...Social Analysis Report Children Obesity Mengtong Huang Holly Lachapelle Jung Ohyeon Professor Fidaa Shehada Global Citizenship (GNED500204) Due date: December 3, 2015 Introduction of children abesity and connected with GNED 500(by Holly Lachapelle) The topic of our social analysis is child obesity. As far as we know, childhood obesity is becoming a growing epidemic in the modern world. According to Centres for Disease Control and Prevention, “The percentage of children aged 6–11 years in the United States who were obese increased from 7% in 1980 to nearly 18% in 2012. Similarly, the percentage of adolescents aged 12–19 years who were obese increased from 5% to nearly 21% over the same period.” (Ogden,2012) These numbers are concerning because childhood obesity leads to long term health risks including diabetes, heart disease and many cancers. As our society becomes increasingly technologically driven, our youth are becoming less and less physically active. Today’s children are more likely to send a friend a text rather than run over to their house and “call on them”. Modern conveniences and entertainment such as videogames, television, the internet, facebook and kid-friendly fast food joints play a major role in the growing rate of childhood obesity. Currently there are many efforts being made to slow down or reverse the negative effects of living in modern day society for our children. Some of these attempts include increased awareness about nutrition and...
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...includes providing information, counseling and guidance to all HIV infected mothers about the risks and benefits of feeding options most suitable for their situation, in line with those recommended in the UNICEF/UNAIDS/WHO guidelines (www.icn.ch/pu). Furthermore, ICN supports the revised International Labor Organization (ILO) Convention 183 on maternity protection. ICN concurs that it is the right of all working women, including those in the informal sector, to have paid daily breaks or a daily reduction of hours of work when breastfeeding a child, and to have hygienic facilities at or near the workplace (www.icn.ch/pu). The ICN’s position is that infants who are breastfed have fewer illnesses and are better nourished than those who are fed other drinks and foods. It is estimated that 1.5 million infant lives would be saved, and the health and development of millions of others would be greatly improved, if exclusive breastfeeding took place in the first six months of life. Using breast milk substitutes, such as infant formula or animal’s milk, pose real threats to infants’ health if parents cannot afford sufficient substitutes and/or do not have access to safe water to reconstitute the formula (www.icn.ch/pu). Breast milk is best for babies, and the benefits of breastfeeding extend well beyond basic nutrition. In...
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...brutality according to the free dictionary on on-line brutality is the state or quality of being ruthless, cruel, harsh, or unrelenting (Brutality, 2000). Many large corporation run most of the farms today due to the economy and regular farmers not being able to afford to run let alone own a farm, factory farming has become the way to do business, despite the fact that animals are meant to graze on green pastures and drink from clean watering holes many animals are instead being confined to small cages, being brutally abused, getting sick and dying. Today’s farming isn’t green pastors and blue drinking water like the movies would led us to believe. Today’s farming means wire cages with animals piled on top of each other with no room to move, barren dirt lots, darkness and never being raised with their families. This lifestyle only leaves these beautiful animals completely stressed which leads to self-mutilation...
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...the first to do something is always cool, but it also carries the risk that you get things spectacularly wrong, so, with that in mind, apologies if there are a few inaccuracies and please point them out to be rectified or corrected. I am going to be really honest; I started looking at the story behind the video because I truly felt something was being gamed behind the scenes for it to be getting such mainstream pick up, over such a short period of time. I no longer think this was the case. I believe it was simply a well thought out, well planned and well executed campaign, driven by the record label behind Psy (the star of Gangnam Style), YG Entertainment. Before we look at the actual timeline of events that drove the campaign to such high views we need to look a bit more at the backstory and the planning of the campaign. In February 2012 YG Entertainment, through various media interviews in South Korea, made it clear that they wanted to push further into the American market. Although I cannot verify it at this stage, I believe they may have set up an office in America and even explored partnerships with artists such as Will.i.Am. I also think that the deal announced with Scooter Braun was probably brokered in advance, and planned to be announced at the right,...
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...Abstract The purpose of this research paper is to show the need for better public knowledge about the issues facing children who are struggling with obesity, with a primary focus on parental involvement. Parents need to understand the seriousness of allowing their children to consume whatever they want, and how much they want: We are seeing hypertension, heart disease, some cancers, breathing difficulties, and type II diabetes in more children today than ever before. Opposing arguments claim that it is not the fault of the parents; however, infants don’t have control over how much they are fed, and toddlers lack the cognitive development to make an informed decision about their food choices. Young children themselves are not to blame, so focus on parents seems reasonable. America is challenged with a growing rate of childhood obesity, and public knowledge regarding solutions remains inadequate. We can do a better job of promoting the issue by helping parents understand the seriousness of childhood obesity; the best way to approach this is likely through marketing. The Fight against Childhood Obesity The percentage of children and adolescents who are overweight and obese is now higher than ever before: Over the last 25 years, childhood obesity has more than quadrupled (Get America Fit Foundation, 2012). Childhood obesity is defined as a Body Mass Index (a measurement calculated using a child's weight and height) that is at or above the 95th percentile for children of...
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...Advertising for Results By G.F. Brown Advertising for Results Legal notice Advertising for Results is a work of fiction. Any resemblance between any people, things, places or entities in this book and actual people (living or dead), things, places, or entities, is purely coincidental. There is no connection whatsoever at all. In reading any part of this book, you agree to take no action against this book’s author or any party. You are completely and solely responsible for anything you do, and you will not attempt to link your actions to this book in any way. Advertising for Results is written for entertainment purposes only, so disregard everything in this book, including the so-called advice, recommendations, and statements that something will happen. No part of Advertising for Results may be sold by anyone except the author. You agree to never be compensated for it in any way. If you do not agree with all this, stop reading Advertising for Results now. All copyrights and trademarks belong to their respective owners. Copyright © 2003 by G.F. Brown from Richmond Heights. All rights are reserved. 2 Advertising for Results For my wife. 3 Advertising for Results “It is the dry and irksome labor of organizing precincts and getting out the voters that determines elections.” Abraham Lincoln 4 Advertising for Results Acknowledgments Thanking everyone would almost be a book in itself. It would fill lots of pages, and many excellent people would still...
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...Quantitative Easing: Entrance and Exit Strategies by Alan S. Blinder, Princeton University CEPS Working Paper No. 204 March 2010 Acknowledgements: Paper prepared for the Homer Jones Memorial Lecture at the Federal Reserve Bank of St. Louis, April 1, 2010. I am grateful to Gauti Eggertsson, Todd Keister, Jamie McAndrews, Paul Mizen, John Taylor, Alexander Wolman, and Michael Woodford for extremely useful comments on an earlier draft, and to Princeton’s Center for Economic Policy Studies for research support. Apparently, it can happen here. On December 16, 2008, the Federal Open Market Committee (FOMC), in an effort to fight what was shaping up to be the worst recession since 1937, reduced the federal funds rate to nearly zero. 1 From then on, with all of its conventional ammunition spent, the Federal Reserve was squarely in the brave new world of quantitative easing. Chairman Ben Bernanke tried to call the Fed’s new policies “credit easing,” probably to differentiate them from what the Bank of Japan had done earlier in the decade, but the label did not stick. 2 Roughly speaking, quantitative easing refers to changes in the composition and/or size of the central bank’s balance sheet that are designed to ease liquidity and/or credit conditions. Presumably, reversing these policies constitutes “quantitative tightening,” but nobody seems to use that terminology. The discussion refers instead to the “exit strategy,” indicating that quantitative easing (“QE”) is looked upon as...
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...sister) established the Benetton chain in a small Italian town in 1955. To support his family, Luciano Benetton (born 1935), dropped out of school to sell apparel. His sister Guiliana (born 1937) worked as a knitter in a local factory. Recognizing the potential for a new business, Luciano and Guiliana decided to start their own apparel company. They started off small by selling sweaters and as the business grew, the remaining two brothers joined in the activities of the company. Each of the four siblings took responsibility for one aspect of the business—Luciano concentrated on marketing; Guiliana directed the design department; Gilberto (born 1941) handled administration and finance; and Carlo (born 1943) managed production. As business picked up, the company entered into an agreement to open a store for the exclusive marketing of apparel. The first store was opened in 1969 and was an immediate success. B enetton Group is engaged in the manufacturing and distribution of clothing, undergarments, shoes, cosmetics...
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...Carlson Gerelus Professor Patel In to Sociology Film Analysis Media Influence We’ve likely to grown up thinking that the main stream media was our friend, the middle man that is always there when we need it. Faithfully provides us with information that is of common sense and natural judge for everything that matters. They’ve told what to eat, what to drink, how to eat, how to drink, what wear to, and what the standards of beauty should be and look like. The content that’s important, and a reliable guide to existence. As we’ve gotten older we have come to realize that this isn’t quite true as we would want it to be. For that we have to go in depth with what is wrong with the main stream media. From time to time, the greatest messages have been propagandized through the usage of movies and drama over the asphyxiation of motive and emotional sequences, disregarding any logical or factual sequences, thus having media outlets pushing emotional content to its viewers, distorting fantasy from reality. This content is necessary in the eyes of the distributor that is trying to get its consumers to do something or believe in the same ideology as the distributor would want them to believe in. Rather than go through a discussion or debate using logic and facts. Let’s take Fox News for example, a right wing news outlet that specializes in taking tender topics to the extremes to get its viewers hooked on its coverage for consumption, allowing one side of an argument to be seen but...
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...ARTICLE 1 Airport Retail Flying High By Robin Mellery-Pratt 5 September, 2013 Once a profitable but rarely discussed sideline business, airside retail is now a highly lucrative, core component of a successful luxury strategy and airport operators are innovating to take sales even higher. BoF investigates. Dior concession at London Heathrow Airport | Source: Heathrow Airport LONDON, United Kingdom — Christian Dior’s dove grey carpets and boudoir mirrors vie for the eyes of customers with Prada’s harlequin tiles. The polished hardware of Dolce and Gabbana handbags glint, not far from lustrous exotic-skinned accessories by Gucci. No, this is not the Avenue des Champs-Élysées or Bond Street, but the departure lounge of Heathrow Airport’s Terminal 5, where passengers buy over $450 million per year of perfumes, clothing, scarves, sunglasses, jewellery, watches, bags and small leather goods from brands including Alexander McQueen, Burberry and Chanel, the airport’s top performer. A similar scene plays out each day at a plethora of major international airports across the world, from Singapore’s Changhi and South Korea’s Incheon to Dubai International and Charles de Gaulle in Paris. But this wasn’t always the case. Indeed, in the last 20 years, airside retail has undergone a radical transformation. From Sideline to Strategic Priority “What you used to have at Heathrow and Gatwick, for example, was big old airport terminals, with a WH Smith and maybe a Knickerbox and...
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...panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online community members, and YouTube fans; yet, it is a lonely, scary time to be a brand manager. Despite marketers’ desires to leverage Web 2.0 technologies to their advantage, a stark truth presents itself: the Web was created not to sell branded products, but to link people together in collective conversational webs. As more branding activity moves online, marketers are confronted with the realization that brands are * Corresponding author...
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...Business Horizons (2011) 54, 193—207 www.elsevier.com/locate/bushor The uninvited brand Susan Fournier a,*, Jill Avery b a b Boston University School of Management, 595 Commonwealth Avenue, Boston, MA 02215, U.S.A. Simmons School of Management, 300 The Fenway, M-336, Boston, MA 02115, U.S.A. KEYWORDS Branding; Brand management; Social media; Web 2.0; Co-creation Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands...
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...wheels, golf equipment, designer condoms and luggage. The group’s important brands included United Colors of Benetton (UCB), Sisley, PlayLife and Killer Loop. During fiscal 2002, Benetton reported revenues of €1.99 billion and net income of €128 million. Benetton spent €102 million on advertising and promotion during the year (see Exhibit I for revenue split-up and Exhibit II for financial highlights). In addition to retail outlets around the world, Benetton also operated megastores (3000 square foot stores) in such cities as Paris, Rome, Kobe, Osaka, New York, London, Moscow and Lisbon. As of 2002, the company operated in about 120 countries through its 5000 retail stores and employed about 7250 people. Benetton was well known for its colorful and provocative advertisements (Benetton termed its advertising and marketing activities as Communication Strategy). The company employed unusual, controversial advertising techniques and themes that used “shock value” and the power of photography to grab viewers’ attention. Unlike most advertisements which centered around a company’s product or image, Benetton’s advertising campaigns focused on social and political issues like racial integration, AIDS awareness, war, poverty, child labor, death, pollution etc. The advertisements initially succeeded in raising the brand's profile, but eventually began to cause dissatisfaction among customers, retailers, government bodies and various international non-profit organizations. Some of Benetton’s...
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...wheels, golf equipment, designer condoms and luggage. The group’s important brands included United Colors of Benetton (UCB), Sisley, PlayLife and Killer Loop. During fiscal 2002, Benetton reported revenues of €1.99 billion and net income of €128 million. Benetton spent €102 million on advertising and promotion during the year (see Exhibit I for revenue split-up and Exhibit II for financial highlights). In addition to retail outlets around the world, Benetton also operated megastores (3000 square foot stores) in such cities as Paris, Rome, Kobe, Osaka, New York, London, Moscow and Lisbon. As of 2002, the company operated in about 120 countries through its 5000 retail stores and employed about 7250 people. Benetton was well known for its colorful and provocative advertisements (Benetton termed its advertising and marketing activities as Communication Strategy). The company employed unusual, controversial advertising techniques and themes that used “shock value” and the power of photography to grab viewers’ attention. Unlike most advertisements which centered around a company’s product or image, Benetton’s advertising campaigns focused on social and political issues like racial integration, AIDS awareness, war, poverty, child labor, death, pollution etc. The advertisements initially succeeded in raising the brand's profile, but eventually began to cause dissatisfaction among customers, retailers, government bodies and various international non-profit organizations. Some of Benetton’s...
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...have scaled back their estimates slightly over the past few months. A compilation of their predictions are listed below. Bank of America Merrill Lynch In a December 2012 report, Bank of America Merrill Lynch stated that Gold would average $2,000 in 2013, with the metal climbing to $2,400 in 2014. “Large-scale policy easing by the U.S. Federal Reserve and European Central Bank positions Gold as a useful hedge against global macro and inflation risks taking the commodity to $2000/ oz levels”, said the bank. The bank added that, “We have a sixmonth [Gold price] target of $2000 an ounce, but see scope as well for prices to rise to $2400 an ounce by the end of 2014. These targets reflect our view that the Fed will maintain mortgage purchases until the end of 2014 and will move to buy Treasuries following the end of Operation Twist in December 2012.” BNP Paribas BNP Paribas expects Gold to average $1,865 an ounce for the year. “Market sentiment towards Gold has been much more uncertain in 2012 than was the case in previous years. Yet, we expect Gold to achieve a new record high in 2013 due to further monetary easing, less tail risk related to a breakup of the euro zone and ongoing support from physical demand,” said BNP Paribas analyst Anne-Laure Tremblay in December. UBS Also in December, UBS maintained its 2013 price forecast for the yellow metal, stating that Gold would average $1,900 for the year. According to analysts at UBS, “The chief driver of the Gold price is partly...
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