...Red Dye #40 Pros: NFIDENTIAL ● less health risk than other azo dyes ● Already used in many popular soft drinks, snacks, candy and medications. Cons: ● Many studies proved that dye is linked to increased hyperactive behavior in children, ADHD, lower IQ scores (Southampton University Study, 2006), and even cancer to individuals who consume it. ● Constant pressure on the FDA to ban in all foods by groups like the Center for Science in Public Interest. ● No nutritional value of adding this dye to consumption items. ● The dye is already banned in many countries like Switzerland, France, Denmark, etc and not recommended for consumption in some countries ● Red Dye #40 is also found in non-consumption items like cosmetics and tattoo inks. ● Teachers often recommended not to give out any snacks that contain this dye. ● There are other healthier alternatives to adding color in certain foods and making them look more desirable including caramel coloring (E150), annatto which a reddish dye made from the seed of the achiote and many others. Corporations like McDonalds use fresh strawberries in shakes. ● Individuals are becoming more conscious of the foods that they are consuming, especially due to the rising rate of cancer and other diseases. Carmine Pros: ● Already used to color foods like popsicles, soft drinks, cereals, artificial crab meat, strawberry drinks, alcoholic beverages and other foods/drinks...
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...Tobacco (BAT) - 13%, Japan Tobacco International (JTI) - 11%, and Imperial Tobacco - 6%. Top Five International Brands • Marlboro • Winston • Mild Seven • LM • Kent Top US Tobacco Companies • Altria • Lorillard • Reynolds American Consumer Perception A quote posted by "I’ll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It’s addictive. And there’s a fantastic brand loyalty.” - Warren Buffet. In September of 2009 the United States banned flavored cigarettes. Flavored cigarettes were found to be a gateway to children and young adults turning to life of nicotine addiction. Lawrence Denton of the FDA is quoted by ABC News as saying, "Studies show that 17-year-old smokers are three times as likely to use flavored cigarettes as smokers over the age...
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...METABICAL CASE STUDY REPORT INTRODUCTION Excess weight had become a big crisis in the US, affecting about 65% of the adult population leading to different kinds of health complications. In the past, several manufacturers had introduced various weight loss products like over-the-counter (OTC) drugs, herbal products, supplementary fad diets, etc. All of these have proven to be unsuccessful because of their ineffectiveness, severe side effects and lack of credibility among consumers. At this juncture, Barbara Printup, the Senior Marketing Director of Cambridge Sciences Pharmaceuticals (CSP) wants to introduce CSP’s newest revolutionary prescription drug, Metabical. It is the only FDA approved prescription drug for overweight people, which has minimal side effects and long term benefits. PURCHASING DECISION MAKING PROCESS (Q1) The communication strategy of Metabical targets both the health care provider and the consumer. Depending on the initiators there are two different purchase decision processes in the purchase of Metabical for the overweight problem. 1. For Customer: a. Problem identification: The various health awareness programs, BMI table etc help a health conscious or beauty conscious individual to identify the overweight problem. b. Information search: Once the problem is identified the individual decides on the course of action. He/She may decide to either ignore the problem or work on it. Metabical is interested in the group of individuals who are ready to...
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...Company resounding success was the arrival of Prozac in 1988. By mid-1988, a new anti-depressant team was formed to find and develop a drug that would be the successor to Prozac. The strategic issues and problems they faced were developing a new drug to replace Prozac, meeting the company budget constraints to perform clinical trials, and finally launch the new drug by mid-2001. The analysis and evaluation revealed that the pharmaceutical industry is changing fast and it usually takes a long time and millions of dollars to develop a new drug. The recommendation for Eli Lilly is to take the lead in developing the new drug Cymbalta, invest a stable share of the company revenue, seek the FDA approval for the development of Cymbalta before going to market, and not change their market plan from the FDA approved Cymbalta dosage of 20 mg twice daily. Introduction Eli Lilly and Company was founded by Colonel Eli Lilly, Lilly’s namesake, in 1876 when he purchased a laboratory on Pearl Street in Indianapolis, Indiana. Eli Lilly was a pharmacist who had served in the Union Army during the Civil War. The company success included creating the process for applying gelatin-coating to pills for easier swallowing and the introduction of Iletin which was the first mass-produced insulin. Iletin and Lilly’s insulin products improved the treatment for diabetes. Lilly’s scientific advancements includes the development of orally administered penicillin products, the discovery of erythromycin...
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...FDA Actions Related to Nicotine Replacement Therapies and Smoking-Cessation Products; Report to Congress on Innovative Products and Treatments for Tobacco Dependence; Public Hearing; Request for Comments 1. Food and Drug Administration. This agency and proposed regulation interests me because since it is something that has become popular in the recent years and that it affects many people in the united states and in the world today. Yes, many people in the gaming industry smoke on a regular basics. It will not affect the business directly; just the workers in the industry. 2. The proposal is a consideration of applicable approval mechanisms and additional indications for nicotine replacement therapies (NRTs), and input on a report to Congress examining the regulation and development of innovative products and treatments for tobacco dependence. In more basic terms it is trying to get tobacco dependent treatments or mechanisms, such as electronic cigarettes, a chance to be officially approved by the FDA. 3. Six months after most people purchased e-cigarettes, 31% of these smokers said they'd quit cigarettes and two-thirds of them said they'd cut back on the number of cigarettes they smoked. A third of those who'd quit smoking also quit using e-cigarettes. But E-cigarettes have not been tested for efficacy and safety. Additionally, they are produced overseas with little oversight to ensure good manufacturing practices. To regulate this product identified chemicals and...
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...What company is the case about: Nucleon a biotechnology company (specialized R&D) One of over 200 firms Case Facts: Need one strong patent on the right molecule and that can ensure survival for years by allowing the company to attract capital Very difficult to patent the process technology used to obtain a biologically important molecule (hard to predict how the courts would rule) May also take several years to process an application and large risks with going ahead with development without the patent Nucleon has a strong patent position for CRP-1 molecule but not so certain about the rights to the other necessary proprietary components i.e. the genetic sequence Nucleon must pick the right projects the first time and cannot gamble with a big portfolio of projects Must also be in the loop about new scientific research which requires them to attract the best in-house scientist and maintain close contact with universities It’s imperative that Nucleon gets its products into the clinic before their competition does. Nucleon’s competition is not direct in that they are working directly on cell regulating proteins, but the projects that they are working on require similar technology and others are developing drugs for the same disease that the cell regulating factors are being developed. All Biotechnology firms started as specialized R&D laboratories Some vertically integrated into production or marketing Nucleon can’t afford to market its own product...
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...is a treatment of a disease or illness with the whole unprocessed marijuana plant. This marijuana pant there is a substance/chemical contained known as cannabinoids that is processed into a pill form for medication. This chemical regulates pressure, memory, thinking, concentration, body movement, awareness of time, appetite, pain and the senses each contains such as taste, touch, smell, hearing and sight. These being mostly positive effects that the body creates on its own, some may need an extra dosage. A high amount and abuse can be very strong leading to health effects. Why is medical marijuana being legalized in different states? Is the reason behind really for medical usage? Why is FDA not approving the marijuana plant as a medicine? As all chemicals, substances and medications must be FDA approved and clinically tested for the proof of risks of usage and benefits, medical marijuana has not been accepted. In this time not hundreds but thousands of human subjects most be examined. The chemical cannabinoid is outweighed by the dangerous and risk full chemicals contained in this plant. The cannabinoids are turned into an oil form in which is then given to patients in treating their illness. In this process making those recreational users not want to indulge in using this drug due to non-intoxication. One disorder this treats is child epilepsy, meaning children with violent controllable seizures. Two components contained in the marijuana plant that directs attention are the...
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...for transfusion patients, both in the veterinary market and the human market. However, in 1998, Biopure faced the monumental decision of whether to begin selling Oxyglobin, a blood substitute, to the veterinary market or to wait until Hemoglobin, a blood substitute for the human market, became available for sale. Biopure’s problem was simple: should the company launch Oxyglobin before Hemoglobin is FDA-approved or wait until after Hemoglobin is approved and released into the human market. Ted Jacobs, vice president for Human Clinical Trials at Biopure Corporation, argued that Oxyglobin should be released later because Hemoglobin would not be able to be priced at such a high rate if the same product (for a different market) was charging much less. However, Andy Wright, vice president for Veterinary Products at Biopure Corporation, countered that Oxyglobin would increase the market and make people familiar with the Biopure name, thereby giving the company competitive edge in the human market. Our recommendation is to release Oxyglobin immediately rather than wait for Hemoglobin’s FDA-approval. The reasoning behind this decision follows from an analysis of both the veterinary blood substitute market and the human blood substitute market. Reasons to release Oxyglobin immediately are summarized in Exhibit A. This conclusion requires the Oxyglobin marketing team to make several subsequent decisions regarding the launch plan for the product. One of the first decisions Biopure executives...
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...traditional cigarette but with some differences, works without fire, tobacco, carbon monoxide ash and smell found in the real cigarette. Electronic Cigarettes are driven by a micro-electronic technology. The actual cigarette body is made up of 3 parts: a nicotine cartridge, an atomization chamber and a smart chip with a lithium battery. E-cigarettes are an alternative to the tobacco smoking that attempts to deliver similar experience of smoking a real cigarette but without the adverse health effects. Food and Drug Administration (FDA) at the beginning wanted to regulate the E-cigarettes like, drugs or medical devices, but a court ruled that this is not possible. Right now the FDA is trying to regulate electronic cigarettes like a tobacco product. The FDA will propose subjecting e-cigarette companies to rules that already cover the makers of regular cigarettes, such as providing the government with lists of product ingredients. 2) Pros of selling E-cigarettes: * Cleaner environmentthe environment will be cleaner because the smokers will not going to throw anymore the cigarettes on the ground, they will keep it. * Medical devicethis product with the time can help people quit smoking * No more passive smokers(person sitting next to the smoker itself that is breathing the cigarette smoke ) people who do not smoke or have allergies to cigarette smoke can enjoy more time with their...
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.... One of the most controversial issues discussed today is to legalize medical marijuana or to keep it illegal because of the high risks it poses. US Congress placed marijuana in schedule I of the Controlled Substance Act in 1972 because it was considered to have no use for medical purposes. Since then, 16 of the 50 states have legalized marijuana for medical use. Many studies state that marijuana can treat symptoms of cancer, pain, and many more serious illnesses. Opponents of medical marijuana argue that it lacks FDA approval. Researchers believe medical marijuana treats different serious illnesses. In 2002, Franjo Grotenhermen stated that “medical cannabis has treated effectively symptoms of nausea, vomiting, insomnia, anorexia, weight loss, and a lack of appetite.” “Medical marijuana has been known to stimulate eating habits to help cure anorexia, the lack of appetite and weight loss to help those people gain their weight back that could do them serious harm from the rapid weight loss (Grotenhermen, 2002).” Medical marijuana has also been known to treat more serious illnesses such as Sickle-Cell Disease, Fibromyalgia, Alzheimer's disease, and Tourette syndrome. Many of the case reports have shown that cannabis has helped to reduce tics caused by Tourette syndrome. A Research Institute in California called Scripps, did a study showing that THC an active ingredient in marijuana, prevents deposits from forming in the brain this is typically associated with Alzheimer's...
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... Marketing Mix: The 4 P’s * Product * Price * Promotion * Place Define Positioning: The way by which the marketers attempt to create a distinct impression in the customer's mind Chapter 3: Environmental scanning: Looking into what factors can hurt your business - Macro: indirect effect a. Demography: Study of human population change b. Geography c. Education: d. Diversity e. Economy - Micro: Direct effect a. Work Force b. Suppliers c. Marketing d. Selling e. Publics: Media, financial, government, citizen Legislature: Anti-Monopoly -Sherman Anti-Trust Act - Clayton Act -Robinson Patman -FDA - Cigarette labeling Chapter 4: Why do you need a specific and clear problem? With unspecific answers you get unspecific results. Define Secondary info: Info you did not do yourself. -Pros: Easy...
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...disabilities. Medical marijuana has more pros than it has cons. Medical marijuana may not be legal in all of the United States, but more states are passing laws that allow people to use it in a positive way. California was the first state to approve a medical marijuana program. Each state has its different reasons for why a person can be prescribed a medical marijuana card. For example, in New York the list is long: HIV or AIDS, ALS, Parkinson’s disease and spinal chord injuries are just a few of the approved...
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...Individual and Team Case Analysis Template Case: Name(s): |Situation analysis | |Social environment- By the time Roussel- Uclaf was determining what action to take in the US, both the pro-choice and pro-life | |sides of the debate were very vocal in their opinions, though it seems that the pro-life side was more vocal in their opposition | |(at least in the earlier stages). | |Political Environment- The United States had just had 2 Republican Presidents who were staunchly anti-abortion. However, President | |Clinton was elected in 1992 and was much more liberal concerning abortion, and appointed more liberal people into regulatory | |positions (specifically, the FDA). | |Company/Organizational Environment- There are two levels at issue here. One is between the individual employees at each | |organizational level, and the other is between the parent company, Hoechst, and Roussel-Uclaf. Within each level of the | |organization, different employees at different management levels have differing opinions on abortion, which results in often | |oppositional opinions on RU-486. Also, at the different corporation levels (e.g. Hoechst...
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...Human cloning is the process of somatic cell nuclear transfer to create a human embryo which has the potential to be implanted into a woman's uterus and develop into a child. http://search.proquest.com/docview/274730164?accountid=152046 Pro Con Intro. The debate is usually divided into two issues -- reproductive cloning (creating cloned human beings) and therapeutic cloning (creating cloned human embryos for research and destruction). For now, there is near-universal consensus that we should shun the first. The idea of mother-daughter twins or genetically-identical "daddy juniors" stirs horror in us. Our moral sense revolts at the prospect, because so many of our cherished principles would be violated: the principle that children should not be designed in advance; that newborns should be truly new, without the burden of a genetic identity already lived; that a society where cloning is easy (requiring a few cells from anywhere in the body) means anyone could be cloned without knowledge or consent; and that replacing lost loved ones with "copies" is an insult to the ones lost, since it denies the uniqueness and sacredness of their existence. For these reasons, Americans agree that human cloning should never happen -- not merely because the procedure is not yet "safe," but because it is wrong. http://search.proquest.com/docview/398885498?accountid=152046 Point 1 Many research advocates say that they, too, are against "reproductive cloning." But to protect their research,...
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...| February 24, 2011 | | Team ASkylar BennettThermon V. Ratliff, Jr.Jan RobertsRichard “Rusty” Wheeler | The Pros and Cons of Marijuana for Medical Use A Brief Discussion of the Topic Team A has chosen the topic The Pros and Cons of Marijuana for Medical Use. Is marijuana even a viable medical option? We have discussed going several different directions with the topic. We will try to include sub-topics such as: * Smoked vs. non-smoked marijuana for medical value * Medical marijuana in public policy * The risks of marijuana for medical purposes including: * Actual medical risks * Is it a gateway or a stepping stone for hard core drugs? * Possible addiction beyond the medical use * Governmental views on marijuana as a medical option * How a patient would gain access to medical marijuana * Who might be allowed to distribute marijuana: * How would it be prescribed by physicians * Control of the growing, production, distribution of the product for prescription disbursement There are so many different avenues of this topic that we have only begun to discuss how we might present this topic to the class. We are sure that we will keep an open mind and not convey the team members’ opinions. We want the audience to develop their own opinions and viewpoints on this topic. Discuss causes for the situation. What factors have led to the problem as it exists? What are the historical roots of the issue? Who are the major stakeholders...
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