...BUSI 3313 Homework 2 1. Real world applications A great example of a small business reaping the benefits from CRM technology is City Harvest, Inc. They are an amazing New York City food rescue organization with fewer than 150 employees that donates some 126,000 pounds of food each day. CRM technology has helped manage City Harvest's growing organization by integrating financial, warehouse and inventory management capabilities into one central location. This enables efficient communications between supplier and donor programs and access to real-time information, so they can do their work much more efficiently to impact the local community. 2. Set up a blog Actually, I have a blog that I created several years ago. I use Google as a blog site because it is really easy to create and organize. As long as you got a Google account there is no need to special registration process. My blog is part of music portal that I worked previously. Therefore, there it is about musicians and their lives. Blogs need to be updated constantly because readers want to get fresh information instead of something they already know. 3. Start locationing with Foursquare I saw specials from Chuck E. Cheese, JCPenney, MAKS Mobile and Computers nearby me. Signing with a Facebook account makes a lot easy to add friends. And you do not have to add photo in order to use foursquare. Obviously, I do not like this kind of services because I do not think my friends really want to find out...
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...style of serve a delight bar with mini appetizer and mini dessert. My paper will show how having a passion for a food and decoration can be inspirational, cause an impact, create a interested to drive for success. I will also like to write a little bit about Latin recipes to create the intercultural food. My idea is a business that provides amazing desserts bar, candy and cake bar, food bar for baby shower, wedding, birthday’s parties and more. Assorted mini desserts, full-sizes cakes, and mini appetizers. My Facebook page is Miski Delight, and my web is www.miskidelight.com Initial objectives To achieve a solid trust with potential customers. To grow the audience of my page Miski Delight. To identify the correct language to reach as many followers. To get more fans on my Facebook page To start a blog on my website. Actions Taken Sharing recipes and ideas on a blog. Using photos explaining the recipes and cooking ideas and decoration. Making online contests. The results obtained during this project are that reputation, honesty, constant publications are important to maintain an active, informed public, and more loyal in time. Online Reputation reflects the prestige of a person, company or brand online, created not only for itself but also for the rest of people who exchange information and views on it on the Internet through forums, blogs or social networks. The Online Reputation Management is from the collection of all related information, through...
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...TSITSOULIS Nikolaos 20. 11. 2013 20. 11. 2013 Flanders’ promotion through Chocolate I. The passionate communities After an intensive search on Internet we did not find very popular blogs and forums that focus solely in chocolates or sweets or candies. Their importance and popularity was measured based on their ranking and visitors’ country (in order to ensure that they are visited by English-speaking counties) in Alexa.com (Alexa is a company that provides analytics for websites) and based on the number of subscribers, likes on Facebook and followers on twitter. Another limitation was that almost all those blogs were not associated with traveling in order to taste chocolate and sweets. Therefore we decided to look for food blogs. Generally speaking we found out that food blogs are more popular – based on the factors that are mentioned above – which seems to be logical as the topic of food is broader than the topic of chocolates. Here are some examples: 1. Chocolate-covered Katie (http://chocolatecoveredkatie.com/ ) Chocolate-covered Katie is the most influential blog in terms of Facebook likes (around 76000) and Twitter followers (almost 15000). The blog states that you have to eat what you truly desire in order to be happy. 2. Chocablog (http://www.chocablog.com/) Chocablog is based in London with a dedicated team of writers from around the world, their mission is to find and review the best chocolate...
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...How blogs work? http://www.ehow.com/how-does_4586053_a-blog-work.html#ixzz2l4F8HL96 Inner Workings * Bloggers begin their work by logging in to a Content Management System. This is the inner workings of the blog, where the writer can create new posts, edit old ones, manage user comments and set up the blog's look and feel. Blogging tools such as Wordpress and Blogger have slightly different systems, but their main functions are the same, allowing writers to manage their blog through an online interface. While Wordpress's software can be hosted on any website, both services provide web hosting for bloggers who need it. http://www.slideshare.net/MrsMoss/how-do-blogs-work-3234197 * Different blog programs have different features, but they all do essentially the same thing. They convert your text into an HTML web page (otherwise known as a blog post) at the click of a button. You simply type your blog post, add links or images as desired, and click a “publish” button, The blog application will then publish your post onto the web, making it part of your blog. http://socialnetworking.lovetoknow.com/everything-blogging/how-do-blogs-work Blogs consist of a series of posts made by one or more bloggers. The posts appear in reverse chronological order, with the most recent post at the top of the main page. All posts are archived, and are usually sorted into categories. Readers can browse these categories or page back through the blog to read older entries. Blogs can...
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...Nurse Educator Nurse Educator Vol. 34, No. 5, pp. 209-213 Copyright ! 2009 Wolters Kluwer Health | Lippincott Williams & Wilkins Wikis and Blogs Tools for Online Interaction Jane S. Grassley, PhD, RN Robin Bartoletti, MS Online education requires nursing faculty to learn teaching strategies that encourage students’ interaction with the course content, their peers, the faculty, and the technology. The Web 2.0 technologies of wikis and blogs can help faculty direct online learning activities that encourage peer support, collaboration, and dialogue. The authors discuss these tools and how they were used to engage students in a nursing research course. ince the mid-1990s, increasing numbers of people have come to rely on the Internet as a convenient source of information and education. In nursing, the growing need for convenient and nontraditional learning strategies fostered a proliferation of Web-based nursing education programs. Since teaching online requires faculty to use strategies that differ from those used in face-to-face classrooms, nurse researchers have investigated characteristics of online education environments that facilitate students’ engagement with learning.1-3 Thurmond concluded,3(p237) ‘‘Good teaching practices are deeply rooted in the concept of interaction.’’ MancusoMurphy4(p257) identified interaction among faculty and students as ‘‘the core element of an effective online environment.’’ Researchers determined that peer support, collaboration, and...
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...Brief Overview of Company (Summary of budget) The company is a blog, in particular CupcakesandCashmere.com which has transitioned into an online business. Emily Schuman, the creator, writes and blogs about fashion, food, home décor, and everyday life advice. She began the blog in 2008 on blogspot.com and has now transitioned the blog into her own domain name. In response to the popularity, Emily has produced two books in relation to the blog and has multiple sponsors under her belt. Business Problem Emily along with other bloggers who have turned their website into a business frequently complain about the fact that some of her posts get deleted by accident. This is a problem considering her blog posts are essentially what she is getting paid for. Recommended technology (off the shelf) overview I recommend that Emily along with other successful blog businesses use some sort of cloud storage to backup their data. Generally, a blog business is small to medium, thus, the capacity needed to store information should not be as large. For instance, considering it is a small online business, I would use Dropbox as a method to store and backup data. General benefits it will provide the organization The benefits it would provide Emily and bloggers are that all of their information—photos, videos, content, etc. are safely stored and easy to retrieve. Since her blog is her business, it is important to maintain all of her work. Dropbox will make sure that Emily will have none...
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...Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in media, marketing and communications. Here are some 300 case studies that can help you get started. 300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media No. ● 1-2-3.tv Corporate Blog: http://blog.1-2-3.tv/ Social networks: Facebook Page YouTube Channel: 123TV Microblogging: 123TV Flickr Foto-Stream: 123TV 3 Italia Social networks: Facebook...
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...email a funny story, and even blog about the day’s events. However, are all these new writing outlooks improving this generation’s writing or is the prominent use of slang making it worse? This all depends on the person, what she is doing on the internet, and how she communicates with others. Although, most critics argue that writing on the internet does not improve writing skills, writing on the Internet can have both a positive and negative effect. Anyone can improve her writing simply by practicing. A healthy way to practice writing is by jotting down short stories, daily events, or just simple conversations in a notebook. Blogging is just like writing in a notebook, a collection of a person’s thoughts and ideas, except it is done electronically on the Internet. At first, a blog can start off as boring, mundane, everyday life stories, but as the writer becomes comfortable writing, the entries become more personal. A blog doesn’t exist to keep “an actual factual record” (Didion 81) of instances in someone’s life but rather her personal thoughts and feelings. More times than not, a blog entry is a reoccurring thought rolling around and around in the writer’s mind. The blog allows the writer to express herself and share her thoughts with others. Entries are written with “the power of language” to “evoke an emotion” (Tan 402) or to express an idea. In doing so, they provide food for thought for their readers, and the readers can either respond to the blog or add their own sarcasm...
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...E-Business QRT Task 1 A1 Viability of Product or Service At present, the company I have chosen to work with which I will refer to as the Embroidery Company has a weak online presence. The company is run by a woman who has moved several times following her husband as his job has moved him several times. At present, her customer base is from Seattle, WA, Mesa, NM and Fort Wayne, IN. She works out of her home. Her daughter built her a website which has not efficiently functioned for her. It is important for Mrs. A to move forward and expand online for several reasons. First, she presently has local customers who are no longer local and want to continue doing business with her. “Your existing customer base can migrate to your online operation (if it’s their preference), while processes like fulfilment are already defined” (Eley & Tilley, 2009). For ease of business practice, she needs to have an attractive, highly functioning website which takes payment for products at time of ordering. While conversing on the phone with her loyal customers, they can be looking at images that assist them to make a purchasing decision. Then the customer can transition to independent online order choice, ordering and payment. Since one of the key weaknesses of her company is that she may have to up and move abruptly, moving online will give her the stability that is lacking. In order for her company to bring in more income, it is imperative that she expand her...
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...company deserves for delivery a good product or service. It also can be coming with an excellent marketing campaign (Combell, 2013). It could be word of mouth, blogs, forums and sites whereby products and services are conversed, Facebook and Twitter comments (Michael Brito, 2013). Loyal fans of a brand is able to obtain the messages and updates across on their own with these earned media. When an outsider of the company mentions on Facebook, Twitter, or any other social media channel, the company is gaining the benefits of earned media. Earned media can be as simple as a customer spreading positive word of mouth on the Internet right after using a brand and feel the want to share to others because he is satisfied with it. For example, a customer went to a restaurant and feel satisfied after experiencing a good service. He posted a status about his experience and tagged the restaurant location. His friends on Facebook can view the post and might want to find out about the restaurant if they are interested. Within a few moment, many people that uses Facebook is able to view the post when the customer receives “likes” or “shares” on the post about the restaurant on Facebook. The major benefit of earned media is to gain credibility (Chron, 2016). It is more possible for customers are to think that a product review on an online blog more credible that a 1 minute commercial that features professional actors. Customers will feel that the actors in the commercial are paid to endorse the...
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...booming of smart phone, more people delay on the social media to communication with friends, reading the news and even buying goods or foods. In everyday morning, the first thing for most of people is updating the news in social media. Caring about what happened last night, the fresh news in the morning and recording the feelings at this moment. Siapera given an umbrella term for social media that social media is an integrate technology, social interaction and user-generated content. And he also identify three main characteristics of social media which are allowing users to create, downloading and sharing content, to publish their profile and personal information, and to connect with others. (Siapera,2012). The rapidly development of social media have both advantages and shortcomings, there is no doubt that social media makes people communicate more convenient and can make more friends in this way and also keep a close connected with old friends. However, the weakness is the face-to-face communication will be reducing and excessive delay on the social media will influence the normal daily life. In this week, I recognized several overviews of the social media, such as Facebook, Twitter, YouTube and LinkedIn… and understood how to use designated computer software and the basic principles of web page design. And I tried to start to publish my own blog site using the theories that learnt in class. Apply knowledge of the social, political and cultural impacts of digital communication...
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...que asistieran de 40 a 60 invitados a cada evento. La contestación a su pregunta fue la implementación de la tecnología Web 2.0. El plan de la compañía consistía en lo siguiente: • “Blogging”- El CEO de la compañía matriz de Stormhoek, Orbital Wines, en colaboración con Hugh Macleod, un muy conocido “blogger”, escribieron docenas de “blogs” sobre el evento, solicitándole a voluntarios que sirvieran de organizadores del evento. Entre las personas incluyeron a otros “bloggers” y a entusiastas de vino. • “Wiki”- Usando tecnología “wiki” le proveyeron a cada voluntario la información del contacto y localización. La tecnología “wiki” era principalmente usada para relaciones de gestión de clientes. Esta incluía caricaturas y otro tipo de promoción. • “Podcasts”- Usaron Web de contenido RSS para enviarle noticias y análisis de vinos a los correos electrónicos de los participantes. • Enlaces de Video y Fotos - El “blog” corporativo apoyaba enlaces de video. “Bloggers” podían “cut” and “paste” enlaces incorporados a los videos de YouTube directamente en una entrada. La compañía también posteaba videos en YouTube. • Shopping - El sitio de “blog” actuó como un portal de Stormhoek e incluía soporte para la...
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...Environmental Trends, Opportunities, and Threats The People creating industry continues to draw interest from all types of individuals, professionals, and corporations and is constantly evolving. Podcasting which was once associated primarily with just IPODs is providing a flexible avenue to communicate through audio content. User generated content and blogging continue to connect individuals and groups while providing an avenue to feel needed and part of something. People are using these avenues to create business, drive revenue, gain information, and advertise products and services, and present views on a variety of topics. Environment trends: Individuals and Corporations are starting to depend on the blogging industry, podcasting industry, and user generated content industry as a way to convey their message, connect with other individuals for feedback and instruction, or simply to market their brand and products. The sub industries of People Creating provide an environment to do just that. The podcasting industry provides record labels, musicians, media outlets, news outlets, and radio shows an avenue for consumers to listen to their product in a both flexible and economic environment. The way customers listen to radio programs, news reports, and even political debates offer a completely new way to enjoy technology. The user today can simply access a podcast through an internet or PC device and listen to their favorite content without even turning on a radio. The...
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...stuff and trusts Barton’s decision making. Next, the question “What are we doing in the area of Web 2.0?” was mentioned in the leadership team meeting. Bernie Ruben, Director of the Technical Service Group at IVK, forward an email attachment to Barton a few days earlier. Barton said that he received the email but he hasn’t had the time to review the report. He would discuss about it in the next meeting. The second situation in the case study was about the report from the email attachment that Barton received. The report was about social media and briefly mentions about blogs, YouTube, Facebook, and social networking. Barton found in the bottom section of the report a list of people within IVK who were participating in “Web 2.0 Revolution.” Some things on the list were links to blogs. Barton clicked on one link and it was about one guy’s experiences working in the customer support center at IVK. The author of blog mentioned about an...
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...The Use of Social Networking Technologies in Business Environments: Through The Usage of Blogs in Marketing The business world has been transformed by the usage of new technologies in more ways than one. With the usage of the social media sites such as twitter, blogs, LinkedIn, Facebook, MySpace, and YouTube just to name a few it has taken the marketing schematic of business to all new heightened levels. Anyone from anywhere that have an Internet or Wi-Fi connection get in on the latest social media that is being put out there in real time. This has taken the business world into entirely different forms and levels to being about to market ones good and or service. A company is now able to market their brand to a massive amount of individuals that are always connected to the Web. A company “must use the internet to effectively communicate their own message” to their customers and potential customers (Denove and Power IV, 2006, p.217). Now with the several different forms of social media that is out there they can target each specific demographic by what they are blogging, posting, and tweeting about at any given time. Blogging allows a company to stay connected with there audiences, to communicate and allow the users to stay creative with the company, allowing the organizations to know their personal opinions of the goods and services. Blogging allows for information to be filtered on interests alone. Hence being a continuing ongoing open line of communication...
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