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Football Fans

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Football fans The person who thinks, talks about and is oriented towards sports even when [the fan] is not actually observing, or reading, or listening to an account of a specific sports event.(Spinrad ,1981)
A fan is a person who is passionately devoted to something such as a sports-team, band or entertainer. Fans of a sport or thing constitute a fan-base or fandom (Wiki-Answers).
Most of us enjoys going to sporting events and no matter what the event is, there are excitements associated with these events and more so thinking that our team will win and if they win we go home happily and if it loses we get somehow upset or sad. Despite all this, we have different categories of sports fan in our societies and everyone who follows sports falls in one of these categories. The categories include:
Diehard fans - no matter how the team that they are supporting does, they will always support it and won’t miss any game or news at all about their team. They knows every player on the roster, position they play, and uniform number.
Casual fans – these are averaged or below average followers of their team. They stick and follow their teams, but not to the extent of following every game. Mostly they know a few star players.
Fair-weather fans – these are the one that follow and cheer for their teams only when they become successful. They have no loyalty to their teams when they are in down period experience.

The Pessimist - They talk only during commercial breaks. Pessimist might be more in love with the game than everyone but the Passionate fan. They just keep it keep quiet in case of a loss. Pessimists goes into every game bearing in mind that their team has already lost, and will only become happy during an absolute victory. The closer the game is, the more intense the Pessimist is. However, if you can get enough booze in them early, they will always loosen up and stop taking everything so seriously.
The Passionate fan- have a big personality. These are the dude who tends to get posted or posts themselves on youtube ranting maniacally after a bad call or loss. They are very loud and boisterous, all cheers and high-fives after touchdowns. After turnovers or bad plays, they tend to throw their hats. Overall, the Passionate fans can be scary at first glance, but normally they ends up being generally fun individual to watch games wit What classifies the fans into the above categories depends more on one personality which include: loyalty, obsession, passiveness, and radicalness.
Loyalty and loyal fans
Loyalty can be defined as the behavioral outcome of a customer’s preference for a particular brand from a selection of similar brands over a period of time, which, importantly is the result of an evaluative decision making process(Jacoby and Chestnut (1978))

The intense partisanship and fanaticism leads to the convention that fans exhibit endless loyalty to their clubs.
A loyal football fan will follow his/her clubs irrespective of its performance and will follow each and every game whether it’s a home or an away game. They usually exhibit club symbols when going to the stadium. Some teams like Chicago cubs(Bristow & Sebastian 2001), Boston Red Sox (Quick 2000) are a few of the many clubs renowned to have loyal fan base though good and bad times. The Manchester City Club now of the English Premier League maintained its spectators despite its relegation down to Division 2 from premier league between 95 and 98 seasons.

Obsession and obsessed fans
Obsessed - Having or showing excessive or compulsive concern with something (wordweb, 2012). Obsessed fans are those that follow and watch all games irrespective of whether they support the team or not. They like talking about football news and participating in football discussions.
For example these fans will attend and watch all game played in a day probably to see the “fight” as in the American football.

Passive fans
Passive - Lacking in energy or will. For these types of fans, it’s not a must that they attend the stadium to watch the game but rather they follow them on TVs. They can have a strong attachment to a particular club though they don’t show it by wearing t-shirts or other attires though some have no specific attachment to a certain club but rather enjoys following football in a general way. They like are more interested watching the match silently and independently.

Radical fans
Radical - Markedly new or introducing fundamental change. Fans with this personality keeps on changing the clubs that they support according to their performance. When a club they are supporting starts to performing poorly they are not bold enough to die with it but rather tends to shift their support and concentration to other performing clubs. Example is when the Arsenal club experiences the downward trends some fans who belong to this group shift to supporting the clubs performing well like Manchester United and go back to supporting their clubs once they start picking up.

Woks cited
Christopher Porter: Football Fandom and Political Engagement in Manchester,2011
DAVID JOHNSTON, CASE STUDY: CONSUMER LOYALTY AMONGST SPORT FANS

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