...Mediaaaa… Correlations | | | B1 Volume | B1 Bar Media Investment | C6 Sales Volume | C6 media Investmtent | B1 Volume | Pearson Correlation | 1 | .413* | -.063 | -.033 | | Sig. (2-tailed) | | .012 | .714 | .850 | | N | 36 | 36 | 36 | 36 | B1 Bar Media Investment | Pearson Correlation | .413* | 1 | -.322 | .521** | | Sig. (2-tailed) | .012 | | .056 | .001 | | N | 36 | 36 | 36 | 36 | C6 Sales Volume | Pearson Correlation | -.063 | -.322 | 1 | -.298 | | Sig. (2-tailed) | .714 | .056 | | .078 | | N | 36 | 36 | 36 | 36 | C6 media Investmtent | Pearson Correlation | -.033 | .521** | -.298 | 1 | | Sig. (2-tailed) | .850 | .001 | .078 | | | N | 36 | 36 | 36 | 36 | *. Correlation is significant at the 0.05 level (2-tailed). | | | | **. Correlation is significant at the 0.01 level (2-tailed). | | | | Distribution Correlations | | | B1 Volume Share | Avg price: Sales Val/Sales Vol | Distribution | B1 Volume Share | Pearson Correlation | 1 | -.837** | .937** | | Sig. (2-tailed) | | .000 | .000 | | N | 36 | 36 | 36 | Avg price: Sales Val/Sales Vol | Pearson Correlation | -.837** | 1 | -.845** | | Sig. (2-tailed) | .000 | | .000 | | N | 36 | 36 | 36 | Distribution | Pearson Correlation | .937** | -.845** | 1 | | Sig. (2-tailed) | .000 | .000 | | | N | 36 | 36 | 36 | **. Correlation is significant at the 0.01 level (2-tailed). | | | Pricing comp Correlations | | | Avg price: Sales Val/Sales...
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...[pic] Society & Health Student Number: 21200042 Activity 1 Action Research It is a research oriented toward the enhancement of direct practice (Smith, 2007). Bias It is systematic error created during the design, measurement, interviewing or sampling. Any influence that distorts the results of a study and undermines validity. (Polit and Beck, 2008). Codes Codes are the combination of data for themes, ideas, concepts and categories making the data easy to search, to make comparisons and to identify any patterns (Sage, n.d.). Construct Construct is the abstract idea, underlying theme, or subject matter that one wishes to measure using survey questions (e.g., health locus of control)( Polit and Beck,2008). Controlled Variable A variable that remains unchanged or held constant in a research analysis (About.com, n.d.). Correlation Degree and type of relationship between any two or more variables in which they vary together over a period and how well can one factor predict another (Polit and Beck, 2008). Critiquing It is a research that involves a careful, complete examination of a study to judge its strengths, weaknesses, logical links, meaning and significance (Nursing Planet, n.d.). Data Data is a piece of information in raw form collected by researcher through observations, experiments or interview. The pieces of information obtained in a study (Polit and Beck, 2008.) Data analysis ...
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...KRISHNA MAHIDA | M.PHARM (PHARMACEUTICAL MANAGEMENT & REGULATORY AFFAIRS) K.B.I.P.E.R | ROLL NO. 118 | CASE STUDY: ALL IS FAIR IN “FAIR AND HANDSOME” ABSTRACT: The fairness cream market is flourishing in India, a country that represents a unique amalgamation of social, religious, and cultural stigmas and stereotypes. Uptill now fairness creams were targeted only for women, but now 20th century “MEN” too are very conscious about their looks. To satisfy their needs, Kolkata based Emami launched world’s first men’s fairness cream “FAIR AND HANDSOME” in 2005.The goal of this paper is to take a closer look at the issues related to men fairness cream by analysing how the evolution of “Fair and Handsome”took place,its positioning in the market and its sustainance against global competitors. EVOLUTION OF THE BRAND: WHAT WAS THE NEED TO LAUNCH FAIR AND HANDSOME? Are men concerned about their complexion ? Do men worry about skin fairness ? If asked few decades back the answer would be a big 'no' as fairness creams and cosmetics were the personal properties of female race. But today alarming statistics reveal that cosmetics and fairness creams are equally sought after by men too. As fashion trends and lifestyles change, the attitudes and conceptions about human beauty. The Indian cosmetics industry was quick to latch on to the phenomenon. Surveys carried out by cosmetics companies suggested that a large number of Indian...
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...A Project On Consumer Behaviour Submitted To University of Mumbai In the partial fulfillment of the B.M.S. Degree By Vivek .R. Jaiswal Roll No. 29 Uder the guidance of Prof. Furquan Shaikh Studying at Rizvi Education Society’s Rizvi College of Art, Science & Commerce Rizvi Educational Complex, Bandra (West), Mumbai Academic Year 2012-2013 Declaration I Mr.Vivek .R. Jaiswal a student of the TYBMS class, Roll No.29 of the academic year 2011-2013 studying at Rizvi College of Art, Science & Commerce, herby declare that the work done on the project entitled CONSUMER BEHAVIOUR is true and original to the best of my knowledge and my any reference used in the project is duly acknowledged. Date: Signature of Student (Name of student Vivek .R. Jaiswal) Cerificate This is to certify that Mr.Vivek.R.Jaiswal a student of TYBMS class, Roll No. 29 of the academic year 2012-2013 studying at Rizvi College of Art, Science & Commerce, has successful completed the project entitled Consumer Behaviour. Prof. Furqan Shaikh Prof. Furqan Shaikh (Project Guide) (Prof. Furqan Shaikh) External Examiner Dr.M.Z. Farooqui (Principal) . Introduction As the twentieth century has come to a close and we have move into the third millennium...
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...followed by Emami Fair & Handsome Under the Esteemed guidance of Prof. Avinash Kapoor Section – C Group – 8 11P156 Rahul Pinnamaneni 11P157 Rajat Shriram Barve 11P158 Rakesh Ranjan 11P159 Piyush Rathi 11P160 Rohan Garg Executive Summary This project aims to find the underlying market conditions which prompted Emami to attempt the launch of a fairness cream especially for men, the subsequent steps they followed, strategies implemented, test marketing conducted in the Southern states of Andhra Pradesh and Tamilnadu, before they actually hit the market. Studying the launch of successful products which are market leaders is always interesting, more so in this case because Emami has the rare distinction of creating a whole new segment of male fairness cream users with the launch of their product Emami Fair & Handsome. The origins of Emami Fair & Handsome have in a market report...
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...Emami From Wikipedia, the free encyclopedia Jump to: navigation, search For other uses, see Emami (disambiguation). Emami Limited | Type | Public Ltd Company | Industry | FMCG | Founded | 1974 | Founder(s) | R. S. Agarwal and R. S. Goenka | Headquarters | Kolkata, West Bengal, India | Key people | R. S. Agarwal and R. S. Goenka (joint chairmen) | Products | Hair care, skin creams, soaps and lotions, talcum powder, Ayurvedic health care products | Revenue | Rs 1400 crores (2011–12) | Website | emamiltd.in | Emami Limited is an Indian producer of fast moving consumer goods (FMCG), such as cosmetics and health and baby products. The company is based in Kolkata. Contents * 1 Products * 2 Subsidiaries * 3 History * 4 Controversies * 5 References * 6 External links Products In 2008 the company announced that it intended to offer baby care products.[1] The company's health products unit offers tonics for colds and coughs as well as nutraceuticals.[2] Subsidiaries The company has the following subsidiaries:[3] * Emami Paper Mills Limited * Emami Chisel Art * CRI Limited * South City Projects (Kolkata) Ltd * Advanced Medicare & Research Institute Ltd (AMRI) * Frank Ross Limited * Emami Realty Limited * Emami Retail Pvt Limited (Starmark) * Emami Biotech Limited * Emami Cement Ltd History The inception of Emami Group took place in the mid 1970s when two childhood friends, Mr. R.S. Agarwal...
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...make skin fair and handsome in 4 weeks. It also helps in relieving stress and fatigue signs - gives men's tough skin a firmer look. Emami Fair and Handsome World's No.1 fairness cream protects men's face from sun's UV Rays. Swot analysis of Emami fair and handsome Strengths * Fair & handsome ‘the awareness level of this higher for this brand. And introduction of “Menz Active” fairness cream for men * Fair & handsome USP - Fairness in Six Weeks has worked better for it. * Fair & handsome, is one of the most trusted brand for young men in India ranked 4. in Economic Times survey of 180 top brands in 2001 and 2002 & ranked 7. * Fair & handsome brand is World's first and largest Fairness cream brand with a presence in 40 countries and a value of around Rs. 6 billion * FAH commands a market share of over 70% in the Rs 1000 crore fairness market in India. Weakness * Presence of several competitors with the same product line * Many untapped market around the world * Decline market share from 90 per cent to 76 per cent * Entrance of foreign companies in India with higher skilled and efficacy to beat existing or domestic player Opportunities * Extending the equity of its leading fairness cream brand "Fair & handsome" to a premium Fair & handsome soap. * Everyday people in 40 countries around the world choose Fair & handsome to look beautifier & handsome and attractive. * Fair & handsome is getting advantages by launching fair& handsome...
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...yrs the prophecy seems to have changed. In 2004, Emami conducted a survey to study the attitude of Indian customers towards the use of cosmetics products. They found out that the Indian male takes an average of 20 minutes in front of mirror to groom them compared to an Indian female who takes an average of 18 minutes in front of mirror every morning. They also found out that 25-30% of the fairness products available in the market were purchased and used by male customers. Hence, identifying a need in the market for men specific fairness creams, Emami launched ‘Fair And Handsome’ – the first men fairness cream to be launched in India in 2005. Emami roped in Shahrukh Khan as its brand ambassador two years later and came out with the popular ‘Hi Handsome’ television commercial. The product was a success and instantly led to a plethora of men grooming products including fairness creams to enter the market. HUL came with Fair & Lovely Menz Active in 2006 and next came Nivea for Men Whitening Moisturiser and Nivea for Men Multi-White Whitening Facial Foam. In 2009, Garnier India entered men's skin care with the Men's Powerlight range that also includes face wash and moisturiser followed by HUL extending its presence by introducing the Vaseline Men range. According to latest statistics, the men's fairness products market is estimated at Rs.175 crore (nearly $40 million) and is growing at the rate of 25 per cent while women's fairness market is growing at 7 to 8 per cent. Over...
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...Comparative study of three men’s fairness cream Karan shah (T.Y BBA) Roll no: - 25 Navrachana University Final thesis ACKNOWLEDGEMENT I would like to take the opportunity to thank all the people who have helped me in this project. First of all, I would like to thank Mrs. Shefali Pillai Madam who has been very cooperative. I am also very grateful to Mr. Amol Ranadive sir and Mr. Hitesh Bhatia sir for giving me guidance whenever I required completing this research project. INTRODUCTION Garnieris a mass market cosmetics brand ofL’Oreal that produces hair care and skin careproducts. The company started as Laboratoires Garnier in 1904, and was acquired by L’Oreal in the 1970s. Current product lines include Fructis shampoos and conditioners, and Nutrisse hair colour. Garnier is sold in numerous countries worldwide, with specific product lines targeted for different skin types and cultures. In 2011, Garnier partnered with TerraCycle to promote up cycling of product containers and the introduction of biodegradable products. GARNIER VISION For garnier, beauty is within us all. Every one possesses its...
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...THE CONFLICT BETWEEN TALL, DARK AND HANDSOME 2 Abstract There were three roommates in college by the names of Tall, Dark, and Handsome. They came from a same small town place in Hereford, Maryland. The three came to Salisbury University to play football. They ran into a conflict with one another that has put a damper on their friendship. Using the four steps to achieving successful negotiation as guidelines come from Getting to Yes, by Fisher, Ury, and Patton, they were able to analyze their situation and come up with a successful solution to their problem. Tall was a little bit older than Dark and Handsome; he was the best friend of Darks older brother. Tall is five years older than Dark and four years older than Handsome. He has taken a different path than the other two because he attended four other universities before coming to Salisbury. It was not that Tall could not handle the other universities, but rather he was a very highlight recruited football player coming out of the state of Maryland and chose to go to WestPoint/ The United States Military Academy to play football. During Talls’ football career at WestPoint he severely injured his knee. With commitment to the military, school, and football Tall decided that WestPoint was no longer the right path for him and chose to transfer schools. Tall then went to a local college back home by the name of Towson University where he was awarded...
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...SWOT Analysis of Emami Fair and Handsome with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis Emami Fair and Handsome | Parent Company | Emami | Category | Skin care | Sector | FMCG | Tagline/ Slogan | World’s No. 1 fairness cream for men | USP | 5 Power Fairness system: Double strength peptide complex, Sun guard, Stress busters, Anti bacplus, herbo cool | STP | Segment | Fairness Cream | Target Group | Urban young Men from middle and upper middle class | Positioning | World’s No. 1 fairness cream for men | SWOT Analysis | Strengths | 1. Created the category of fairness creams for men. Hence, first mover’s advantage 2. Endorsed by Indian movie stars, hence enhanced nationwide recall 3. The product is available in sizes of 9ml, 30ml and 60ml, customised for various pockets.4. Good availability and distribution owing to parent company5. TVCs and print ads help brand boost visibility | Weaknesses | 1. The brand has a limited market share compared to international leaders2. Allegations of false results of using fairness creams hurts brand image | Opportunities | 1. Largest player in the men’s fairness cream category, can leverage on that 2.Growing interest in personal grooming amongst Indian men 3. The growing Indian economy and the growth in disposable income have led to strong demand for fairness creams | Threats | 1. A lot of competition emerging in the segment with all the major players targeting men 2. These...
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...This case tells how two companies in India, HLL’s Fair & Lovely and Cavin Kare’s Fairever , ran advertising campaigns that were not very ethical. In India fair skin is thought of as more beautiful and desirable than darker skin. Fair & Lovely was the leading company with 90% share and the Cavin Kare’s Fairever was released and they gained 15% share. This made Fair & Lovely launch a series of ads depicting a “fairer girl gets the boy theme.” Cavin Kare also came back with ads focusing on the same thing. They also showed in their commercials that their products worked. Their campaigns lasted for a few years and were eventually pulled due to harsh criticism for its portrayal of women. 1. Is it ethical to sell a product that is, at best, only mildly effective? From my point of view it is not ethical to sell a product that is, at best, only mildly effective. The product which is mentioned in the case is a cosmetic that lightens skin color. It is promoted as “the miracle worker” which can deliver your skin a difference from one to three shades. According to the new Fair & Lovely technology ad, the cream is supposed to change your skin even in four weeks. However, Indian dermatologists explain “that fairness products cannot truly work as they reach only the upper layers of the skin and so do not affect melanin production”. Moreover experts state, the main reason why people believe that the cream is work-ing, is a bleaching ingredient which just whitens facial hair and not the skin...
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...bathtub to endorse Lux, he did much more than just endorse a soap brand. He set a precedent. Back then, the male grooming market was almost non-existent and the Indian market had few dedicated products to offer men. It's different today. Now, as the segment evolves, even Shahid Kapoor and John Abraham are endorsing male grooming products. Soon after Khan's commercial, Emami Group entered the men's fairness cream market. Market talk was that a noticeable proportion of sales of Fair & Lovely, a women's cream, were coming from men. Emami decided to push the opportunity, the rest followed. The market was soon offering males fairness creams, haircare products beyond dyes, scrubs and face washes. Today, the male grooming segment in personal care is ready for its next round of product expansions and additions. Emami entered the men's fairness cream segment in 2005 with the launch of Fair & Handsome, which still dominates the space with close to 70 per cent share. In 2007, Hindustan Unilever launched Fair & Lovely Menz Active but it could not gather much share. Over the past year, multinationals such as Beiersdorf (Nivea for Men) and L'Oreal (Garnier PowerLight) launched a slew of products for men's skin care. While the overall cosmetics industry is growing at 15 per cent year-on-year, fairness creams constitute a huge market with sales worth nearly Rs 2,000 crore (Nielsen 2010 figures). Of this, men's fairness creams account for 10 per cent, though growing at 30 per cent...
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...Susan Sontag. Sontag states; “To be called beautiful is thought to name something essential to women’s character and concerns. (In contrast to men whose essence is to be strong or effective, or competent.)” (Sontag.488.1) The word beautiful may not seem synonymous with men in 2015 but handsome is, as the word “handsome” feels more masculine. Before Miss USA even was a thought in 1951 there has always been a standard held to what is beautiful. The ancient Greeks wrote of goddesses who were fertile and glowing and to this day has been a permanent foundation for “beauty.” Women got taught that beauty is what they see on the outside because if a female cannot get the necessary glow needed naturally then do it synthetically. These ways that women were communicated about are extremely prevalent still to this day if not more so, because even though in ancient Greece women were goddesses with being fertile and glowing there was beauty on males mind as well. It was only until Christianity came along and “…sent beauty adrift-as an alienated, arbitrary, superficial enhancement. For close to two centuries it has become a convention to attribute beauty to only of the two sexes: the sex which, however fair, is always second. Associating beauty with women has put beauty even further on the defensive, morally.” (Sontag.488.2) This argues for the fact that maybe the word “beautiful” hasn’t been always synonymous with females. Today’s society has the...
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...current Indian market for fairness cream. - To asses whether advertising is influencing the buying behavior of the consumer. - To find out the brand preference for fairness cream among people. - To study factor influencing brand preference for fairness cream. Fairness Cream has become a vital product for the Indian companies in increasing their overall sales due to the importance given by Indian consumers towards fairness. As India is a country known for its diversity different consumers from different parts of the country prefer different brands. The leading players in the market includes Hindustan Lever Ltd., (HLL's) 'Fair & Lovely' with 76 percent of the market share and Cavin Kare' s 'Fairever' with 15 percent of the market share. Other important players like Godrej' s 'Fairglow', Emma's 'Fair and Handsome', Vicco and Himalaya share the rest of the market share. There are number of fairness creams and other skin whitening products in the market such as peel-offs, serums, lotions etc. All the fairness creams have similar basic ingredients but the several additions make them more suitable to some particular skin type and may irritate other skin types. All the companies are reaching out to the target customers through its wide range of fairness creams....
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