... Globalization changes have impacted Burger King in the following ways; since the company began in 1953 with its first restaurant in Jacksonville, Florida and opened several locations across the United States, the company began its international expansion in 1969 with its first international franchise location in Canada, followed by Australia in 1971, and Europe in 1975. The setting up of franchises outside the United States was as a result of fast food opportunities arising outside the United States. So as to fully integrate in the international market, Burger King had to adopt and embrace globalization changes that were occurring at that time. Globalization changes that occurred in the past world and that continue to occur in the present world include the availability of different products, the emergence of new ideas, the integration of culture as well as the presence of new opportunities in new markets. With the emergence of globalization, technology is available for various parts of the world for the company to use. Such technology includes the use of the internet that will allow the company to communicate with business partners worldwide. The company also has the ability to set up a franchises in any part of the world. The company has over 13,000 outlets in 79 countries worldwide. Having a large global presence has enable the company to benefit from economies of scale (Anthony et. al. 2013). Technology has impacted Burger King in the following ways, technology such...
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...shares in primary stocks. At 09.35, investors start buying Burger King and Tim Hortons stocks, surges to its best high price of $32.40(19.5% ) and $74.72 (18.9% ) per share. Behind this high drama in floor of NYSE, there was a one of the key announcement rocked. Burger King Worldwide Inc., an American based fast food chain and Tim Hortons Inc., Canadian based coffee and doughnut chain combined announced news of potential merger seeing both on the grounds of market strategic and largest food chain in global market. With approximately $23 billion in system sales, over 18,000 restaurants in 100 countries and two strong, thriving, independent brands, the new company will have an extensive international footprint and significant growth potential. The new global company will be based in Canada, the largest market of the combined company. Tim Hortons and Burger King each have strong franchisee networks and iconic brands that are loved by their guests. Following the closing of the transaction, each brand will be managed independently, while benefitting from global scale and reach and sharing of best practices that will come with common ownership by the new company. “By bringing together our two iconic companies under common ownership, we are creating a global QSR powerhouse. Our combined size, international footprint and industry-leading growth trajectory will deliver superb value and opportunity for both Burger King and Tim Hortons shareholders, our dedicated employees, strong...
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...shares in primary stocks. At 09.35, investors start buying Burger King and Tim Hortons stocks, surges to its best high price of $32.40(19.5% ) and $74.72 (18.9% ) per share. Behind this high drama in floor of NYSE, there was a one of the key announcement rocked. Burger King Worldwide Inc., an American based fast food chain and Tim Hortons Inc., Canadian based coffee and doughnut chain combined announced news of potential merger seeing both on the grounds of market strategic and largest food chain in global market. With approximately $23 billion in system sales, over 18,000 restaurants in 100 countries and two strong, thriving, independent brands, the new company will have an extensive international footprint and significant growth potential. The new global company will be based in Canada, the largest market of the combined company. Tim Hortons and Burger King each have strong franchisee networks and iconic brands that are loved by their guests. Following the closing of the transaction, each brand will be managed independently, while benefitting from global scale and reach and sharing of best practices that will come with common ownership by the new company. “By bringing together our two iconic companies under common ownership, we are creating a global QSR powerhouse. Our combined size, international footprint and industry-leading growth trajectory will deliver superb value and opportunity for both Burger King and Tim Hortons shareholders, our dedicated employees, strong...
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...oversaw its worldwide growth. In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion. McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors McDonald's Corporation Restaurants, Food Worldwide U.S. Don Thompson $ 27.56 billion (2012) $ 5.46 billion (2012) 1,800,000 (2013) Burger King Worldwide,Inc., Yum! Brand Inc., Subway, Wendy’s Company. Đoàn Thành Nhân…Individual Assignment Page 2 2. Mission and Vission : - Mission : McDonald's brand mission is become our customers' favorite place and way to eat and drink. Mc Donald operated in the worldwide relies on "Plan to Win"...
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...McDonalds Case Analysis Chandra Stevens Manda Roth Erica Jones Kaitlin Vincent Carole Hockeborn Ferris State University Table of Contents Abstract 4 Introduction 5 Situational Analysis 7 Demographics 7 Socio-Cultural 7 Political-Legal 8 Technology/Industrial 8 Economic 9 Global 9 S.W.O.T. Analysis 10 Strengths 11 Weaknesses 12 Opportunities 12 Threats 14 T.O.W.S. Analysis 15 External Strengths/Internal Opportunities 16 External Weaknesses/Internal Opportunities 16 External Strengths/Internal Threats 16 External Weaknesses/Internal Threats 16 Porter’s Five Forces 17 Threat of New Entrants 18 Bargaining Power of Suppliers 18 Bargaining Power of Buyers 19 Rivalry Amongst Existing Firms 19 Threat of Substitute Products or Services 19 Financial Ratios 20 Liquidity Ratio: Cash Ratio 21 Debt Management Ratio: Total debt Ratio 22 Profitability Ratio: Profit Margin 22 Balanced Scorecard 23 Balanced Scorecard Diagram 27 Strategy Formulation 28 Plan of Action and Recommendation 31 Highlights From This Year 31 Budget and Time Line Expectations Summary 31 Citations 33 Abstract This report reviews the McDonald’s corporation profile to include; an introduction to corporate history a time menu and current franchise information. The strategic Profile will provide a complete analysis of economic, socio-cultural, technology and global synopsis...
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...profit comes from selling hamburger so they made their menu very simple by selling only Hamburger, cheeseburger, soft drinks French fries and apple pie.in 1954 a turning point came in McDonald’s brother history. Ray Kroc a seller of Multitier milkshake visited McDonald and he liked the idea of McDonald. McDonalds corporation was built in those times and as a result Kroc started expanding their business by opening franchises for mcdonalds.1960 McDonald’s advertising campaign “look for the golden arches” gave McDonald’s sale a big boost.1965 McDonald corporation went public.in 1968 McDonald open its 1000th restaurant.1974 McDonalds started their business in UK and Newzealand.in 1980 McDonalds was facing very big competition from its rival Burger King and Wendy but McDonald with its innovation was experiencing boost in its sales.in early and mid-nineties McDonalds was having decline in their sales and as a result they start improving their business. Taste was improved and some new menu items were introduced. McDonald introduced first Kosher McDonald in Jerusalem and Halal McDonalds in India (1995 and 1996 respectively). McDonald start creating healthy image and invested heavily on refurbishment in...
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...outraged by his conduct and the picture itself was shared through Facebook over 2,000 times. His argument was that the shells that he licked were used for testing when the Doritos Locos Tacos were initially introduced on the market and they were going to be thrown out and not consumed by customers. In addition to his own actions, across America there were several other incidents in which triggered consumers all over. One incident occurred at a Kentucky Fried Chicken location where a young lady was exterminated from her job for uploading a picture of her licking a pile of mashed potatoes from the fast food restaurant. Another incident occurred at a Burger King location where a co-worker had taken a picture of his feet inside of two lettuce containers, uploaded the photo and added the caption “This is the lettuce you eat at Burger King”. All incidents were in fact very upsetting and troubling. Rob Poetsch of Taco Bell of Ridgecrest, CA responded to the incident by stating “When we learned of the situation we immediately connected this restaurant’s leadership and although we believe it is a prank and the food was not served to the...
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...experience in the restaurant business in the past. In 1954 the first Burger King was open to the public in Miami, Florida (www.burgerking.ca/en/1122/index.php). By developing the first Burger King, James McLamore and David Edgerton had given the community a comfortable environment to eat inside of the restaurant, because the restaurant was the first fast food business to offer people the option of dining in the restaurant or going to the drive thru(www.burgerking.ca). With McDonalds being the largest fast food chain in the world, Burger King rates as the second largest hamburger fast food restaurant in the world, with Wendy’s following right behind it (Armstrong/Kotler, 450). Burger King came to be the second largest hamburger fast food chain in the world with a total amount of sales at $7.9 billion in the year of 2003, falling behind McDonalds with their sales being $22.1 billion (Armstrong/Kotler, 450). Burger King’s most popular product, the Original Whopper Sandwich was introduced to the world in 1957. The Whopper became a huge success and is still a world known sandwich that has a perfect fire-grilled taste (www.burgerking.ca/en/1121/index.php). This tasty hamburger was created to satisfy their customer so that any one as customer can have their food their own way which relates to their slogan "Have it your way", created in 1974. They state that their vision is to "proudly serve the best burgers in the business, plus a variety of real authentic foods....all freshly...
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...PAMANTASAN NG LUNGSOD NG MAYNILA (University of the City of Manila) Intramuros, Manila GRADUATE SCHOOL OF MANAGEMENT I. VIEWPOINT: The CEO and President of the company, Mr. Kerii B. Anderson II. TIME CONTEXT: 2007 III. PROBLEM STATEMENT In 2006, Wendy’s net income dropped by 58% and closed 199 restaurants during the year. High competition remains with other fast-food restaurants (McDonalds, Burger King and Yum Brands) Wendy’s is facing the prospect of being sold to Triarc owned by its largest institutional shareholder, Peltz. Under the pressure also of Pelz, Wendy’s sold Tim Horton’s even though it was a profitable company in the coffee and doughnuts business and Wendy’s has a plan to expand by penetrating breakfast food market. With the decreased sales and number of stores, and the influence of Pelz, the CEO is faced with the options to succumb to the demands of Pelz to sell the company or continue with the comprehensive Revitalization Plan. IV. STATEMENT OF THE OBJECTIVES To be able to increase market share and increase income by 30% within 5 years by growing franchise ownership and controlling operating costs with heightened commitment to quality products and services and expanded meal and food offerings. V. AREAS OF CONSIDERATIONS Strengths Global brand 1st to offer 99 cent value menu Number 1 in consumer taste tests and brand awareness Healthier food selections 122 new restaurant in North America Expert Management Atmosphere Better...
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...economies of scale. The power lies less with the supplier and more with McDonalds. Because McDonald’s is so large, the suppliers don’t have much power to drive up the prices of materials because they want to keep McDonalds as a customer, and they know the suppliers’ competitors would love to gain McDonalds as a customer. Losing a customer as huge as McDonald’s could break the supplier. McDonald’s also has to make sure the supplier can supply, given the large scale they need they need to make sure the supplier can meet their demands. The third force is threat of substitute products or services. In the case of McDonald’s there are many other fast food chains to choose from. The main competitors I see are Burger King, Jack in the Box and Carl’s Jr. In the case of Burger King and Carl’s Jr they try to show some...
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...How many restaurants does McDonald’s have around the world? According to the McDonald's Corporation website, McDonald's has, "More than 33,000 restaurants around the world in 118 countries“, which reflects the popularity of fast food all over the world. McDonald’s, one of the leading quick-service restaurant industries, has become an indispensable fast-food chain of our lives. There is nothing more than ready-made food being served fast and right in front of us for the modern fast-paced life. However, concerns for the adverse effect that it has on our health still exist. Despite all the claims on the disadvantages that it has, I strongly believe that McDonald’s is an invention of the modern times for three major reasons: McDonald saves cost and time, helps to strengthen relationship with other people and promotes positive economic impacts. The most evident advantage of McDonald’s is that it saves cost and time. If one lives alone and tries to prepare for a meal, it’s going to be cheaper and quicker to buy a meal from McDonald’s instead of buying all the ingredients and cooking it at home. Besides the time an individual has to spend in the kitchen, there is the added effort consumed in washing and peeling the vegetable. No matter how much benefit you can get from fresh meals with vegetables, at the end of a hard-working day, when one returns home all tired and hungry, a McDonald would be a godsend. All this makes eating McDonald’s score more preferably over cooking a meal for...
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...to take the blame. The first fast food restaurants developed in America in the 1920’s and the United States has grown to have the largest fast food industry in the world. Currently one third of American children are obese or at risk of becoming obese and 67% of Americans are obese. McDonald’s was invented in the 1940’s and has since acquired millions of lawsuits for their extremely unhealthy food. Burger King soon followed in the 50’s and has also received its fair share of lawsuits. Some believe that suing consistently is acceptable because they are using their freedom of using the court system but many believe that it is a frivolous waste of time. Because fast food has become increasingly available, many Americans use the opportunity to eat their food whenever they want it and at a low cost. Yet when the visits are far too often they look for someone else to blame for their mistakes. Take Gregory Rhymes for example. Recently 15 year old Gregory and his mother sued McDonalds for his extreme obesity. Weighing about 400 pounds, Gregory Rhymes would consume a burger, fries and a shake sometimes multiple times a day but claims he was not warned on how fattening the fast food can actually be. He and his mother were determined that the restaurant must be held responsible for Gregory’s current...
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...Management 303 SWOT Analysis MANDATORY OUTLINE I. Organization History, including a Mission Statement if possible (10 points) According to the website About McDonald's, McDonald's is been in business since 1940. Dick and Mac McDonald open the first McDonald's as a BBQ restaurant in San Bernardino, California. "It was a typical drive-in with a large menu and car hop service." McDonald's mission statement states: "McDonald's brand mission is to be our customers' favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience." (http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html) II. Organizational Strengths and Weaknesses (40 points) A. First Organizational Strength 1. According to the website Ezine Articles, McDonald's has a strong global presence and is considered as a market leader in both the domestic as well as the international markets. 2. "It is a global brand that owns 31,000 restaurants serving in 120 countries. Of these 31,000 restaurants at least14,000 restaurants are situated in the US." (http://ezinearticles.com/?McDonalds-Business-Analysis&id=687438) B. Second Organizational Strength 1. According to the website Wordpress, McDonald's uses economies of scale for reducing the...
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...REVIEW OF LITERATURE OF FAST FOOD INDUSTRY Previous Research on fast food Industry has shown us a light in this project: The Research done by UCLA Anderson assistant professor Raphael Thomadsen. He presented the result in the paper entitled, ³Seeking an Aggressive Competitor: How Product Line Expansion Can Increase All Firms¶ Profits.´ According to him, if a McDonald¶s and a Burger King compete in the center of a small town, and a Burger King opens in the suburbs, it can boost profits for the McDonald¶s store. In previous research, Thomadsen demonstrated that prices at fast food outlets located near other outlets belonging to the same chain often charge high prices to avoid cannibalizing sales between the two outlets. These price differences can be large, with prices at many restaurants 20 percent or more higher than they would be if the restaurant owners did not worry about cannibalization. Now he finds that a firm may also charge higher prices when faced with a new competitor or product. He said that product-line expansion would affect profits .He said that when a firm adds products to its line, the profits of the incumbent firms in the market must go down. He used a standard economic model in this study. ³Consumers have different utility preferences,´ He explains that some people like one type of food while other people like a different type. There are also variations in location. So model consumers based on preferences, location and other factors likely to affect their behavior...
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...“Hospitality means satisfy a guest’s need for shelter and lodging and those which provide their patrons with food and beverages.” (Chon and Sparrowe, 1995, p. 3) It is a relationship between a guest and a host. Hospitality always refers to the hospitality industry likes hotels, restaurants, resorts, clubs and any other else. The hospitality industry has become one of the biggest industries in the world. A hospitality service is an intangible factor in the hospitality industry. It is what the host given to the guest for their needs. It is the important part in hospitality industry. “Standardization refers to the situation where uniformity is achieved either in outputs (products or services) and / or in the processes that produce such outputs.” (Taylor, 2000, p. 51) It is using the same ingredients, recipes, prices, and etc. In the setting of customer service, standardization is the processes making the organizations to focus their attention in provide a great customer service. It is satisfying the customer expectations and needs. The motivation for standardization comes from a number of sources. “These include the aspiration for reducing costs and improving reliability of systems. By promising that reliable and interoperable standard exists, it is possible to dodge being locked into specific vendor’s products and ensure healthy race to improve quality, reduce costs, and guarantee reliability of supply.” (Ratha and Govindaraju, 2008, p. 473) I am agree with the statement that standardization...
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