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Social Networking and Its Effects on Interpersonal Communication

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Social media refers to the interactions through web-based and mobile-based technologies between individuals and societies in which they create, share and exchange information and ideas in virtual networks and communities (Social Media, 2013). An aspect of social media that is a current phenomenon in modern society is social networking, which consists of both mobile communication and web-based communication with Internet users through websites such as Facebook, Twitter, MySpace, YouTube and LinkedIn. These social networking websites have introduced a revolutionary means of communication that was not present in past decades.

Interpersonal communication is defined as what one uses with both spoken and written words as the basis to form and maintain personal relationships with others (Heil, 2010). It focuses on investigating the interactions between individuals, which take the form of dyadic relationships as well as individuals within a social network. Some communication scholars consider the term interpersonal communication to be synonymous with interpersonal communication (Huo, 2011). With that, our interpersonal communication characteristics often determine how we communicate online (Palmer, 1995) and “the fact that most users create a sense of humanization in their emails makes their communication more interpersonal in nature” (Swats & Walther, 1995).

In this modern society people can no longer consider the social media phenomenon as a "new thing" (Tardanico, 2012). Social networking websites have been widely used and growing in popularly for a long enough period of time now where entire generations of people use their tools as essential means of communications. Still, the significance of interpersonal communication cannot be undervalued. Further, our interpersonal communication characteristics often define how we communicate online (Palmer, 1995).

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