...Food for the eyes - Food Photography A Research Paper Presented to The Faculty of the Languages and Literature Department College of Liberal Arts De La Salle University – Dasmariñas Dasmariñas, Cavite In Partial Fulfilment of the requirements for the Course ENGL102 – Communication Arts and Skills II Maria Cristina Ramos Kris Shellah Cubilla Francis Paolo Peñaflor Maria Teresa Bonoan May 2010 A .Thesis Statement Food Photography’s art composition can entice the viewer’s appetite. B. Introduction a. Objectives and Questions Objective is to know how food photography affects the viewer’s appetite and mind. Questions to ponder: 1. How did food photography start? 2. Where do we use food photography? 3. What is the effect of food photography to people? 4. Why food photography appeals to people? 5. Why is it important to take a picture of food? 6. What are the techniques in food photography? 7. What can food photography contribute to people? b. Significance of the Study To fully understand the basics of Food Photography for people like students of photography - who can practice and enhance their skills and knowledge about the said course, advertisers in the food industry – in making their advertising in posters and graphic form more creative and enticing thus, can attract more customers for more profit, AB Communication students and other artists who wants to expand...
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...Analysis Project: Kudler Fine Foods Outsourcing and In-House Photography IT/235 Brook Dennen May 09, 2014 Kudler Fine Foods: Outsourcing and In-House Photography Deciding on whether to outsource your photography to a professional photographer or keep them in-house depends on many factors. There are numerous benefits to outsourcing and using a professional photographer. But, as a business, Kudler Fine Foods must review both the pros and the cons of outsourcing in order to decide if it is the right decision for them or not. Outsourcing the company’s photography allows Kathy Kudler to spend more time working on making the business strive rather than spending valuable time editing photos and images for advertisement purposes. Hiring a professional photographer is less costly than handling their photos in-house. Professional photographers are experts in their fields and Kathy Kudler can relax knowing that the company’s photographs are being worked on by those with immense knowledge in the field. The company’s photographs are a form of money making advertisement, so the cost for professional photographers is minuscule compared to the profit gained by the amount of new customers that will be drawn in. Kathy Kudler should also understand that there are drawbacks to outsourcing the company’s photographs to a professional photographer. When hiring a photographer, there is a risk that Kathy may lose control over that aspect of her business. There needs to be consistent...
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...Food photography is a still life specialization of commercial photography, aimed at producing attractive photographs of food for use in advertisements, packaging, menus or cookbooks. Professional food photography is a collaborative effort, usually involving an art director, a photographer, a food stylist, a prop stylist and their assistants. ------------------------------------------------- Changing trends For a long time, food photographs tended to be shot and composed the way people were used to encountering their food: laid out on a table setting and shot from an overhead perspective, i.e., from the point of view of the eater. Stylists accordingly arranged the food to appear good from above, with the items arranged flat on the plate and clearly separated from each other. Later, romantic lighting, shallower angles and more props came en vogue, with extreme cases leading to the term "food porn". Most recently, the prevailing trend in Western commercial food photography is to present the food as simple, clean and naturally as possible and with little props, often using effects such as selective focus, tilted plates, and extreme close-ups. This complements trends in professional cooking to make the food more visually interesting. For instance, the height of dishes tends to increase and their elements are often layered, which lends itself well to narrow-angled shots. ------------------------------------------------- Food stylist The role of the food stylist is to make the...
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...Reality of Food Photography BACKGROUND People nowadays rely within different sources of visuals such as photography in viewing the pictures. As a result, this has revolutionized the way individuals perceive the inconsistency of the shots coming out of editing and to the reality. The study focuses on food photography and analyzes how technological innovation has become a part of making a simple shot turns out to be appealing in the eyes of the consumers. Food photography has done a great job of enticing customers, but the harsh reality is that, most often, the food in person looks nothing akin to the actual pictures. In some sense, these food photographers are wielding the powerful tools of professional lighting and Photoshop expertise to make the food look as mouth-watering as it can possibly be. But for the customers, the discrepancy between food ads and reality can be a source of major disappointment. The study will provide a comprehensive data that will give a better understanding on the point of view within the selected customers. OBJECTIVES The study aims in finding out about the perception vs. reality flow through the use of photography in food within the customers. CONCEPT To acquire the needed data, the researcher plans to conduct a survey on selected person from ages 17 – 23 years old in order to get the best possible answer. SIGNIFICANCE OF THE STUDY This paper will provide brief description of food photography...
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...show off its offerings than through the use of photography? EXCEPTIONAL FOOD PHOTOGRAPHY Both in print and online is an important aspect of a restaurant’s branding and marketing yet may restaurants overlook this. Either they use stock photography that doesn’t represent their menu or they use poorly lit photos by an amateur. It’s important to remember that we eat with our eyes first. Having appetizing, food photos is a sure-fire way to grab someone’s attention when they’re checking you out online and to draw your customer’s attention when they’re in your restaurant. But take heed, many restaurants have amazing food photography, but the final product is nothing like what it looks like. This doesn’t mean that you have to plate exactly as the photo, but it does mean you’ve got to deliver on taste IMPORTANCE OF FOOD PHOTOGRAPHY IN MARKETING YOUR FOOD BUSINESS! Great pictures of food can make our mouths water and our stomachs ache for a particular product. This simple fact yields results that would normally only happen via live sampling and literally can save you thousands of dollars introducing a new product to consumers via distribution of photographs on websites, packaging, coupons, ads, and flyers. THE AESTHETIC AND CULTURAL SIGNIFICANCE OF FOOD PHOTOGRAPHY When food first became a subject in photography, images imitated still life paintings and were classed as a form of social documentary, whereby the food was viewed as a cultural item. A collection...
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...feelings and effects when it comes to pictures. It can change the image, the mood and even the point of the photograph. Back lighting, artificial lighting, and simple portrait lighting are just a few examples of all the different types of lighting that can be used in photography. The image above illustrates back lighting. http://www.vistaview360.com/photography/contre_jour.htm. Back lighting is when light is behind your subject and is directed at your camera. Lighting in back often creates silhouettes easily which is demonstrated above. When mixed with fog or different atmospheric conditions, this can increase the dramatic effect of the photo. This may take practice or multiple shots since “an over exposed (too dark) photograph can result when the light is coming from behind the subject or when the subject is against a much brighter background, such as the sky” (Freeman Ch. 3 Pg. 70). Silhouettes are not the only purpose of backlight photography. Backlight photography can be used to achieve many looks. This next image is another example of using backlight, which looks completely different. (http://www.clickinmoms.com/blog/easy-backlighting-tips-for-your-photography-by-michael-kormos/ First, your exposure should be set on manual. Try to focus in on the subject’s eyes. More than likely, your camera will have trouble focusing due to the sun. In this case, block the sunlight with...
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...Phoenix Analysis Project If it is determined that the photography will be done in house, the next step would be to determine the equipment needed and what affect the photography would have on daily operations of Kudler Fine Foods. The equipment and will need to be up to date, and effective in order for the company to make a profit. For effective in house photography, the first piece of equipment that is necessary is the camera. It should be powerful, sturdy, digital and preferably portable so that a photographer can take it on site, in the store for shots of the product in it’s actual location. This needs to be done without worrying about it being easily broken.. Having two cameras is optimal but also expensive and may not be an option since a decent camera with those requirements will cost upward of $3,000. And that price does not include the cost of replacement lenses or other replacement parts or maintenance (ADORAMA, 2012). Lighting is also essential the equipment. When building an in-house studio, the lighting should be permanently mounted to the ceiling or the floor. For that reason, additional portable lighting should also be obtained, such as a light box. Flash cards are another option but require extensive knowledge and experience to be used effectively. (Greenspun, 1999) The computer and programs used to develop and edit the photographs are also a very important part of the photography process. The computer that will process these photos should...
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...Invention of Photography Adam M. Bolenbaugh DeVry University Invention of Photography Photography, a nineteenth century scientific invention, has like many other technical innovations of the era “dramatically altered mankind’s perception and experience of the world, “an effect that continues to this day.” The invention of photographs defines the beginning of the modern era due to the effects it had on new systems of representation including graphic design and advertising. The photograph evolved and “it was this fertile and receptive soil” of the nineteenth century which saw its serious development. From the birth of lithography to the development of chromolithography, and the new systems of representation in graphic design and advertising on billboards, posters, and in magazines, its invention next to the printed word, is still the “widest form of communication” since the beginnings of the modern era. The ability and need to create and reproduce photographs ourselves has created a virtual reality that has Become an inescapable part of our modern era. The invention of photography as we know it in the modern world today is one which not one person can solely be praised for as many generations have been involved in its perfection. The concept behind photography is the “camera obscure” Latin for “dark chamber”, and was a room or box with a small opening or lens in one side which was known to the ancient world as early as Aristotle and Leonardo da Vinci...
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...PHOTOGRAPHY. The word photography comes from two ancient Greek words: photo, for "light," and graph, for "drawing." "Drawing with light" is a way of describing photography. When a photograph is made, light or some other form of radiant energy, such as X rays, is used to record a picture of an object or scene on a light-sensitive surface. Early photographs were called sun pictures, because sunlight itself was used to create the image. Mankind has been a maker of images at least since the cave paintings of some 20,000 years ago. With the invention of photography, a realistic image that would have taken a skilled artist hours or even days to draw could be recorded in exact detail within a fraction of a second. Today, photography has become a powerful means of communication and a mode of visual expression that touches human life in many ways. For example, photography has become popular as a means of crystallizing memories. Most of the billions of photographs taken today are snapshots--casual records to document personal events such as vacations, birthdays, and weddings. Photographs are used extensively by newspapers, magazines, books, and television to convey information and advertise products and services. Practical applications of photography are found in nearly every human endeavor from astronomy to medical diagnosis to industrial quality control. Photography extends human vision into the realm of objects that are invisible because they are too small or too distant...
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...studios, at either end of the spectrum, that will consider photographing a pet. However, they do not openly welcome your furry family members. At Adorable Pet Photography, pets are our only business. We are dedicated to capturing a moment you can remember forever to preserve a special relationship. With many years of experience, and a gentle approach in an unhurried environment, we will preserve your memories in a beautiful piece of photographic art. Our strong commitment to client satisfaction is showcased by the perfect photograph that captures the personality of the pet and the loving relationship between the pet and owner. Adorable Pet Photography is a small business aimed at bringing a smile to every pet owner's face when they see their beautiful family member captured in a stunning portrait. Our goal of superior customer service and satisfaction will take dedication on the part of all staff members and vendors. The vision manifests itself in three ways: 1. Produce the same outstanding quality results time after time. 2. Be recognized as the top pet photographer in the Southeast. 3. Be steadfast to our commitment for customer service and satisfaction. Our keys to success will be providing high quality portraits, competitive pricing, and excellent customer service as our hallmark. Adorable Pet Photography is currently located in Atlanta, Georgia. We will have a staff of two, with plans to expand to a full-time operation within the next five years. The company is...
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...Photography and Social Reform John Gizzi ART 125 September 28, 2015 Sarah Baer After watching the video and reading through the assigned readings for the week it became very clear how big of a role photography played during the great depression. Roy Stryker and his team of photographers had a nearly impossible challenge to move and motivate an entire country. Their original job was to convince congress that the millions of displaced Americans desperately needed the government’s assistance. However this was a tough notion to sell to congress and the rest of Americans who were not living through the struggles themselves. There was a huge disconnect between the families affected by the depression and families that had made it through the depression unscathed. The photograph was used by Stryker and his team to document the reality of what was happening all over the American country side. They had to present it in such a way that it did not come across as propaganda. At the time Americans were fed up with the government’s propaganda following the war. The photographs took during this time were able to put a human face and emotion to the barren fields and deserted farms. Photos were used as a tool to communicate the truth and stories of millions of victims of the Great Depression. These iconic photos spoke more than a thousand words, they evoked emotions and understanding throughout the United States. These photos had the power to unite an entire nation. During this course...
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...Social Changes Through the Decades Showcased Through Fashion Photography Fashion photography started in the late 1800’s and has become one of the most highly respected types of photography in todays’ society. Many people look towards fashion photography as a way to express themselves. This type of photography is showcased all around the world. Fashion photography is a complex process that shows the revolution of social changes through the decades. Fashion photography started in 1839 when photography was first introduced to the world. The earliest ever recorded fashion photography was in 1850 or 1860, for documenting fashion for the Parisian fashion house. Fashion photography is all about capturing what is within the photo from the clothes that...
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...better. Megan Rion, who is a photographer at Imagine Photography, captures magical movements on camera all the time. She recently captured what many people would consider the perfect photobomb. Megan was taking a picture of Tiffany Gill-Rogers' son named Connor. Connor is one month old. The photoshoot was quite a memorable experience. A curious deer decided that she was going to wander onto the scene to see what was going on. Connor was being photographed at Sam Houston Jones State Park, which is located in Moss Bluff, Louisiana. Tiffany laid her sleeping baby on a bale of hay prior to the photo shoot....
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...Analysis Project Kudler fine foods is a rapidly growing online retail business that needs photography services just like any other business. This makes the company reach a decision-making point on whether or not to outsource its photography services. Such initiative has both advantages and disadvantages that come the managers of all the decision-making must put in place before making a move. Some of the disadvantages of outsourcing photography services include: the possibilities of losing total control over the process of the professional resulting in results that may have not been envisioned by the company owners. The photography process is always an internal and in-line with the photographer’s imagination that an external party may not fully understand. After photography charges or costs may incur, a professional photographer is likely to charge extra costs and what would obviously be attained at minimal cost is conducted internally by the company representatives. The risk of privacy and confidentiality issues may occur, and external photographer may not put into considerations the necessary security and privacy needed in using the company images and information. This may result in some images going to the competitors business and may work against the company owners. Outsourcing professional photographer may eventually lead to job losses within the company. However, there are some advantages to outsourcing photography services for Kudler Fine Foods. First, outsourcing provides...
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...Photography is the technique of recording and generating permanent images, by the capturing and preservation of physical stimulus-patterns on a layer of photosensitive material. It involves recordinglight patterns as reflected from objects, on to a sensitive medium through momentary exposure. The process is done through mechanical, chemical or digital devices commonly known as camera. The word comes from the Greek words φως phos ("light"), and γραφις graphis ("stylus", "paintbrush") or γραφη graphê, together meaning "drawing with light" or "representation by means of lines", "drawing". Photography is the art, science, and practice of creating pictures by recording radiation on a radiation-sensitive medium, such as a photographic film, or electronic image sensors. Photography uses foremost radiation in the UV, visible andnear-IR spectrum. As far as can be ascertained, it was Sir John Herschel in a lecture before the Royal Society of London, on March 14, 1839 who made the word "photography" known to the world. But in an article published on February 25 of the same year in a German newspaper called the Vossische Zeitung, Johann von Maedler, a Berlin astronomer, had used the word photography already.[2] The word photography is based on the Greek φῶς (photos) "light" and γραφή (graphé) "representation by means of lines" or "drawing", together meaning "drawing with light".[3] 1. The art or process of producing images of objects on photosensitive surfaces. 2. The art...
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