...Introduction Our analysis of Hollywood film industry show us the industry as an oligopoly and we decided to analyse its characteristics through the “structure conduct performance of this industry” (SCP) Industrial concentration has been a concern for economics studies, while analysing Hollywood film industry we found a significant amounts of concentration with the largest companies that give them an amount of monopoly power that they use on its benefit preventing new comers, the power is use as a barrier to entry the market is often exercised in ways that harm the all industry. Measures of concentration are important for the analysis of imperfect competition brought by monopolistic markets, and governments use them when are considering antitrust policies and companies merging. These measures provide an indication of the ability of the largest firms to control prices and competition. Monopolies have the advantages of lowering production costs economic of scales and profit maximisations setting mark ups prices that can be one of the reason for unequal market competition and in not much benefit for consumers. Although concentration is problematic in the industry it represent special problem in the movies business because, the big screen operates not only in the market of goods and services but also as ideological diversify market newer and fresher ideas can coming at any time. Brainwashed and manipulation can arise as a consequence of a significant monopoly power diminishing...
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...Southern Illinois University Carbondale OpenSIUC Research Papers Graduate School 8-2014 Nollywood: A Case Study of the Rising Nigerian Film Industry- Content & Production Elizabeth T. Giwa Southern Illinois University Carbondale, toyin.e.giwa@gmail.com Follow this and additional works at: http://opensiuc.lib.siu.edu/gs_rp Recommended Citation Giwa, Elizabeth T., "Nollywood: A Case Study of the Rising Nigerian Film Industry- Content & Production" (2014). Research Papers. Paper 518. http://opensiuc.lib.siu.edu/gs_rp/518 This Article is brought to you for free and open access by the Graduate School at OpenSIUC. It has been accepted for inclusion in Research Papers by an authorized administrator of OpenSIUC. For more information, please contact opensiuc@lib.siu.edu. NOLLYWOOD: A CASE STUDY OF THE RISING NIGERIAN FILM INDUSTRYCONTENT & PRODUCTION by Toyin Elizabeth Giwa B.S., Southern Illinois University, 2010 A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Department of Mass Communication and Media Arts in the Graduate School Southern Illinois University Carbondale August 2014 Copyright by ELIZABETH TOYIN GIWA, 2014 All Rights Reserved REASEARCH PAPER APPROVAL NOLLYWOOD: A CASE STUDY OF THE RISING NIGERIAN FILM INDUSTRY CONTENT & PRODUCTION By Elizabeth Toyin Giwa A Research Paper Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Science in the field of Professional Media and Media Management...
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...Analysis of Moulin Rouge Deidra Lyyski ENG 225 Introduction to Film Instructor Kenneth Newton April 10, 2013 Analysis of Moulin Rouge Many films use a stylistic system to structure a narrative around a main thematic idea. Baz Luhrman’s 2001 Oscar winning masterpiece Moulin Rouge (Luhrman, 2001) is one such film that contains each of these narrative elements: sound, cinematography, mise-en-scene, and editing. A more in-depth analysis requires that mise-en-scene to be broken down into the categories of setting, color usage, costume, makeup and hairstyle, and props. Through these elements, the movie’s theme of Bohemian inspired ideals of beauty, freedom, truth, and above all things: love is illustrated. Along with highlighting the prominent themes and symbols evident in the film, I will analyze how each of the above mentioned are used. The film is set in the village of Montmarte, Paris during the pre-war era between 1899 and 1900. Christian (Ewan McGregor), an impoverished poet, comes to Paris and falls in with a group of Bohemians who want to sell a musical number to Harold Zidler (Jim Broadbent), the owner of the Moulin Rouge. Zidler needs a financial backer to transform the bordello into a modern theater; the rich Duke of Worcester (Richard Roxburgh) is persuaded to back the renovations as well as a spectacular new show, written primarily by Christian, in return for Zidler’s guarantee that the Duke retains the exclusive favors of Satine (Nicole Kidman), the club’s star...
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...Small Movie Selection High Low Food Quality 2. Use the “Strategic Service Vision” framework to describe Alamo Draft house in terms of target market segments, service concept, operating strategy, and service delivery system. Answer: The table below illustrates the strategic service vision of Alamo Draft house. The strategic service vision is done using the information presented in the case study and the current situation and the target of the company. Target Market Segment | Service Concept | Operating Strategy | Service Delivery System | 1. The target market for Alamo Draft house is Austin, TX | 1. Affordable tickets | 1. Tables layout and shape for non-disturbance of customers while serving food | 1. Taking orders and delivery of orders without disturbing customers while watching the film | 2. Target People between age of 25-40 years old | 2. Second run films | 2. Special movie experience with offering of food and drinks | 2. Effective service through appropriate number of staff | 3. People between the age of 18-30 are predominantly males. | 3. Serving food and drinks during films | | 3. Good service to a certain extent & explaining the rules and ordering process to new customers | 4. Plays second run films | 4. Process for not disturbing customer while watching movies and taking orders | | 4. Effective communications | | | | 5. Answering emails and queries of customer on Alamo's website | | | | 6....
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...----3446/03 9. Wubetu Melkamu--------------------------------------------------3501/03 Submitted to: Ins. Muluken G. Submission date: May, 2/2013 Acknowledgment Our first and foremost gratitude is forwarded to the respondents who deliver us their kind support in filling the questionnaires and to respond for our causal interview as the responses they provide determine the analysis & conclusion of the research. We would also like to offer our heart full thanks to our Instructors, of legislative drafting Ato mulken who make us to study on this area Finally our thanks goes to the secretary who, prepared this final report paper. List of tables Table 1- The effect of filming activities conducted across the roads of the town on the normal traffic follow------------------------------------------------------------------------------------------- Table 2-Problems occurred due to filming activities conducted across the roads (for the purpose stated under table 1 above)....
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...Contents Introduction to the case and Issue Identification 1 Main Issue 1 Subsidiary Issues 1 Environment Analysis 1 SWOT: Internal & External Analysis 1 PESTE Analysis 2 Porter’s 5 Analysis 3 CAGE Framework 4 Strategic Alternatives 4 Alternative 1 4 Alternative 2 5 Alternative 3 5 Option Evaluation 5 Final Recommendation 6 Implementation 7 Customer Archetype 7 Marketing Mix 7 Financial Analysis 7 Implementation timetable 9 Conclusion 9 References 12 Appendix 14 Appendix 1: Option Evaluation 14 Appendix 2: Customer Archetype 14 Appendix 3: Theatre Statistics and Growth Rate 15 Appendix 4: Application of Growth Rate to Total Number or Theatres 15 Appendix 5: Number of IMAX Screens added per a year and % of Total Screens 15 Appendix 6: Total Revenues and Revenues Generated by Hollywood Films 2014-2017 16 Introduction to the case and Issue Identification Main Issue As of 2013 IMAX had taken in a total of $288 in revenue. For the first time since its inception roughly 40 years ago, international revenues overtook North American revenues with total revenues for 2013 from countries outside Canada and the US of $151 million. Additionally, while international revenues rose by 10 percent over the previous year, revenues for North America dropped by 6.5 percent. Further, theatres that were once a source of revenue for IMAX have begun retrofitting their own theatres with Premium Large Format (PLF) screens. The main issue for...
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...GUNG HO! CULTURAL ANALYSIS Michael Hamilton MKTG 3852 – Second Summer 2012 7/22/12 GUNG HO- CULTURAL ANALYSIS Cultural differences influence how business is conducted in today’s rapidly expanding global market. These cultural barriers affect human interactions through our perspective of one another, credibility, time frames, as well as through communication. The success of international business depends upon the ability to set aside our differences, unite and strengthen one another. Many of these challenges can be seen throughout the movie Gung Ho. The movie portrays the relationship between the Japanese and Americans in a lightly comically point of view through an auto factory. However, when comparing and contrasting the interactions of these two cultures, both in and out of the film, they’re dynamics of become more apparent. The connections and exchanges between the Japanese management team and the American workers throughout the film present examples for each of the five dimensions in Geert Hofstede’s cultural dynamics analysis: Individualism/Collectivism, Uncertainty Avoidance, Power Distance, Masculinity/Femininity, and the later added Long-term Orientation. I. Hofstede’s Cultural Dynamics The results from Hofstede’s analysis for the United States and Japan are in the following table. When comparing the two we see that the Americans have a highly individualistic, male reinforced, ambiguous, society with a slight hierarchy with a weak connection to tradition...
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...Harvard Referencing System In your written work, when you are drawing or referring to or quoting from the ideas of another writer you must provide a reference following the guidelines laid out below. Always cite the author(s) of a book. If the book is an edited collection, you should cite the author(s) of the individual chapters you have used and NOT the editors(s) of the book. 1. Harvard method of citation in the text: (author year) When you are drawing from, paraphrasing or summarising another writer’s work, but NOT quoting directly from them, you must provide a reference as follows: 1.a. Single author of book or chapter: In a book by Said (1978) Orientalism was investigated as.... Orientalism was investigated (Said 1978) as.... When an author has published more than one cited document in the same year these are distinguished by adding lower case letters after the year within the brackets, which should also be used in the bibliography (see 4.i. below): Blunt (1994a) has discussed the impact of travel, gender and imperialism. He has also examined the impact of globalization on travel (Blunt 1994b). 1.b. Two or three authors: In the book by Driver and Rose (1992), ..... 1.c. More than three authors: Benner et al (1996) conclude that .... If more than one citation is referred to within a sentence, list them all in the following form, by date and then alphabetically: There are indications...
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...TITLE PAGE TRENDS OF NEGATIVE THEMES IN NIGERIAN HOME MOVIES (A STUDY OF FOUR HOME MOVIES) BY OGBONNIA CHINAZA. C MC/2006/118 A PROJECT PRESENTED TO THE DEPARTMENT OF MASS COMMUNICATION, CARITAS UNIVERSITY, AMORJI-NIKE, ENUGU. IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF SCIENCE DEGREE IN MASS COMMUNICATION JULY, 201 DEDICATION I dedicate this work to God Almighty for his unfettered love. He is the only guide to my life and studies and he dispenses his grace freely. Also to my parents Mr. and Mrs. Joseph Ogbodo Ogbonnia and my brothers Arinze, Nnamaka, Chukwunonyerum, I remain grateful for their moral and financial support. ACKNOWLEDGEMENT I wish to acknowledge and appreciate all who fired the flame in one way or the other. First, I thank God, the almighty father who has given me life, knowledge, wisdom and strength to accomplish my work. My special gratitude goes to my head of Department, Damian. U. Agboeze who despite his crowded daily programme as the HOD would readily attend to his students and his fatherly advice. My immense gratitude also goes to my supervisor Justina Obi who devoted her time to supervise, correct and criticize this research work to make it a reality. I can never forget the service of my lecturer, Ferdinand Obasi, who made things...
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...socio-cultural from Dutch and Japanese colonial era until the time of the old order, the new order and reform. In the era of 1990, the Indonesian film industry through adversity, many Indonesian people who prefer to watch the broadcast of private TV, this is due to lack of supply of available movies in cinemas Indonesia, almost all movies in Indonesia struggled themes for adults, while the community at that time requires choices more hardcore variety. At that time, Indonesia has no films to host again in their own country. 1.2. Business/ Industry Situation The development of film in the country is still far from expectations, appears an investor named Sudwikatmono, a businessman who is also the national younger cousin of former president Suharto. But lately Sudwikatmono withdrew from the group. Group 21 is now dominated by Benny Suherman and Harris Lesmana. In order to drive its business, the Group 21 established PT Nusantara Prosperous Kingdom which now dominates the national cinema chains. PT Nusantara Prosperous Kingdom is a master theater titled Cinema 21, Cinema XXI, and The Premiere. In addition, to control the film distribution chain, 21 groups builds three companies that led by Harris Lesmana which is Camila Internusa, PT Satrya Perkasa Esthetika Film, and PT Amero Mitra Film. The first two name that dominate the distribution channels films Motion Picture Association of America/ MPAA whereas special Amero importing non MPAA...
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...Research report: November 2010 Creative clusters and innovation Putting creativity on the map Caroline Chapain, Phil Cooke, Lisa De Propris, Stewart MacNeill and Juan Mateos-Garcia Disclaimer This work contains statistical data from ONS which is Crown copyright and reproduced with the permission of the controller of HMSO and Queen’s Printer for Scotland. The use of the ONS statistical data in this work does not imply the endorsement of the ONS in relation to the interpretation or analysis of the statistical data. This work uses research datasets which may not exactly reproduce National Statistics aggregates. Copyright of the statistical results may not be assigned, and publishers of these data must have or obtain a licence from HMSO. The ONS data in these results are covered by the terms of the standard HMSO ‘click-use’ licence. Creative clusters and innovation Putting creativity on the map Foreword No one doubts the economic importance of the creative industries to the UK. At 6.2 per cent of the economy, and growing at twice the rate of other sectors, they are proportionately the largest of any in the world. But there is some evidence that the UK’s creative industries support innovation and growth in other parts of the economy too. The significance of these spillovers has only recently begun to be examined rigorously. And we know next to nothing about their geographical dimensions. This gap in our understanding is what NESTA set out to address in Creative Clusters...
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...lot of customers not only complained about the awful things they got but also felt sad about their lost remembrances. For those fore mentioned situations, our company will be born to help people solve those problems. We have a professional team, cutting-edge equipment, and latest skills, so we can offer the best products with excellent qualities for customers. Moreover, we will not only customize each product to match every customer’s need but also provide different kinds of services for customers to choose. 1-2 Product and Service Our product and service is shooting and making professional and unique films or videos for the people who are interested in preserving their memories. Our products and services contain wedding films, other occasional films, personal or family video, special documentary, music video, etc. 1-3 Mission Statement We make perfect and unique videos/films and provide customized services for ordinary people by our professional teams, advanced equipment and latest skills. In our company, all our clients can become the superstars in their life and obtain the lively memories forever. 1-4 Strategy Statement We will establish company in Shanghai, China with image stores and filming bases to offer our advanced and unique products to the clients who are high income groups in...
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...contends that its establishment has helped greatly in developing talents, and serves as a medium of entertainment and communication. It also highlights various critics that praised the ability of Nollywood industry in the past, and expresses concern on the reverse focus on the negative themes and its negative impact on youth behaviour and the image of Nigeria. The qualitative and quantitative data analysis based on the empirical secondary and primary data were employed. The data collected on both were presented in tabular form and analyzed using simple percentages. Purposive random sampling technique and questionnaire as an instrument were used during the class-meeting. Keywords: Nollywood, behavior, youths, movies Introduction Film was introduced into Nigeria in the 1900’s by the British colonialist who used it for propaganda purposes, while the church used it to spread the Gospel.The Colonial Administration and the Church saw film not only as a medium of entertainment but as an effective medium of communication [Akpabio, 2003]. The British colonialist with the Christian missionaries used film amongst other media to persuade Nigerians to accept Christianity, education and the western culture. On Monday, August 12, 1903, the first motion picture was shown in Nigeria at the Glover Memorial hall in Lagos by Mr. Balboa of Barcelona, Spain, under the management of a...
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...establishment has helped greatly in developing talents, and serves as a medium of entertainment and communication. It also highlights various critics that praised the ability of Nollywood industry in the past, and expresses concern on the reverse focus on the negative themes and its negative impact on youth behaviour and the image of Nigeria. The qualitative and quantitative data analysis based on the empirical secondary and primary data were employed. The data collected on both were presented in tabular form and analyzed using simple percentages. Purposive random sampling technique and questionnaire as an instrument were used during the class-meeting. Keywords: Nollywood, behavior, youths, movies Introduction Film was introduced into Nigeria in the 1900’s by the British colonialist who used it for propaganda purposes, while the church used it to spread the Gospel.The Colonial Administration and the Church saw film not only as a medium of entertainment but as an effective medium of communication [Akpabio, 2003]. The British colonialist with the Christian missionaries used film amongst other media to persuade Nigerians to accept Christianity, education and the western culture. On Monday, August 12, 1903, the first motion picture was shown in Nigeria at the Glover Memorial hall in Lagos by Mr. Balboa of Barcelona,...
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...of the study According to PQ Media (2007) the practice of placing branded products within films for commercial purposes has developed into a distinct marketing tactic and has truly gone global. This situation happens due to product placement is cost-effective compared to other types advertising and it allows marketers to avoid clutter. Placing product in film is not new, it has becoming established in North America in the 1980s, on television program but began to receive serious attention in the UK in the late 1990s.(Chris Fill,2004).One of the example is the increase in sales of Reese’s Pieces chocolate after an on-screen in E.T on 1980s (Karh,1998). Generally product placement is about placing brands in films or TV show. Chris Fill (2004), defined product placement as the inclusion of products and services in films for deliberate promotional exposure, in return for an agreed financial sum. It is a cheap way to obtain some brand exposure in a mainstream without paying for airtime like any other promotion. Placing a product in film can overcome the irritation factor associated with advertisements screened in cinemas. There are varieties of product can be place including drinks, foods, sports equipment and even holiday destinations. Product placement can create a positive image to the firm (Jim Blythe, 2006), by positioning a product in a very good way in the film it will deliver the positive image to the audience. For instance in Tomorrow Never Dies, James...
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