...MKT 510 ASSIGNMENT 2 FACTOR AFFECTING MARKETING To purchase this visit here: http://www.activitymode.com/product/mkt-510-assignment-2-factor-affecting-marketing/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 510 ASSIGNMENT 2 FACTOR AFFECTING MARKETING MKT 510 Assignment 2 - Factor Affecting Marketing Strategy- Walgreens Ibuprofen Go to a local store that sells store brands or off-brand consumer products. Choose any off-brand consumer product that you want to reposition into a national brand. To qualify as a product for this assignment, the consumer product should not be currently represented by an advertising campaign. (A quick Google search, as well as the absence of ads for the product in your daily life, is one way that you can verify a product’s lack of an associated major advertising campaign). For this assignment, you will be creating an advertising campaign to launch this off-brand product to national prominence. Determine whether you wish to mimic an existing advertising campaign or whether you wish to create a completely unique campaign altogether to launch the selected product. Go to the following pages of the United States’ Census Bureau’s Website and locate information regarding the market segment that the selected product is geared toward: American Fact Finder:http://factfinder2.census.gov/faces/nav/jsf/pages/searchresults.xhtml?refresh=t 2012 National Population Projections: Summary Tables:http://www.census.gov/population/projections/data/national/2012/summarytables...
Words: 951 - Pages: 4
...(Total Quality Maintenance) Linnaeus University School of Engineering Department of Terotechnology (Total Quality Maintenance) 4SE31E Degree Project Master Thesis Författare/ Authors Obamwonyi Martyn Enofe Gregory Aimienrovbiye Linnaeus University Institutionen / Institution School of Engineering Department of Terotechnology (Systemekonomi) Dokumenttyp/Type of document Examensarbete (Degree Project) Handledare/Tutors Matias Taye Examinator/ Examiner Basim Al-Najjar Title och undertitel/ Title and subtitle Maintenance impact on Production Profitability - A Case Study Sammanfattning/Abstract Maintenance has had a tremendous impact on company’s proficiency to optimize its production system in order to meet its long term objectives. Generally, a production system in which maintenance is not given attention may easily lead to the system producing defective product as a result of machine defect. The purpose of this thesis is to utilized tools and methods to analyze the impact of maintenance implementation in a production system. The analytical Hierarchy process was utilized to filter the defining factors and sub-factors considered to be related to the life length and performance of production equipment in the research which was carried out at SCA Packaging Sweden AB. Various cost associated with these factors were analyzed using the cost breakdown structure, an element of life cycle cost analysis. Finally, economic evaluation of the filtered factors was performed...
Words: 17171 - Pages: 69
...Research Report on Factor Affecting the Uses of Mobile Phone. Abstract Mobile phones are one of the fastest-adopted innovations in history. Globally, mobile phones have rapidly become widespread in most parts of the world. The purpose of present research paper is to discuss the various factors affecting the uses of mobile phone. The primary data was collected by using survey method. Sampling was all from student, to services category, business person to formers as well as housewives. The questionnaire was pre-tested on 10 individuals to assess its design and clarity and was then redesigned. Some important construct were developed and factor analysis was carried out to identify the factor. . Different factors are identified from the results of factor analysis such as…….gender ,age ,education level, monthly income, necessity or purpose of having mobile phone, quality of service provider, pricing and so on. INTRODUCTION 0wing to the availability of telecommunication technology, mobile phone becomes more and more important in daily life. Mobile phone is not only as tools for communication, but also as tools for people working and emotional interaction. People are more relying on mobile phone than ever before. Most people in daily life, the average timing within a day "must" use mobile phones absolutely far beyond other consumer products. Under this highly dependent characteristic, mobile phone becomes one of mandatory items for modern people while out of home or office, especially...
Words: 864 - Pages: 4
...Factors That Will Be Affecting the Demand And Supply For Products Introduction: Demand is described as the ability and the willingness to buy a specific quantity of a product at a given price (Grant, 2002). The demand curve is downward sloping and varies inversely with price. Price changes cause a movement along the demand curve while changes in the factors that influence demand cause a movement of the curve itself. Supply is described as the ability and willingness to supply a specific quantity of a product at a given price (Grant, 2002). The supply curve is upward sloping and varies directly with price. Price changes cause a movement along the demand curve while changes in the factors that influence supply cause a movement of the curve itself. A dynamic global economic environment with continued innovation leading to new and improved technologies entails ever changing demand and supply situations for a large number of goods and services on offer to consumers presently. This paper examines the changing demand and supply considerations for 10 such products with a synthesis as to whether demand/supply for/of them will increase/decrease in the years to come. Before we proceed, it is important to understand what is meant by demand and supply in economic terms. FACTORS THAT WILL BE AFFECTING the DEMAND FOR CONVENIENCE FOODS IN the NEXT SEVERAL YEARS Demand for convenience foods (like those manufactured by the...
Words: 1951 - Pages: 8
...Requirements for the Course CD 160 (Techniques and Methods of Social Investigation) Second Semester, 2013- 2014 By COSARY B. PANGILAMUN March 2014 I. INTRODUCTION A. BACKGROUND AND RATIONALE The students’ intellectual capacity and improvement varies from their Academic Performance is said to be one of the crucial areas of the learner’s life since it serves as an output of what the student learned and a reflection of what kind of students they are. Some learners may not be bothered whether they progress or not, however, in the flip of the other side, their parents are left with great distress if their children do not perform well. But, judgments of the students’ academic performance can’t be measured hundred percent for there are multiple factors that arise when it comes to studies. These facets need or should be considered for a better understanding of the students’ performances in school. Researchers have found out that determinant “of learners’ performance has been the subject of ongoing debate among educators, academic and policy makers. Various factors affect students in many ways under different circumstances. These factors take in socio-economic, psychological, emotional, and environmental aspects. Different people come from varied backgrounds- not everyone can afford school fees, for example, and therefore some may not attend school properly because of such reasons. Family problems brought principal impact in studies also. These may affect students’ academic performance...
Words: 2061 - Pages: 9
...Janice Calice Topic Paper 1: Factors That Will Be Affecting the Demand And Supply For Products Presented to: Dr. John A. Machnic, Phd In Partial Fulfillment of the Requirements of: Managerial Economics Summer 1, 2013 Section OB Introduction: Demand is described as the ability and the willingness to buy a specific quantity of a product at a given price (Grant, 2002). The demand curve is downward sloping and varies inversely with price. Price changes cause a movement along the demand curve while changes in the factors that influence demand cause a movement of the curve itself. Supply is described as the ability and willingness to supply a specific quantity of a product at a given price (Grant, 2002). The supply curve is upward sloping and varies directly with price. Price changes cause a movement along the demand curve while changes in the factors that influence supply cause a movement of the curve itself. A dynamic global economic environment with continued innovation leading to new and improved technologies entails ever changing demand and supply situations for a large number of goods and services on offer to consumers presently. This paper examines the changing demand and supply considerations for 10 such products with a synthesis as to whether demand/supply for/of them will increase/decrease in the years to come. Before we proceed, it is important to understand...
Words: 1977 - Pages: 8
...Ethical Issues and Management (Hiring) Shirley Scott XMGT/216 October 28, 2012 Craig Fowler Hiring: This paper contains information pertaining to the moral and ethical issues faced by managers, the relationship between social issues and ethically responsible management practices, and my experience in hiring. I would like to note, the majority of information in this paper is information I obtained from other sources. Let me start by saying, the moral and ethical issues faced by managers and how the issues effect other individuals varies in many different situations. According to this article by HR FUNDA, “the challenges which organizations face today are ascertaining the work experience and educational qualifications of employees. The lack of skilled talent and the high pressures to recruit people often means recruiting people who may not be the best suited for the job.” (HR FUNDA December 17 2006). The article goes on to say, “in today’s job market managers are often tempted to put inaccurate details or outright falsify in the hiring process. When that happens, you might find some smart enough or lucky enough to get through and make good on the job, and you may come across an employee who claimed some particular experience that may not be able to perform the competency and skills the profile indicates. How this affects other individuals is, in the future when background checks are initiated, that could cause...
Words: 1159 - Pages: 5
...2012 An Empirical Analysis of Factors Affecting Work Life Balance among University Teachers: the case of Pakistan Noor Fatima: Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Pakistan. noor_e_fatimah@hotmail.com Dr Shamim A.Sahibzada: Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Pakistan. shamim@szabist-isb.edu.pk Abstract Balance in work and family life is an emerging challenge for both employees and employers. The present research categorises selected variables as work and family related factors to study work life balance. This paper analyses the determinants of work and life imbalance with respect to male and female university teachers. A total of 146 teacher’s responses from both private and public sector universities are included in the study. Statistical analysis reveals that partner support, colleague support and job resources are positively associated with the work life balance whereas unfair criticism at job is negatively associated with work life balance. Independent sample t-test is used to analyse the effect of independent variables on work life balance with respect to male and female university teachers. The variables, partner support, childcare responsibilities, elder dependency, and colleagues support have different effect when analysed by male and female university teachers as independent samples. Keywords: Work life balance, University, Teachers, 1. Introduction Work/life is commonly referred to as work...
Words: 6862 - Pages: 28
...Journal of Quality and Technology Management Volume VII, Issue II, December, 2011, Page 01 ‐ 14 FACTORS AFFECTING STUDENTS’ QUALITY OF ACADEMIC PERFORMANCE: A CASE OF SECONDARY SCHOOL LEVEL M.S. Farooq1, A.H. Chaudhry1, M. Shafiq1, G. Berhanu2 1University of the Punjab, Pakistan 2University of Gothenburg, Sweden ABSTRACT This study was conducted to examine different factors influencing the academic performance of secondary school students in a metropolitan city of Pakistan. The respondents for this study were 10th grade students (300 male & 300 female). A survey was conducted by using a questionnaire for information gathering about different factors relating to academic performance of students. The academic performance was gauged by the result of their 9th grade annual examination. Standard t-test and ANOVA were applied to investigate the effect of different factors on students’ achievement. The results of the study revealed that socioeconomic status (SES) and parents’ education have a significant effect on students’ overall academic achievement as well as achievement in the subjects of Mathematics and English. The high and average socio-economic level affects the performance more than the lower level. It is very interesting that parents’ education means more than their occupation in relation to their children’s academic performance at school. It was found that girls perform better than the male students. Keywords: Quality performance, achievement...
Words: 2717 - Pages: 11
...Journal of Quality and Technology Management Volume VII, Issue II, December, 2011, Page 01 ‐ 14 FACTORS AFFECTING STUDENTS’ QUALITY OF ACADEMIC PERFORMANCE: A CASE OF SECONDARY SCHOOL LEVEL M.S. Farooq1, A.H. Chaudhry1, M. Shafiq1, G. Berhanu2 1University of the Punjab, Pakistan 2University of Gothenburg, Sweden ABSTRACT This study was conducted to examine different factors influencing the academic performance of secondary school students in a metropolitan city of Pakistan. The respondents for this study were 10th grade students (300 male & 300 female). A survey was conducted by using a questionnaire for information gathering about different factors relating to academic performance of students. The academic performance was gauged by the result of their 9th grade annual examination. Standard t-test and ANOVA were applied to investigate the effect of different factors on students’ achievement. The results of the study revealed that socioeconomic status (SES) and parents’ education have a significant effect on students’ overall academic achievement as well as achievement in the subjects of Mathematics and English. The high and average socio-economic level affects the performance more than the lower level. It is very interesting that parents’ education means more than their occupation in relation to their children’s academic performance at school. It was found that girls perform better than the male students. Keywords: Quality performance, achievement, socioeconomic demographic...
Words: 2759 - Pages: 12
...entire supply chain of Fruits and Vegetables in India is laden with various issues and challenges. To list the possible challenges and suggest a way forward, there is a need to study the supply chain of Fruits and Vegetables sector in India. So the purpose of this paper is to discuss the supply chain of fruits and vegetables sector in India and explain the issues which are affecting it. Authors also suggested the corresponding mitigation strategies to overcome the identified issues and challenges. Design/methodology/approach-Descriptive research has been used for this study. The supply chain of Fruits and Vegetables sector has been explained and attempt has been made towards identifying the issues affecting the supply chain of the sector. The present study undertakes a thorough review of basic and contemporary literature available and tries to explain the factors affecting the supply chain of Fruits and Vegetables sector in India. The literature has been divided into various themes according to the issues in the supply chain and an investigation has been attempted to identify various factors affecting the supply chain. Findings- The study found that Cold Chain Facilities; Fragmented Supply Chain; Linkages and Integration between the partners; Taxation Issue; Infrastructure Facilities; Cost of Packaging Material; Technology and Techniques;...
Words: 6133 - Pages: 25
...Journal of Quality and Technology Management Volume VII, Issue II, December, 2011, Page 01 ‐ 14 FACTORS AFFECTING STUDENTS’ QUALITY OF ACADEMIC PERFORMANCE: A CASE OF SECONDARY SCHOOL LEVEL M.S. Farooq1, A.H. Chaudhry1, M. Shafiq1, G. Berhanu2 1University of the Punjab, Pakistan 2University of Gothenburg, Sweden ABSTRACT This study was conducted to examine different factors influencing the academic performance of secondary school students in a metropolitan city of Pakistan. The respondents for this study were 10th grade students (300 male & 300 female). A survey was conducted by using a questionnaire for information gathering about different factors relating to academic performance of students. The academic performance was gauged by the result of their 9th grade annual examination. Standard t-test and ANOVA were applied to investigate the effect of different factors on students’ achievement. The results of the study revealed that socio-economic status (SES) and parents’ education have a significant effect on students’ overall academic achievement as well as achievement in the subjects of Mathematics and English. The high and average socio-economic level affects the performance more than the lower level. It is very interesting that parents’ education means more than their occupation in relation to their children’s academic performance at school. It was found that girls perform better than the male students. Keywords: Quality performance, achievement, socioeconomic status...
Words: 2761 - Pages: 12
...Diabetes Mellitus Michelle McCormick SCI/163 June 24, 2013 Charles Ware Diabetes Mellitus Diabetes mellitus is a disease affecting millions of people each year, according to the American Diabetes Association in 2011 8.3% or 25.8 million Americans suffer with diabetes. Diabetes is a disease where the body does not produce insulin, does not produce enough insulin, or does not react properly to insulin. Insulin is a hormone the pancreas releases to allow blood glucose to enter cells to produce energy and growth. Without the proper amounts of insulin, the glucose gets trapped in the bloodstream causing dangerously high blood sugar levels. This can cause many problems with one’s health, such as comas, heart attacks, seizures, and strokes. The term “diabetes,” originating in Greece in second century A.D. by Aretus the Cappadocian, meaning “siphon” describes a patient who passes to much water or in other words, urinates too frequently. He named this condition diabainein later translated into the English term diabetes. In 1675 the word “mellitus” was added by Thomas Willis to increase to quality of the meaning. Mel in Latin means honey, which describes the sweet aroma of a diabetic’s urine. Ancient China coined this “The Sweet Urine Disease.” There are three types of diabetes even though most people will say there are only two. The first is the least common affecting only 5% to 10% of people diagnosed with diabetes. This is called type one diabetes, but you may also hear people refer to...
Words: 803 - Pages: 4
...Have you ever think if you loss of hearing someday, how do you feel? Because of being deaf is a handicap that afflicts millions of people around the world every year. In the U.S., hearing loss is the third most common health problem. In the newest report, nearly 36 million Americans lost hearing ("Hearing Loss: Causes, Symptoms, and Treatment."). My best friend has become a deaf although she had the surgeries fifteen years ago. I have been diagnosed as hearing impaired for my ears. Likely, I feel worry about my disease because I understand that when hearing goes, it affects quality of work life, education and job opportunities, it causes concern for the health, and hearing loss is impacted on relationships with communication. Firstly, loss...
Words: 775 - Pages: 4
...ST. PAUL’S UNIVERSITY (NKR. CAMPUS) CONTEMPORARY ISSUES AFFECTING THE INSTITUTION OF FAMILY AND THEIR SOLUTIONS STUDENT NAME & ID: JOSIAH O. SANDE: BBAM/NKR/2004/15 COURSE TITLE: CHRISTIAN WORLD VIEW COURSE CODE: UCC101 LECTURER: DAVID KANYONI DATE: 13TH NOVEMBER, 2014 CONTEMPORARY ISSUES AFFECTING THE INSTITUITION OF FAMILY AND THEIR SOLUTIONS Abstract Since the discovery of oil, development of trade, quest for education, technological advancement, and globalization, the human life has undergone changes. These changes begin at the nuclear family. Modernization has significantly influenced family structure as expressed socio-culturally, socio-biologically and socio economically. All these change factors are discussed herein highlighting their impact on the family structure today. This paper presents the shift from the traditional family towards the modern family where the size of a family is critical, women are empowered, humanity is becoming more independent in choice, high mobility, economic security is key, medical technology is defining life and media influence on social life is greater. In general the issues affecting the family today have been prescribed by modernization. 1.0 Introduction The traditional family is the basis of life within the society where family existence in relation to high mortality and fertility determines generations to come and explains the origin of lineages. In olden days, the...
Words: 1725 - Pages: 7