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Feminism in the 1970s

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Aviva Hurvitz 24 November 2015

Feminism and the Media Representation of Women in the 1970’s

Major social change happens when enough people strongly believe in it. The media influences public opinion and thus has the ability to support or destroy these social change movements. In the 1970’s, the second wave feminist movement was attempting to create wide spread social change. Its leading organization, the National Organization for Women (NOW), was focused on dismantling workplace inequality, such as denial of access to better jobs and salary inequity, and protecting women’s rights, such as stopping domestic violence. They attempted to do this through creating legislation and changing public opinion. The media’s representation of women overall at this time counteracted these goals. By creating a derogatory picture of the “feminist”, the media made her unsympathetic to the public. Rather than creating support for the core goals of the feminist movement, the media focused on more controversial topics, specifically gay rights. This negative media coverage of the women’s movement hurt its ability to implement meaningful legislation, such as the Equal Rights Amendment. The way in which print media degraded women, demonized feminists, and connected feminism to controversial topics damaged the progress of second wave feminism in the 1970’s.
The definition of a feminist is a person who believes in the social, economic, and political equality of the sexes (Miriam Webster Dictionary). While people who believe in the equality of the sexes have been around for centuries, the first organized feminist movement in the United States was the 1920’s first wave feminism, which focused on achieving women’s voting rights (The Women’s Rights Movement). The feminist movement of the 1970’s, or second wave feminism, broadened its mandate to focus on a wide range of topics,

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