...There is nothing like reading a good book or watching a great movie for a little escapism and entertainment. With all of the television channels out there and access to the internet, you can watch just about anything you want at any time. In Unit 2, you talked about the science involved with technology, but in this Assignment, you are going to turn the tables and delve into how the media portrays science. How does a pop culture portrayal of science and scientists impact the average person’s view of what science is and how research is conducted? Can what is presented by the media affect how the general populace views a particular research field? What might the long-term impacts of such a depiction be? These are just a few questions that you...
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...This is my paper. I hope you like it. It was hard to write. Spider-Man is a fictional superhero appearing in American comic books published by Marvel Comics existing in itsshared universe. The character was created by writer-editor Stan Lee and writer-artist Steve Ditko, and first appeared in the anthology comic book Amazing Fantasy #15 This is some new stuff that I am now writing. When Comic boOks were accused of causing crime, many, many people wanted to ban comic books, comic books are not the reason kids are mean and violent. Or breaking the law. Or just being all around jerks. That’s whats inside, tnot what is from comci books . First, when Spider-Man originally appeared in the 1960s, adolescents in superhero comics were usually relegated to sidekick...
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...Journal of Economic Development, Management, IT, Finance and Marketing, 6(1), 61-76, March 2014 61 Effectiveness of Cartoon Character’s in Creating Brand Preferences Among kids Ajay Jose Bharathiyar University, Coimbatore, India joseajay@gmail.com Dr. K. P. Saraswathiamma K P FISAT Business School, Angamaly, India mcpanicker@gmail.com Abstract Kids mean business to marketers. Around 40 crore kids below the age of 15 are India’s most conspicuous consumers, lapping up not just toys, eatables, gadgets, phones and clothes but also counseling their parents on big-ticket purchases. Intense competition to tap this young aspiring segment has seen big players relying on high spends advertisements, cross-selling, licensed merchandising, program length commercials, product placement and promotions involving free gifts. The researcher has tried to analyse the association of cartoon characters with brands in inducing Brand Preference among kids. Key Words: Branding, Cartoon characters, Kids, Endorsements, Consumer buying behavior, Advertising Effectiveness Introduction Children have a big say in family decision to purchase many products. Marketers are trying to cash on the children’s ability to nag their parents to induce purchase. Pester power is a child’s ability to affect their parents purchase decision, often through the use of nagging or pestering. Seth Gaurav et al. (2008) defines pester power as “the nagging ability of children to purchase the Journal...
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...Julia DeWitt SC250-05: Science for Everyday Life Unit 9 Assignment August 05, 2014 When I hear the word “scientist” there are multiple things that run through my thoughts. I picture someone in a lab coat trying to discover a cure to a disease like cancer or the next plague that comes along. There is this image of dry ice coming out of test tubes and beakers surrounding them. Maybe even a bunch of stressed out yuppie looking guys who had way too much coffee, desperately trying to find the vaccine to stop the zombie apocalypse. I also picture Beaker from the Muppet show. He did a wonderful job forming an image of what a scientist probably was to me as a child. He was insecure and he made a mess. My cousin is a scientist so then there is an image of this very stern but sarcastic guy testing and testing and retesting. That image sounds so boring but I’m grateful there are brilliant minds like him out there. Scientist come in many different forms. They study and discover many different things. Over time there have been many types of scientist and they weren’t all wearing lab coats. Leonardo da Vinci was one I found interesting due to my love of art. He combined art and science in his sketches. He has amazing futuristic designs and even envisioned flight. Sadly he was a chronic procrastinator and had frequent disasters with his experiments of new techniques (Leonadoda-Vinci). Galileo Galilei was an Italian scientist who developed the telescopes and started to observe...
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...Distance', Psychiatry 19: 215-29 This is a classic paper which is very widely cited but hard to locate. It introduced the notion of 'parasocial interaction' between viewers and those whom they watch on the television screen. Although the paper is now very old it is useful to reflect on current television programmes to consider the relevance of Horton and Wohl's observations. The original page numbering has been noted to facilitate citation. Please refer to the pagination provided and the source shown above (Horton and Wohl 1956) rather than citing this online extract. [start of p. 215] One of the striking characteristics of the new mass media - radio, television, and the movies - is that they give the illusion of face-to-face relationship with the performer. The conditions of response to the performer are analogous to those in a primary group. The most remote and illustrious men are met as if they were in the circle of one's peers; the same is true of a character in a story who comes to life in these media in an especially vivid and arresting way. We propose to call this seeming face-to-face relationship between spectator and performer a para-social relationship. In television, especially, the image which is presented makes available nuances of appearance and gesture to which ordinary social perception is attentive and to which interaction is cued. Sometimes the 'actor' - whether he is playing himself or performing in a fictional role - is seen engaged with others; but often...
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...Imagistic advertising is qualitatively different from nonimagistic ad, because rather than lead us to rationally evaluate the price and quality of a particular product it focuses on our emotions and conscious and underconscious desire. Imagistic advertising compels us to organize our world and place value via commercial culture products. Silently we observe and order our lives using fashion. We come to understand who we are in the same way we come to understand the commercial products at hand. Commercial products help us identify and create interpersonal bonds and groups of solidarity, and define who we are and to which group we belong. After reviewing a number of different films about happy life, or about the military exploits of heroes, a man begins to build his life as he had seen in the movies: people wear similar clothes, change plan of the...
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...constitutes the media? Changed over time? What constitutes medicine? Health or health culture as alternate name to describe what course encompasses? Bert Hanson – medical breakthrough = social phenomenon * How has promise of medical breakthroughs influenced: media culture and patients expectations relationship between medicine and media place of medicine in American political culture How and why does the medical community use media to communicate with public? Increasingly interdependent spheres w/ differing perspectives on vision of media’s role is in “media-ted” world What makes health “news”? Producing Medical Heroes How and why has American society selected its medical heroes? How has this changed over time? What functions do depictions of heroic doctors (Walter Reed, and House, M.D.) and patients serve? How have fictional medical characters – in novels, Hollywood films, on TV – shaped expectations of medical culture? VD, HIV, and the Media How did the media contribute to the publics perception of venereal diseases and HIV? What images (both visual, and stories told to make a point) came most powerfully to cultural prominence? What were the aims of medical and public health authorities, the state, and media professionals in working to make those images publically visible? What role did the media play in changing public’s image of HIV? Stigmatization, Destigmatization, and Medical Illnesses Ways portrayal of medical condition in media...
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...Integrative Case Lynekka Clark Jack Welch Management Institute Dr. Verona Kennedy JWMI:505 December 14, 2014 Executive Summary This paper will evaluate the communication strategy of the fictional new CEO of XYZ global financial services firm, which has been negatively impacted by a national investment crisis and plans to release to its target audience and stakeholders, utilizing tools such as Mary Munter’s Audience Strategy. The stakeholders have been identified as the firm’s employees, customers, shareholders, and the financial regulators. The shared common concerns of this group are the financial health of XYZ global financial services firm balance sheet, and the plans to meet regulatory obligations and compliance, and the lessons learned from the national investment crisis and plans for risk management. In addition, it will discuss the recommendation of three areas that as the new CEO of XYZ global financial services firm needs to focus and apply to influence the values of the firm and prevent a future crises by creating a culture of candor, trust, and learning. Introduction Values are beliefs that people have about what is important or worthwhile to them. Values influence behavior because people seek more of what they value. Values therefore can be seen as the guideposts for behavior. An individual’s values are in large part, derived from the social environment in which he or she lives. For example, in Western democracies, life, liberty and...
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...in terms of genre, narration, resolution, aim and in terms of giving agency and power to the reader/ author. The novella can be seen as a parody, a suspense thriller and a detective novel of journalistic trend. The death is the central event but there’s no mystery regarding it rather completely different questions are raised. The aim of this paper is to show that the narrator is distinct from the author but sometimes they intersect. Thus Ronald Barthes statement that the author is dead is not completely true. The authors’ present but it’s not an omnipotent presence, controlling the universal subject (the reader). But this does make the reader all powerful. Barthes implies in his essay Death of the Author. The reader follows the patterns presented by the author but the final impression, overall opinion of the text and the reader’s reaction are not prefigured or controlled by the author. Thus the author and the reader together form the overall value of the text. Raymond Williams explains the formation of the category of Literature, its ever expanding and changing parameters\paradigms are explained in his essay Marxism and Literature. This paper will show the growing value of Latin American Literature, becoming a part of the literary canon, valued as a skillful piece of art. This novella is one of the hallmarks of the Latin American Literature, yet not falling into any one particular generic category, fulfilling all generic expectations simultaneously breaking\contradicting its rules...
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...Teacher and Author: Teaching Middle and High School Using Literature Sandra Coleman Grand Canyon University RGD 545 Professor Karen Foster February 27, 2008 Teaching Middle and High School Student Using Literature Outline: I. Short Stories a) Activating Prior Knowledge b) Responding to the Selection c) Short Story Selections 1. Suggested Activities to use with Various Groups II. Oral Tradition Literature – Tall Tales and Folktales a) Analyze characteristics and plots of Folktales and Tall Tales b) Understanding Hyperbole c) Writing a Tall Tale d) Selections of Oral Tradition Literature III. Novel Studies a) Previewing the novel b) Defining and Understanding Elements of c) Character Analysis d) Problems and Solutions of the story IV. Historical Fiction a) Activating background/prior knowledge b) Setting a purpose for reading c) Writing about historical fiction V. Realistic Fiction a) Evaluating Realistic Fiction b) Responding to the selection c) Distinguishing between Fact and Opinion d) Summarizing the Story Chapter 1 – Short Stories: A short story is, like the name...
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...Abstract This paper explores the movie “Any Given Sunday” and attempts to discuss the movie in detail by focusing on character examples of the personal functions of sport such as feelings of belongingness and social identification, the socially acceptable outlet for hostile and aggressive feelings, and the role sport plays as a cultural element to bring meaning to life. Additional attention will be given to aspects of extra-sport character behavior and a determination of whether or not such behaviors support sport stereotypes and/or deviant characteristics. Through internet research, library study, and the use of periodical articles found in the ProQuest databases, I intend to apply the functionalist model of society to show that the fictional football team “The Miami Sharks” highlighted in the movie supports stability and equilibrium in the community of Miami based on common interests and convictions. The world of professional sports, especially professional football, is a world that most will only see on the television or through movies. “Any Given Sunday,” by Oliver Stone, is one such movie. It highlights a portion of a season for the fictional team The Miami Sharks with the interpersonal struggles on and off the field experienced by the characters related to the team. This paper explores the movie “Any Given Sunday” and attempts to discuss the movie in detail by focusing on the socially acceptable outlet for hostile and aggressive feelings, masculinity and gender...
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...Hugo Münsterberg concerning the psychology and the psychological impact of film. Published in 1916 under the title, The Photoplay: A Psychological Study, it was the first empirical study of an audience reacting to a film. Münsterberg also provided such a keen analysis of a screenplay's (then called a photoplay) grammar of visual construction and nascent cinematic conventions and their psychological impact on the audience, that his incisive words still echo today in numerous film school lecture halls and classroom seminars. And there was psychologist L.L. Thurstone, arguably the Father of Attitude Scale Construction and Measurement (a signature area of theory and research in social psychology), who developed scales for the measurement of attitudes toward movies for the famous and notoriously politicized Payne Fund Research in 1928. This study’s practically avowed purpose was to indict (not investigate) the medium of film as a source of inspiration of bad behavior in a youthful audience. Few psychologists, however, followed Münsterberg and Thurstone into the thicket of entertainment media influences and effects. It was not until the advent and market penetration of television in the 1950s coupled with concerns about unconscious influences of advertising, in all its forms and venues, that the attention and media...
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...trademarks or registered trademarks of Microsoft Corporation. All other trademarks and registered trademarks are the property of their respective owners and are hereby acknowledged. Do not make illegal, unauthorized copies of the PhraseBook. The PhraseBook and digital version are protected by copyright law and international treaties. The publisher and authors have striven to ensure the accuracy and correctness of the PhraseBook; however, they can accept no responsibility for any loss or inconvenience as a consequence of use, information or advice contained in the PhraseBook. PhraseBook versions ISBN 978-1-903384-02-2 paperback ISBN 978-1-903384-01-5 digital version (download) ISBN 978-1-903384-00-8 digital multiple user version (CD-ROM) for research groups, departments and universities For PhraseBooks and English books for education, visit EnglishforResearch.com ▪ EnglishforStudents.com ▪ EnglishforSchool.com Contents Contents End User Licence...
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...Hui-Fen Hsu The Heroic Pattern in Life of Pi 95 The Heroic Pattern in Life of Pi Hui-Fen Hsu Applied English Department National Taichung University of Science and Technology Lecturer Abstract This paper examines the universal structure of a mythological hero’s adventure in Life of Pi. The theory is based on Joseph Campbell’s The Hero with a Thousand Faces, which illustrated and distilled heroic patterns from various cultures. The hero’s journey has three stages: separation, initiation, and return. Answering a call to adventure, the hero departs from his familiar world and ventures into a region of supernatural wonder. Miraculous forces are encountered there and a decisive victory is won. He then returns from this mysterious land, bringing an elixir to bene¿t his fellow men. Through this journey of trials, the hero transforms his former self and achieves spiritual growth. Such heroes range from monster slayers to spiritual leaders such as the Buddha and Christ. Life of Pi is a fantasy adventure novel about an Indian boy who survives a shipwreck by drifting on a lifeboat with a tiger. His adventure ¿ts Joseph Campbell’s hero archetype. Similar to the mythological hero, Pi departs from his familiar land of India, answering the call for adventure to a new country. Protected by the supernatural powers of Hinduism, Catholicism, and Islam, he penetrates the dangerous and mysterious realm of the Pacific Ocean. After experiencing harsh ordeals, he returns...
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...[pic] JPPSS ELA COURSE GUIDE 2011-2012 ENGLISH I The JPPSS Instructional Sequence Guides are aligned with the LA Comprehensive Curriculum. JPPSS Implementation of Activities in the Classroom Incorporation of activities into lesson plans is critical to the successful implementation of the Louisiana Comprehensive Curriculum. The Comprehensive Curriculum indicates one way to align instruction with Louisiana standards, benchmarks, and grade-level expectations. The curriculum is aligned with state content standards, as defined by grade-level expectations (GLEs), and organized into coherent, time-bound units with sample activities and classroom assessments to guide teaching and learning. The units in the curriculum have been arranged so that the content to be assessed will be taught before the state testing dates. While teachers may substitute equivalent activities and assessments based on the instructional needs, learning styles, and interests of their students, the Comprehensive Curriculum should be a primary resource when planning instruction. Grade level expectations—not the textbook—should determine the content to be taught. Textbooks and other instructional materials should be used as resource in teaching the grade level expectations...
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