...University Festival and event assignment one Shenzhen International Food festival carnival Name: Yundie Li ID: 21546037 Word count: 1496 Unit code: MGW2200 Tutor name: Rumi Ramkissoon Unit co-ordinator’s name: Judith Mair Date of submission: 26/08/2011 Executive summary It is planning to use foods festival as an example to build event concept, and detailing the purpose, process and the risk of the international food festival. The purpose of this report is developing a concept of event and outlines the timing, location, venue and season. It aims to build up an international food festival which located in Shenzhen, and it will be hold during the period of Chinese spring festival for attracting more local people and tourists, furthermore, the purpose of this international food festival is reunion for family activities, culture, attracting more people come to Shenzhen, increasing the different cultural interaction and stimulating the growth of local economy. Organizers need to design an effective and efficiency market strategy to motivate and attract people to attend and consume in the international food festival, and the participators can be local residents, tourists, chefs and restaurant managers. The international food carnival will be held around 26 January on 2012, and the duration of the food festival is 10 days. During the period of the food festival, it is also the public holiday in China for celebrating the traditional Chinese spring festival. It aims to...
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...This essay will discuss and present ideas relating to international music festivals and the reduction of their environmental impact. In order to explore this area it is first necessary to look at how international music festivals contribute negatively to the environment, then the processes that organisers and attendees can put in place to reduce this will be evaluated. In recent years there has been an increased interest from event’s organisers, and especially music festival organisers, in achieving sustainability (Mair & Laing ,2012). It can be argued that this interest manifests from many different sources including personal values of the organisers, demand for greening from stakeholders, and a desire to educate and provide example for groups in society. However a key driver for reducing environmental impacts of music festivals is notably the criticism that has arisen from research into the negative impacts of such events. A music festival is defined as “a performance event comprising two or more performances of live music over one or more days and at recurring periods, which is packaged as a coherent whole” (Ivan and Wijnberg, 2006). A study by Julie’s Bicycle in 2007 found that a large music festival (more than 40,000 people) in the UK including audience transport will produce in the order of 2,000 t CO2e. Approximately 500 music festivals take place in the UK annually with over 5 million people attending from across the world (Julie’s Bicycle, 2007) producing around...
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...BACKGROUND Introduction Festivals and events play an important role in the tourism and the hospitality industry. They can create good memories and stories not only with its people who inhabit the place but also to the tourists that visit the event. It is also gives a good impression to people to visit the place because events and festivals contribute to the income of the local government in a city, region, or country. Thus, festivals and events are special types of social activities; they are willing to travel to faraway places to be part of the festival and event. Tourists who attend a festival or an event stay in paid accommodations, dine in or out restaurants, participate in group activities, and purchase souvenirs and other ways of creating good memories and meanings. The flow of money will create jobs that will help build local economy. Studies on fest The overall purpose of this study is to explore the Paru-paro festival in Dasmarinas, Cavite and the perception of its residents. Festival impacts, as perceived by residents, have been an important aspect of the festival research because of the range of ways in which festivals benefit and cost the communities in which they exist. The research presented in this paper will examine the perception of the residents of Dasmarinas, Cavite on Paru-paro festival. Statement of the Problem 1) What is Paru-paro Festival as perceived by the local residents? 2) How does the local resident perceive Paru-paro festival as part of their identity...
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...My lecture is about unusual festivals. Could you give me some examples for unusual festival? -Yes that’s true -Don’t you have any idea? I'm sure you have seen some unusual festivals on TV but now you might forgot them. Forexample you imagin a lot of people gathering in a city throwing tomatos at each other just for fun. Have you ever participated in an unusual festival? -Yes: great this is such an interesting experience I'm sure you never fogot that day. -No: no problem I will give you a lot of information about it. I think you might be in charshanbesori. It is held In the last Wednesday of the year. Just as the rest of the world moves forward into the online digital world, there are still various classical traditions from past centuries that retains their popularity with the new younger generation of people. Even as some of these traditions are strange and unusual, they have been held until now. Another example is Halloween. On October 31, in many countries children and adults dress up in unusual costumes. Some become witches or ghosts; others dress up as trees, goats, and in other very unusual costumes. This festival started in Europe and has spread to all parts of the world. However, not all celebrations spread around the world. Every country has its own singular festivals. The first example that I prepared is Festival of Snakes Many people are afraid of snake.. In some parts of the world, snakes are regarded as evil or, at least, dangerous...
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...Introduction: Bangladesh is a country of communal harmony. People from any religion feel free to celebrate their religious festivals with a befitting manner and due honor and fervency. | There are as many festivals in Bangladesh as there are days in the year. Fairs and festivals play an important role in the social life of ordinary Bangladeshis. The biggest Muslim religious festivals are the Eid-Ul-Fitr (end of the fasting month of Ramadhan). Eid-ul-Azha, Muharram and Miladunnabi (birth day of the Prophet), Widely celebrated festivals for other religious communities are the Durga Puja for the Hindus, Christmas for Christians etc. Religious Festivals of Bangladesh: There are different religious festivals observe in Bangladesh. They are: Eid ul-Fitr As the most important religious festival for the majority of Muslims, the celebration of Eid ul-Fitr has become a part of the culture of Bangladesh. The festival takes place on the day following the Ramadan or the month of fasting. The government of Bangladesh declares the holiday for three days on Eid-ul Fitr. All outgoing public transport from the major cities have become highly crowded and in many cases the fares tend to rise in spite of government restrictions. On Eid day, the Eid prayer are held all over the country, in open areas like fields or inside mosques. After the Eid prayers, people return home, visit each other's home and eat sweet dishes called shirni. Throughout the day gentlemen embrace each other....
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...lo Festivals The high sense of spirituality and inter-cultural values of the Ilonggos paved the way for celebrations of festivals and fiestas as a form of thanksgiving for almost everything the Divine Providence has lavishly endowed them. Aside from district fiestas which usually celebrate a patron saint’s day, there are festivals which are celebrated by the whole city and have attracted visitors from other places in the Philippines and foreign countries. The following are the city’s famous festivities: Dinagyang Sa Iloilo Dinagyang is dubbed as the “Festival of Excellent Folk choreography”. It is a colourful display of street dancing and story-telling. Dinagyang is the Best Tourism Event in the country. Various festivals in the country learned and applied innovations in their own by watching Dinagyang. A religious and cultural festival held every 4th week of January in reverence of “Sr. Santo Nino” A fluvial parade is held on Friday. It also serves as the highlight of the religious aspect of the festival. Kasadyahan is held on Saturday and is a cultural competition showcasing the diverse and colourful Festivals of each participating municipality of Iloilo Province. The Ati Tribe competition serves as the highlight of Dinagyang. Contestants paint their bodies brown as they dance with the pulsating beat of the drums. The dance usually tells the story of how reverence in “Sr. Sto. Nino” affected the community. Paraw and Samba Regatta Festival The sunny but cool...
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...Impact of Festivals and Events on a Destination Introduction Events and festivals can be described as the most exciting and fastest growing industry related to leisure, business and travel. These special attractions have a purpose and objective, which in turn, have impacts on host communities, participants and other stakeholders who as Getz puts it, are “impacted” by the outcomes of events (1993). In recent decades, a substantial amount of research has been carried out to examine the impacts of tourism on a destination and, to a lesser extent, events and festivals. Through this work, both positive and negative impacts of events and festivals on a destination have been discovered. Indeed, it is the expected benefits of events, whether economic, social, political or environmental, that is the principal drive underpinning the support for and increasing popularity of events and festivals at the local, national and international scale. Getz also believes that “local and regional events, including business events and conferences can increase visitation and expenditure, reduce seasonality, revitalize the economy, encourage repeat visitation and heighten regional awareness. Added to this, events and festivals can also provide the stimulus for additional infrastructure development in the local area and building community pride” (1993). On the other hand, events almost inevitably incur cost or have negative consequences that, to a lesser or greater extent, serve to reduce one’s net benefit...
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...There is a large and diverse range of types of festival within the industry, from music, to sport, to dance, to gaming. Each one can be categorised in a different way depending on their scale and form. The three main sectors that a festival will fit into are the government, community and corporate sectors. This essay will explore the differences between each sector and the sub sectors within each one. The large variety of stakeholders that are involved in events will be explored as well as their relevance to the different sectors. Social and economic impacts of festivals are vast and limitless; this essay will establish some of the effects that a festival has, both positive and negative. The biggest of the sectors within the festival industry is the government sector; corporations within this sector primarily create events for social, cultural, economic and tourism causes. The government sector mainly creates mega events; these are defined by Getz (2005) as ‘must see’ events that yield extraordinarily high levels of tourism, media coverage, prestige and high economic impact for the host community. Examples of such events are the London 2012 Olympic Games, the Millennium celebrations and the Queen’s Golden Jubilee; seemingly government sector events are those that are aimed at the general public and will often combine the celebration of a significant national anniversaries and events. Silvers (2004a) defines government and civic events as those that are comprised by or for political...
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...Thingyan festival – Water Festival – Myanmar New Year - in April The country Myanmar is Known as the "Golden Land" in the world since every pagoda is decorated and painted with gold. Myanmar is full of very colourful and deep rooted festivals. There are 13 most popular year around festivals in Myanmar. One of them is the celebration on Thingyan Festival, as the Water Festival or Myanmar's Traditional New Year Festival. Myanmar people celebrate the Water Festival all over the country for 4 days before New Year day by throwing water on each other. It takes place on April13th to April 16th of every year. It is believed that Water Festival washes away sins and welcomes the New Year, April 17th. The Mandats, water throwing and playing places with the large signboards are every where, not only in the cities but also in the villages. In major cities such as Yangon, garden hoses, huge syringes made of bamboo, plastic water pistols, bowls, cups and other devices from which water can be squirted are used. All these whole days, people are going round to the Mandats with their bicycles, motorbikes, opentop jeeps and trucks to play the water with each other. It is a hottest time of the year and a good dousing is welcomed by most. Everyone is fair game except the monks and obviously pregnant women. After playing around and having fun throughout the country, people welcome the New Year on the 17th by cleaning the floors of the pagodas and monasteries, washing old and aged peoples' hair...
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...The Germantown Festival is an annual arts and crafts fair that is held in early September where people around the city come together and have fun. I went to the festival to volunteer for Key Club hours and to have fun. It was a extremely hot September Sunday. Although it was the second day of the festival, many stalls were open and people came to look around and see what was in stored. It was my second time volunteering at the festival; but instead of doing face painting, I helped out selling the coupon books for our school’s Fine Arts Department. After volunteering, I just went around to try some of the food at the festival. But I came across a stall that stood out to me. It was the henna stall. I have always wanted to try that unique style...
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...SCHOOL OF HOTEL MANAGEMENT MASTER’S THESIS STUDY PROGRAM: THESIS IS WRITTEN IN THE FOLLOWING SPECIALIZATION/SUBJECT: Festival and Event Management IS THE ASSIGNMENT CONFIDENTIAL? MSc in International Hotel and Tourism Leadership No TITLE: Benefits of multi-stakeholder groups for participating in Gladmat festival AUTHOR ADVISOR: Prof. Reidar Johan Mykletun Student number: 215519 ………………… 214504 ………………… Name: Ambassador Rezene Meretse ……………………………………. Muhammad Yahya ……………………………………. ACKNOWLEDGE RECEIPT OF 2 BOUND COPIES OF THESIS Stavanger, ……/…… 2013 Signature administration:…………………………… 2 Abstract This paper investigates the benefits of multi-stakeholders from participating in the Gladmat festival in Stavanger. The findings of this study can help festival and event managers to understand which major factors can attract group of stakeholders to the festival. It could help them to formulate policies, to offer suitable segment focusing on the marketing field. Stakeholder theory, the benefit segmentation theory, push and pull motivation theory, and Maslow’s hierarchy theory were applied to find the benefits of stakeholders for participating in the festival. Mixed method research have been used to collect the data, three qualitative studies and one quantitative study is carried out to explore and describe the benefits from the festival. The outcome from the qualitative shows owners benefits by positioning and marketing their product, supporting the local...
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...Evaluation Activity 1 Investigation: For this activity 1 task I was asked to develop an idea for a music festival in your local area, decide upon a ticket price by creating a spread sheet model and create some digital products to promote the festival. I started this task by searching for music artists to attend my festival. I searched on the internet repeatedly looking for music artist and then refined my search by using a Boolean operator. E. g, “music artists” and it came up with 280 million results. Then I refined my search by using the Boolean operator “Or”, I search “music artists or musicians” and this came up with 48 million results. I also searched on the internet “music artist for hire” and got 30 million results, I then refined my search by searching “music artists and musicians for hire”, and this came up with 13 million results, because I used the Boolean operator “And”. This search came up with 280 million results. This search came up with 280 million results. Then I refined my search and 48 million results, this is because I used the Boolean operator ‘or’. Then I refined my search and 48 million results, this is because I used the Boolean operator ‘or’. This shows that when I refine my search it produces fewer results which are more specific to my search. Also part of my investigation I chose 3 non music artist and 7 music artist. I used google to find out how much they would cost and decide whether to hire them. Also part of my investigation I conducted a survey...
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...In our group report, we mentioned three key features of the Bun Festival: going vegetarian, Piu Sik Parade and Bun Scrambling Competition. Actually, there are many other key features and attractiveness of the Bun Festival. First is ritual marking start of Bun Festival (啟壇開光). Taoist priests will hlod the ceremony on the stage, and the purpose of this ceremony is to invite gods and goddesses to join the Bun Festival. After the ceremony, the festival will start officially. Second is the sending of boats (遣船). In this activity, black paper dolls with paper boats will be sent towards the sea by local residents. This has the meaning of ‘driving away the plague and bad luck’, and welcome a new start for Cheung Chau. Third is the ceremony to send the deities back to their temples (走菩薩). In the ceremony, different groups of local residents will lift up the statues of god and goddesses and race back to the Pak Tai Temple Plaza. As running can stimulate the atmosphere and has the meaning of being healthy and energetic, it is an important part of the ceremony. Fourth is the flower board (花牌). In Cheung Chau, flower boards are used to announce joyful occasions such as birthdays, weddings and gatherings. During the Bun Festival, flower boards are also used to decorate the stage. (RTHK,2010) Changes of the Cheung Chau Bun Festival The Cheung Chau Bun Festival has gone through a long history and changes have been adopted to fit the society. Most of the changes are shown in the Piu Sik...
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...文化局舉行國際音樂節今年已經是第二十九屆，請問你對今年活動安排的滿意程度是多少？ The 29th Macao International Music Festival has been held, how satisfaction did you feel for the arrangement of the events in this year? * 除了國際音樂節，文化局每年也會舉行澳門藝術節，請問你對今年活動安排的滿意程度是多少？ Besides International Music Festival, every year Macao Arts Festival will be held as well, so how satisfaction did you feel for the arrangement of the events in this year? * The 29th Macao International Music Festival ticket sales reached 90% which means the participation of Macau citizens is high, do you know much things about the event? * 這表示今年市民對MIMF的參與度很高，請問你對今年MIMF的活動了解嗎？ * 你對文化局的方便程度你會給多少分？ （包括：服務時間，服務地點，聯絡方法） How would you grade the convenience of Macau Cultural institution provides? (include: Office hours, office location and contact) * 你對文化局的環境設備你會給多少分？ （包括：舒適程度，設施配置） What would you grade the environmental facilities of Macau Cultural institution? (include: Comfortability, facilities setting * 你對上一屆的澳門拉丁城區幻彩大巡遊的交通處理安排的滿意程度是多少？ During The “Parade through Macao, Latin City, how did you feel about the traffic arrangement? * 這幾年文化局一直在推廣藝術，文化等活動，你覺得成效如何？ In recent year, Macau Cultural institution has been promoting art and cultural, what do you think about the effect? * 你對文化局在澳門文化遺產保護方面的滿意程度是多少？ * How would you grade the protection to the historical heritage which the Macau Cultural institution has provided? * 2015年初，特區政府提出將活化前愛都酒店，以作為牽頭帶動周邊區域形成一集文教、藝術等。你對這件事的看法是？ 愛都酒店： Hotel Estoril e Piscina Municipal ...
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...questions should help you to organise your ideas. Remember that the festival should be clearly aimed at your chosen target audience Investigation|What did you decide?||Teacher feedback|Response to feedback| 1. What is the name of your festival?|My music festival is going to be called Violet festival. I chose violet because when you talk about the word Violent you associate it with a vibrant and mystical color which is what the festival will be all about, peaceful, calm and vibrant.http://en.wikipedia.org/wiki/Violet_(color) – Source.|||| 2. What is the target audience for your festival?|The target audience for this Festival will be between 15-30; This festival will try and vary its amount of music to bring enjoyment to many people who love different genres of music. http://music.uk.msn.com/features/average-age-of-uk-festival-goers-now-over-35-2 - Source of average age of festival goers. |||| 3. When will you hold the festival? Date, start time and duration|I will hold the festival in the summer time as this I when most people are free to venture around. The festival will start on the Friday august 29th and will end on Monday September 1st to mark the turn of a new month.http://www.huffingtonpost.co.uk/2013/05/21/music-festivals-2013-guide-glastonbury_n_3313399.html - Source for average time of Festivals.|||| 4. At which three venues could the festival take place?|My first venue option is wildflower meadow which is a huge...
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