...have questions! Dark Knight (Include a header) The Dark Knight Andy Axia Student COM/156 April 15, 2010 Axia Faculty [Please make sure to apply double spacing to follow APA guidelines] The Dark Knight was the most popular film of 2008. [Stating it was the most popular film of 2008 is a big statement that needs supporting documentation. Also be sure to indent the first line of each paragraph] Unlike most popular summer movies it was also considered to be a quality film and was thought to be a contender to earn an academy award nomination. Ultimately that honor was not bestowed on the film, but it’s [Contractions should not be used in academic writing. Also in this case “its” rather than “it’s” should have been used. It’s = it is, while its is possessive.] popularity and [Insert a comma before "and" if the following (1) is the last in a series of more than two, OR (2) it begins a new clause (could be a sentence by itself)] ability to elevate the comic book film, which is rarely associated with quality...
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...Alba Ma. Gokus García # 7 The book im Reading its named “How to be single” and was written by Liz tuccillo. The main characters of this novel: Alice, Georgia, Ruby, Serena, the narrator. The setting is settled in New York. This story talks about six fiends who havent had a lot of luck in the aspect of love, they have had gone single recently. They are now trying to figure out how is the way of living being single by stablish some rules based on their adventures and experiences and have faith that when they learn how to carry with their singleness they may found the love of their lives and go on with a succesfull relationship. The narrator is a 30 years old publisist that works for a large publishing house in New York, and she describes all her friends and how they managed their “single lives”. Georgia had been recently dumped by her exhusband, Dale, after a long marriage, in wich they had two child, Dale left her for a yonuger and sexier woman that he met in salsa lessons. Alice thinks he dumped , a possibility that was because she took him for guaranted, and that made the relationship Split. As a result of the recent Split Georgia has been calling her friends all day because and insists she wants to have fun ando go to party and meet single guys, but she only says this because shes desesperated, the Split has affected her emotionaly. Alice left her job for start dating and she signed up in every online relationship site, but when she noticed that none of these worked...
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...Porsche : Guarding the Old While Bringing in the New Introduction Porsche : The company Porsche founded in 1931 Porsche appealed to financially succesful people. People buy Porsche because the car mirrors their self-image Unique company Managers of Porsche wants to know: -Who their customers are - What they think - How they feel The buyers decision process Low volume and increasingly fragment auto market Sold a few models, creating an image of excusivity Making decisions : Cayenne or Panamera? Porsche 914 1970 - Porsche began to worry Cheaper model for other classes Made for a differend type of costumers VS How the Loyalists were thinking about the 914 They never accepted the 914 as a real 'Porsche'. The 914 users don't fit in the real owner profile. Disappointment in the new strategy of Porsche : Mass over Class Questions for Discussion Positive and negative attitudes toward a brand like Porsche. Positive Customer buying a Porsche wants to show their status and separate from the lower class. Negative Customers are not satisfied with the produce image. Answer 1 : It is the image of exclusivity that is most important. They want their car to represent how successful they are. Answer 2 : A traditional Porsche customer is more concerned about the way the car sounds, vibrates and feels. A Cayenne or Panamera customer is looking for both family car and speed. Answer 3 : * Cultural Factors (Social Class); having a Porsche is always means to upper social class...
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...Introduction Managing human resources effectively has become vital to organizations within the modern and fast paced environment. The economy of the world is now aiming to preserve and create knowledge rather than product and service alone. The edge of the market today demands innovation and trust more than analysis of sales and market share. But this is not about aiming to get as much out of a good economy by using raw material and poor work force, this is about a company with tradition, a company with prestige and people who are passionate of doing what they are doing. Effective human resources panning and development practices bring quality and loyal workers who are committed and passionate about the success of their organization. This is what Bentley is all about. Description of the company Bentley is a British manufacturer of automobiles, founded in 1919. W.O. Bentley (WO to his friends) and his brother HM bought Lecoq and Fernie, a French auto company, renaming it Bentley, with headquarters in Mayfair. In 1919, after having stopped making airplane engines during WWI, the company was resurrected as Bentley Motors. The first Flying B insignia appeared on the 1920 Bentley 3 1/2 Liter test car, which was built near Baker Street in London, and the first production car, another 3 1/2 Liter, was delivered to Bentley's first customer in 1921. The company is known also for its heritage, Bentley saw its first win at Brooklands in 1921, then entered its only Indianapolis...
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...Question 2 (a) Describe and compare two decision-making model that are likely to be most commonly used by managers in a high pressure, rapidly changing environment. Explain why these two models are most relevant in such an environment? Answer: Classical Model and Administrative Model The Classical model based on rational and logical assumptions. It operates to accomplish established goals and defines problems. The manager strives for full informations and evaluates alternatives to maximize the benefit. This model of decision making is considered to be normative, which is the manager knows how the decision should be and not rely entirely on personal preferrence. Meanwhile, the Administrative Model has a vogue problems and goals. This model usualy under the uncertainty condition because managers have limited informations and alternatives. They make a decision based on intuitions and experiences but rarely use rational procedures concerning time consumptions. Most of the managers settle for satisficing choice for resolving problems. The Classical Model relevant for rapidly changing environment because this model focus on accomplising goals and resolving problems. It is derives from many informations and alternatives. The manager incorporates thoughtful analysis into decision making, not by personal perception. The Administrative Model uses intuition decision which is based on years of practice and hands-on experience that enable the manager to quickly identify solutions...
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...RE-INVENTING CRM In the late 1990s and early year of the 21th century, CRM was offered up as the next wave of marketing. The tools and techniques that would make traditional marketing obsolete. The automated approaches that would make customer relationships automatic and would enable the marketing organization to shell anything to anyone they chose. CRM was the single solution that would solve every marketing problem. Simply install the software, plug in the customer data and sit back and watch the profils roll in. But it wasn’t that simple. It wasn’t that easy. And, it simply didn’t work that way. Millions of dollars anp pounds and yen and Euros were spent on CRM systems, software and structures but, not enough seemed to come back. The five important things are about the book’s approach to CRM 1.Strategic, not more tactics. CRM is a business decision, made by business managers to achieve business goals. So, most of all, this approach to CRM is strategic. 2. Customers, not companies. Payne’s approach puts the company and the customer in perspective. If there is no benefits to the customer, there can be no benefit to the company. CRM is reciprocal process. 3. Process, not software. The found is something the organization does, not something the IT group or the marketing department, does or the customer service group does. Process is the key to CRM. 4.Outcomes, not inputs. The focus in on outcomes. What is supposed to happen as a result of the implementation of a CRM approach...
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...Activity 1 1. What Characteristics do you believe a positive role model in the workplace should demonstrate? A positive workplace should demonstrate the following 10 characteristics according to Cox(2002) These are: 1. Uncompromising integrity 2.High energy 3.Good at working priorities 4. Courageous 5. A committed and dedicated hard worker 6. Unorthodox and creative 7. Goal Orientation 8. Inspired and contagious enthusiasm 9. Staying level headed 10. A desire to help others grow and succeed 2. Describe a person you have looked up to as a positive role model. What qualities in them did you admire? What made them a suitable role model? What did you learn from them? Sir Richard Branson is one of the worlds most intriguing, succesful and enduring entrepreneurial business leaders. The founder of the Virgin Group, he has established a very interesting background and approach to both leadership and where he chooses to put his resources to work. He is an extremist in serial entrepreneurship and has a very interesting and exciting leadership style. Qualities:Creativity : Richard Branson’s ventures portray creativity, venturing into airliners using new creative measures such as touch-screen ordering of food and comfortable planes. This comes in an era where most other airliners are figuring out how to remove the last remaining frills to cut costs.Adaptability : One of his strong characteristics, besides his charisma, seems to be his adaptability to situations...
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...CSR Within Starbucks [pic] Written By: Ashley Benton Charles Yeung Karin Sigl Krishna Oedjaghir Virginie Laroque Hong Kong Baptist University Cross-cultural and Comparative Management BUS 3690 Prof. Anne Marie Francesco 1 Introduction "The future belongs to those who understand that doing more with less is compassionate, prosperous, and enduring, and thus more intelligent, even competitive." Paul Hawken In a world, where more and more interest in performance in sustainability, in moral defensibleness, in the operational activities of companies is developed, there takes place a change from the only profit-oriented firm to a more environmentally oriented, pro bono targeted firm. This change can be seen all over the world and it has generated the term Corporate Social Responsibility (CSR). CSR is the activity of companies in matter of the environmental, the social and operational responsibilities. While achieving high profits might have been the only interest some years ago, the demand by share- and stakeholders for a good CSR-performance is now gradually increasing. In that matter, stakeholders could be (Ballou et al., 2006): ● Financial stakeholders as shareholders, banking institutions, employees, ● · Supply chain stakeholders as customers, direct suppliers, alliance partners, ● · Regulatory stakeholders as the FDA, Environmental Protection Agency, accounting standard setters, ● · Political stakeholders as federal, state and...
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...academics now define brand as a powerful psychological construct held in the minds of all those aware of the branded product, organization or movement (Kylander and Stone 2012). Unlike the commercial sectors, charities and the not-for-profit sectors have long been reluctant to engage in strategic branding activities. Despite big charity organisations like RSPCA and Greenpeace having universally recognized brand images, the need to have a strong brand is still disputed by many charity practitioners (Saxton, 2008). Hankinson (2001) suggests that this could have been the result of greater complexity of charity brands compared to commercial brands, the difficulties in committing internal stakeholders to branding concepts or merely the risk of being seen as ‘too commercial’ or even ‘immoral’. However, the past decade has witnessed a paradigm shift in branding activities in the non-profit sector, and branding seems to be at an inflection point in its development. (Kylander and Stone 2012) 2. Role of Branding in the Charity and Not-for-profit Sector Until a decade ago, the major role of a ‘brand’ in the non-profit sector was to act as a fundraising tool for the organization. But branding today has gained a more strategic role in the organization’s core performance, and is viewed by many as a critical component for building operational capacity, gain support and maintain focus on the social mission. (Kylander and Stone 2012) A recent research by Harvard University’s Hauser Centre...
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...Why This Person is Superior George Orwell as a Novelist George Orweel is one of the leading novelists of modern age. His novels express a powerful sattire on the political and social hypocrisies. By thw quality of his writing, he has achieved international fame and recognition. In his evolution as a novelist he moved from simple narration to symbolic expression. But he has been criticised by many critics due to the lack of sincere characteristics of a novel in his novels. It has bveen proved that he has failed as a novelist. Tom Hopkinson opines, “Orwell’s reputaion as awriter rests largely on his novels, but his gifts are not those of a novelist; and, if the novel had not happened to be the prevailing literary form during the twenty years when he was writing, he would proably never have been attracted to it. Orwell had little imagination, little understanding of human relationshipl, little sympathy with individual human beings- though much with humanity in general.” O.D. Leavis also found that he had “wasted a lot of energy trying to be a novelist. I think I must have read three or four novels by him and the only impression those dreary books left on me was that nature didn’t intend him to be a novelist.” Edward M. Thomas also found that he did not possess the temperment of a novelist. Thus Orwell, who wished to produce more than thirty novels, had to admitin aletter, written to his friend, Julian Symons, “You are perfectly right about my own character constantly intruding...
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...___________________________ * Maxime Garnier, 11B ___________________________ * Subject: Project 2 * Study programme: Business Management and Marketing * School: IBA, International Business Academy * Deadline: 26th of January, 2012 * Supervisor: Stefan Eberle * Number of characters: 39 713 Preface The purpose of this project is to fulfil the second project in our course, so we kept it in our mind during writing it. That why our main audience is also given, our opponent team, who are going to mark and grade it. We choose this problem statement, because our team wanted to analyse the mother company’s status and make conclusions of it. Also to see, how is it possible to maintain not a price driven strategy, but a quality driven strategy in nowadays markets. 26.01.2012. ______________________ Table of content * Introduction, Resume page 4 * Supply Chain page 5 * Buying behaviour page 8 * ABC analysis page 11 * PESTEL page 13 * Porter’s 5 forces page 16 * SWOT page 19 * Summary/ Conclusion page 23 Würth Case Würth is a German company and it was established by Adolf Würth, in 1945. The company supplied screws, nuts and bolts at the beginning. After Adolf Würth’s death, his 19-year-old son Reinhold took over the running of the business. From...
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...VATSAL POPAT - 25 MCOM PART 1 VATSAL POPAT - 25 MCOM PART 1 WORK LIFE BALANCE WORK LIFE BALANCE Abstract THE NEED TO MAINTAIN BALANCE IN WORK AS WELL AS LIFE FOR A HAPPY AND A SUCCESFUL LIVING Abstract THE NEED TO MAINTAIN BALANCE IN WORK AS WELL AS LIFE FOR A HAPPY AND A SUCCESFUL LIVING CONTENTS 1.0 – INTRODUCTION 2 2.0 - WORK LIFE BALANCE 4 2.1 - WHAT’S IN IT FOR EMPLOYERS? 6 2.2 - BOTTOM-LINE BENEFITS 7 3.0 - HOW SHOULD THE ORGANIZATION WORK TOWARDS IT ? 8 3.1 - FLEXIBLE TIMINGS. 8 3.2 - FLEX THE PLACE 12 3.3 - FLEX THE JOB 14 3.4 - FLEX THE BENEFITS 17 3.5 - OTHER IDEAS BASED ON PUBLIC SURVEYS 24 4.0 - EMPOYER AGENDAS TO IMPROVE WORK LIFE BALANCE 27 4.1 - STEP 1 CHECK IT OUT 27 4.2 - STEP 2 FIGURE IT OUT: PLAN THE RIGHT MIX 28 4.3 - STEP 3 TRY IT OUT: IMPLEMENTATION 30 4.4 - STEP 4 SPELL IT OUT: COMMUNICATION 31 4.5 - STEP 5 WORK IT OUT: LEAD BY EXAMPLE 32 5.0 - 10 TIPS TO THE HR MANAGER 33 6.0 - ARGUMENT AGAINST THE HYPE FOR WORK LIFE BALANCE 35 CHAPTER 1 - INTRODUCTION HUMAN RESOURCE MANAGEMENT - HRM is the process of managing people in a company as well as managing the existing inter-personal relationships. These two processes are key in the success and growth of a business. When viewing HRM from the point of ensuring that structures and processes are...
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...valuable, continuous, and most effective when shared and that every experience is an opportunity to learn’ (Kerka 1995). The following characteristics appear in some form in the more popular conceptions. Learning organizations: Provide continuous learning opportunities. Use learning to reach their goals. Link individual performance with organizational performance. Foster inquiry and dialogue, making it safe for people to share openly and take risks. Embrace creative tension as a source of energy and renewal. Are continuously aware of and interact with their environment. (Kerka 1995) As Kerka (1995) goes onto comment, the five disciplines that Peter Senge goes on to identify (personal mastery, mental models, shared vision, team learning and systems thinking) are the keys to achieving this sort of organization. Here, rather than focus too strongly on the five disciplines (these can be followed up in our review of Senge and the learning organization) we want to comment briefly on his use of systemic thinking and his interest in ‘dialogue’ (and the...
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...organizations, information, and ideas. They also operate in four different marketplaces: consumer, business, global, and nonprofit. Marketing is not done only by the marketing department. It needs to affect every aspect of the customer experience. To create a strong marketing organization, marketers must think like executives in other departments, and executives in other departments must think more like marketers. Today’s marketplace is fundamentally different as a result of major societal forces that have resulted in many new consumer and company capabilities. These forces have created new opportunities and challenges and changed marketing management significantly as companies seek new ways to achieve marketing excellence. There are five competing concepts under which organizations can choose to conduct their business: the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The first three are of limited use today. The holistic marketing concept is based on the development, design, and implementation of marketing pro- grams, processes, and activities that...
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...FB 02 Anglistik/Amerikanistik L3 Englisch Teaching Short Stories – A beneficial piece of teaching material by Christoph Kant Matr. Nr. 282-345-86 Kurs: Short Stories in the EFL-Classroom Dozent: Stephen Mason Kassel, 20.09.2012 Content: 1. Introduction3 2. A brief history of EFL teaching-styles3 3. Teaching „the skills“4 4. Motivational advantages8 5. Providing literary knowledge8 6. The cultural aspect 10 7. Encouraging/developing critical thinking 11 8. Conclusion 12 References 14 1.) Introduction: In this paper I would like to discuss the advantages that teaching the short story as a major part of a teaching concept brings to the EFL classroom and present several example tasks of how to integrate short stories into ones „teaching portfolio“. Whereas some people might believe that teaching the short story benefits students only from a linguistic standpoint, those people really do not get the big picture. Yes, there are obvious linguistic benefits you can draw from teaching short stories, but the most important factor is motivation. This hales from the structure of short stories themselves. As almost all of them have a beginning, a main part and an ending, students are most likely encouraged to read the story all the way through, to see what the outcome might be. Sure, the structure of most novels or plays might be similar, but the length of the short story is the big advantage. If a student knows, that he does not have...
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