...Fight Club is a story of the narrator’s struggle to gain control over his life. He is in search for an identity in the form of manhood. His masculinity is so repressed because of the absence of a father figure in his life. Because of this he creates Tyler, his alternate personality. Tyler is nothing like anyone the narrator has met, he is self assured and completely free. The narrators alternate personality Tyler Durden is the ultimate alpha-male. Tyler becomes the narrator’s hero and he envied him. After creating Tyler the narrator’s view on the world is adjusted. Tyler ends up changing the narrators life and has him doing things he never thought he would do. Both the narrator and Tyler bond over the fact that both their fathers were not major factors in their lives. The narrator says “ Me, I knew my dad for about six years, but I don’t remember anything”(50). Tyler goes to say that his father was distant and he would only speak to him once a year. Being raised mainly by woman, they both feel they never had a man around to teach them what being a man is. Tyler and the narrator and the generation of men they represent have been trying for years to regain their masculinity and at the same time find a sense of direction. At the support group for men with testicular cancer the narrator meets Bob. Bob later enters fight club and shows he is one of the better fighters that is there. He is seen as a “true man” for his physical abilities. Later on in the book Bob also joins Tyler’s...
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...Abstract: This study attempts to investigate the representation of masculinity in the printed advertisement of Mens Biore Double Scrub. All phenomena in the advertisement are described. To present more analytical description, the signs found in the advertisement are analyzed based on Barthes’ orders of signification. Besides that, this study also employs Kress and Van Leeuwen’s method of reading images and intertextual analysis in order to obtain more comprehensive analysis. The result of this study shows that Mens Biore Double Scrub advertisement represents two different concepts of masculinity. The first one is the traditional concept of masculinity. The second one is the new concept of masculinity offered by the advertisement. Generally, words that are used to represent both concepts of masculinity are power, confidence, aggressiveness, competition, challenge, and bravery. The connotative signified success, financial independence, and physical attractiveness are emphasized to change the concept of traditional masculinity to be in line with the company’s need. Keywords: advertisement, semiotics, masculinity Abstrak: Penelitian ini berupaya untuk menganalisa representasi maskulinitas dalam iklan cetak Mens Biore Double Scrub. Seluruh fenomena dalam iklan tersebut dideskripsikan. Untuk menyajikan deskripsi yang analitis, tanda-tanda yang ditemukan dalam iklan tersebut dianalisa berdasarkan gagasan orders of signification milik Barthes. Selain itu, penelitian ini juga menerapkan...
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... Advertisers not only just sell products, they sell ideals, values and normalcy. They also help to create or express consumers' identity, including gender (Van den Bulck, Van Hellemont 623). Gender roles are defined as the behavioural patterns indicating to others you are a male or a female. In other word, this is also linked to masculinity and femininity. In North America, advertising labels masculinity with traits such as dominance, assertiveness and independence. In contrast, we have femininity in which advertising labels as passive, beautiful and co-dependant. These two images advertisers try to paint normalize the stereotypes of different gender roles. Different companies use different strategies to sell products and encourage consumers to part with their hard earned money. Advertising reinforces particular gender norms. Through an analysis of a case study of anti-aging cream aimed towards women, this paper will argue that all advertising fundamentally plays on dominant ideologies to make people believe that in order to be “normal” or “successful”, they must buy product X. In particular, it will focus on how dominant norms surrounding masculinity and femininity are encouraged. These norms suggest what is considered an acceptable male and female appearance. It will also focus in particular on gender norms which female attractiveness is above all else, while men are valued for their other characteristics. The following case study is on the analysis of women and the use anti-aging...
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...everything on the news being about feminism people often forget that men also have problems. This leads me to say that one of the main troubles that young men have today is how society defines masculinity. Society plays a huge role in a young man’s life due to all the social media outputs so how all these outputs portray masculinity is a huge problem for the young men of today. To begin with, the way society portrays masculinity is in a sort of fashion that oppresses young men by not only making young men act like emotionless robots they are also judged in the material that they study and read. A good example of this is how society used the cowboy to portray a “Man” (source 1) what today’s society expects from young men is a person who will be tough all the time and do all the hard work with no complaining but clearly that is nothing how a cowboy’s life really is as a true cowboy are mostly all the time caring people who work with animals and care for them (source 3) so not only is society keeping young men from expressing themselves they are giving false portrayals of true manhood....
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...Sociology of Gender Gender is defined as the social distinctions between masculinity and femininity. People often use the terms gender and sex interchangeably. The former is defined above, whereas the latter is defined as a determination of male or female on the basis of a set of socially agreed-upon biological criteria. Music Videos such as Stupid Girls and If I Were A Boy by singers Pink and Beyonce respectively demonstrate clearly the assumptions or categorizations we evoke simply by using the terms girl or boy. Although the topic of gender in sociology is vast, this paper focuses on how gender is reproduced and how the gendered body is displayed in society. There are three ways in which gender is reproduced in society. It is reproduced through the family, education and the media. From birth begins gendered expectations. According to the social norm, the color pink is mainly associated as a feminine color and the color blue masculine. Family and friends who go to see the birth of a baby girl fill the hospital room with pink balloons, teddy bears with pink ribbons and if a boy was born the room would be filled with presents which are blue in color. Growing up, girls receive presents such dollhouses and kitchen sets which reinforce their femininity. Parents raise their boys and girls differently. Even though research shows that boys at an early age (around 2 years) are just as interested in playing with the same toys girls play...
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...Explain how theories of masculinity have transformed the sociology of the family? Finbarr Lawton, University College Cork, Department of Sociology. Student Number: 111310236, Module title/code: Sociology of Family, SC2026, Module Coordinator: Linda Connolly Submission Date: 14/1/13 Throughout my essay I will attempt to look at different theories of masculinity and try to show how these theories have transformed the sociology of family in recent decades. I will start by looking at the sociology of family, giving a brief insight into the main theory’s and how it helps us to understand what the sociology of family is essentially about. Following on from this I will look at masculinity giving the main ideas of it and how it has changed and shifted roles in past decades. Before going into detail about masculinity and how it has changed by looking at theories of fatherhood, work, and unemployment and Hegemonic masculinity. Finally I will finish by looking at the main advantages and disadvantages of this change in masculinity in recent decades looking also at how it has changed the sociology of family. When looking at the sociology of family we see that it is an extremely broad field of study and can really be split into four main theories of which to look at the sociology of family, these being: 1. “Functionalist theory: Looks at the essential tasks provided by the family e.g. Socialisation: Regulation of sexual activity. Social placement: Material and emotional...
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...Gender Roles and Responsibilities Portrayed in the Media Ivy Tech Community College Ashley Stires Professor Jessen February 12, 2014 * Topic came from Chapter 15 on Media ethics in advertising and how businesses use advertising to attract certain groups of consumers. Thesis When you think of the picture perfect family, what comes to mind? Is it a mother and father where the father works and the wife stays home that the media portrays? Or is it the realistic family that either both parents work hard for an income or the mother is taking on more the aspects of being the provider and the father is the housewife. Even though times have changed and women are starting to be the bread winners and responsibilities for men and women are flip flopping. Then why does the media still portray this perfect housewife image that the mother stays home, cooks, cleans, and takes care of the kids. Or the father is works twenty-four seven and when he is not working he at the gym or doing “manly” things like working on a car and getting all dirty. The media is presenting an image of our lifestyles that each male and female are supposed to live up to throughout their daily lives. Not just appearance, it is everyday responsibilities that have been genderized, as to who is supposed to do the yard work, or cook, or even clean. Commercials and paper advertisements, especially cleaning and food advertisements, are using stereotypical images to portray specific gender roles and responsibilities...
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...Comparisson of Masculinity and the Psychoanalytic theories using the example of the Fight Club. Introduction. Fight club is an interesting film to be reflected through psychoanalytic and masculinity theories. In this essay I will attempt to present the number of elements of narrative that can be explained by these theories. I intend to use citations from Marc A. Price's essay The Fight for Self: The Language of the Unconscious in Fight club regarding psychoanalytical concepts such as ego, super-ego and the id as well as Lynn M. Ta's dissertation Hurt So Good: Fight Club, Masculine Violence, and the Crisis of Capitalism (regarding masulinity in the film), as these works were the main sources of my research. Then I'll try to come to the conclusion on which of two theories have more strength at being applied to films (primarily Fight Club). Application of theories and analysis. The connection that we shall draw between psychoanalytic theory and the film Fight Club is simple and is this; the narrator is a representation of the ego, for Tyler Durden we can substitute the id. In the Freudian psychic model the ego is the civilized part of consciousness. The ego is that part of the psychic apparatus that is modified so that a being can interact safely with other beings and thus remain accepted within the social group. It is important for identity formation that the individual is accepted by the group (that is wider society) therefore, a controlled id is...
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...Table of Contents I Introduction 2 II II.1 II.2 II.3 Jake Barnes Jake Barnes - Character Description Jake‘s Male Identity Relevance of Female Characters 3 4 5 III Robert Cohn 6 7 9 III.1 Robert Cohn - Character Description III.2 Cohn‘s Male Identity III.3 Relevance of Female Characters IV IV.1 IV.2 IV.3 Pedro Romero Pedro Romero - Character Description Romero‘s Male Identity Relevance of Female Characters 10 11 12 V Conclusion 13 VI Works Cited 14 1 I Introduction While North American literature up to the 20th century clearly defines gender roles, there is a shift in thinking after World War I. Not only are gender stereotypes and boundaries between the sexes gradually dissolving within the course of the history of literature and culture in general, but also the topic of gender itself is addressed more openly. This holds especially true for Ernest Hemingway‘s writings. Hemingway did not only make gender and gender identification a topic, but his writings often also contain elements of deconstruction of gender stereotypes, an example being The Garden of Eden, which is partially devoted to the conflict of reversed gender roles. Unsurprisingly, Hemingway was also preoccupied with the mutual influence and effect of the two sexes, male and female, on each other. One piece of literature which underlines this change towards thinking more freely across fixed gender boundaries but which also stands out as a case study on how gender...
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...Gender Matters In the riveting novel, Lieutenant Nun, Catalina de Erauso goes against every norm for a young woman in Spain. This story told from a first person point of view has many themes including religion, violence and gender. Catalina de Erauso was able to achieve things disguised as a man that she wouldn’t have been able to as a woman. Catalina was able to embrace her masculine alter-ego and did so by resorting to extreme violence in some ways, and she was also able to keep in touch with religion throughout the book. Catalina’s ability to transform herself into a man and live undetected for more than two decades suggests that gender is constructed, not innate, and that masculinity can be created. The changing of Catalinas gender gave her the opportunity to travel outside of Spain and all over the earth. If she had stayed a woman, these opportunities would not have been available to her. In Chapter Three you can begin to see the benefits that her travels are bringing to her. For doing a good job on the journey to Peru, Catalina’s explained that her employer, “In his gratitude he made me a gift of two fine suits, one black and one of color. He put me to work in his store in charge of textiles and other goods worth more than one hundred and thirty thousand pesos, for which I was to keep strict accounts.” These rewards and even opportunity to earn such rewards would have never been given to a woman. Because of her new gender and identity, Catalina was able to explore...
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...to him directly nor does he show any interest towards his father. Although he ignores his father’s plight, he idolizes his mother and attempts to make her proud. While ignoring Willy and trying to impress his mother, Happy is following in the same footsteps as his father which will also lead to the same “death of a salesman” as his father has. In order to prevent the suffering within his family from festering inside of him, he avoids any form of confrontation. For example, in every instance Biff and Willy argue he keeps his mouth and butts in at the very end in order to try and “resolve” the problem, even though it’s just a lie. Such as when Biff and Willy are arguing over getting a job in the city for Bill Oliver. Happy brings up the false idea of “the Loman Line”, sporting goods the he and his brother can sell together. It’s a plan even he knows he can’t accomplish, but he says it anyway just to appease his father. This also leads to Happy’s excessive lying. The best example for Happy’s lying is when he lies to the girls by saying “No, that’s not my father. He’s just a guy,” (p. 63) when they ask him about his father. His pride and image (although it’s all a lie) mean more to him than his own father’s sanity. His idolization of his mother also leads to his future downfall. He attempts to make his mother proud by trying to be what he thinks she wants him to be. Happy is a kiss-up, but his mother doesn’t buy any of it. When Biff and Happy came back home after their father...
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...1. Pranatipat: In short, this papasthanak means to cause violence upon someone or something, this can be caused by our physical or mental activities. An example would be deliberately calling someone names or hunting other animals as an activity. 2. Mrushivad: This papasthanak means speaking of falsehood, or in other words lies. Usually lies can come as a result of greed, anger or even mischievous. An example would be giving someone false information, or telling your friends a lie out of jealousy. 3. Adattadana: In all, this papasthanak means stealing. An example would be cheating someone some money which was not deserved for you. Or another example would be taking clothes from a store without paying. 4. Maithuna: This means to engage in sexual activities. In Jainism, there is no space for sexual relationships because sensual desires bring bad karma. An example would be degrade a women by secretly calling her pretty or hot to your friends, all behind her back. 5. Parigraha: This means to have an attachment for articles or wealth. An example would be of someone owning more pair of shoes than they really need. For example they would have 7 pair of shoes, when, in reality, all they need for everyday work is just 2. 6. Krodha: In short, this papasthanak means to have or obtain anger. An example of this would be having unnecessary anger, for example having your favorite sports team lose and then become mad at not only the team, but also your surrounding environment...
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...A)Violence against Women -Wrestling with manhood -Violence is connected to manhood (real men invite confrontation, trash talk) -Fear and respect go hand in hand -Bark like a dog (subordination of women is part of the “man” package) -Comparison to women as a challenging idea (you are a “bitch”) -Chyna becomes so strong, she is stripped of femininity (later rejects public image) -violence as “deserved,” even really crazy awful sexual violence (“bark like a dog”) -“...it's only entertainment.” -Sex Trafficking (Trade) B)Gender, Beauty, Normalization -Wolf, beauty as a prerequisite for success for women -“girls learn that stories happen to 'beautiful' woman but don't happen to women who aren't beautiful” -beauty as a market and product -the female body as a constant -Kaw, Asian Americans (3% of pop., 6% of cosmetic surgeries), most likely ethnicity to get c. surgery -encouragement of self hatred -pressuring women to conform to standards of normality -media representation of Asians as “sleepy, dull, uninterested” -origins in facial reconstruction at WWI -now used to “fix” completely natural features -Valenti, beauty as a “shut the fuck up” tool -beauty is a distraction -women are too ugly or too pretty to be consequential/deserve public attention -Bordo, Slender Body -double bind: producer v. consumer -moral coding: fat is seen as lazy, thin as control -cultural...
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...National Geographic’s “Searching for the Real Cleopatra” by Chip Brown, claims that Cleopatra's tomb is still out there hidden. Though no ruins have been found for a very long time, Dominican archaeologist Kathleen Martinez has been excavating, and believes that she is going to be found. I know source is credible because National Geographic is a non-profit organization that publish factual information about science, nature andexpiditions. This source is also credible because the information presented is within a 15 min recentness limit, being published in 2011. Information about Martinez’s quest to find Cleopatra is also pbs.org. ¨Searching for the Real Cleopatra is ocjective,¨ the articles isint biased, it simply tells the story in...
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...What is gender? There really is no concise or definitive definition for it, since it will differ from person to person depending on who you ask. The dictionary and medical definition states it as being male or female. The sociology textbook definition refers to it as the physical, behavioral, and personality traits that a group considers to be normal, natural, right and good for its male and female members. Regardless of what view you take gender as, it ultimately leads to relations in the male and female category. One major subject of gender is gender roles, which basically means how males and females should speak, think, dress and act within the context of society and can be linked to gender stereotyping (also a topic of discussion). It is apparent in most if not all cultures, but the “role” itself varies from one culture to another. A major gateway for this is through the media. In the United States, children’s cartoons are a prime example. Of the plethora of cartoons available for discussion, four highly popular ones, current and old, will take priority: Dora the Explorer, Spongebob Squarepants, Rugrats, and the Scooby Doo series. First to be discussed is the extremely popular, Dora the Explorer. The show can be considered a global phenomenon being dubbed in over twenty different languages, so it has a large fan base amongst the varying cultures around the world. Now, on to the topic of gender in regards to the show, the show itself is not necessarily targeted solely towards...
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