...in this image? What are the denotative and connotative signs in this image? Who is the imagined audience for this image and why? (who did you wish to see this image when you posted it?) How does the gaze operate in this photograph? To determine whether or not the above image has semiotic potency, one should be equipped with a basic knowledge of semiotics. According to Gill Branston, the author of The Media Student's Book, Semiotics "is a theory of signs, and how they work to produce meanings, or the study of how things come to have significance. This includes signs devised to convey meanings (langage, badges) as well as 'symptoms' (as in 'thats' the sign of swine flu'). (Branston 12) Potency is an evaluation of strong or weak, which in this case involves the strong or weak signs of semiotics that appear in the image. At first glance, a viewer may notice 2 noticeable subjects of the image. There is a vehicle, and there is young man next to the vehicle. This image although not an advertisment, does advertise an event or a special moment to the viewer. Upon viewing the image, a viewer would notice that the young man is not wearing casual clothing. He is dressed in formal wear. A deeper study of what he is wearing is where semiotics would start to show. He is wearing a button down, a belt, chinos, leather shoes, a watch, and a bow-tie. These material objects signify a generic image. These objects put together usually triggers the thought process that somebody wearing these things is going...
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...on Ford Business 480 April 26th 2014 STRATEGIC AUDIT ON FORD MOTORS INC. Welcome to the presentation on Ford Motors Inc. This paper was written by Eddie E. Joseph. He is a student at National University currently working on his undergraduate degree. This BUS 480 course started on Tuesday, April 8th 2014 and will conclude on Sunday, May 4th 2014. As a senior working on a bachelor’s degree in business administration, Eddie looks forward to the challenges that he will face. Like the challenge presented in this strategic audit on Ford. This paper is broken up into segments, and organized in different sections within that segment’s topic. This paper will try to answer all questions about Ford in the most thorough way possible. Without further ado, let’s break down the current situation. I. Current Situation- Ford has been around for many years, spanning multiple countries. As a global heavy hitter, Ford has sustained a lucrative business practice in the motor industry, even outlasting the economic depression. When reviewing the present day stats, Ford will still prove to be one of the premier automotive companies in the United States and continue to expand around the world. A. Capital Structure- Ford has come a long way in recent years. After a difficult year like 2006 -- where Ford halted...
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...Case Study 3: Carmakers Target Gen Y (Case 7-2) 2 Explain the strategy behind Asian automakers targeting generation Y The strategy behind Asian automakers targeting Generation Y could be explained in a number of ways. Asian automakers customer base is aging hence the need to identify a different segment to cultivate loyalty to support present and future sales. Generation Y consists of young Americans born in the mid 1970s and mid 1990s. This segment consists of around 71 million with a purchasing power estimated to be $200 billion. With such a sizable population and impressive purchasing power, Generation Y is poised to be that fastest growing segment that could soon outgrow that of baby boomers. Generation Y is educated, diverse, and tech-proficient. This is a unique segment that has unique needs. Asian automakers understand that a company's product can only serve some but not all demographic groups. It is with this in mind that the automakers are focusing on serving generation Y as a distinct segment, with unique needs and preferences. The strategy behind targeting Generation Y (Gen Y) by the Asian automakers seems to be driven by the 80/20 rule. According to Keegan and Green (2011), “ This rule (also known as the law of disproportionality or Pareto's law) suggests that 80 percent of a company's revenues or profits are accounted for by 20 percent of a firm's products or customers” (p.213). Generation Y is a large segment that is still growing and has the potential...
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...Assignment #3: Case 7-2 “Carmakers Target Gen Y” Monique S. Kearson Dr. Bao MKT 505 February 12, 2012 Introduction Generation Y is a group of US citizens that were born in the early 1980’s and 2002. They are referred to as Gen Y and Eco Boomers, as they have been said to have a tremendous impact on the generation. With totals nearing 81 million the Gen Y era has been the largest of that since the Baby Boomer age. They hold great credit and spending standings with over 200 or more billion reported annually. The ages for the Gen Y range currently from 10 to 30 years of age. I myself can highly relate to many of these findings due to the fact that I am a part of this generation Y era and I do find it to be true and very accurate.(Generation Y) 1. Explain the strategy behind Asian automakers targeting Gen Y Asian automakers have sought out to target the Generation Y consumer for many reasons. They have found that high priced gas guzzlers are not so popular anymore. Gas has not been at an affordable standstill for years. What does this mean to Asian automakers? They have the opportunity to target young US consumers that are looking for small reliable and fuel efficient vehicles. Asian automakers understand that America is in a crunch so people are looking for more but for less. Their aim is to introduce lines of vehicles that are not only fuel friendly but are pocket friendly as well. As stated by consumer affairs “There are 64 million Gen Y buyers coming into the marketplace...
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...When the defendant was black and the victim was white, in what percentage of cases was the death penalty verdict given? d. When the races of the victim and the defendant were the same, in what percentage of cases was the death penalty given? 7. Refer to HOCKEY data. Did Ohio State have a home-ice advantage? Use PROC FREQ to perform Fisher’s exact test for the 2x2 table of the outcome of the game (“won” or “lost or tied”) versus location (Columbus, Ohio or elsewhere). Don’t forget to change the score of the final game to Boston College 5, Ohio State 2. 8. Refer to the HANKS data. Your task is to use a SAS program to count the number of movies in which Tom Hanks appeared in each of the years from 1984-1998, then make a scatterplot with the number of movies made in each year on the vertical axis versus the year on the horizontal axis. In some years, such as 1997, he did not appear in any movies...
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...Chevrolet: 100 Years of Product Innovation* Synopsis: This case examines Chevrolet's history of product innovation, branding strategy, and successful product mix in connection with its relationship to parent General Motors and its rivalry with Ford. Chevrolet has a long history of success in developing and marketing cars, trucks, and SUVs that are practical, sporty, and affordable. The brand's relationship with General Motors is both a strength and a weakness, especially in the aftermath of the federal government's financial bailout of General Motors in 2008. Government demands for improved fuel economy and ever changing customer needs and preferences will be constant challenges as Chevrolet looks toward its next 100 years. Themes: Product innovation, product mix, branding, product strategy, competition, corporate reputation, evolving technology, customer loyalty, government regulation, international marketing General Motor's (GM) Chevrolet brand celebrated its 100th anniversary in 2011. Throughout its history, Chevrolet has launched many different vehicle models, some of them widely successful and others deleted from the product mix shortly after introduction. Over the years, the company has transitioned from an American icon into a worldwide brand known for quality and durability. Despite numerous successes and failures in its history, including the recent bankruptcy and bailout of parent company GM, Chevrolet is still going strong after a century of product innovation...
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...tingResearch Report ABOUT Automotive AUTOMOTIVE The global automotive marketing report The evolution of automotive marketing and advertising 2005 edition by Glen Smale © ABOUT Publishing Limited 2005 The global automotive marketing report The evolution of automotive marketing and advertising 2005 edition ABOUT Publishing Group 21 Noel Street London W1F 8GP United Kingdom The global automotive marketing report: 2005 edition ABOUT Publishing Group 21 Noel Street London W1F 8GP United Kingdom T: +44(0)20 7434 1269 F: +44(0)20 7434 1545 Email: admin@aboutpublishing-auto.com www.aboutpublishing-auto.com Copyright © 2005 ABOUT Publishing Limited. All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of ABOUT Publishing Limited. The authors of ABOUT Publishing Group Research Reports are drawn from a wide range of professional and academic disciplines. All the information in the reports is verified to the best of the authors’ and the publisher’s ability, but neither can accept responsibility for loss arising from decisions based on these reports. © ABOUT Publishing Limited 2005 Contents ii ii iv 1 1 1 3 3 4 5 6 8 8 10 13 14 17 17 18 19 23 26 27 30 30 32 33 33 34 34 35 35 36 36 37 38 39 39 40 List of tables List of figures The author Chapter 1: Introduction...
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...toyota’s have a lot of buyer because the population of middle income customers is more than high income customers. The product is worthy because the quality is good, the price is affordable, toyota has its own mantainance service and the secondhand’s price is good. The switching costs is low because customers can easily change from toyota to competing firms at no extra cost. The customers have accurate and high quality of information from companies websites which make them compare toyota’s products with others product. The subsitute of the products are moderate. Thus, the bargaining power of buyer is high. Threat of Subsitute Products (High) There are a lot of substitutes available. The subsitutes to Toyota products are Honda, Volkswagen,Ford and etc. Products |...
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...Ford Ford Motor Company is a famous brand in the world which is an American multinational automaker since 1903. Ford Motor Company focuses on creating a strong business that builds great products that contribute to a better world. Ford and Toyota are the first companies manufacturing hybrid system. Ford and Toyota agreed on a patent sharing accord which granted Ford access to certain hybrid technology patented by Toyota, in exchanging Ford licensed Toyota gain some of their own patents. PESTEL PESTEL analysis stands for "Political, Economic, Social, Technological, Environmental, and Legal analysis". It is used to describe a framework of macro-environmental factors used in the environmental scanning component of strategic management. Political Political factor means analyzing the local government policies that may affect your own business, which include law, tax, and guidelines. Firstly, taxation is the factor that can directly affect the price of the vehicles. Taxation is set by local government which is an amount of money that the citizen needs to pay to the government and it is set in a percentage. This money paid to the government is going to spend to maintain the social welfare, government department running and military affairs. For instance, import duty, license tax, and the fuel tax are the major tax of Hong Kong in that industry. Monetary policies is the policy of exchange rate in a country, this may affect income of Ford. For example, if the production line is set...
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...Ford Motor Company In today’s society it is a very common theme for men, especially hardworking men, to want a truck. That being said, what better company is there for a truck or a durable vehicle to not only improve image but use as an aid in everyday working conditions than Ford? We think that Ford Motor Company is a very good company to investigate and research because of the solid foundation it stands on and the rich history and tradition of such an illustrious company. Ford has been at the forefront of the automobile industry for the majority of its existence. They have been a trailblazer as far as mass production, and advancements in just about every way imaginable. For these reasons and more we will be doing our dijuno project on the Ford Motor Company. We will be exploring the consumer-brand relationships, breakdown the ads (testimonials), how their product raises self-esteem, and the product as an extended self. The company mainly targets the working male who has the need for a big truck to do heavy lifting and towing. The company has the richest history of any car company in the U.S. and for that reason we will give a very in depth and concise overview of such. Ford also appeals to those who have the upmost pride and support of the U.S. Other things we will be evaluating and analyzing in our PowerPoint presentation will include the target market for different demographics, how it caters to the needs of the consumers, the strategies and tactics used to appeal to...
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... NAME: SHAMEEL P.B REGISTER NUMBER:1579 DATE OF SUBMISSION:17-09-2012 | | Assignment front sheet | Learner name | ------------------------------------------------- Assessor name | SHAMEEL P.B | Anu Antony | Date issued | Completion date | Submitted on | | 16-09-2012 | 17-09-2012 | Qualification | Unit number and title | BTEC LEVEL 7 EDSML | Unit 13 : Managing Financial Principles and Techniques | | | Assignment title | FORD MOTOR COMPANY – A CASE STUDY | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the student is able to: | | Task no. | | Evidence | 1 | explain the importance of costs in the pricing strategy of an organisation changes | | 1.1 | | 9 | 1 | design a costing system for use within an organisation resource | | 1.2 | | 17 | 1 | propose improvements to the costing and pricing systems used by an organisation | | 1.3 | | 21& 24 | 2 | apply forecasting techniques to make cost and revenue decisions in an...
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...Product Assessment 2 While there is nothing physically wrong with the manual box (you have to explain what this is), rowing one’s own gears is based on a technology that peaked in the mid-1990s (think Acura NSX, Mazda MX-5 Miata or Honda S2000, ) and it really isn’t going to get any better. The automated dual clutch, on the other hand, continues to improve with each generation and subsequent software update. Simply put, BMW’s F10 M5 was designed with the 7DCT in mind. The automated gearbox is capable of ripping up and down through the gears endlessly before taking the Autobahn home at a sustained 190 mph. In sharp contrast, and whether North American enthusiasts want to admit it or not, the M5′s 6MT is a Frankensteinian adaptation to the platform incapable of handling the same stress as its dual-clutch sibling – that’s a fact. Much like fly-by-wire aircraft controls replaced manual rod-and-cable linkages, once aircraft reached a certain level of size and complexity, many high-performance cars seem to be attaining a point of convergence where engine power and vehicle weight make a manually-operated gearshift impractical, bordering on unusable. Think about it: As horsepower and torque figures continue to skyrocket, greater clamping and shifting forces are necessary to channel that power in order to motivate ever-more-heavy cars, and there’s only so much engineers...
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...The automobile industry is a giant, serving both public and private sectors of the economy and consuming enumerable amounts of goods used in production, accounting for numerous additional jobs. The complexity of the industry has grown over the years along with the complexity of the products it produces. New means of advertising and other market strategies further complicate this already hugely intricate industry. On top of this, the industry continues to evolve on an almost yearly basis with the introduction of new “essential standard features” that one would not have even considered putting in a car five years earlier. Despite it’s relatively recent rapid growth in the past 100 years, the automobile industry, had a somewhat slower start. Once the industry was set in motion it unquestionably continued to grow and develop amazing machines that provide a great service to society and a great profit to its manufactures, but the first 130 years the automobile industry took to establish itself as an important part of the economy are just as important to fully understand the industry. The first self-propelled street vehicle was invented by the French engineer and mechanic, Nicolas Joseph Cugnot, in 1769. It was a military tractor used by the French army to haul artillery. It was destroyed later that same year in what is considered the first automobile accident; it crashed into a wall.2 The engine, like most of its time, was steam powered. Steam was the main source of power...
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...Tugas Personal ke-1 Minggu 1 Answer for Toyota case : 1. In what ways is Toyota's new-product development system designed to customers ? Toyota owners want to keep making profit. The best way to do it is to make customers buy more cars of their brand. Only happy customers stick to a brand they've been happy with. It doesn't take lots of fat tires or fancy styling to keep them happy, most want just plain old reliability and most miles per their money spent (not just for fuel, but ALL costs). “Do that and you're the winner” that's the Toyota method. Toyota system responds also more quickly than competitors. The chief engineer have the responsible for the product to marketing. There are a number of features to this system that make it customer oriented. * The Toyota system responds more quickly than competitors, allowing the company to correct any mistakes and react to market trends faster than competitors. * The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. * Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota’s manufacturing system designed to serve customers ? Toyota's manufacturing systems that are designed to serve customers, including : * Employees, even...
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...Ford Motor Company (Case Analysis) Group #6- TGAA TTH 1:00 Member 1- Taylor O’Neill Member 2- Knyra Ratcliff Member 3- Alex Perkins Member 4- Xu Han Member 5- Kevin Carter Member 6- Alex Dundon/ Nick Tran Presentation Date: 11/17/15 Introduction Our group has chosen Ford Motor Company as our case analysis subject. Ford is an American multinational automaker and was founded by Henry Ford in 1903. Ford Motor Company is the second largest automaker in the United States and is also the fifth largest automaker in the world. Throughout the paper we will be sharing background information of the company such as the vision statement, mission statement, company history, the industry, and our company’s strategy. We will also be sharing the elements of Ford’s internal and external environment (includes historical and competitor financial information), problem statements, possible alternative solutions to those problems, and our recommendations as to which alternative solutions would be best used in response to the problems at hand. Towards the end of our case analysis on Ford Motor Company there is a visual present for both the SWOT analysis and the grand strategy matrix. We have provided appropriate and significant content in completion of this case analysis. Background Vision Statement “To become the world's leading Consumer Company for automotive products and services. (Homepage, 2015)” Mission Statement “One Team. People working together as a lean, global enterprise...
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