... Emami products are available in 53 countries across ASIA, EUROPE, AFRICA, AUSTRALIA and parts of NORTH AMERICA. Emami has also set us its overseas Branches in UK & UAE. Emami Products are available in Nepal since 1997. Himani Boroplus Antiseptic Cream and Himani Navratna Oil have become category leaders over the period. “Fair and Handsome” cream for men is a product of Emami Ltd, in association with Activor Corp.USA. The cream claims to have a unique formula which makes skin fairer in just 4 weeks. It has double strength peptide complex which makes the product suitable for tough male skin, which is 3 times more exposed to sun's UV rays, 5 times more exposed to pollution, 2 times more exposed to stress factors, compared to women. Male skin is also damaged by abrasive action of shaving blade and hence after shave application of this product was also said to be useful. Emami Fair and Handsome is targeted at Urban Male consumer between the ages of 15-35. The skin-lightening industry is worth at least £100m in India and the Fair-and-Handsome-for-Men range is the latest product from one of the market's big players. LAUNCH Fair and Handsome was first launched by Emami Ltd in Nepal on 19th Nov. 2005. In India,the launch was done after testing the product in Andhra Pradesh and Tamil Nadu. The post launch research done in INDIA indicated that 73% consumers reported improvement in complexion, 78% found it...
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...[pic] Society & Health Student Number: 21200042 Activity 1 Action Research It is a research oriented toward the enhancement of direct practice (Smith, 2007). Bias It is systematic error created during the design, measurement, interviewing or sampling. Any influence that distorts the results of a study and undermines validity. (Polit and Beck, 2008). Codes Codes are the combination of data for themes, ideas, concepts and categories making the data easy to search, to make comparisons and to identify any patterns (Sage, n.d.). Construct Construct is the abstract idea, underlying theme, or subject matter that one wishes to measure using survey questions (e.g., health locus of control)( Polit and Beck,2008). Controlled Variable A variable that remains unchanged or held constant in a research analysis (About.com, n.d.). Correlation Degree and type of relationship between any two or more variables in which they vary together over a period and how well can one factor predict another (Polit and Beck, 2008). Critiquing It is a research that involves a careful, complete examination of a study to judge its strengths, weaknesses, logical links, meaning and significance (Nursing Planet, n.d.). Data Data is a piece of information in raw form collected by researcher through observations, experiments or interview. The pieces of information obtained in a study (Polit and Beck, 2008.) Data analysis ...
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...KRISHNA MAHIDA | M.PHARM (PHARMACEUTICAL MANAGEMENT & REGULATORY AFFAIRS) K.B.I.P.E.R | ROLL NO. 118 | CASE STUDY: ALL IS FAIR IN “FAIR AND HANDSOME” ABSTRACT: The fairness cream market is flourishing in India, a country that represents a unique amalgamation of social, religious, and cultural stigmas and stereotypes. Uptill now fairness creams were targeted only for women, but now 20th century “MEN” too are very conscious about their looks. To satisfy their needs, Kolkata based Emami launched world’s first men’s fairness cream “FAIR AND HANDSOME” in 2005.The goal of this paper is to take a closer look at the issues related to men fairness cream by analysing how the evolution of “Fair and Handsome”took place,its positioning in the market and its sustainance against global competitors. EVOLUTION OF THE BRAND: WHAT WAS THE NEED TO LAUNCH FAIR AND HANDSOME? Are men concerned about their complexion ? Do men worry about skin fairness ? If asked few decades back the answer would be a big 'no' as fairness creams and cosmetics were the personal properties of female race. But today alarming statistics reveal that cosmetics and fairness creams are equally sought after by men too. As fashion trends and lifestyles change, the attitudes and conceptions about human beauty. The Indian cosmetics industry was quick to latch on to the phenomenon. Surveys carried out by cosmetics companies suggested that a large number of Indian...
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...A Project On Consumer Behaviour Submitted To University of Mumbai In the partial fulfillment of the B.M.S. Degree By Vivek .R. Jaiswal Roll No. 29 Uder the guidance of Prof. Furquan Shaikh Studying at Rizvi Education Society’s Rizvi College of Art, Science & Commerce Rizvi Educational Complex, Bandra (West), Mumbai Academic Year 2012-2013 Declaration I Mr.Vivek .R. Jaiswal a student of the TYBMS class, Roll No.29 of the academic year 2011-2013 studying at Rizvi College of Art, Science & Commerce, herby declare that the work done on the project entitled CONSUMER BEHAVIOUR is true and original to the best of my knowledge and my any reference used in the project is duly acknowledged. Date: Signature of Student (Name of student Vivek .R. Jaiswal) Cerificate This is to certify that Mr.Vivek.R.Jaiswal a student of TYBMS class, Roll No. 29 of the academic year 2012-2013 studying at Rizvi College of Art, Science & Commerce, has successful completed the project entitled Consumer Behaviour. Prof. Furqan Shaikh Prof. Furqan Shaikh (Project Guide) (Prof. Furqan Shaikh) External Examiner Dr.M.Z. Farooqui (Principal) . Introduction As the twentieth century has come to a close and we have move into the third millennium...
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...followed by Emami Fair & Handsome Under the Esteemed guidance of Prof. Avinash Kapoor Section – C Group – 8 11P156 Rahul Pinnamaneni 11P157 Rajat Shriram Barve 11P158 Rakesh Ranjan 11P159 Piyush Rathi 11P160 Rohan Garg Executive Summary This project aims to find the underlying market conditions which prompted Emami to attempt the launch of a fairness cream especially for men, the subsequent steps they followed, strategies implemented, test marketing conducted in the Southern states of Andhra Pradesh and Tamilnadu, before they actually hit the market. Studying the launch of successful products which are market leaders is always interesting, more so in this case because Emami has the rare distinction of creating a whole new segment of male fairness cream users with the launch of their product Emami Fair & Handsome. The origins of Emami Fair & Handsome have in a market report...
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...Cindy Vasquez Professor Tonetti 2/4/15 ENG 023 State fair When people arrive to the festival, they see the blue, red, yellow and white lights, the smell of fried food and they see the big stuff animals to take home and how people form in lines just to enjoy the festival with all the attractions that one festival has. Many families wait for that day to come to enjoy quality time together. In the article Garrison Keillor explains how the fair is very similar to the mercer’s Italian Festival and there’s many similar things that stands out. Many families love to go to fairs to distract their mind from everything. It’s a way to take away stress. First of all Garrison Keillor explains how greasy and delicious the food is, that is one major factor that makes the Mercer festival similar to the one in the book. People wait in line just to waist their hard earned money on unhealthy greasy food, yet they enjoy every bite of it. Its one day that the family can eat anything they want because the simple fact that they can’t eat it daily. In both festivals they serve hot dogs, sausage, ice cream, fried food such as, fried snickers, French fries and fried Oreos. Second of all many families spend so much money in arcades and prize games, they either come out empty handed or with large stuffed prizes. For instance both festivals have three very similar prize games such as, basketball, ring toss, and squirt water into the clown’s mouth. People go to ATM’s to take out money to spend on games...
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...I would not be the person I am today if I did not join 4-H seven years ago. 4H has affected me in the most positive ways possible, from learning new life skills, meeting new people, creating friendships, and even solidifying my career choice of being a veterinarian. When I first joined 4-H in 2010 I was living in California and was only a part of two projects. I added on two projects the next year, and I was in five projects the year I moved here to New Jersey in 2013. I am now currently apart of Fluff-N-Stuff Rabbit and Small Animal Club, Gloucester County Goat Club, Canine Can Do Dog Club, Peckin Pals Poultry Club, Helping Paws Animal Community Service Club, Taste Buds Cooking Club, Small Treasures Miniature Dollhouse Club, Senior Council, and Bulleseye Bombers Archery Club. I am also the Gloucester County Key Ambassador, a part of the South Jersey Youth Representative Council; which I represent Gloucester County teens and plan state events for south jersey 4-H teen members. I also received first runner up at the State Agricultural Ambassador Contest this past November. I have learned numerous skills and discovered many talents that I have through all of these clubs, events, and positions held. Leadership, public speaking, organization, confidence, knowledge, and communication are all skills I have learned, and continue to improve, through 4H. I have learned leadership from running for different officer positions, and helping new and younger members. My public speaking skill...
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...At a young age I discovered my love for animals and a passion to giving back to my community. Eight years old and making the decision to join 4-H is the best decision a young girl could make. A close family friend was generous to give a rooster to that young girl and the love and need for farm life soon came after. Goats, chickens, rabbits, pigeons, sheep, and pigs were the animal species I have raised and shown over the last ten years. Showing animals came great responsibility as it takes dedication, time, and problem solving. Living on a farm there are always tasks that need to be met. Cleaning stalls, disease prevention, and the list goes on. Throughout my years of 4-H and since I was eight years old I have always dreamt to have my own farm and be a veterinarian. Today, this is still my goal. Being a veterinarian is not only about saving animals. It is about giving back to beloved pet owners and in some cases giving back to the world's food supply by contributing to disease prevention and longevity of animals. Furthermore, in high school I have striven to maintain a high grade point average while staying active. I am active in sports, clubs, and community service. At Indiana University Southeast I will still be able to remain active in the community. It is close to home as I will still be able to do volunteer work and be active in my colleges community activities as well as my hometowns. Going to college at IUS will not only give me this advantage, but the opportunity to...
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...Facts ‘Big Skinny’ was launched successfully at street fair. Solved five key problems people have with their wallets. 1. Size - Reduce Wallet size by 50 to 75% 2. Weight - Under an ounce 3. Card Pocket Size - Extra wide pocket 4. Slipperiness of the Interior - Lined with rubber coating which keep gravity. 5. Lack of Versatility - water resistant and tough enough even for machine wash. Its price is only $20. The costumers are happy with the product. Try to achieving maximal growth with online marketing. Problems Choices of online marketing options: 1. Display Ads: - Internet’s closest equivalent to booth at street fairs - Internet users were conditioned against display ads for they are irrelevant and irritating most of the times. - Sold on pay-per impression, rather than genuine clicks. 2. Algorithmic Search: - No guarantee that the site would appear in response to particular search. - The search engine retained wide discretion about changing the ranking methods. 3. Sponsored Search: - Advertisers paid on per-click, when users clicked on the ads. - Listings were sorted mainly on highest bids and click-through rates. 4. Social Media: - They have their own fan base. - Installed an AddThis website applet. - Their fan can share Big Skinny’s site on by their own social media. - Free of charge. 5. Interactive Content: - Engage customers Kiril included several interactive components on its site. - Big Skinny also organized essay contests for its fans...
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...rhetorical situation. Defining Topic, Angle, Purpose 1. What is your chosen topic? (For example: a profile of Barb Collins, a volunteer at the local homeless shelter; a profile of “Shipwreck Days,” a citywide flea market and festival; or a profile of Burdick’s Grocery, the oldest family-owned business in town.) The annual “Martin County Fair” that recently took place in February is my topic for this week’s assignment. 2. What personal angle can you present on this topic? (Consider what is new about the topic or what unique perspective can be shared about this topic.) The Martin County Fair and most fairs in general have evolved to be more of an event for the rides. County Fairs and State Fairs were a celebration of Spring and for youths and farmers to show their “Prized” livestock. Each year the quantity of animals being shown in the fair has decreased and the fair has become more of a “Carnival”. 3. What is your purpose for writing? (What do you hope to accomplish? Why are you writing?) My purpose for writing is to inform and persuade people to take time to learn a little bit of the history behind the annual Martin County Fair. Possibly encourage young people to take an interest in raising and showing a farm animal. Analyzing your Readers You will be writing your Profile essay to your local community. Imagine you might submit the Profile to your local newspaper or have it shared in a community newsletter; the readers of those...
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...A little town was unusually noisy today. There came a fair. And since very morning everybody – children, adults and elderly people- gathered in the central square. Such a fuss! The fair was a very important occasion for people. They worked hard for the whole year and took a rest during those summer days. It was greatly celebrated. The square was decorated with flags, ribbons and flowers. Music was playing loudly. Children were laughing. And artists were performing and singing. All of those noises were combined in a melody of universal holiday. A little bird was singing with the melody. She liked fairs. She liked holidays. But in that town they were so infrequent! What a pity! -Mommy! – Asked the little bird her mother that was cleaning her feathers sitting under the roof beam, - Why people don’t like the fairs? Why they have fun so rarely? -Because, my little birdie, they should work hard to deserve this holiday. -I want more holidays, mommy! - Stubbornly twittered the little bird, - Where can be more holidays? -Well, I don’t know if it is true, but one day the Old Raven told us the story about the City. There are more people, so there should be more fairs, I guess…- the mother-bird murmured thoughtfully. -The City, - the little bird repeated it dreamily. It was the day when the little bird decided to go to the City. Next morning when the mother was asleep the little bird managed to leave their cozy nest and to start its long way to the City. The bird had been...
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...----------------------- Conditions for a product to be classed as Fairtrade Fairtrade is a World wide organization that makes sure that the people would know that the products they are buying (like coffee, cotton, honey, oranges, bananas, rice, sugar and more) the producer gets the most money e.g. if a tin of coffee costs £2.50 the producer (farmer of the coffee) would get £1.00 and the other companies like Sainsbury would get less about £0.75. The products that are available that are Fairtrade are: Chocolate, Fresh Fruits like Bananas, Mangoes and Pineapples, Coffee, Biscuits, Sweets, Alcohol, Honey and Teas. These are just a small amount of goods that are Fairtrade and there are many more. You can get these items at Major Food Stores like Waitrose, Sainsbury’s and Morrison’s. What is Fairtrade ? The benefits for the Farmers and their communities For an item to be deemed Fairtrade it has to meet a number of conditions : Ensure a guaranteed Fairtrade minimum price which is agreed with producers. Enable pre-financing for producers who require it Emphasize the idea of partnership between trade partners. These are the main standards but there are many more. By Harry Slack 9W Case Study of a named farm and farmer What products are available form Fairtrade and were you can get them It provides a living wage, that is a wage high enough to provide the basics in that community. Market price for products is always guaranteed...
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...markets for the instruments were active or inactive and whether there was a significant decease in the volume and level of activity for the instruments. b. The valuation technique used by FFC c. The classification in the fair value hierarchy for each input into the fair value measurement and how these classifications affects classification in the fair value hierarchy of the entire instrument. We will answer these questions by each instrument separately: First, Collateralized Debt Obligation (CDO) Before September30th, 2010, FFC was in an active market, and it determined the fair value of the CDO by using a market-based valuation technique that relies on inputs such as quotes prices for similar CDO securities and requires only insignificant adjustments. After that, there was a significant decrease in the volume and level of activities and the CDO’s market was not active. Besides, significant adjustments are required to determine fair value as of the measurement date given the lack of recent and relevant transactions. The valuation techniques FFC used for CDO is income approach, because this way could maximize the use of relevant observable input and minimize the use of unobservable inputs. There are two factors FFC mainly considered in the fair value measurement. Frist, FFC considered the implied rate of return on September 30, 2010, which is the last date of active market for CDO. This is the Level 1 input. According to ASC820-10-35-40, Level 1 inputs are quoted market...
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...way to access information. The most efficient way to get eBooks is through the internet – it may be for free or it may come with a price. The use of eBooks is becoming a trend nowadays because most of the books published can also be downloaded as eBooks. Most of the people at this point in time can be seen holding an eBook reader. And because of the rampant of the use of it, electronic piracy in relation to eBooks is also rising. Any person who has acquired or purchased an eBook may copy it into another device, share it to another user and may even post or share it in the internet; said practice may lead to infringement because it may not constitute fair use anymore. Article 185 of the Intellectual Property Code of the Philippines states that “ xxx In determining whether the use made of a work in any particular case is fair use, the factors to be considered shall include: (a) The purpose and character of the use, including whether such use is of a commercial nature or is for non-profit education purposes; (b) The nature of the copyrighted work; (c) The amount and substantiality of the portion used in relation to the copyrighted work as a whole; and (d) The effect of the use upon the potential market for or value of the copyrighted work.” In this provision, the most important factor is the one...
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...Terms of Service Welcome to TermPaperWarehouse.com! Before you may use TermPaperWarehouse.com, you must review and agree to the following terms and conditions. The following terms serve as a contract that governs your use of TermPaperWarehouse.com. YOUR AFFIRMATIVE ACT OF ACCESSING, USING AND/OR SUBSCRIBING TO TERMPAPERWAREHOUSE.COM SIGNIFIES THAT YOU AGREE TO THESE TERMS OF SERVICE ("AGREEMENT" OR "TERMS"), AND THAT YOU AGREE TO BE BOUND BY THEM. You agree that these Terms have the same force and effect as an Agreement signed in writing. If you do not agree to these Terms, you may not use TermPaperWarehouse.com. This Agreement is subject to change by TermPaperWarehouse.com at any time; therefore, you are responsible to review these terms regularly to learn about any changes. We will post an updated version of these Terms if we modify them. You understand and agree that your ongoing use of TermPaperWarehouse.com after we post or provide notice of the changes to this Agreement means that you accept and confirm that the updated terms apply to you. This Agreement is governed by the laws of the State of California and you hereby irrevocably consent to the exclusive jurisdiction and venue of the courts in Los Angeles County, California U.S.A. in all disputes arising out of or relating to the use of TermPaperWarehouse.com's services. 1. Legal definitions We will use the following definitions in this Agreement: "You" means the entity or person who access or uses...
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