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Farm Journalism

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Submitted By cbsinghthamizhan
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Agricultural Journalism
Definition-principles-Purpose- Importance & Functions
Farm / Agricultural Journalism
In the era of knowledge, intensive agriculture farmers need timely and local specific information about their farm practices. Farm journalism can play very crucial role in collection, processing and dissemination of information according to need of the farmers. The farm journalism should be based on scientific research and should be timely, local specific and according to needs of farmers.

Concept of Farm Journalism
A journal was originally an account of daily events. The word “joun” means day. The habit of keeping diaries or daily account gradually led to the evolution of the word journalism. It may also mean the editorial or business management of an agency engaged in the collection and dissemination of news.
Journalism is a systematic process of gathering, writing, interpreting, processing and disseminating public opinion, public information and public entertainment for publication in newspaper, magazines and broadcast (Wolsley,
1969).
Farm journalism may be defined as the collection and processing of facts, converting into local specific and need based and dissemination of timely information to the farmers by different methods of communication.
Agricultural journalism is a specialized branch of Journalism which deals with the techniques of receiving, writing, editing and reporting farm information through the media like newspapers, periodicals, radio, TV, advertising etc. and the management process connected with production.

It is timely reporting and editing with words and photography of agricultu4ral news and information for newspaper, magazine, radio and television.
S .no.
1.

Characteristics
Subject

Farm Journalism
Agriculture and allied subjects General Journalism
General

2.

Approach

Segmental, integral

Holistic

3.
4.

Audience
Reporter

Farming community
Person having background on agriculture Whole community
Anybody who has interest 5.
6.

Information base
Variety

Mostly research
Mostly don't exist

Facts and view
Exist

7.
8
9.

Reliability of information
Motto
Language

High
Service
Restricted to regional language Low
Informative
May or may not be restricted to regional language. Principles of Farm Journalism
“A principle is a statement of policy to guide decision and action in a consistent manner” (Mathew). Principles guide to us to do work in right direction. Ray (2003) mentioned some principles of farm journalism which are given below:
 Use simple language: Explain the technical terms in short and simple sentence, using common words which have concrete meaning.
 Structure and arrange arguments clearly: Present ideas in a logical order, clearly distinguishing between the main and the side issues.
 Make main points brief: Restrict arguments to the main issues clearly directed towards achieving stated goals without unnecessary use of words.
 Keep important information at the top: Organize the write-up like an inverted pyramid, keeping the most important information at the top.

 Use lively pictures and photographs: The pictures and photographs should be simple, bold, with good composition and good contrast of light and shade, so that the message intended to be conveyed is clearly brought out.
 Prepare a stimulating write-up: The presentation should be interesting, inspiring, personal and sufficiently diversified to sustain audience interest.

Purpose
 To write about the innovation and ideas emerging from fields, lab, scientific institutions, research centers, etc. and make the people aware of them.
 To write about the marketing of livestock in different regions other than agricultural technologies.
 To publish about drought, flood and other meteorological facts and essential duties to be performed by the different sections of the population.
 To explain the agricultural policies of the Government at intervals.
 To publish articles, etc. based on processing related to crop and livestock.
 To publish write-ups on village health and village industries.
 To write about the communal linkages in rural life.
 To determinate and extend the understandings of people vies-a-vies agricultural extension regarding various issues of agriculture - depended rural economy.  To acquire writing skill on various issues of agricultural development and to publish the same in farm journals in simple language.
 To take planning of timely writing of the news on agriculture extended to the countries and abroad, results of adaptive/applied researches, etc.
 To make reach of the modem agricultural technologies, their opportunities and problems, to the door-step of the farmers in a proper way.

Importance
 Provides information, guidance, recommendations, etc., which the journalist considers useful for the farming community.
 Explains meanings of researches, demonstrations, training events, policy announcements, etc. which are considered significant for farm people/farm growers.  Reports various development projects, financial assistance and other facilities provided by government and semi-government bodies for promoting farm production, development, marketing, etc.
 Reports news and comments of the most immediate interest and importance for farming community, extension workers and development administrators.  Writes editorials expressing critical views on important policies, programmes, schemes and clients, generalized issues and problems as well as those related with implementation of development programmes, etc.

Role of Journalism in Agriculture / Rural Development
 The field of Agricultural / farm journalism recognizes that technical information needs to be provided to the farmers at right time in the right way so that timely adoption of innovations may take place.
 Agricultural journalism drawn strength from major discipline such as
Extension Education, Mass communication, Anthropology, Rural
Sociology and so on.
 The Knowledge – Centered publications have to influence the reading habits or even changing the outlook of the readers.

 E.g. VV, Farm and Home unit programme of AIR Providing education by integrating K, S &A in terms of the real life problems and finding out appropriate solutions.
 Farm journalism aims not simply to transfer information but provides orientation towards developing competencies for the specific clientele groups.  The methods and problems of reaching and influencing farmers and others are now being given increasing attention in which farm journalism takes up an effective role.
 The demand for farm journalists is ever increasing as the variety of organizations / institutes such as publishers of farming, farm organizations, input agencies, farm cooperatives, radio/TV stations, advertising agencies, dairy organizations etc. need their services heavily. Functions of Farm Journalism:
 Providing information, communication, and support to all programmes related to agriculture, animal husbandry, fisheries and allied subjects.
 Planning and producing agricultural information materials for field extension workers.
 Giving information communication support like audio-visual aids to field workers.
 Planning, producing and distributing instructional films, video tapes for extension work.
 Training the agricultural information personnel in the principles of information communication.
 Maintaining a close liaison with newspapers/ periodicals, AIR and
Doordarshan for dissemination of agricultural information.

References:
Bhaskran et al.. (2008), Farm Journalism and Media Management,
Agro tech publishing company
Ram Datt, (2010), Handbook of Farm Journalism, Pulari Publishers
Jana B.L, K.P. Mitra (2005), Farm Journalism, Agro tech publishing academy

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