...22, 2014 Eric Hogan Market Equilibration Process Supply and demand is considered one of the most important factors of economics. According to www.ingimayne.com, supply and demand set the price and the amount of a good that will be produced. For instance, if the demand is high the price will less, but when the price is high the demand the demand will be less. In addition, demand is the quantity of a product or service desired by the buyer and supply is how much the market can actually offer. This is also called the supply relationship. In my paper I will explain how the coffee prices rose in 2011 due to the increase demand and reduced coffee supply. In 2010, coffee prices increased more than fifty percent causing the price of coffee to rise tremendously. The short supply of Arabic coffee bean varietals are used for many gourmet coffee, premium coffee, and specialty coffee. They are used by Starbuck’s, Community Coffee, and other major coffee roasters and retailers. With the increase in professionals the demand for premium coffee has increased as well. In Brazil, India, and China this trend is particularly noticeable, placing a huge demand on coffee beans. Starbucks controls about seventy percent of China’s market share in the coffee industry. However, green coffee beans decreased and the higher cost of coffee worked its way to grocery shelves and in coffee houses and cafes across the country as well as the United States. For instance, Starbucks raised its prices in the...
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...Introduction New Harvest Coffee Roaders is a brand which sells coffee. The firm “was founded in 2000 by RikKleinfeldt and Paula Anderson” (Retrieved from http://www.newharvestcoffee.com/about-us/who-we-are). They are located in the downtown of Providence, Rhode Island, in America but work all over the country. The main goal of this company is to offer high quality product produced in a sustainable process. To that, they firstly worked a lot with Fair Trade which was its main supplier. But as it “doesn’t really fulfill [the brand’s] objective” (Contemporary Business, Boone and Kurtz, 2010, p 565), New Harvest stopped working with them. Actually, the main point for New Harvest was they wanted to be able to select their product in view to control the quality of their final offer. And that was impossible by working with Fair Trade. So New Harvest developed its own sourcing way. That impact on many factors about the firm’s product such as the price but also the quality. Those both factors increase. The price due to the fact that suppliers weren’t helped by Fair Trade and the quality because New Harvest started to select and choice the coffee they bought. This way to sourcing the coffee is totally not concerning by the New York Stock Exchange regulation as prices didn’t follow the settlement of the “Big Board”. They are fixed after a negotiation between farmer and New Harvest according to the laws of supply and demand. The coffee is no longer considered as a commodity. New...
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...Discuss the “Coffee Bun” market in Malaysia Coffee Bun business was brought to famous by a home-grown bakery known as Rotiboy, who is also the inventor of the bun industry in Malaysia. Majority bakeries in Malaysia usually produces and sells flour-based food baked in oven such as cakes, pastries, bread and pies however RotiBoy solely produced and sold this coffee flavoured Mexican Bun. This Coffee Bun sales started in a small town north of Malaysia known as Bukit Mertajam in the Year 1998, and this “Coffee Bun” business became popular in 2002 when RotiBoy outlet was opened in Jalan Ampang, Kuala Lumpur which is the capital of Malaysia. Rotiboy gained an enormous amount of support from public since its inception. This was evident enough since there were long lines formed by the customers to get their scrumptious famous coffee buns. This sweet-smelling coffee flavoured bun did not only attract customers in enormous numbers but also like minded entrepreneurs who sniffed this business. Being a low barriers to entry into the market, other imitators found prospects in this business and took this opportunity and ventured into similar coffee buns in a short time. An example of this would be Pappa Roti, which is a franchise concept in Hong Kong and Singapore initiating Roti mum as their franchise for coffee buns. There is an incredibly high demand for these coffee buns, and Rotiboy’s prominent and fast tracked fame also attracted many similar bakery outlets to include coffee bun as one...
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...Comments PREV ARTICLE NEXT ARTICLE PESTLE is a strategic analysis tool. It is often seen as the most effective analytical tools to analyze the Enter your email here impacts of external issues. It is an extended version of PEST analysis. Other forms of this tool are PESTEL, SIGN UP NOW STEEP, and STEEPLE. The acronym PESTLE stands for 6 factors which affect the business. The factors are: We respect your privacy Political Economic http://pestleanalysis.com/pestleanalysisofstarbucks/ 1/9 5. 5. 2016 PESTLE Analysis of Starbucks Social Popular Recent Technological Legal Environmental In this article, I am discussing the PESTLE analysis of SWOT Analysis Examples for Every Business Situation December 30, 2013 Starbucks. The constant global economic recession has dented the macroeconomic environment which Starbucks operates in. The recession has hurt the consumer’s purchasing power. Recent market research re䈠ects that consumers have not cut down on their coffee consumption. Instead, they Political Factors Affecting Business are shifting to options with lower prices. This means that the 䈐葲rm can still in䈠uence the buying power by offering cheaper products. February 24, 2015 Starbucks has taken steps to be a part of the mobile computing revolution. It has worked with Apple and introduced discounted coupons via iPhone apps. They...
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...locations. Referring to the components, factor conditions may include capital resources, physical resources, infrastructures and human resources like factors which are playing a vital role for the competitiveness of a business. For an example, well trained expertise baristas can be identified as the working force of Costa Coffee. Demand conditions may lead to create competitive advantage for the company in the home market. Because they may put the pressure by demanding innovations and it may lead to creation of more innovative products than the rivals. For an example, referring to the Costa coffee there is a wide variation of products targeting the home customers such as ESPRESSO, AMERICANO and MOCHA etc. to meet the demands of the customers. Supporting industries may support the innovation and internalization process by producing inputs for that. Costa coffee company is associated with the dairy industry and the soy milk industry in order to make its innovations such as hot chocolates. Rivalry is also an important determinant of the Porter’s diamond. If the rival is putting more pressure on a particular business, to cope with that the company may go for innovations and new strategies. Referring to the Costa Coffee Company, they are expanding the location of the outlets in order to increase the number of customers than the Starbucks Company. Government may influence with the business by affecting key factors of production, legislation and the competition between...
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...Starbucks is the premier roaster and retailer of specialty coffee in the world.Starbucks was formed in 1985 and its common Stocks trades on NASDAQ Global Select market. Starbucks purchases and roast high quality whole bean coffees and sells them, along with fresh rich brewed coffees, Italian style espresso beverages, a variety of complementary food items, teas, and beverage related accessories and equipment. Starbucks also sells coffee and tea products and licenses its trademark through other channels such as licensed retail stores and through certain of its licenses and equity investees, they produces and sells a variety to drink beverages. The company objective is to maintain Starbucks as one of the most recognized and respected brands in the world. Its mission statement is: “ To inspire and nature the human spirit-one person, one cup, and one neighborhood at a time.” Currently Starbucks has spread its empire throughout the world with an estimated of 15000 shops worldwide and will continue to seek strengthening and establishing its brand to all parts of the world. With this scale of business, there will be many environmental factors that’s can affect Starbucks. Economic (The local, national and world economy impact): Economic growth- If growth is low, this will affect the sales of Starbucks as consumer disposable income will reduce to spend on luxury product like premium coffee. Exchange rate- Starbucks are affected by exchange rate as the value of currency in that respective...
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...up with demand. This demand growth is a key reason why prices of both crude oil and gasoline reached record levels in mid-2008. By the fall of 2008, crude oil prices began to fall due to the weakening economy and collapse of global petroleum demand, which had pushed oil prices to record levels earlier in the year. These factors helped gasoline prices drop below $2 per gallon of regular gasoline in late 2008 and early 2009, the lowest prices in three years (U.S. Energy Information Administration, 2010).” According to the U.S. Energy Information Administration (EIA), the single biggest factor in the cost of gasoline is the cost of crude oil. So what affects the cost of crude oil? As with most costs, the answer is supply and demand factors. “On the demand side of the equation, world economic growth is the biggest factor. One of the major factors on the supply side is the Organization of the Petroleum Exporting Countries (OPEC), which can sometimes exert significant influence on prices by setting an upper production limit on its members, which produce about 40% of the world’s crude oil. OPEC countries have essentially all of the world’s spare oil production capacity, and possess about two-thirds of the world’s estimated crude oil reserves. Oil prices have often spiked in response to disruptions in the international and domestic supply of crude oil (U.S. Energy Information Administration, 2010).” Prices also fluctuate due to location, according to the EIA, as retail gasoline...
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...Background of Case 1: Coffee Pot Coffee Pot is a company whose business is selling coffee drinks to consumers. Balkis, the daughter of Coffee Pot late president, takes over his job as the new president of the company after the death of her father. The company has been making losses in recent years. Since the company cannot compete with Starbucks, based on the quick strategic analysis, the company needs to come up with new strategy to attract customers. By using her knowledge in bio-chemical engineering, she manages to come up with the new technology of coffee brewing which enables higher productivity and lower cost of production. Therefore, with lower cost assured, Balkis chooses a strategy of targeting price-sensitive drinkers to improve the company’s profitability. However, the latest quarterly financial report, still reporting loss. In addition the company is also unable to pay the monthly loan. She seeks help from her bookkeeper, auntie Sofiah who only finishes secondary school. She noticed that the quarterly report lacks detail and there is decreasing pattern of earnings from the previous reports. She decides to get help from her friend, Jannah to look into the company’s problems. Meanwhile, Johari, the manager of the Administration, Purchasing and Human Resource division manages to earn his quarterly bonus by beating the previous quarter number. He often changes the suppliers to get the lowest prices. He also managed to reduce purchasing and training costs. However...
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...Management 3 LO 1 Food and beverage production and service systems: 3 1.0 Introduction 3 1.1 The characteristics of food production and food and beverage service systems 3 1.2 Factors affecting menus and recipes for specific systems 5 1.3. Comparison of the cost and staffing implications for different systems. 6 1.4. Justification of the systems' suitability for specific food and beverage outlets 7 LO2, The financial controls employed in food and beverage operations 8 2.1 The use of financial statements in food and beverage operations. 8 2.2 Demonstration of the cost and pricing progress 9 2.3 Analyze the purchasing process 10 The demand of equipment and supplies 11 LO3 Devising menus for hospitality events 12 3.1 Compiling food and beverage menus for hospitality event 12 3.2 Justification of the selection and suitability of recipes for menus 13 LO 4 Being capable of providing food and beverage services for hospitality events. 14 4.1 Planning food and beverage service for a hospitality event having a budget 14 4.2 Implementation of the planned service standards of quality and health, safety and security 15 4.3 Evaluation of the factors determining the success of the service and recommendations for improvement 15 4.31 Recommendations 16 5.0 Conclusion 16 6.0 References 18 Food and Beverage Operations Management LO 1 Food and beverage production and service systems: 1.0 Introduction ...
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...Risk factors from Item 1a of Form 10K Item 1A. | Risk Factors | Starbucks is including this Cautionary Statement to make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 (the “Act”) for forward-looking statements. This 10-K includes forward-looking statements within the meaning of the Act. Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include words such as “believes,” “expects,” “anticipates,” “estimates,” “intends,” “plans,” “seeks” or words of similar meaning, or future or conditional verbs, such as “will,” “should,” “could,” “may,” “aims,” “intends,” or “projects.” A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events or circumstances may not occur. Investors should not place undue reliance on the forward-looking statements, which speak only as of the date of this Report. These forward-looking statements are all based on currently available operating, financial and competitive information and are subject to various risks and uncertainties. The Company’s actual future results and trends may differ materially depending on a variety of factors, including, but not limited to, the risks and uncertainties discussed below. If any of the risks and uncertainties described in the cautionary factors described below actually occurs, Starbucks business...
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...Exercise 1. MICROECONOMIC ISSUE Ethical Issues in Business. It seems that every day lately we are confronted with a new company that has acted at least unethically and possibly illegally in the operation and financial reporting of their company's business dealings? Briefly discuss one of these issues. How would you expect this to affect the equilibrium price and equilibrium quantity for this company's products and services? Is the elasticity of demand or supply affected? What about the effect on production levels and costs? Are ethical issues more likely to occur in one market type rather than another market type? You don't have to cover all of these topics. Ethical Issues in Business. It seems that every day lately we are confronted with a new company that has acted at least unethically and possibly illegally in the operation and financial reporting of their company's business dealings? Briefly discuss one of these issues. How would you expect this to affect the equilibrium price and equilibrium quantity for this company's products and services? One of these issues is the over reporting/ under reporting of net income. The company management seeks to show that every quarter the net income of the business has grown. In order to show this they adopt unethical means/illegal means in the operation and financial reporting. One such method is the indiscriminate use of stock options for employees that enable companies to take employment costs off balance sheet and inflate...
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...------------------------------------------------- STARBUCKS MARKETING REPORT OF STARBUCKS Module code: D001 Module tutor: Moitaba Institution: Nottingham Trent International College Group: Group B T number: T0030643 Word count: 1679 words (-10/+10) 1: INTRODUCTION Starbucks Corporation, an American organization established in 1971 in Seattle, WA, is a head roaster, advertiser and retailer espresso (coffee) around world. Starbucks has around 182,000 representatives across over 19,767 organization worked and authorized stores in 62 nations. Their item blend incorporates roasted and carefully assembled high quality/premium valued espressos (coffee), an assortment of new nourishment things and different beverages. They likewise offer a variety of espresso (coffee) and tea items and permit their trademarks through different channels, for example, authorized stores, basic supply and national foodservice accounts. Starbucks additionally showcases its items blend with other brand names within its portfolio of organizations, which incorporate Teavana, Tazo, Seattle's Best Coffee, Starbucks VIA, Starbucks Refreshers, Evolution Fresh, La Boulange and Verismo. Starbucks had all out income of $14.89 billion as of September 29th, 2013.2. (Starbucks annual report, 2013). This report will analyse on this business organisation (Starbucks) stating its PESTELE, SWOT analysis, customer analysis and proving recommendation according to the marketing analysis provided in this report. 2: MARKETING...
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...Environmental Catering Table of Contents * Introduction * The process and its environmental factors * Impacts on the environment * Solutions(strategies, toolkits and patents) * Conclusion Introduction Our life become more and more hectic and time is a valuable factor of life. People cannot afford anymore to cook their own meals, it is important to have food fast and cheap at work, at school and at social events. This is why catering has become multibillion dollar industry, giving job for thousands of people. Catering is a business of providing foodservice at a certain site such as hotel, school, workplace or other locations. There are various types of catering: * Mobile catering: providing foodservice from a vehicle or cart provided for the purpose. It’s common at outdoor events such as festivals, and can also be found at downtown business districts. * Event catering: is the most common form of catering. Food is transferred from a kitchen or prepared on site and is served by waiting staff at dining tables or a self-service buffet. * School-workplace catering: in cantinas clients can choose from various ready meals which includes boxed lunch catering such as sandwiches, salads, foods and desserts. It includes the army and hospitals. * Boxed lunch catering: is prepared by the caterer and dropped of fon a location combined for the...
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...(based on 2008 to 2010 Starbucks’ information) * People: Highly trained Baristas. Employees are called “partners” and has power of making decisions at the stores * In 2009, the corporation had a significant restructure, review of stores portfolio (which included a closing of about 182 stores in 2010 and 659 in 2009), headcount reduction of non-store support, product waste reduction and stores labor efficiency. * Product & services: Launching and expansion strategy in 2009 of the “Seattle’s Best Coffee” coffee places and in 2010 the ready brew Starbucks VIA (instant coffee sold at Starbucks stores and grocery markets). There is a trends to keep launching on a quarterly basis new products, some of them different from coffee, such as Food (sandwiches, muffins, etc), and Tazos tea flavors * R&D: Improvement of IT systems to ensure efficiency, wi-fi in stores, etc. Quality and optimization programs regarding to prepare a perfect shot of espresso, broader coffee beverages and reduction of product waste among others. * Operations: Starbucks is operating in more than 50 countries. It has 16,858 stores at the closing of 2010 (11K are US stores and 5.7K international). The...
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...commodities. Jaganathan , (1992) , in his paper examined the instabilities of export earnings of selected groups and selected commodities and all the commodities from the period 1974-75 to 1989-1990. Pal , (1992) , analyzed the magnitude , causes and effects of instability of agricultural export earnings of India for the period 1979 to 1989.Subramaniam , (1995) , analyzed the impact of fluctuations in tea production and exports on international tea trade .He articulated that India plays a significant role in world tea trade , being the world’s largest producer , consumer , and exporter . Therefore , fluctuations in India’s tea production , consumption and exports are enough to disturb international tea trade . Aiello , (1999) , analyzed that the effects of export earnings instability on economic growth of developing countries has long interested economists for several reasons . Reddy , (2001) , examined global demand for and supply of tea by estimating semi – log trends separately using data of the recent past , 1974 to 1988 , on the area under cultivation of tea , production , export and retention of tea for domestic consumption . Debraj , (2003) , in a column in India together news letter said that globalization has hit the Indian tea industry . He added that its traditional market in the countries that made up the former Soviet Union have been steadily drained up and hence results in falling demand for tea in abroad .Sathe and Deshpande , (2006) , in their paper made an...
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