...Business School, Intercultural Management and Leadership Wendy’s or Vapiano? In initial Research: How companies present quality of their products and services to the public Prepared by Svitlana Kyazimova Vienna, 2010 Table of content Introduction 1. What are my expectations from the restaurants? 2. Wendy’s valuation 3. Vapiano valuation 4. Personal experience of being a Vapiano customer Conclusion Introduction A quality is an attribute or a property. Subjectively, something might be good because it is useful, because it is beautiful, or simply because it exists. Determining or finding qualities therefore involves understanding what is useful, what is beautiful and what exists. Commonly, quality can mean degree of excellence, as in, "a quality product" or "work of average quality". The quality of a product or service refers to the perception of the degree to which the product or service meets the customer's expectations. The quality management and quality control should be performed in all the levels. The scheme bellow demonstrates how the quality management functions in the Fast-food restaurants: In my initial research I would like to investigate two companies from the same business sector which is Entertainment and the industry is Restaurants. My choice fell on fast food Wendy’s from Wendy's/Arby's Group (USA/Canada) and Vapiano International LLC (worldwide)...
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...UVA-C-2206 WENDY’S CHILI: A COSTING CONUNDRUM What happens to a successful company when it loses its founder, senior chairman, advertising icon, and beloved leader? That was the question being asked about Wendy’s International, Inc., in January 2002 after Dave Thomas, 69, passed away from cancer. In the words of Jack Schuessler, the company’s chairman and CEO, “Dave was our patriarch. He was the heart and soul of our company.” Without him, the company would never be the same. However, Dave Thomas left behind a legacy about values, ethics, product quality, customer satisfaction, employee satisfaction, community service and shareholder value that provided a solid foundation on which to continue the success the company had experienced for more than thirty years. Still, the patriarch was gone, and the future was uncertain. How It Began Wendy’s International, Inc., was founded by R. David Thomas in Columbus, Ohio, in November 1969. Prior to that time, Thomas had purchased an unprofitable Kentucky Fried Chicken franchise in the Columbus area, turned it around, and subsequently sold it back to Kentucky Fried Chicken at a substantial profit. He then became a cofounder of Arthur Treacher’s Fish & Chips. So, at the time he founded Wendy’s, Thomas was no stranger to the quick-service restaurant industry. Although he had been involved with businesses specializing in chicken and fish, Thomas’s favorite food was hamburgers, and he frequently complained that there was no...
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...UVA-C-2206 WENDY’S CHILI: A COSTING CONUNDRUM What happens to a successful company when it loses its founder, senior chairman, advertising icon, and beloved leader? That was the question being asked about Wendy’s International, Inc., in January 2002 after Dave Thomas, 69, passed away from cancer. In the words of Jack Schuessler, the company’s chairman and CEO, “Dave was our patriarch. He was the heart and soul of our company.” Without him, the company would never be the same. However, Dave Thomas left behind a legacy about values, ethics, product quality, customer satisfaction, employee satisfaction, community service and shareholder value that provided a solid foundation on which to continue the success the company had experienced for more than thirty years. Still, the patriarch was gone, and the future was uncertain. How It Began Wendy’s International, Inc., was founded by R. David Thomas in Columbus, Ohio, in November 1969. Prior to that time, Thomas had purchased an unprofitable Kentucky Fried Chicken franchise in the Columbus area, turned it around, and subsequently sold it back to Kentucky Fried Chicken at a substantial profit. He then became a cofounder of Arthur Treacher’s Fish & Chips. So, at the time he founded Wendy’s, Thomas was no stranger to the quick-service restaurant industry. Although he had been involved with businesses specializing in chicken and fish, Thomas’s favorite food was hamburgers, and he frequently complained that there was no...
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...TARGETING Burger King’s primary target customers were families where both partners were working. As the pace of American lifestyle increased, people did not find enough time to cook their meals. Because most of the fast food was quite tasty, cheap, convenient and readily available, consumers preferred them to regular meals. Even Children of up to 16 years of age played a major role and they were the secondary targets. They had the power to convince their parents to take them out to such fast food restaurants. They enjoyed specialised kids meals and were a key part of the dining experience for families. In 1990, an average of 997 commercials was aired during Saturday morning cartoon hours compared to 225 in 1987. Two thirds of these advertisements promoted candies and fast food. Also, the ‘super-size bags’ and ‘value meals’ became popular since consumers got a great quantity of food at a comparatively lesser price. Getting more for your money is ingrained in the American psyche. Consumers were getting accustomed to bigger and heartier meals as fast food was usually bundle priced i.e. a hamburger, fries and soft drink cost less if bought together than separately. SOCIETAL MARKETING? A study undertaken by “Centers for Disease Control and Prevention” in 1999 revealed that 30% of US adults who were 20 years and older (59 million people) were obese and had increased their calorie and carbohydrate intake over the past 30 years. Increase in this intake resulted in an average gain...
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...1. After updating McDonald’s corporation summary of financial data from 2003 to 2011, I found that sales were on a rise. Looking closer into McDonalds total system wide sales, I noticed that sales have been increasing since 1997. When looking even closer into the company’s total system wide sales, I found that from the year 1997 to 2010, sales over doubled. When looking at the percent change between years, I noticed that the percent change was much higher in some cases, but sales were always on the up. For example, in the year 2007 total system wide sales were up 11.9% from 2006, but in 2006 sales were only up 7.3% when compared to 2005. Overall sales wise, McDonalds has done an excellent job, in continuing and meeting new sales growth each year. 2. One of the key macro environmental trends is the recognition of the importance of heavy users of fast food restaurants. Heavy users make up 20 percent of customers but account for 60 percent of all visits. Another major change in the fast food industry is the increase in the fast-casual segment. Restaurants in the fast- casual segment include, Boston Market, Panera Bread Company, and Atlanta Bread Company. The fast casual sector is growing at a rate of 15-20% a year, because customers are willing to spend a couple dollars more for a better dining experience. Americans are beginning to eat out less compared to previous years and eating habits are changing. Part of the reason is the recession, but that should affect more...
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...company in QSR Introduction of new products Customer Concentration Location variables Strengthen penetration Technical Factors New and up to date technologies have long time been the means of support of the quick-service restaurant Wendy’s has combined order-taking, order processing, and payment steps down to an effortless deed that only takes a matter The future generations of winners in the QSR business will be well-known for the most part by how well they know their customers and how they make the most of that knowledge to build customer preservation and loyalty. Wendy’s strategy takes structure along three steps: (1) collecting information, (2) turning information into knowledge and (3) turning knowledge into a customer relationship Wendy’s Strategy Formulation Wendy’s is confined to a red ocean Therefore, in order for Wendy’s to continue forth, they must look to new ventures and ways of doing business that are consistent with their mission but also allow for further future growth Competing in the Industry Overall Wendy’s needs to stand by their strategy of creating a niche market by way of their side dish offerings. Expand competition base by being innovative and effective WENDY’S INTERNATIONAL CASE STUDY Introduction Wendy’s aim is to achieve international success by expanding its operations globally whilst pursuing its notions of superior quality and competitive prices. In order to do this, it must take...
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...Competitors & Ratios Appendix B: Field Reports Appendix C: Product Analysis Appendix D: Restructuring Timeline Executive Summary Wendy’s is currently the world’s 2nd largest quick-service hamburger company, operating 1,438 stores and franchising 5,177 store in the U.S. and 27 countries world-wide. This highly competitive segment of the restaurant industry forces Wendy’s to compete not only in terms of food quality, price, convenience and value; but also for customers, employees and real estate. In 2011 and 2012, Wendy’s sales were $2,431 million and $2,505 million respectively. Despite this increase in sales, Wendy’s profit margin was only .2%. The major areas of concern for Wendy’s are its high cost of goods sold, high costs related to the owner ship of stores, its failure to communicate its brand and customer service. To combat these problems, ABC Consulting proposes that Wendy’s cut 100 underperforming store, and sell off franchise stores. Additionally, Wendy’s should reevaluate its employee training and retrain all employees on customer service standards. Create standardized procedures for preparing food, and retrain employees on customer service and finally increase product offerings consistent with Wendy’s goal of offering quality food - fast. Background Wendy’s was started in 1969 when Dave Thomas opened his first restaurant in Columbus Ohio. While other companies were selling frozen...
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...made within these jobs. Working low-waged jobs isn’t a career someone should ever aim for in life. Low-waged jobs can be great for a short term or summer job, but I don’t recommend this as a career. I have worked at three low-waged jobs throughout my lifetime. The most unglamorous, was working in the fast food industry. While working at Wendy’s, I witnessed theft, drug use, and many other different types of crimes. As a minor working under these conditions, I learned that I wanted to make something of myself, and didn’t want to be a worker under these conditions anymore. Unlike Barbara, I was actually working these jobs to maintain my bills. Working these jobs wasn’t an “experiment” for me, it was a short term job to raise money before I went off to college. Working at Wendy’s really broadened my perspective about making myself successful. After walking in on my boss doing a line of cocaine off of the toilet seat in the Men's restroom was really my boiling Hixenbaugh 2 point. Low-waged jobs are usually for people that are having financial problems, or just never pursued their lives in the right direction. Most of my co-workers at Wendy’s were either high school dropouts, or just typical Hocking County, “White Trash.” After working there for so...
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...ACCT 222 ( Kelvin ) WENDY’S CHILLI 1. The cost of ground beef is a joint cost. The ground beef is made into beef patties which are used first for hamburger. However, the “well-done” beef patties that cannot be served as “hot ‘n juicy” old-fashioned hamburgers will be used to make chili. At this point, the ground beef patties used for hamburgers and the ground beef patties used to chili split off and become separately identifiable. 2. Hamburgers account for 55% of Wendy’s total sale, while chili only composes for 5%. Therefore, chili is a by-product of hamburger. The meat that goes into making chili is a by-product of hamburgers. The over-cooked meat is used as input in the process of making chili instead of being thrown away. It enables Wendy to avoid incurring extra costs. 3. Option 1: The cost of chili does not vary with the seasons. During the month of October through March, 60% of annual chili sale occurred. It happened approximately 10% of the time; it became necessary to cook meat specifically for use in making chili. However, the price of ground beef does not change. Even though the total cost of making chili increases, the unit cost remains unchanged. There is no need to increase the price as well. Option 2: : The cost of chili does vary with the seasons. During the month of October through March, 60% of annual chili sale occurred. It happened approximately 10% of the time; it became necessary to cook meat specifically for use in making chili, which increases...
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...TARGETING Burger King’s primary target customers were families where both partners were working. As the pace of American lifestyle increased, people did not find enough time to cook their meals. Because most of the fast food was quite tasty, cheap, convenient and readily available, consumers preferred them to regular meals. Even Children of up to 16 years of age played a major role and they were the secondary targets. They had the power to convince their parents to take them out to such fast food restaurants. They enjoyed specialised kids meals and were a key part of the dining experience for families. In 1990, an average of 997 commercials was aired during Saturday morning cartoon hours compared to 225 in 1987. Two thirds of these advertisements promoted candies and fast food. Also, the ‘super-size bags’ and ‘value meals’ became popular since consumers got a great quantity of food at a comparatively lesser price. Getting more for your money is ingrained in the American psyche. Consumers were getting accustomed to bigger and heartier meals as fast food was usually bundle priced i.e. a hamburger, fries and soft drink cost less if bought together than separately. SOCIETAL MARKETING? A study undertaken by “Centers for Disease Control and Prevention” in 1999 revealed that 30% of US adults who were 20 years and older (59 million people) were obese and had increased their calorie and carbohydrate intake over the past 30 years. Increase in this intake resulted in an average gain...
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...2015 If you were a marketer hired by Wendy’s and you knew there was an opportunity to target another segment of the population, what segment and product line offering would you suggest to executives to incorporate? If I was a marketer I would suggest to the executives of Wendy’s that they should target young people; higher school students and college students. Wendy’s are already considered a place for older generations and those with higher income because of the quality and atmosphere, but when trying to make a better profit you would need to target all generations. I believe that targeting younger generations would increase profit. Most college campuses have chains of different restaurants, whether it be University brands or top-notch brands. I would suggest executives of Wendy’s to make an effort to place more of their restaurants on the college campuses or nearby. I would mention that it should stay open for 24 hours. Reason why because students depend on these type of establishments for study breaks, hanging out with friends, and even a place to get some food to help with hangovers. Wendy’s environment from what I have seen is one in which you feel comfortable, a bonus is that you get amenities that other places don’t offer like free Wi-Fi. College students will feel comfort and security. Also, I recommend that they offer a Toppings Bar for their signature Frosty’s as well as iced coffee which is the new trend. When you go to Wendy’s desserts are limited considering other...
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...MGT/230 6/20/12 Kelley Parker Abstract The central thesis of this paper examines the organizational structures of McDonalds, Burger King, and Wendy’s food restaurants. It will examine the comparison and contrast of the organizational structure of McDonalds with Burger King, and Wendy’s Corporations. What functions influence McDonalds, and explains how the organizational design helps determine the structure that best suits McDonalds needs, as a business. Organizational Structure Burgers are one of the most favored junk foods people like to eat from around the world. What a great idea to create a restaurant that gives the best tasting flavors, one of a kind style, and give quality ingredients to meet the demands to deliver fast-food. Many fast-food industries like McDonalds, Burger King, and Wendy’s all share one thing in common, and that is they sell burgers. But they all have different organizational structures that help make them successful. What is the comparison and contrast of the organizational structures of McDonalds with Burger King, and Wendy’s? What makes McDonalds stand out and what are the functions that influence the development of their success? The organizational structure of McDonalds has both vertical and a horizontal structure in its business. In comparison to Burger king and Wendy’s, in all of their websites, they display their menus, promotions, history, careers, and locations on their toolbar. They all give information about the corporate...
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...UNIVERSITI MALAYSIA SARAWAK ------------------------------------------------- 94300 KOTA SAMARAHAN, SARAWAK ------------------------------------------------- FACULTY OF SOCIAL SCIENCES SSF 2014 RESEARCH METHODS RESEARCH PROPOSAL TAJUK: RUANG KOMUNIKASI SERTA BUDAYA PELAJAR LELAKI LEMBUT DAN PERSEPSI PELAJAR NORMAL DI UNIMAS DISEDIAKAN UNTUK PROF DR DIMBAB NGIDANG DISEDIAKAN OLEH MOHD NASHRIQ BIN NIZAM 37120 WA02 DUE DATE: 11 APRIL 2014 Isi Kandungan Tajuk | BAB 1PENGENALAN * 1.0 Pendahuluan * 1.1 Latar Belakang Kajian * 1.2 Penyataan Masalah * 1.3 Persoalan Kajian * 1.4 Matlamat Kajian * 1.5 Objektif Kajian * 1.6 Skop Kajian * 1.7 Kepentingan KajianBAB 2KAJAN LITERATUR * 2.0 Pengenalan * 2.1 Definisi Konsep dan Operasional * 2.2 Teori Kajian * 2.3 Hipotesis * 2.4 RumusanBAB 3KAJIAN METODOLOGI * 3.0 Pendahuluan * 3.1 Jenis Metodologi * 3.2 Pengumpulan Data * 3.3 Populasi Kajian * 3.4 Persampelan * 2.5 Instrumen Kajian * 2.6 Kawasan Kajian * 2.7 Skop Kajian * 2.8 Kod Etika * 2.9 Limitasi KajianRUJUKANAPPENDIX | BAB 1 PENGENALAN 1.0 Pendahuluan Bahagian ini menerangkan tentang latar belakang kajian, persoalan kajian, pernyataan masalah, matlamat kajian, objektif kajian, skop kajian dan kepentingan kajian. Pada 18 Julai 2011, Mohd. Ashraf Hafiz telah menggemparkan tanah air dengan membuat permohonan untuk menukar status jantinanya kepada perempuan di Mahkamah Sesyen Kuala Terengganu. Dia dikatakan...
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...According to David (2011) “the competitive profile matrix (CPM) identifies a firm’s major competitors and its particular strengths and weaknesses in relation to a sample firm’s strategic position” (p. 81). The CPM I completed above of McDonald’s and its competitors, Burger King Holdings and Yum! Brands, Inc., shows McDonald’s in a stronger strategic position than its competitors. In May of 2009, looking at financials, McDonald’s had a strong lead over its immediate competitors in the food service industry by having a market cap of $59.8 billion. In comparison, Yum! Brands had a market cap of $16.3 billion and Burger King Holdings had a market cap of $2.46 billion. Some of the reasons McDonald’s is successful and has high market share is due to its strong brand name recognition, a strong customer loyalty base, and its global expansion. Additionally, McDonald’s budgets quite a bit of money for advertising and has a fairly robust management program. McDonald’s is also well known for its Ronald McDonald charities. Burger King Corporation is ranked as the second largest burger chain in the world but ranks third in the food service industry. Yum! Brands, Inc. is the most similar in size to McDonald’s. It is ranked as the second largest company in the fast food service industry in the world. As good as McDonald’s looks in the competitive profile matrix, there are areas in which McDonald’s can improve. One of those areas is their public image. Some of the issues that have caused McDonald’s...
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...Wendy’s is one the world largest restaurant franchisement in operation, with a workforce of over 227,000 employees and a turnover rate of 180%-200% annually, about 50% of the workforce worldwide needs to be trained on the procedures & culture of the quick service franchisement. Wendy’s has a very complex technological system at each branch & with the duty of having to train five mangers per store, there is a desperate need to have a easy & convenient training program to achieve this. Jeff Kent, Wendy’s vice president of solution delivery, said that “training & development is very key part of providing our customers with a consistent experience in every restaurant regardless of store locations.” In order to achieve this they need a system that could implement a training & development solution that agrees with the franchise standards, evaluate test results before & after to monitor the effectiveness of the program as well as adapt to its ever-changing workforce. A system which turns away from their disparate legacy paper based training system which was highly unreliable & it was difficult to track whether the training was given effectively & which employee or manager stood fit to do the job. Wendy’s search criteria for such a system included, improvement to the consistency of company’s training program at all locations, providing just-in-time training & reducing the time it takes to get a class in the field. Overall the program needed to combined...
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