...discuss how Ford Motor Company is experimenting on a ride-sharing app similar to Uber. This analysis will focus on four points. First it will give a brief background of Ford Motor Company. Next it will address the threat that Uber is becoming for car-makers by decreasing the need for owning a car. Then it will explain how Ford is facing this new challenge by designing a new product to compete with Uber. Finally this analysis will point out other alternatives and new products that Ford can use to compete with Uber. These points will be developed in the body paragraph. Ford Motor Company is a global automaker that operates in many countries all over the world. Globalization has forced alliances between governments, creating an advantageous political environment for Ford. Technology is rapidly improving, and Ford has to keep up with its competitors. Ford is overall a strong brand for its quality. The motor industry is highly competitive, and the prices of raw material and fuel have increased due to the financial crisis, however Ford stayed strong. The rise of ride-sharing apps like Uber and lyft is a real nightmare for car-makers, as it has decreased the need for owning a car. Emily Badger author of “Ford is experimenting with its own Uber-like app — and a vehicle to go with it” affirms that “the ride-hailing service, and other apps like it, have made it increasingly easy in major cities to get around town without owning a car” (p. 1). Uber has changed the ride-sharing service. It offers...
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...Brand Elements Ford already uses some brand elements like memorable which is, “How easily do consumers recall and recognize the brand element and when-at both purchase and consumption.” (Kotler, P., & Keller, K., 2012, p 250) When someone sees a blue cross they know it is a Ford emblem and when some sees that horse running they know it is the mustang emblem. The Ford Mustang is a very memorable car with very memorable because of commercials and getting their name and brand out to customers. Ford Mustang also has adaptability which is, “How adaptable and updateable is the brand element.” (Kotler, P., & Keller, K., 2012, p 250) Ford comes out with a new model every year and change something each time like the body style, engine, or interior. A lot is put into the engine over the past few years because of gas prices rising, so Ford and every other car maker is try to get the best miles per gallon as they can. Another brand element that would be beneficial for Ford is protection with air bags, seatbelts, and running many crash test with every type of vehicle. Protectable is, “How legally protectable is the brand element.” (Kotler, P., & Keller, K., 2012, p 250) USNews ranks vehicles on safety and tells the safety features of each vehicle. The 2013 Ford Mustang offers driver air bag, passenger air bag, side air bag, 4-wheel ABS, 4-wheel disc brakes, electronic stability control, traction control, and emergency trunk release as their safety features. Out of five...
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...state at this junction that there are three major automakers in United States (Ford Motor Company, General Motors and Chrysler), but there is something about Ford Motor Company that makes this company so unique. Is it their “never let go” attitude – even when bankruptcy and the likelihood of their collapse was looming in 2008/2009 or the fact that it is still a family controlled business (though the family share is in the minority now) after all these years? Or is it the fact that they still have one of the prettiest cars in the world? Or is it the fact that they are the ONLY auto company that refused to collect the bail-out money from the federal government in 2009 when it was so apparent that they might go- under. Please bear with me with if it appears I am being bias here but it just beats my imagination what this company can do when it comes to their core ethics and principle and most importantly, their innate thirst and desire for corporate social responsibility. Ford Motor Company is “the second-largest automobile company in the world, Ford Motor Company represents a $164 billion multinational business empire. Known primarily as a manufacturer of automobiles, Ford also operates Ford Credit, which generates more than $3 billion in income. The company manufactured vehicles under the names Ford, Lincoln, Mercury, Jaguar, Volvo, Land Rover, and Aston Martin. However in 2008 sold its foreign brands. Ford also maintains interest in Mazda Motor Corporation. Ford's financial stability...
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...the physical products but also to services. In the case of services, suppliers become service supporter, manufacturer becomes service creator and the distributors become service provider. The aim of the supply chain is to create value by providing the customer with products and services efficiently. The supply chain is not a simple series of connections, rather it’s a complex chain of people and organizations connected to each other and interacting to create value. The various components of a supply chain are explained below: 1. Suppliers/Service Supporter: It refers to person(s), firm(s) or organization(s) that supply raw materials that can be used to manufacture the final product. For example in case of manufacturing car as final product, someone who provides tyres, engines, car chassis or any other part would be called a supplier. In case of a service, it refers to someone who provides the support in the creation of the service to the customer. For example in case of creating hotel services for customer the catering, the laundry etc. act as service supporter. In a supply chain there do not exist a single supplier, rather there are multiple suppliers or multi-tier suppliers. The supplier which is closest to the manufacturer is called first tier supplier and the chain goes on to second tier, third tier… as we move away from the manufacturer. For example in car manufacturing supply chain the firms providing engines, windows, car chassis, tyres etc. are first tier...
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...Ford Ford Motor Company is a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. (North America, South America, Europe, Africa, Asian Pacific, and the Middle East) The company provides financial services through Ford Motor Credit Company. Ford is also focused on accelerating the development of new products that customers want and value. From fun-to-drive, fuel-efficient cars all the way to versatile, capable utility vehicles and tough, durable trucks that work harder and last longer, Ford offers a full line of high-quality products with global appeal. The price of a new Ford vehicle is all over the place, with the lowest base model price is about $13,500, the Ford Focus, and the most expensive base model price is about $95,000, Ford GT. Those prices are without any discounts, grants, or taxes. They also do not include any special features; the price is set on the base model. Ford was founded in June 16, 1903 by Henry Ford. Their mission statement is “to deliver great products, create a strong business and make the world a better place.” For has been around for 109 years, they have stuck to their mission statement and they have stuck to their core values, which are as followed; Integrity- “We conduct our business with fairness, honesty and transparency so that we can at all times stand...
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...Internal Environments Rueben Owens Dr. Laura Pogue Course Title: Business 499 Spring 2014 May 4, 2014 Abstract: I chose to talk about the Ford Motor Company because of their great contribution to America, simply because of their profits and contribution. Ford was known as one of the largest companies’s ever and was part of the Mazda Motor Company as well. Here we will discuss Ford Company strengths and weaknesses and the General Environments of the Company. The threats will be addressed and the opportunities with the Company. Introduction: Ford Motor Company is the company of choice here, which was founded back in 1903 by Mr. Henry Ford. Mazda was a publically traded company, in which Ford had large shares in and later sold and now owns about 3% of Mazda today. Ford Motor Company was always known as an American based company whereas Mazda is also a American made car, but built in Foreign Countries, such as Japan, and as of 2011, the fifteenth largest company worldwide. Ford cars and the company have been very profitable and successful for many years and also the largest company in the world and have been listed in the top ten cars driven by consumers according to The Top Ten List. Lincoln was also a brand of Ford that sells luxury cars, but was founded by Henry M. Leland back in 1917 and has been a part of subsidiary since 1922. Ford however deals a lot with trucks and accessories and tractors and parts which makes them very useful to consumers to get what they need. The...
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...Case 10: Ford: Supply Chain Strategy I. Introduction/Background Ford Motor Company is widely regarded as one of America’s premier automotive manufacturers and the second largest industrial corporation in the world, with operations in over 200 countries. Ford was established by Henry Ford in 1903, and is still standing strong today. Although Ford has significant revenues from its financial services, its core business is the design and manufacturing of motor vehicles. Due to overcapacity within the automobile industry, Ford developed a restructuring plan called Ford 2000 that focused on globalizing corporate organizations and taking advantage of economies of scale. Ford 2000 completely re-engineered several of Ford’s key processes including the Ford Production System (FPS) and Order to Delivery (OTD). FPS was created to convert Ford’s supply chain from a push strategy to a pull strategy. To increase supply chain efficiency, Ford aimed at reducing the number of suppliers that had accumulated over the years. Ford accomplished this by developing a closer, long term relationship with fewer suppliers referred to as “Tier 1” suppliers. These suppliers would provide complete vehicle subsystems for Ford. Tier 1 suppliers work closely with several Tier 2 suppliers who provide the components for the Tier 1 subsystems. Another initiative taken by Ford to improve their supply chain was the Ford Retail Network. This helped reduce competition among its dealership in the same region...
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...Introduction: Ford Motor Company is America's one of the largest car manufacturer and seller. In year 1987 it faces an external business environment change in the form of new warranty policy announcement by its major competitors General Motor, which changes the current philosophy of warranty in U.S car market. This policy change may have implications not only on Ford’s sales and market share but also on various departments within organization (such as manufacturing, quality assurance, parts and service, and extended service plans) and their dealer network. In answer, Ford executives have to respond through a best suitable course of action by carefully analyzing the current market variables. Changes in the business environment created both opportunities and threats for Ford’s strategic development. The organization improved its strategic capabilities while witnessed and coped with the forces of comparative market continually result into: • Build the business • Development of strategic capabilities that move the organization forward • Improvement of the ways of organization in which it creates quality products and Increases sales and profit in existing markets with a view to offering its customers better service This case study analysis illustrates how Ford, analyzed its business operations and market performance, moved its business forward by choosing an appropriate strategy for warranties and services. Competitive forces that shaped the Ford’s strategy: Ford was founded...
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...Should Ford Go Green ? Junwoo Lee - Shirley Jagle- Yaelle Saporta - Arjan Van Berlo- Tomas Duijvestijn - Michiel Van Dongen I. Who are we ? 1. Background 2. Product line 3. Organizational Structure 4. Figures 5. Mission, Vision and Values II. Macroenvironement dynamics 1. Macro-environment - Influences PESTEL 2. Industry Sectoral Dynamics - Industry characteristics - Description of the recent sectoral dynamics - Positioning in the sector - Porter 5 forces analysis - Analysis of the competitive position III. Strategic Capacity Analysis 1. Goals and Targets 2. Analysis of possible Alternative IV. Presentation of Alternatives 1. Strategic Business Units = GO GREEN 2. Directions and development methods V. Assessment of Alternatives 1. Cost / Benefit Analysis - Alternatives 2. Implementation Timeline 3. Expected Results VI. References I. Who Are We ? 1. Background Henry Ford founded the Ford Company in 1903. Despite a difficult start, he created 19 new models in the first five years. The company already had an international aspect even then since the rubber is imported from Belgium Congo. Success finally came with the Ford T in 1908, so much that any advertisement was unnecessary. To produce this model, H. Ford instituted the practice of large scale manufacturing of car and management of industrial Work forces. Such method was named after him, Fordism, in 1914. Nowadays...
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...Competitive Positioning: Ford Motors [Type the document subtitle] [This paper tries to analyse the competitive positioning of Ford on the basis of various business and strategic parameters which affects the profitability of Ford.] 2013 SilverSpark Microsoft 10/14/2013 EXECUTIVE SUMMARY: The company which is taken into consideration is Ford Motors which is an American multinational company. The study is about the company’s background, size, competitors, product life cycle, swot analysis, customer’s traits and the company’s positioning CONTENTS: 1. An Executive Summary..............................................................................2 2. Company & product background..................................................................2 3. Market analysis: Size, Competitors and Product Life .....................................4 4. SWOT Analysis...........................................................................................6 5. Customer traits and Segmentation ................................................................7 6. Positioning Strategy.....................................................................................7 7. Conclusion..................................................................................................7 8. References..................................................................................................8 COMPANY AND PRODUCT BACKGROUND: Ford Motors is an automobile...
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...Ford Motor Company Billie Warren OMM 692: Organizational Management Strategy Adrienne Osborne January 14, 2013 Executive Summary- Ford Motor Company (Ford) has been a leader in the auto industry, however, over the past few decades has continued to lose market share to foreign competition. The current weak United States economy combined with rising fuel prices and increased political pressures regarding global warming, presents several challenges to Ford and the entire auto industry. These current challenges provide exciting opportunities for the auto company who must reduce cost, get fresh capital, and quickly develop and produce, new efficient, economic autos, and alternative fuelled vehicles. The global auto industry will continue to grow with 80% of the global auto industry’s growth from now until 2014 is expected to come from emerging markets. However, for Ford to succeed they will need to address several internal issues regarding legacy costs, unions in the United States, and the development of a wide range of new vehicles that consumers consider the new “must have” vehicles instead of the large trucks and SUVs (Scribd.com). Looking to the future Ford will have a global presence in these critical emerging markets like China and India, and have the knowledge and expertise in efficient and alternative vehicle technologies required to move the company forward. For Ford to achieve the vision of being synonymous with alternative vehicles...
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...Executive Summary Ford Motor Company, as the second largest industrial corporation in the world, face to the challenge of significant change in their model as Dell. Unlike traditional business model, Dell's direct model could save its time and reduce cost so that Dell could have competitive cost advantages. However, Ford high complex business model is hard to implement the Virtual integration plan easily. Therefore, I recommended the partial implementation and execution of the virtual integration of Dell’s direct model. Although there are several key differences between these two industries, Dell’s strategy(Exhibit 3) still could be applied to Ford. Under this model, Ford can use the information technologies to interact and transact from their supplier to customer. Reduce the layers would increase both operation control efficiency and the flexibility in supply chain. Every big change may cause high risk of the issues during the implementations. Ford should build the special group the Monitor the process in order to make the transactions to go smoothly. Issue Identification The growth of this industry and new technology pushed Ford need to do the redesign for their supply chain as Dell or not. Issues for existing Supply Base: No Direct feedback from customer. No flexible for supplier management. Long lead time for the parts. Large data base of suppliers and network Lack of technology and technological sophistication that prevail in the supply...
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...P2 Describe the different stakeholders who influence the purpose of two contrasting organisations. Introduction In this section I will be describing different type of stakeholders internal and external. Also explaining who they are and what they are, then contrasting them with two different companies NHS and Ford Motor describing what the stakeholders want from the chosen businesses and why the stockholders are useful. Stakeholder is a person who is in an organisation and is affected by the organisation in terms of strategy and project. Stakeholders can be internal or external at different levels e.g. Internal stakeholders are groups within a business such as owners and workers and external stakeholders are groups the outside a business such as suppliers and community. List of internal and external stakeholders and explanation of what they are and who they are: Customers: Customers want valuable and high quality products at an acceptable and average price. Employees: Their stake is that the company provides them good rates of reward and promotional opportunities. They also want a very good security of employments. Also they are concerned about their salary. Suppliers: Suppliers want to feel valued by the business and get regular orders and also get paid quick and on time. Owners: Owners mostly spend a lot of time and money on a business. Therefore shareholders or the owners like to see that their business is at a high rate of profit and increasing the...
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... NAME: SHAMEEL P.B REGISTER NUMBER:1579 DATE OF SUBMISSION:17-09-2012 | | Assignment front sheet | Learner name | ------------------------------------------------- Assessor name | SHAMEEL P.B | Anu Antony | Date issued | Completion date | Submitted on | | 16-09-2012 | 17-09-2012 | Qualification | Unit number and title | BTEC LEVEL 7 EDSML | Unit 13 : Managing Financial Principles and Techniques | | | Assignment title | FORD MOTOR COMPANY – A CASE STUDY | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the student is able to: | | Task no. | | Evidence | 1 | explain the importance of costs in the pricing strategy of an organisation changes | | 1.1 | | 9 | 1 | design a costing system for use within an organisation resource | | 1.2 | | 17 | 1 | propose improvements to the costing and pricing systems used by an organisation | | 1.3 | | 21& 24 | 2 | apply forecasting techniques to make cost and revenue decisions in an organisation | | 2.1 | | | 2...
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...the automotive industry, Ford wants to reposition itself and its business model regarding as how to better satisfy consumer needs, which is to produce smaller economic cars that the US middle-class customers value. Therefore, it seeks to take a new direction and to bring a revolution to the automobile industry, and to revive its glory years. A number of vehicle programs have been changed, delayed or even dropped throughout 2007. Ford officials believe that the shifts are aimed to get the right products to the market faster, with the emphasis on reducing costs and accelerating product development. 3.1 TOWARDS MORE ECONOMIC VEHICLES Ford’s current business strategy is to make new mobility solutions that are fuel-efficient and environmental-friendly, and at an affordable cost to consumers. By monitoring the US market, Ford has detected a change in consumers’ purchasing behavior: the fact that the sales of trucks & minivans constantly fell since 2004 (the “peak” year), while small cars sales have been growing since the same year. This is a clear indication that the trucks in the US is in its declining stage, whereas smaller cars are favored in consumers’ eye. The ever-rising fuel price is another incentive for future car owners in buying more economical, thus smaller cars. Therefore, Ford’s vision of its short-term to medium-term strategy is that the firm will be able to bring affordable mobility solutions to millions of US citizens. By year 2020, Ford will be able to fully implement...
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