...SWOT ANALYSIS – MCDONALDS Strengths Strong brand name-McDonalds is a huge multinational company that has built up huge brand name that is recognised throughout the world. McDonalds is the worlds No.1 fast food chain with sales with over 31,000 branches across over 120 different countries. McDonalds is in the top 10 most powerful companies in the world with Apple being the most powerful, McDonalds is the seventh most powerful Employee Training- McDonalds has an extensive training programmes for their staff utilising their skills in order to take the company further Employees – McDonalds in the Sunday times best 100 company’s to work for came 10th place in 2012 and 6 in 2013 showing that they treat the employees well and they are improving each year. - Large market share McDonalds is considered the largest fast food chain compared to Burger Kings’ or Wendy’s have been loosing their market share since 2006 however McDonalds market shares is increasing. McDonalds have a huge market share of approx. 20% when its competitors such as Burger King have just 2%. Weakness - Unhealthy image McDonald's has been under great criticism by negative press due to the increase in awareness of health and many believe the documentary "Supersize Me" by Morgan Spurlock which highlighted the health implications that McDonald's has really kick-started this. Further more now the nutrition facts have to be shown on food stuffs it is easy for people to see how bad their food is for example...
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...speculation of this undertaking is in view of the publicizing methods taken after by McDonald's. The report is begun with general data of McDonald's Presentation, publicizing crusade and report structure. In the wake of having presented the organization foundation, we outlined methodology hypothesis as report hypothetical premise. Next, by contrasting McDonald's notice systems, we dissected the primary distinction and a few likenesses completely of McDonald's and other fast food joints in India. In examination discovering part, we took subjective discovering, it is the primary exploration system we have utilized. The report is finished all in all, after principle discovering, proposal will be given to enhance the present methods received by the McDonald and proposals will be given for further research. INTRODUCTION An advertisement campaign is a progression of notice message that share a solitary thought and topic which make up an integrated marketing communication (IMC). Publicizing battle shows up in distinctive media over a particular time period. The basic piece of making a promoting battle is deciding a crusade topic as it sets the tone for the individual ad and other type of advertising correspondence. McDonald's keeps up a broad publicizing crusade. In extra to regular media including TV, radio and daily paper promotions, the organization makes noteworthy utilization of bulletins and signage, patrons donning occasions like FIFA World mugs and Olympic Diversions The...
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...SWOT Analysis of McDonalds Restaurants Organization History McDonalds started out as a small restaurant business by two bothers Dick and Mac McDonald in San Bernardino, California in 1948. But if faith did not occur in 1954 with Ray Kroc who is a traveling milk shake mixer salesman the franchise of McDonalds restaurants would possibly never had happen. Kroc noticed how the effectiveness of the two brothers operation worked with a limited menu, concentrating on a few items of just hamburgers, French fries, and beverages which allowed them to focus on quality at every step. This gave Kroc an idea, and so with his keen sense of what American consumers were looking for in eating out, Kroc suggested that the brothers expand their presence and offered his services as their agent. The first restaurant opened in 1955 in Illinois as the organization became the McDonald's Corporation. Six years later Ray bought out the founding brothers (mcdonald, 2012). That is how the little white and red restaurants with the bright yellow arches began. Since then McDonald’s restaurants has been a worldwide fast food franchise preferred by every age group. The McDonalds mission statement is "McDonald's brand mission is to be our customers' favorite place and way to eat"(Farfan, 2012). This is defined by the McDonald's Values, which reflects the experience that customers can expect when walking into a McDonald's fast food restaurant no matter where...
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...(Jurevicius, 2013) References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko Jurevicius, O. (2013, February 16). SWOT analysis of McDonalds. Retrieved from Strategic Management Insight: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko (McDonalds SWOT Analysis, n.d.) References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko Jurevicius, O. (2013, February 16). SWOT analysis of McDonalds. Retrieved from Strategic Management Insight: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis McDonalds SWOT Analysis. (n.d.). Retrieved from Assignment Point: http://www.assignmentpoint.com/business/mcdonalds-swot-analysis.html (History, n.d.) References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko History. (n.d.). Retrieved from I'm lovin'...
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...Contact: Prepared by : ACCA Registration no : Word count : Submission Date : 7485 words Table of Contents Part One: Introduction and Overall Framework of the Research ................................................................. 4 Introduction .............................................................................................................................................. 4 Topic Selection and reasons for its selection............................................................................................ 4 Company selection and reasons for its selection ..................................................................................... 5 Aim of the Research Report ...................................................................................................................... 5 Research Objectives .................................................................................................................................. 5 Research Questions .................................................................................................................................. 6 Research Approach ................................................................................................................................... 6 Part Two: Data Sources and Business and Accounting Techniques.............................................................. 8 Sources of information for research work .....................
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...Integrated Learning Knowledge Denise McGill http://prezi.com/2jzdhoz6yhqo/starbucks-industry-analysis/http://www.coursework4you.co.uk/essays-and-dissertations/porter-5-forces.php http://www.scribd.com/doc/27614539/Starbucks-a-Strategic-Report-by-James-Heavey Starbuck employees are called partners http://en.oboulo.com/starbucks-corporation-58582.html http://www.authorstream.com/Presentation/bandineepradhan-1770180-starbuck-pre-bandinee/ http://www.scaa.org/ Starbucks Strategic Report (Industry Analysis) Porters Five Forces Porter’s five forces focus on factors outside of the industry which can have an effect on the competition within the company. The force within the company (microenvironment), which in turn effects how the company deals with its competitive market place. The five forces that (Porter-1980) identifies as having an impact on a company’s behaviour in a competitive market are as followed: * The threat of new entrants to the market * Bargaining power of suppliers * Bargaining power of buyers (customers) * Threat of substitute products * Competitive rivalry Starbucks have the real threat of competitive rivalry by competing with some major competitors like McDonalds, Dunkin Donuts, Costa and other small coffee shops and cafes. With competitor’s low prices and the opportunity to break into the speciality coffee market pose a real risk to Starbuck’s. Substitute products such as tea, juices, water and energy drinks pose a real...
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...SWOT Analysis | What is SWOT Analysis? | Examples of SWOT Analysis SWOT analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et al., 2013). It is, as Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. In contrast, external factors include competition, government legislation, changing trends, and social expectations (Johnson, Scholes and Whittington, 2008). The SWOT analysis framework involves analysing the strengths (S) and weaknesses (W) of the business’s internal factors, and the opportunities (O) and threats (T) of its external factors of performance (Ghazinoory, Abdi and Azadegan-Mehr, 2011). Through this analysis, the weaknesses and strengths within a company can correspond to the opportunities and threats in the business environment so that effective strategies can be developed (Helms and Nixon, 2010). It follows from this, therefore, that an organisation can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralise its threats by minimising the impact...
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...Inhaltsverzeichnis Executive Summary and methodology 3 TASK 1 3 1. PESTLE ANALYSIS 3 1.1.2 LEGA INFLUENCES 4 1.1.3 ECOLOGICAL INFLUENCES 5 1.1.4 POLITICAL INFLUENCES 6 1.1.5 ECONOMICAL AND FINANCIAL INFLUENCES 7 1.1.6 SOCIAL-CULTURAL INFLUENCES 8 1.1.7 TECHNOLOGICAL INFLUENCES 9 TASK 2 10 PORTER’S FIVE FORCES 10 1.1.8 THREAT OF NEW ENTRANTS 11 1.1.9 DEGREE OF RIVALRY 12 1.1.10 THREAT OF SUBSITUTES 12 1.1.11 BARGAINING POWER OF BUYERS 13 1.1.12 BARGAINING POWER OF SUPPLIERS 14 SWOT Analysis 14 RECOMMENDED STRATEGIES 16 Conclusion 16 APPENDIX 17 References 18 Executive Summary and methodology The goal of this report is to give a brief overview of the primary external influences on McDonalds in the fast food industry of Germany by using the PESTEL framework (refer to Appendix 1 for Corporate Profile). In the second part of the report, the reader is instructed about the changing competitive environment based on the theoretical framework of Porter’s five forces modell and the SWOT analysis of McDonald’s Germany. The analysis demonstrates the influences on the company’s policies and the effectiveness of the organization’s response. This is followed by recommendations on how to improve the current situation and give an overview of McDondals alternative strategy approach to increase their market share as well their profitability. TASK 1 1. PESTLE ANALYSIS According to the PESTLE analysis, an understanding of the environment – macro forces – is essential...
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...SWOT ANALYSIS S – Strengths or Core Competencies * Strong global presence, considered a market leader in all markets. McDonald’s is a global company that “operates more than 23,500 restaurants in 109 countries.”1 The company’s strong global presence is an significant advantage for them, because it gives them the ability to “play” with economic fluctuations of each country. By being spread out in different regions, the company is able to contest the economic fluctuations which are localized by country. McDonald’s has an advantage as it can operate effectively even in an economic downturn as at such times people seek out comfort food more. * Relies upon economies of scale for cost reduction. Any corporation registered and operating in more than one country at a time, usually with its headquarters in a single country. A firm's advantages in establishing itself multinationally include both vertical and horizontal economies of scale (reductions in cost that result from an expanded level of output). Critics usually regard the multinational corporation as destructive of local economies abroad and as prone to monopolistic practices * Very loyal employees and management monopolistic practices The company has known to have very loyal employees and management. The twenty of its fifty top employees started as low level restaurant employees at McDonald’s. The caring attitude of the company towards its employees is also shown by the fact that around its 67,000...
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...UNIT 5: INDUSTRIAL DEVELOPMENT BUSINESS PLAN Set of documents prepared by a company’s management to review its operational and financial objectives for the future (usually one to three years) and to show how they will be achieved. It serves as a plan to guide the firm's policies and strategies, and is continually modified as conditions change and new opportunities and/or threats emerge. The business plan process is simply the steps you go through and actions you take when producing a business plan. In effect, it describes how you produce your business plan. While most people focus on the ‘final output’, i.e. the business plan itself, the business planning process is extremely important for entrepreneurs. PROCESS OF BUSINESS PLAN The process of producing a business plan forces entrepreneurs to examine areas of their business that typically may not be subject to much scrutiny. For example, entrepreneurs do not tend to routinely produce cash flow forecasts, so the requirement to produce one as part of the business planning process forces them to consider the impact of cash on their business. The business plan process typically begins with an event, be it the need to produce a business plan when seeking investment, or to obtain short-term financing from a bank. Once a business plan is needed, the entrepreneur has to then decide how they are going to go about producing the plan. They will need to undertake the following: 1. Decide who is going to write the plan (if not...
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...& Gamble: A Case Study Analysis Abstract Procter & Gamble is a consumer-goods company that began in 1837 and has grown to be a leader of its industry. It has over 800 brands worldwide, 25 of which generate more than 1 billion dollars in sales, including Tide, Downy, Always, Oral B, Crest, Gillette, Febreze, Swiffer, and Duracell. However, in the last 10 years, P&G has experienced a loss of sales. Through an analysis of the company and its history, its visions and goals, a SWOT analysis, and the Porter’s Five Forces Model, the problems Procter & Gamble face will be identified, discussed, and possible solutions and recommendations will be given. Keywords: Procter & Gamble, brands, analysis, consumer-goods Procter & Gamble: A Case Study Analysis Procter & Gamble is a company that specializes in consumer products for households, such as cleaning supplies, hygienic products, and cosmetics. The company has more than 25 recognizable brands that “each generate more than $1 billion in sales”, including Pampers, Downy, Olay, Crest, Febreze, Tide, Braun, Duracell, and Pantene, making P&G one of the most well-known consumer products companies in the world. It has also recently acquired brands such as Gillette, Wella, and Clairol. Although P&G is one of the most recognized enterprises in the world, for the past 6 years, the company has been struggling to keep sales up and increase growth. Through an analysis of the company, these problems...
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...Development and Analysis of Two Mini Case Studies Taurus Parker December 18, 2012 Professor Mozinski Business412 Business Policy DeVry University Development and Analysis of Two Mini Case Studies This is a SWOT analysis of McDonald’s and Burger King, they will be followed by a cross-case analysis of the two mini case studies. The information in these cases will be based on the growth of the two companies and their sales. McDonald’s SWOT Analysis McDonald’s is the second largest food chain in the world falling short to Subway according to Forbes they are bringing in around 2.6 million in sales per store. (Forbes, 2013). Listed below is the mission statement and SWOT analysis for McDonald’s. Mission Statement - “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.” (Strategic management insight, 2013). Strength: McDonald’s uses $2 billion in advertising, more than 75% of restaurants are owned by independent franchises, the franchises attract children and locally adapted food menus. McDonald’s offer free unlimited Wi-Fi throughout their franchises. McDonald’s have a wide fan base from children to the business class working man. Weakness: McDonald’s...
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...McDonald’s become the market leader for many years, and why McDonald’s has continued to be successful in the competitive environment base on the company’s history, annual report, and financial statement. Angelo is going to do the SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats for McDonald’s. SWOT analysis can identify the internal and external factors, so that we can set achievable goals on the investment. Also, Angelo will compare McDonald’s with the other international fast food restaurant, The Burger King, and see why choosing McDonald’s as the new investment. ( I think we should add the reason why we are doing this, but I cannot think of any reason, so please help me to write this part, thanks.) After we finish the SWOT analysis, we should have enough data and sources to set achievable future goals for McDonald’s. Berret is looking at the future trends for the company. McDonald’s, as an international fast food corporation, it has a lot to do to take a good care for different markets. In the other hand, McDonald’s needs to have a better image when facing a lot of competitors in America, Berret is going to analyze does McDonald’s has an optimistic outlook, and is it worth the investment. Wing is going to look at McDonalds’ stock for the last 10 years to make sure the stock would rise for the next five...
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...Definition: SWOT analysis is not only limited to profit-seeking organizations but also may be used in any decision-making situation when it is desired for an organization. It is use to develop a plan that takes into consideration many different internal and external factors, and maximizes the potential of the strengths and opportunities while minimizing the impact of the weaknesses and threats. This remarkable technique was provided by Albert S Humphrey, one of the founding fathers of what we know today as SWOT analysis. SWOT analysis came from the research conducted at Stanford Research Institute from 1960-1970. A strategic planning method which is used to evaluate the Strengths, Weakness, Opportunities and Threats involved in a project or in a business or in an organizations venture. The team members and the managers mainly use this analysis on behalf of an organization. It specifies the objective of any business venture or project to identify both the external and internal factors which are sometimes favorable and unfavorable to achieve that objective. Strengths, Weaknesses, Opportunities and Threats (SWOT): It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. The factors (internal and external) may include all of the 4P's; as well as personnel, finance, manufacturing capabilities...
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...peer review form Research Project Part C – peer review evaluation of 2(two) competing group posters |[pic] |Peer review form | |Assignment worth 25% of the final grade. | |Max 500 words per individual evaluation. Evaluations longer than 500 words will receive a 15% mark deduction. | |Submission due: Monday 30th November 2015, 11:55pm (ACST), via learnonline course website | |Individual evaluations can only be submitted as .doc or .docx files | |MARK 5025 – Marketing Management | | ...
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