technology? When analyzing the impacts on both sides we find many factors that influence are being influenced by its progress. Some of them are science, communication, information, education, medicine, in to others. When analyzing technological impact, a major contributor is ICT (Information and communications technology). According to Britanica Encyclopedia ICT are provided by computational tools and computer that process, store, synthesize, and present information retrieved represented in the most varied forms. It is a set of tools, supports and channels...
Words: 1207 - Pages: 5
...the first section will present the background which shows the perniciousness of smoking and dunk drive. The second part will show the content of the smoking advertisement, and the third part will introduce the target audiences and influence to people by AIDA. After that, the dunk drive advertisement will be presented. The first part of this advertisement will present the content. And then, this essay will introduce the adverting media of this advertisement and advantages. Finally, this essay will introduce the marketing ethics and segmentation. There are many reasons cause health hazards in recent years, such as smoking and drunk driving. Smoking is the main element of preventable deaths. Accounting to the research shows that about 80,000 people death in England in 2011 and nearly 9,500 children illness because of secondhand smoke (Jane Ellison, 2013). Additionally, excessive drinking is another threat, especially dunk driving. In 2012, there are 290 people dead cause by drinking, which occupied with 17 percent in all the road traffic accidents (Ray Massey, 2013). Thus, those two social advertisements were made. The first advertisement is about smoking. The advertisement use exaggeration way to represent the harm of smoking. To begin with, a man comes out from his house and smoking outside. Then the cigarette becomes a shape of lung with he smoking. At the same time, a bird flies away. After that, the color of the lung is becoming black slowly. Finally, it leads to the lung...
Words: 1293 - Pages: 6
...Social Networking And Its Effects On Young Generation Media Essay Published: 23, March 2015 Social Networking Sites is a web-based service, with a large online community. Websites like Face book, MySpace or Twitter provide social networking services like bring people together all over the world by allowing them to get to know each other. This interaction is likely to include families, friendship and romantic and group relation. With the help of networking, it can help people make friends and to search to find some personal relationship and families can stay in touch more easily. Nowadays, huge number of people connects to networking sites and it also increases the number of relationship. The websites combine many internet features into one: personal profile, blogs, places for photos and videos, the latest news about music groups, user groups, and more. People use social networking sites to developing business contacts and maintaining contact with them. Websites like LinkedIn can be convenient place for professionals to meet and talk about business. Developing business contacts on the internet is most of the time easier and faster than offline. Aims Professional Essay Writers Get your grade or your money back using our Essay Writing Service! ESSAY WRITING SERVICE The aim of the study is explain the Importance of participating in internet groups and interactive with others and one-on-one from the individual self concept and social relationship. This research also...
Words: 1974 - Pages: 8
...Social media refers to the interactions through web-based and mobile-based technologies between individuals and societies in which they create, share and exchange information and ideas in virtual networks and communities (Social Media, 2013). An aspect of social media that is a current phenomenon in modern society is social networking, which consists of both mobile communication and web-based communication with Internet users through websites such as Facebook, Twitter, MySpace, YouTube and LinkedIn. These social networking websites have introduced a revolutionary means of communication that was not present in past decades. Interpersonal communication is defined as what one uses with both spoken and written words as the basis to form and maintain personal relationships with others (Heil, 2010). It focuses on investigating the interactions between individuals, which take the form of dyadic relationships as well as individuals within a social network. Some communication scholars consider the term interpersonal communication to be synonymous with interpersonal communication (Huo, 2011). With that, our interpersonal communication characteristics often determine how we communicate online (Palmer, 1995) and “the fact that most users create a sense of humanization in their emails makes their communication more interpersonal in nature” (Swats & Walther, 1995). In this modern society people can no longer consider the social media phenomenon as a "new thing" (Tardanico, 2012)...
Words: 418 - Pages: 2
...general, "media" refers to various means of communication. Media refers to communication devices, which can be used to communicate and interact among two or more people. Nowadays, the most commonly used media are Newspaper, Television, Radio, and Internet. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an important part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, exchange of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. Advantages : The common man gets the latest news within a fraction of seconds. The distance is not at all a barrier now. The news they get through media help them in their daily life a lot. We get the latest news in our home due to the television set. We can bring out the hidden talent, we can get public opinion about certain events, current issues. Television is quite popular because people can get easy overview from news. Television also entertains and educates people. Children’s knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields. Radio has its own advantages which...
Words: 1644 - Pages: 7
...| Course Syllabus College of Humanities HUM/186 Version 3 Media Influences on American Culture WCFYS0712 | Copyright © 2012, 2011, 2009 by University of Phoenix. All rights reserved. Course Start Date: Tuesday, 8/28/2012 Week 2: Tuesday, 9/4/2012 Week 3: Tuesday, 9/11/2012 Week 4: Tuesday, 9/18/2012 Week 5: Tuesday, 9/25/2012 Course End Date: Tuesday, 9/25/2012 Facilitator Information Ststeve Headley sheadley@email.phoenix.edu (University of Phoenix faculty) Steve.Headley@phoenix.edu (work) 727-642-4993 (cell) 513-551-5144 (Work) Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the United States and around the world. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are...
Words: 2484 - Pages: 10
...Jalisa Webb HSC/320 June 2, 2013 Cheryl Workman Communication with elderly people with disabilities can sometimes be difficult. Patients who has trouble speaking, makes it hard for the doctor or nurses to understand what the patients are trying to say. Patients with disabilities who has trouble hearing also makes it very difficult for the doctor and nurses to explain to the patient what the patient need to know or difficult asking how he or she feel. In this essay, it will explain the methods of communication when communicating with elderly, disable people; explain the advantage and disadvantages of traditional, electronic, and social media for health care communication; last, the effects of HIPPA and other regulations on the use of those media for health care communication. In the situation of displacing patients, the doctor or nurse must explain to the patients exactly what is going on. First thing as a health administrator of a nursing home, the administrator must notify the patient’s family member and explain to the member on what is going on. The administrator must explain why the patient is displaced and explain the new policies that the national group is implementing. Communicating with elderly, disable patients can be difficult and also a hassle. Patients who cannot hear can and cannot be difficult. Writing the information down on a piece of paper would be a helpful...
Words: 1092 - Pages: 5