...Report Title Saint Martin Underwater Zoo Course: Marketing Management Course Code: THM-511 Submitted To Kamruzzaman Faraji Showcat Lecturer Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka Submitted By Biz Force 3rd Batch Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka Submission Date: 18-11-2014 Letter of Transmittal November 27, 2014 Muhammad Shoeb-Ur-Rahman Lecturer Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka. Subject: Submission of term paper on ‘developing a sustainable tourism project: From theory to practice.’ Dear Sir, It is a great pleasure and privilege for us to present the report on ‘developing a sustainable tourism project: From theory to practice.’ Throughout the study we have tried our level best to accommodate as much information and relevant issues as possible and tried to follow the instructions as you have suggested. We sincerely believe that it will satisfy your requirements. We shall remain deeply grateful if you kindly take some period to go through the report and evaluate our performance. Yours sincerely, ………………………….. Mohammad Akhlakur Rahaman On Behalf of Biz Force, 3rd Batch Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka. Table of Contents Section-1.0 5 Executive Summary 5 Section-2 6 2.0 Situation...
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...We live in a materialistic society. Our lives are crammed with a profusion of objects, from oatmeal cookies to off-road vehicles. Acquiring material goods and services is the endgame of the economy's vast productive capacity, purchases that provide us with the basics -- nourishment, clothing, and shelter. But what we b uy does more than satisfy our "creature needs," in Harvard sociologist Lee Rainwater's felicitous phrase. Rising living standards have afforded even ordinary Americans the budgetary leeway to purchase objects of desire, comfort, and even luxury. High on American shopping lists are goods and services that expand time and extend the range of life's experiences. We install electric lights to extend the day, buy more and better medical care to prolong health, and depend on the car, telephone, and airplane to travel quickly and easily to places previously far out of reach. Meanwhile, technological advance and innovative products have plunged the modern consumer into decisions about products that were unavailable eighty years ago. Polartec jackets, snow boards, programmable VCRs, and antidepressants are among the many new and improved goods made possible by technical progress. Modern stores are filled with products previously unknown or unobtainable. Supermarkets stock kiwis from New Zealand, coffee from Guatemala, four types of tomatoes, endless breakfast cereals, and a vast array of packaged goods. Products offer the promise of personal choice, of tailoring activities...
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...Digital transformation [pic] Summer 2008: Dramatic developments in digital technologies and the diffusion of the Internet protocol as an open and efficient communication standard are wiping out the specialized symbiotic link between content and technology. That’s how Gianvito Lanzolla and Jamie Anderson see the digital world, and here they reveal three trends that companies need to prepare for. Comments In the past, media and technology industries operated through specialized value chains with clearly defined boundaries. Mobile phones were used to make simple voice calls, Walkmans were used to play cassette tapes, and computers existed mainly to crunch data. But new technologies have made it possible to convert different kinds of content – a radio programme, a book, a magazine, a song, a phone call – into digital data; in digital terms, there is little difference between them. At the same time, the Internet and other communication networks based on Internet protocol have made it possible to distribute this digitized content in costeffective and ubiquitous ways. The extent and nature of these changes and their consequent strategic implications remain substantially misunderstood. While some studies have been made, they have mainly had an industry-specific focus, with the consequent limitation of overlooking the systemic effect of ongoing transformations. In order to address this limitation, we researched current transformations in media, telecommunications and technology...
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... Student Number: 0079400T Subject: TOU 201 Tourist Experiences Lecturer: Allison Knight Date: 25/08/2014 Kurrawa Underwater Discovery Centre Author: Alicia Gill Student Number: 0079400T Subject: TOU 201 Tourist Experiences Lecturer: Allison Knight Date: 25/08/2014 Table of contents 1. Introduction 2 2. The Business Idea 2 3. Target Markets 3 3.1. Market Needs 3 4. Classification of Business 3 5. The Experience 4 6. Experiences 5 6.1. Educational Zone 5 6.2. Marine Educational Lecture Theatre 5 6.3. Poisonous Creatures 5 6.4. Touch Rock Pool 5 6.6. Open Water Viewing Tunnel 5 6.7. Kelp Forest 5 6.8. Sea Jellies 5 6.9. The Great Barrier Reef Exhibit 6 6.10. Our Fragile Waters 6 7. The Risks 6 8. Risk Mitigation 7 9. Aquarium Design 7 10. Future Trends 8 10.1. Social 8 10.2. Environmental 8 10.3. Political 8 11. Conclusion 8 table of figures Figure 1 Kurrawa Underwater Discovery Centre Design 10 1. Introduction This report is based on designing a tourism product, finding a market, explaining the experience and the risks involved. The report also contains concepts of the impacts of political, social and environmental issues. The tourism product designed is the Kurrawa Underwater Discovery Centre. This product is intended...
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...structures and inventions, or can even provide relief and fulfillment. However, stress relief and personal enjoyment are not the sole advantages. Video games should be more widely accepted and integrated into the daily and professional lives of individuals because of the many positive effects they create, which include: self satisfaction, educational and economic opportunities, advances in technology and science, and the spawning of creativity and ingenuity. One of the age old attacks against video games is the statement that they contain an addictive allure that grabs hold of students and chokes the academic life out of them; well, according to recent studies, quite the opposite may be observed. In a study of young children age four and five, conducted by the Ready to Learn Initiative, it was found that through the addition of digital devices and video games into a school curriculum, it was possible to greatly increase letter recognition and early literacy skills. A further study by the Education Department Center found that kindergarteners with poor home conditions, who had experienced a video game based...
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...discussion from students and tutors provided in the tutorials. On three randomly selected weeks, you will need to hand up your answers to your tutor in the tutorial for marking. Each of these three submissions is worth 4% of your final grade. The randomly selected weeks will vary for each tutorial. The tutorial questions for each week are as follows: Week 2: Questions to prepare at home: 1) Why is it more useful to research the ‘who, what, when’ of buying rather than the ‘why’? 2) You have recently been appointed as the Marketing Assistant for Nescafe, a large coffee manufacturer. The Marketing Director (your boss) has asked you to look over a data set for instant coffee purchases and provide a series of calculations (for the brand performance measures provided below). However, some members of your marketing team are not familiar with the following measures. Briefly explain each of the measures. Why is it important to have an understanding of these in marketing? a. Penetration b. Average Purchase Frequency c. Share of Category Requirements d. Category Buying Rate e. Sole Loyalty Exercises to complete in class: a. How are each of these measures calculated? Provide a formula. Week 3: Questions to prepare at home: 1) What are the three models of consumer decision making (also known as the paradigms of purchase)? Explain each of the models giving purchasing examples. Which model is used for most purchases and why? 2) What is an empirical generalisation? What are the key...
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...KFC & FAST FOOD INDUSTRY Strategic Management PRESENTED BY SHAHRYAR HASSAN 4517 KHALID YOUSUF 3724 SAQIB RAHIM 5286 TOUSEEF ALI 7363 RAFIQUE AHMED 5445 EXECUTIVE SUMMARY The case is about KFC, which is the third largest fast food chain with over 12,200 outlets in 99 countries. The outlets comprise of franchises, company owned and affiliated. One of the issues faced by KFC was that it offered only chicken related products and they were facing stiff competition globally where they suffer great losses but they continued there business even where they were facing losses to maintain there presence in the region due to which its customers were related to a certain segment. This issue can be resolved by diversifying its menu. Other issues like customer’s taste and preferences changes could be resolved by introducing new menu items that cater to their preference and innovating the product line. Complaints of bad customer service can be reduced by training the employees for proper customer dealing. Industry’s Dominant Characteristics Market Size and Projected Growth The total sales for the top US Fast Food industry were $422 billions in the year 2003. The top 7 chicken chains sales were 9861 million. Growth was around 3.3% in 2003. Scope of Competitive Rivalry Companies having presence globally by offering franchises and company owned outlets but now companies prefer to have joint...
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...Quiznos Marketing Program In this section of the plan, we will discuss the four major marketing elements of Quiznos, listed below under the sections: Product Strategy, Price Strategy, Promotion Strategy and Distribution Strategy. The report will help to gain a perspective of how the company currently operates. After each section is a suggestion area where we will outline some possible areas where the company could grow. Product Strategy: * WHAT QUIZNOS OFFERS THE CUSTOMER: * Better than average fast-dine-in and on-the-go experience, refreshingly-different bold taste, the freshest ingredients, wide variety of menu features and fast service, high-quality ingredients, wallet friendly prices. * Signature Toasted Subs: classic items ranging from toasty bullet at just 3.99 to an array of 22 tasty signature and classic gourmet subs, low-carb Flatbread Sammies and under 500 cal. meals. * To add a dimension of variety and value, Quiznos has plenty of side dishes and “extras” by offering salads, soups and cookies. * New Value Menu aims to be kind on the wallet, while offering better than average taste. * Sub Delivery Service * Catering Service * WHAT QUIZNOS OFFERS THE FRANCHISE OWNER: * Brand Power: * Great tasting food craved by millions internationally * Built around speed, satisfaction, and fast service * Value Menu aims to draw more customers while keeping the franchisee in mind. * Quiznos has been around...
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...attempted a number of changes in approach over the years, but have any made a real difference? Is Internal Audit seen as the ‘White Knight’ charging in full armour, past cheering throngs of well-wishers to rescue the damsel in distress or the ‘Lady with the Lamp’, splendid and serene, tending to the ranks of wounded in the Crimean War without a thought for her personal well-being. Probably not. It is more likely that an auditor may be seen, to use the old joke, as the team that comes in after the battle and bayonets the wounded. The role still has somewhat of an identity crisis. Risk-based audit offers some, if not all, of the solutions. In the following chart I would like to pose a question to you to illustrate the point. Please pick the one creature which you believe best describes the role of Internal Audit in the eyes of the Chief Executive or Directors of your organisation. Try and put yourself in their shoes. If you asked them the same question, what do you believe their answer would be? Let’s analyse the most likely responses: • Dinosaur If...
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...export it in different corner of the world. We will follow a niche marketing strategy. There would not have any problem in getting buyers as the skins of crocodiles are in great demand. Per inch crocodile skin price is very high. We try to how we serve our customer and how we distribute it. This paper attempts to provide a clear picture of the export opportunity of crocodile skin from Bangladesh our main target is to export crocodile’s skin. It is using for luxurious product item we will direct sell our product to our customer. it is a business to business type business. This type of business will be helpful for our economy. Export oriented products is very few in our country. So we entrepreneur are trying to involve such kind of activities. Business description We are new in business. We develop our marketing plan and we will try to implement it. It will be the joint venture business. It has five members and they will bear risk equally. we will export raw skin and other things. Industry background Now in Bangladesh one farm exists. In international market many firm are serving the market. In this industry there are less number of suppliers and more buyers. So sellers have more power. Goals Our aim is to maximize our sales to meet buyer demand. Uniqueness of our product Our skin is A class and free from fangas. This is our competitive advantage. Market ting Segment We are following Niche Marketing strategy to serve our market. Because of our...
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...Starbucks SWOT Analysis •Strengths o It is a global coffee brand built upon a reputation for fine products and services o It has almost 17,000 stores in 49 countries. o The organization has strong ethical values, commitment to the environment, and community activists. •Weaknesses o The organization has a strong presence in the United States of America with more than three quarters of its cafes located in the domestic market. In order to reduce business risk, expansion is needed. o Starbucks has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time, and product acceptance will come to a halt eventually slowing growth. •Opportunity o The company has the opportunity to expand its global operations. New markets for coffee such as India and the Pacific Rim nations are beginning to emerge. o Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential. •Threats o Starbucks' success has lead to the market entry of many competitors and copycat brands that could pose potential threats. How they combat these threats will determine their future. o Starbucks is exposed to rises in the cost of coffee and dairy products. Starbucks is a large company with a competitive advantage that is shrinking because of its huge success. This is because Starbucks model has been copied successfully by its competitors...
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...States and almost five million worldwide, as a result there advertisements can reach an incredible size audience. This advertisement is particularly striking as it circulates against the recent poaching of animals in the wild for their valuable horns which are sold illegally on black markets. The message of this advertisement can be dissected into three elements: objects, signs and what is being interpreted. It can be furthermore broken up into the basic level of meaning, the connotative level and the ideological level of meaning....
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...Prepared by: LAM SOON LIANG BBAMGT 00009666 Date of Submission: 8th December 2014 Question 1: With reference to the case study, provide one example with a paragraph of not more than 5 lines, which clearly illustrates a link between topics or concepts drawn from at least 2 modules you studied. Launched in late 2001, the iPod was followed by the iTunes Music Store in 2003 in the USA and 2004 in the Europe – the Music Store being a most important and innovatory development. iTunes was essentially an agreement with the world’s five leading record companies to allow legal downloading of music tracks using the internet for 99 cents each. This was a major coup for Apple – it had persuaded the record companies to adopt a different approach to the problem of music piracy. With the slogan "Thinnovation" (2008), apple has become the world's most valuable company and one of the world's most valuable brands. Apple has brought three main marketing strategies that help the company to maintain their competitive advantage which can assemble to empathy, focus, and impute (Christine Moorman, 2008). Innovative Competitive strategy is a tool that companies use to achieve competitive advantages which consists of three main strategy low-price, differentiation and focus (Maria, 2012). Low-price strategy focuses on providing the same value as what competitors do with lower price, in the contrast, the differentiation strategy concentrates on providing different value of services and products...
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...PESTEL Analysis Political Factor: Hong Kong was run as a laissez-faire economy under British colonial rule, and Hong Kong government continued using this system after the territory reverted to Chinese rule in 1997. The government announced the development for five tourism clusters to increase the attractiveness of Hong Kong to tourists including of Ocean Park. The mandate of Ocean Park Corporate was to manage Ocean Park as a public and recreational park and to provide facilities for education, recreational and conservation activities to the public on a self-financing basis. The Chinese government launched the individual Visit Scheme (IVS), lifting restrictions on the travel of mainlanders to Hong Kong in response to the impact of SARS. The scheme allowed mainlanders from designated cities to travel to Hong Kong in an individual capacity rather than only on a business visa or in a group tour as before. The government also reshuffled the Park’s board of directors and appointed new members to replace half of the board. Economic Factor: The park was dealt with the outbreak of the Severe Acute Respiratory Syndrome (SARS). As tourists shunned Hong Kong and Hong Kongers stayed home as much as they could, attendance at the Park fell by about 70%. Investors in the theme park industry had increasingly turned their eyes to Asia. Analysts forecasted industry growth for Asia at 5.7% between 2005 and 2009. Asia has population of more than 3.7 million. The management saw...
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...best way to describe or explain culture is to have a deep think of people and its natural environment in terms of language, dress style, education and the way people interact with one another in different ways of life. ORIGIN OF CULTURE The inception of society is Atlantis, the lost island, minutely gathering data from aged sources and mythology. (Dietrich, 2014) As regards this investigation, Morocco is one of Atlantis' first states, from where Atlantic culture spread first to Ireland, and to Libya and Egypt. Public opinion spread from West to East, while improvement spread from East to West. He accurately differentiates between pop culture from one viewpoint and human headway on the other: By public opinion he infers religion, divine creatures, myth, science, history, rationale. Public opinion is a significant fact that transcends this world. (Dietrich, 2014) Kauffman proposes an option situation that does not involve the synchronization of various implausible occasions. He recommends that life emerged through the relationship toward oneself of a set of autocatalytic polymers. At the point when reactant polymers collaborate with each one in turn normal length expands. As their length expands, the amount of responses by which polymers can interconvert builds quicker than the amount of polymers. In this way a set of associating atoms under conditions,...
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