...around 4 % in 2006 and is valued at Rs. 511 billion. Key Drivers Changing Demographic profile Rising income levels Increasing Middle class consumption growth Real Estate Boom Technology Fluidity Exposure to international trends Challenges Human resource Technology logistics Market Information and Presence Investments Overview of Retailing in India The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion (source: India Retail Report 2007). Food and grocery is estimated to be the largest single block, but the contribution of the organized sector is at 0.8 %. The clothing, textile and fashion accessories constitute the second largest block where nearly 17.5 % is contributed by the organized sector. Footwear has the highest contribution from organized retail (36 %). VS Page 2 Organized Retail Formats of shoppers stop and Westside:...
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...Automotive: Cars, trucks, auto parts, repair, services such as road-side assistance, navigation, etc. | | | Financial Services: Savings/investments, banking, credit cards, insurance of all kinds, money transfer, real estate, etc. | | | Health & Healthcare: Illnesses, drugs/pharmaceuticals, doctors, hospitals, treatments, diets, supplements, vision care/eye wear, etc. | | | Food & Dining: Packaged, fresh & frozen food, snacks, candy, gum, recipes, supermarkets, meal preparation, restaurants, restaurant chains, take-out, pet food, etc. | | | Beverages: Soft drinks, juices, water, coffee, tea, etc. ** If you are of legal drinking age, please also include beverages such as beer, wine, liquor, etc.** | | | Technology: Home or personal electronics, televisions, MP3 players, digital cameras, computer hardware/software, printers, tablets/eReaders, etc. | | | General topics | How many...
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...Leading Licensing Companies By Dawn Wilensky A combination of new and evergreen properties/brands drove 2006 worldwide retail sales of licensed merchandise. Over the last five years, we have made strategic changes to our Leading Licensors list to ensure up-to-date, accurate worldwide retail sales estimates. This year, we made yet another change. As the line between licensor and licensing agent continues to blur—with many licensors taking on the task of representing properties/brands outside of their portfolio, and many traditional licensing agents being charged with fueling power for the brands/properties they represent—we have widened our list to include overall retail sales figures for licensing agents. As a result, we have changed this feature's name from “Leading Licensors” to “Leading Licensing Companies” to better reflect the power of the licensing business. As for this year’s list, which reflects 2006 worldwide retail sales of licensed merchandise, No. 1 Disney recorded a $2 billion increase in retail sales fueled, in part, by consumer demand for all things Pirates of the Caribbean, High School Musical, Cars, and Disney Princess. Sanrio also saw a significant uptick in sales, rising from $4.2 billion in 2005 to $5.2 billion in 2006. Phillips-Van Heusen makes its debut on the list at No. 2 with $6.7 billion in sales driven by proprietary brands Van Heusen, Arrow, Izod, Bass, and Calvin Klein. Other newcomers include: Carte Blanche Greetings ($700 million); Sean John...
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...CONTENT 1. Introduction 2. Need of the study 3. Objectives of study 4. Scope of the study 5. Review of Literature 6. Research Methodology 7. Data Analysis and Interpretation 8. Conclusion and Suggestions 9. Reference & Bibliography Annexure-Questionnaire DECLARATION I, KARAN VERMA student of B.COM (HON.)(2010-2013) batch studying at DAYALBAGH EDUCATIONAL INSTITUTE AGRA ,declare that the project work entitled on “CUSTOMER SATISFACTION WITH REFERENCE TO BIG BAZZAR & EASYDAY IN AGRA” was carried by me in the partial fulfillment of B.COM (HON) Programme. It is not been copied from anywhere else. KARAN VERMA B.COM – VI SEM. DEI, AGRA ACKNOWLEDGEMENT “NO MAN IS COMPLETE IN KNOWLEDGE BUT SINGLE RAY OF KNOWLEDGE CAN BE HELPFUL TO MAN”. The research on “CUSTOMERS SATISFACTION WITH REFERENCE YO BIG BAZAAR &EASYDAY IN AGRA” has been given to me as part of the curriculum in Three-Year Bachelors Degree in Commerce. I extend my sincere gratitude to my project guide Mr.Tej Singh, Reader for the guidance given to me during the course of this dissertation. I express my sincere thanks to all the staff of Big Bazaar and all those who have directly or indirectly helped me during I begin my acknowledgement by thanking almighty who was with me all through the way. THE INDIAN RETAIL SCENE India is the country having the most unorganized retail market. Traditionally it is a family’s livelihood, with...
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...of Current Situation (with some background) 3. Situation Analysis ( Country, Industry, 3 C’s: Customers, Competitors, Company) 1) Analysis of overall attractiveness of a country 2) Industry A. Diamond Model (Michael Porter) B. Analysis of failure examples in SPA industry C. The major background of SPA brand’s failure at first entry to the market D. Characteristics of SPA 3) Customers (consumer behavior) A. Broad Fashion market B. SPA Fashion market 4) Competitors– ZARA, H&M A. ZARA B. H&M 5) Company (8 seconds) A. Recent State B. about company 4. Suggestions 1) Make Brand Identity & Collaboration 2) STP for 8 seconds 3) 4P for 8seconds 5. Reference Why this project important There are some SPA brands in Korea which from foreign countries and intensive competition. They are growing up rapidly. The new SPA brand “8 Seconds”, (from Korea, Cheil industries) is in the introduction level, so it needs special strategies to be grown up successfully in Korea. Our team is going to analyze the fashion industry and suggest strategic ideas for “8 seconds”. Before taking up the main subject Before we analysis how to success SPA brand and when SPA industry appeared in a market, also what we should suggest to 8seconds.We visited and asked several questions about SPA industry and 8seconds to experts working in Etrade Securities, 8seconds and Seoul Design occupational training college. After visiting and meeting the experts, we...
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........................................................................ 36 Industry References ........................................................................................... 37 Comparative Company Analysis ...................................................................... 38 This issue updates the one dated November 2012. The next update of this Survey is scheduled for December 2013. CONTACTS: INQUIRIES & CLIENT RELATIONS 800.852.1641 clientrelations@ standardandpoors.com SALES 877.219.1247 wealth@spcapitaliq.com MEDIA Marc Eiger 212.438.1280 marc.eiger@spcapitaliq.com S&P CAPITAL IQ 55 Water Street New York, NY 10041 Topics Covered by Industry Surveys Aerospace & Defense Airlines Alcoholic Beverages & Tobacco Apparel & Footwear: Retailers & Brands Autos & Auto Parts Banking Biotechnology Broadcasting, Cable & Satellite Chemicals Communications Equipment Computers: Commercial Services Computers: Consumer Services & the Internet Computers: Hardware Computers: Software Computers: Storage & Peripherals...
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...Retail Marketing Investigation Report MKT236 Retail Marketing: Assessment 1 Word Count: 2789 Executive Summary The aim of this report is to examine the characteristics of merchandise assortment and store design within two retail companies to identify constituents that can have a negative and positive influence on the stores. Apparel department of two discount department stores were selected and observed in the constituents that create their merchandise assortment and store design. Apparel departments of Target and Big W at Fountain Gate in Victoria, Australia were selected as locale of study. The report consists of two sections. The theoretical study section is based on literature review of two elements of marketing mix; merchandise assortment and store design. The second section will discuss the similarities and differences between the two retailers. Recommendations will be provided to both retailers based on the study. The survey method was followed to conduct the study and data were collected through an unobtrusive observation and also a use of a retailer observation checklist. Table of Contents Introduction 3 Literature Review 4 Retailers’ Store Design & Merchandise Assortment 6 Recommendation & Justifications 9 Conclusions 10 References 11 Appendix 1: Observation Checklists ...
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...American University of Science and Technology Marketing Management Project ZARA Group Members : -Fadi Nehme -Lilian Shazbeck -Ibrahim Sawma -Lama Snih -Rim El Sandid 2015-2016 Table of Content Executive summary 3 I. History and Back ground 4 II. Mission and Vision 5 III. External and Internal Assessment 7 IV. Market and Marketing Strategy 11 V. Competitors 17 VI. Finances and Prices 23 VII. Distribution and Warehousing 29 VIII. Promotion Mix 30 IX. Sales Forecasting 33 X. Action Plan 36 XI. Production 38 Reference 39 Zara Executive Summary Zara, a prominent name in the world of clothing has been successful ever since its founding in the year 1975. As the market demands began to shift towards a quick response rate and increased competition, Zara had to continuously restructure its strategy to best suit the needs of its industry. Through the careful analysis and external research; internet and multiple databases, the history of Zara revealed that Zara’s marketing strategies and market approach are outdated especially compared to the digital world we are living in. Moreover, the competition present within the industry i.e. Zara’s main competitors, were scrutinized in order to determine the plausibility of their current strategies compared to that of their competitors. Multiple internal and external investigations were undertaken...
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...COMPANY PROFILE WHO WE ARE? has had it's ups and downs, its highs and lows and in a country where history is rich, it has stood the test of time, resurrecting itself time and time again, becoming a beacon, symbol and icon of modern Egypt. Founded in 1856, Omar Effendi was first christened Orosdi Bak, over the past century Omar Effendi has molded itself to match the needs of the Egyptian public, becoming more then icon in the country, becoming the primary brand for inexpensive quality goods. The first flagship store, which still stands today, on Abdel-Aziz Street, was originally built to cater to well-heeled foreign and Egyptian customers. Since then the company has gone through various transformations opening up over 60 branches throughout the start of the 1900's. Adolf Orosdi was a Hungarian army officer, who had found refuge in the Ottoman Empire, opened a first clothing store in Galata in 1855. With the Back family, of Austrian-Hungarian descent, Orosdi and his sons began establishing similar stores elsewhere, including Baghdad, Istanbul and Beirut. Some older Egyptians may still remember Orosdi-Back, that famous turn-of-the-century department store which early on added the Turkish-derived "Omar Effendi" to its name. The six-story rococo department store designed in 1905-6 by Raoul Brandon (1878-1941) stands at the corner of Abdelaziz and Rushdi Pasha Streets, a powerful architectural testimonial to Cairo till today. Orsodi Bak became Omar Effendi in 1920 when...
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...Fair and Square Retail Strategic Analysis: JC Penny Professor Maria Kalamas MKTG 4300/01 Basic Retailing- Spring 2012 Team Shopaholics Anonymous Vaughan Alexander | Marshall Gingles | Sean Lehnherr | Aftiam Ramli | Juan Torres Table Of Contents Introduction 01 Multipart Analysis of the Retailing Mix Customers 04 Customer Service 05 Merchandise 07 Logistics 09 Price 11 Advertising & Promotion 12 Trading Area & Site Selection 13 Store Layout & Design 14 Retail Strategic Plan Controllable & Uncontrollable Variables 18 Global Retailing 20 Positioning & Differentiation 20 Strategic Direction 21 Executive Summary 22 Appendices & References 24 In 1902 founder and one time CEO James Cash Penney opened a small dry goods store in Kemmerer, Wyoming named The Golden Rule. 110 years later this once small business manager grew a company we now know as JCPenney, which has flourished into a nationwide retail department store with over 1100 store locations throughout the United States. Throughout the years JCPenney has changed an adapted to the retail market. It wasn’t till...
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...Emerging Trends in Modern Retail Formats & Customer Shopping Behavior in Indian Scenario: A Meta Analysis & Review “If at first the Idea is not absurd, then there is no hope for it.” -Albert Einstein Aditya P. Tripathi* Abstract The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. Currently two popular formats hypermarkets and supermarkets are growing at a rapid pace. Apart from the brick –mortar formats, brick -click and click-click formats are also increasingly functional on the Indian retail landscape. Consumer dynamics in India is also changing and the retailers need to take note of this and formulate their strategies and tactics to deliver the exact expected value to the customer. In the backdrop of all these developments the present paper makes an attempt to: Explain the emerging trends in the development of Modern Retail formats in Indian Context and Highlights the emerging Rural Retail Landscape and also, Reveals the Consumer Shopping Behavior (Across the Country) among the Modern Retail Formats with special reference to Delhi & NCR. The empirical data has been collected with the help of Primary as well as secondary resources. Key Words: Hypermarket, Convenience Store, Retailing, Malls, Shoppers Introduction India has witnessed a frenetic pace of retail development over the past...
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...management and staff has been to supply quality clothing at prices perceived to offer real value." http://wiki.answers.com “Fair is important to us, a fair deal for all” “Primark is a subsidiary company within Associated British Foods (ABF), and as part of the ABF family we share its core values: taking care of our people, being good neighbours, and fostering ethical business relationships. http://www.primark.co.uk Penney’s, trading under the name Primark, is a retail-clothing store. The Company is a subsidiary of Associated British Foods (ABF) and controlled by the Weston Family, through Wittington Investments. Primark’s founder Arthur Ryan was born in Dublin and later immigrated to London beginning his career as a tie buyer and later a fashion wholesaler for Carr & McDonald. From there he returned to Ireland to work for Dunnes Stores and in the late 60’s Garfield Weston hired Arthur Ryan to open a discount clothing chain, with a start-up fund of £50,000. In 1969, the first Penney’s opened its doors on Mary’s street in Dublin. In 1970, four more stores were added in the Dublin area, one of the larger stores in Cork followed by 12 more by the end of the year including Northern Ireland. By 1973, the total in Ireland was 18. Due to this success, he began trading in Britain. In order to avoid confusion with an already existing store JC Penny’s he rebranded the stores to Primark. Within the next ten years, Primark had 44 stores between Ireland and Britain, followed by their multiple...
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...Retail Shoppability: A Measure Of The World’s Best Stores Dr. Raymond R. Burke The ultimate goal of retailing is to bring together supply and demand; to provide consumers with a selection of goods and services that satisfy their needs profitably. During the last 30 years, retailers have made considerable progress on the supply side, developing sophisticated logistical systems to streamline product distribution, manage inventory, allocate shelf space efficiently, and replenish stocks on a just-in-time basis. Stores can now do a much better job of providing consumers with the right product at the right place at the right time. The news is not as good on the demand side. Retailers continue to have difficulty creating shopping environments that engage consumers’ needs and convert these desires to purchases. One critical concern is with product proliferation and duplication. Manufacturers rely heavily on line extensions to increase volume, and retailers (often mistakenly) believe stocking more products means selling more products. This has led to an explosion in the number of products available in many retail channels. In the 1950’s, a typical U.S. grocery store carried about 5,000 different items; in the 1990’s, the number topped 30,000. Today, a supercenter carries upwards of 100,000 products! This dramatic increase in the number of products and the expanding footprint of retail stores has made it increasingly difficult for consumers to find their way through stores, differentiate...
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...clicktoconvert.com 1 B.Sc. COSTUME DESIGN AND FASHION FASHION DESIGNING AND SEWING TECHNOLOGY UNITS UNIT 1 UNIT 2 UNIT 3 UNIT 4 UNIT 5 CONTENTS UNIT NO. UNIT I LESSON NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 TITLE OF THE LESSON PRINCIPLES OF FASHION FASHION PRODUCERS FASHION DESIGNING & ACCESSORIES PRINCIPLES OF DESIGNING COLOUR COLOUR HORMONIES & APPLICATION DRESS DESIGNING SEWING MACHINES SPECIAL MACHINES SEWING MACHINE ATTACHMRNTS SEWING MACHINE CARE AND MAINTENANCE STITCHING MECHANISM FEEDING MECHANISM SPREADING CUTTING MARKING PRESSING SEWING FEDERAL STANDARDS FOR SEAM SEWING FEDERAL STANDARDS FOR STITCH SEWING THREAD PAGE NUMBERS 03 48 91 126 166 PAGE NO. 03 15 22 40 48 60 71 91 99 110 116 126 141 150 156 166 174 181 188 199 UNIT II UNIT III UNIT IV UNIT V This watermark does not appear in the registered version - http://www.clicktoconvert.com 2 UNIT – I LESSON – 1: PRINCIPLES OF FASHION CONTENTS 1.0 1.1 1.2 AIM AND OBJECTIVES INTRODUCTION FASHION 1.2.1 Fashion design terms 1.2.2 Areas of fashion 1.2.3 Fashion flow chart 1.3. 1.2.4 Fashion in Cloths CLASSIFICATION OF FASHION 1.3.1 Style 1.3.2 Basic or classics 1.3.3 Fad 1.3.4 Fashion Forecasting 1.3.5 Trends 1.4 1.5 1.6 1.7 1.8 CHIC COSTUME MADE COLLECTION MANNEQUINS FASHION SHOWS: 1.8.1 Formal fashion shows 1.8.2 Designer trunk shows 1.8.3 Department fashion shows 1.8.4 Informal fashion shows 1.9 1.10 1.11 1.12 1.13 FASHION CYCLES 1.9.1 Length of cycles LET US SUM UP LESSON...
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...4353 OCTOBER 10, 2011 ROBERT SIMONS MICHAEL MAHONEY Raleigh & Rosse: Measures to Motivate Exceptional Service Grasping the iconic “golden horseshoe” door handle, CEO Linda Watkins strode into Raleigh & Rosse’s Palm Springs, California, store and surveyed the sales floor. Ambient lighting was subdued while hidden halogen ceiling lamps artfully spotlighted merchandise and signage. Display cases made from polished exotic woods projected visual warmth and sophistication. A harpist played Mozart crisply in the background. It was just over a week into January 2010, and the store, swept clean of holiday decorations, had bright spring colors on display. Watkins noticed many sales associates engaged with customers, but foot traffic was below expectations for a Saturday afternoon. Her cellphone rang. “Linda, I got your voicemail. Raleigh & Rosse is being sued by its sales associates in a class action lawsuit?” asked Brian Rosse. He could barely contain his anger. Watkins moved to a quiet corner of the sales floor. “Sorry, Brian. R&R was served notice late Friday,” she said. “Looks like it’s a rehash of the ‘working off the clock’ charges that we dealt with last year. Logan [R&R’s general counsel] isn’t too worried about the merits.” “But think about the negative publicity, the damage to our brand and image!” “We’ve already engaged our PR agency to work on communications strategy. This is not great news, Brian, but I’m determined to find a way to manage it. Why don’t we discuss the...
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