...goods, services and resources between two or more nations. There’s also transaction of economic resources and it includes capital, skills, people, etc. for international production of physical goods and even services such as finance, banking, insurance, construction, etc. Examples of companies that operate internationally are Royal Dutch Shell, McDonalds, Subways, General Motors, Ford Motor Company, Samsung, LG, Sony, ExxonMobil and BP. These are all well-known MNCs and it includes fast food companies such as McDonald's and Subways, vehicle manufacturers such as General Motors, Ford Motor Company and Toyota, consumer electronics companies like Samsung, LG and Sony, and energy companies such as ExxonMobil, Shell and BP. Most of the largest corporations operate in multiple national markets. 2. Nike, Inc. is an American multinational corporation and it sells footwear, apparel, equipment, accessories and services. It was founded on January 25th, 1964 as Blue Ribbon Sports by Bill Powerman and Phil Knight and officially became Nike, Inc. on May 30th, 1971 and interestingly the company take its name “Nike” from the Greek Goddess of Victory. Nike’s aims/objectives are to develop products that help athletes of every level of ability reach their potential, to create business opportunities that set. Nike’s main competitor is the likes of Adidas, Puma, Rebook, etc. 3. The benefits of international trade are: •...
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...Economy (40 marks) Transnational Corporations (TNCs) are companies which are able to co-ordinate and control its production, in more than one country during economic globalisation, examples of which include Nike, McDonalds and IKEA. These companies use differences between a country’s cost of production, natural resources, labour and state incentives to their advantage. This allows them to spread their resources and production between locations globally to minimise cost to the company. In recent decades the increasing wealth of TNCs has led to more dominated roles in the global affairs this has many impacts on the economy, global population and environment both positively and negatively. Transnational corporations have a very large role to play in the global economy. With the economies of developing countries, such as China and Brazil, generally growing due to the exchange of information and goods (globalisation) companies are keener to invest in them to increase their turnovers and overall development. TNCs have globally increased new job opportunities and new tax revenues even for the poorest of countries, by doing so they have contributed in reducing the levels of world poverty and have improved infrastructure for developing countries. TNCs are also incredibly wealthy. Ford and General Motors are two companies which exemplify the wealth of TNCs. Their combined annual income is equal to the GDP of all the countries of sub-Saharan Africa, such as Chad, Sudan and Zimbabwe. This...
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...A multinational corporation is considered to a type of firm or company that accomplished many beneficial activities in several different countries located around the world. A multinational corporation is responsible for conducting different levels of businesses in a lot of countries in different parts of the world. There are numerous multinational companies who decide to move the procedures and tasks of the company to one particular country called the “host nation”. This action is performed in order to prevent costly financial pollution issues in which the multinational company can actually contribute to the environment surrounding the MNC. This action is performed solely for the purpose of reducing the costs associated with the operations of the multinational corporation and also to gain an advantage in the global market. Pollution is considered a majority contributor to the endangerment of human life, water, plant life and also wild life in numerous host countries. Multinational Corporation is considered to be a firm or business that has a home base in one country however the firm operates out of several different countries and all at once. There are many firms who are considered to be a multinational corporations; however it can be quite difficult to determine if the company is a multinational corporation. The reason for that is because it isn’t’ always evident that the company is a multinational corporation. There is growth with companies merge; there joint...
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...Top 100 global brands: 1. COCA-COLA ,2. IBM, 3. MICROSOFT, 4. GOOGLE, 5 . GE, 6 . MCDONALD’S, 7 .INTEL ,8 . NOKIA, 9. DISNEY, 10.HP ,11.TOYOTA ,12. MERCEDES-BENZ ,13. GILLETTE ,14. CISCO ,15.BMW ,16 . LOUIS VUITTON, 17 . APPLE ,18 . MARLBORO ,19. SAMSUNG, 20 . HONDA, 21. H&M ,22. ORACLE ,23 . PEPSI 24. AMERICAN EXPRESS, 25. NIKE, 26. SAP, 27. NESCAFÉ ,28. IKEA ,29 . JP MORGAN, 30. BUDWEISER 31. UPS, 32. HSBC ,33 .CANON, 34. SONY, 35 . KELLOGG’S ,36. AMAZON.COM, 37. GOLDMAN SACHS 38. NINTENDO, 39. THOMSON REUTERS MEDIA, 40. CITI ,41. DELL, 42. PHILIPS, 43 . EBAY, 44. GUCCI ,45. L’ORÉAL, 46. HEINZ, 47 . ACCENTURE, 48. ZARA, 49. SIEMENS, 50. FORD, 51 . COLGATE ,52 . MORGAN STANLEY, 53. VOLKSWAGEN, 54. BLACKBERRY, 55 . MTV, 56. AXA, 57 .NESTLÉ 58. DANONE, 59. XEROX ,60. KFC, 61. NEW SPRITE, 62. ADIDAS, 63. AUDI, 64. AVON, 65. HYUNDAI ,66 .YAHOO! ,67. ALLIANZ, 68. NEW SANTANDER 69. HERMES,70. CATERPILLAR ,71. KLEENEX, 72. PORSCHE, 73. PANASONIC, 74 .NEW BARCLAYS, 75. JOHNSON & JOHNSON ,76. TIFFANY & CO, 77 .CARTIER, 78. NEW JACK DANIEL’S ,79. MOËT & CHANDON, 80. NEW C REDIT SUISSE, 81. SHELL, 82 . VISA, 83 . PIZZA HUT, 84 . GAP, 85. NEW CORONA 86. UBS, 87. NIVEA, 88. ADOBE, 89. SMIRNOFF,90. NEW 3M ,91. FERRARI, 92. NEW JOHNNIE WALKER ,93 .NEW HEINEKEN, 94. NEW ZURICH ,95. ARMANI, 96 .LANCÔME ,97 .STARBUCKS, 98. HARLEY-DAVIDSON ,99. CAMPBELL’S ,100. BURBERRY. Top ten value proposition global brands: 1...
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...Conclusion 14 Bibliography 14 Appendix 15 Preface We would like to consider the most interesting topic concerning the multinational corporations. If we called it like that, it means that company made a great success in the market, it operate in several foreign countries. In this mini-course work we will investigate more detailed the structure and strategies of MNCs. In the first part we will look through the history of MNCs. The history, in general, is to be considered as an essential part of every project in order everyone may compare the development of the particular sphere. Next part will show us the statistical data of MNCs, where we will recognize all the most reputable companies from the different industries, such as BMW, Nike, Lego, etc. We cannot leave a side the point of entry into the new market. There it will be explained the strategies of MNCs, such as mergering, joint venture and sequential market entries. Also we will consider investing into the particular companies, weather it is risky or not and the motives of foreign direct investment. Another important point is the comparison of the Transnational Corporations and Multinational Corporations. Of course if we live in Russian, it would be great to present the native companies that achieved status of MNC. The following data will be presented in the convenient tables. The main findings are generalized in the conclusion with the stress on the...
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...7e End of Part Case Notes Part One: Globalization There are no Part One cases. Part Two: National Differences in Political Economy; Differences in Culture; Ethics in International Business Nike: The Sweatshop Debate 1. Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Answer: Most students will probably agree that Nike should be held responsible for the working conditions in foreign factories where subcontractors make products the company sells. Students taking this perspective are likely to argue that since the workers are there to produce the products for Nike, the fact that the company does not actually own the facilities is immaterial – Nike is the beneficiary of the work done in the factory. Some students may suggest that Nike be resolved of some responsibility if the factories also produce products for other companies. 2. What labor standards regarding safety, working conditions, overtime, and the like, should Nike hold foreign factories to: those prevailing in that country or those prevailing in the United States? Answer: The question of whether of whether to hold foreign factories to the same standards as domestic factories is difficult. Some students might argue that Nike should require all factories regardless of their location to maintain the same standards when it comes to working conditions, overtime, and so on. Other students however, may suggest that it would...
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...Brief 1. Advance Operations * 90 % behavior and 10% what you know, that’s why the teacher tells us that in businesses, machines are very easy to learn inside out but when the people comes in the picture is when we have a problem. Behavior has a massive content in respect to success. * A sense of leadership combined with strong authority causes people to lift their spirit up and wakes up a sense of fellowship. * In Shackleton’s time there wasn't a lot of knowledge on those technologies being used. That combined with the pressure of the countries competing with each other to discover places around the world. * These competition kind of resembles todays fight in the automobile industry.Efficient use of time , as explained and used in operations is a very important way to find improvement. * Gravity waves: These waves are generated in a fluid medium or at the interface between two media when the force of gravity. An example of such an interface is that between the atmosphere and the ocean, which gives rise to wind waves. * Examples of leadership in Shackleton’s: He Invented the power bar ( found the right logistics for food), as a leader you have to seek informal contact at times which is more important at times that formal contact. * As a leader you can never extinguish HOPE . Is a vital element to lift up the spirit. * Competitiveness in...
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...Adarsh shikshan prasarak mandal Govt.Regd.No.Mah – 5653 ADARSH MANAGEMENT INSTITUTE OF INDIA MARKS: 100 COURSE: MBA SUB: BUSINESS MANAGEMENT N.B.: 1) Attempt any Four Questions 2) All questions carries equal marks. NO. 1 THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 – hour all – weather network, began broadcasting in 1982, it quickly became the object of mockery. “Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company,” remembers Michael Eckert, The Weather Channel’s CEO. Besides pondering where advertising support would come from, critics questioned what kind of audience was going to tune in to a channel that boasts wall-to-wall weather, a topic that sounds as interesting as staring at wallpaper. So far, the answers to these questions have been quite surprising. In its over twenty years of broadcasting, the channel has gained support from a cadre of deep-pocket advertisers, which include Buick, Motorola, and Campbell’s Soup. In 2003, the Weather Channel reached more than 83 million U.S. households in Latin America under the name, El Canal del Tiempo. According to The Weather Channel’s Vice-president of strategic marketing, Steven Clapp, “There might have been a time when...
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...The changes at Ford initiated by CEO Mulally, a former aerospace guy, have meant the difference between death for the automaker and merely being sick Almost 30 months after Alan R. Mulally left Boeing (BA) to become chief executive of Ford Motor (F), it's still easy to peg him as an industry outsider. Talking to Wall Street analysts in November, Mulally described the debut of the tiny, fuel-sipping Ford Ka at the "Paris Air Show" when he meant the "Paris Motor Show." Earlier this year, Mulally showed how he'd tried to stop appending an airplane doodle to his signature, but struggled to ink a car instead. "Rats. I still haven't got the car down," he said, in the "aw shucks" Kansas delivery that has become as familiar in Detroit as his off-the-rack blazers and shirts. Outsider CEOs have a decidedly varied track record. Some bring in their own people and impose a jarring management philosophy on a corporate culture, as Robert Nardelli did at Home Depot with such mixed results that the board pushed him out. Some are unsuited to running an unfamiliar business. Former S.C. Johnson CEO William Perez's 13-month stint at Nike (NKE) comes to mind. Others tread more softly and succeed, like Eric Schmidt, the former Novell (NOVL) guy who runs Google (GOOG). Mulally arguably falls into the latter category. Since arriving he has left most of the team he inherited in place and quieted talk that an aerospace guy couldn't run an automaker. Of course, Ford remains a very sick company. It lost...
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...Vision & Mission statement and Strategic clock G. H. PATEL P.G. INSTITUTE OF BUSINESS MANAGEMENT SARDAR PATEL UNIVERSITY VALLABH VIDYANAGAR Submitted by: Purohit hardik 11F16 MBA 2nd year (Div: A) 2011-13 What is Vision & and Mission? A Mission Statement defines the organization's purpose and primary objectives. Its prime function is internal – to define the key measure or measures of the organization's success and its prime audience is the leadership team and stockholders. Vision Statements also define the organizations purpose, but this time they do so in terms of the organization's values rather than bottom line measures (values are guiding beliefs about how things should be done.) The vision statement communicates both the purpose and values of the organization. For employees, it gives direction about how they are expected to behave and inspires them to give their best. Shared with customers, it shapes customers' understanding of why they should work with the organization. Bowman’s Strategy Clock In many open markets, most goods and services can be purchased from any number of companies, and customers have a tremendous amount of choice. It's the job of companies in the market to find their competitive edge and meet customers needs better than the next company. So, how, given the high degree of competitiveness among companies in a marketplace, does one company gain competitive advantage over the others? When there are only a finite number of...
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...level of performance of an order winner that is required for a firm todo business in a market segment. Quality (Products and services. Focuses on quality) Process Strategy * Process Decision: 1) Process Structure (Customer-contact position [services]), 2) Customer Involvement (low involvement, high involvement), 3) Resource Flexibility (Specialized, enlarged), 4) Capital Intensity (low and high automation) * Process Architecture: 1) Job process: low volume, high customized to specific needs of the customers. The process has highly flexible flow, with considerable divergence in production steps (flexible resources. Resources are organized by resource type, but not by product type. Each order is treated as a single unit, a job). Ex: Nike workshop for sponsored athletic shoes 2) Batch process: Some customization (orders come in batches, products differ from batch to batch, but are identical in a batch). Large volume, but not extremely high volume. Process flow is flexible, depending on customization. Ex: Extra wide leather shoes production, NIKEiD shoes 3) Line process: Products are almost standardized in large volume(not made for specific customer/order). All products flow...
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...ROBERT F. HARTLEY • Cindy Claycomb 12th Edition T W E L F T H E D I T I O N MARKETING MISTAKES AND SUCCESSES Robert F. Hartley Late of Cleveland State University Cindy Claycomb Wichita State University VICE PRESIDENT & EXECUTIVE PUBLISHER SENIOR EDITOR PROJECT EDITOR EDITORIAL ASSISTANT ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR PRODUCT DESIGNER SENIOR PRODUCTION MANAGER ASSOCIATE PRODUCTION MANAGER PRODUCTION EDITOR COVER DESIGNER George Hoffman Franny Kelly Brian Baker Jacqueline Hughes Amy Scholz Kelly Simmons Marissa Carroll Harry Nolan Allison Morris Janis Soo Joel Balbin Eugenia Lee Kenji Ngieng This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical...
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...teorinis požiūris Praktinių situacijų vertinimas: atvejo analizė 61 Recenzavo: doc. dr. Aida Mačerinskienė lekt. dr. Asta Fominienė 1 atvejis. AB „Snaigė“ – lietuviškų šaldytuvų ateitis 2 atvejis. Humana People to People – padėti žmogui, kuriam reikia pagalbos 3 atvejis. Socialinio tinklo „Facebook“ sėkmės priežastys 87 4 atvejis. UAB „Čili Holdings“ veikla ir plėtros galimybės 96 61 79 5 atvejis. Pokyčiai pasaulio mobiliųjų technologijų lyderės NOKIA veikloje 104 6 atvejis. Starbucks – kavos išsinešti meistras 7 atvejis. „Apple“ – išskirtinė kompanija informacinių technologijų rinkoje 9 atvejis. eBay internetinio verslo sėkmė 170 116 131 148 8 atvejis. Pokyčiai pasaulinėje automobilių pramonėje 10 atvejis. Kompanijos „Nike“ plėtrai sporto prekių rinkoje finišo linijos nėra 181 11 atvejis. Mažmeninė prekyba: „Tesco“ užkariauja pasaulį? 195 ISBN 978-609-459-052-8 © Marija Kučinskienė. 2012 © Laura Žiogelytė, 2012 © Gražina Jatuliavičienė, 2012 12 atvejis. Sėkminga „Google“ veikla – kas slepiasi už šimto nulių? 210 4 5 VERSLO STRATEGIJA: atvejo analizė Įvadas 13 atvejis. „Marks & Spencer“ (M & S) ir „Zara“ strategijos – sėkmė ir nuopoliai 223 14 atvejis. Ikea verslo sėkmės paslaptys 238 15 atvejis. Alaus gamybos ir vartojimo pokyčiai Europoje ir Lietuvoje 252 16 atvejis. „Virgin grupės“ (The Virgin Group) veikla ir plėtros galimybės 270 17 atvejis. „Hilton Worldwide“ – apgyvendinimo ir poilsio...
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...Impact of Globalization Globalization of Markets: Refers to the merging of historically distinct and separate national markets into one huge global market place. Falling barriers to cross border market have made it easier to sell internationally. It has been argued for some time that the tastes and preferences of consumers in different nations are beginning to converge in some global norm, thereby helping to create a global market, for example Nike shoes are worn all over the world from Canada to Argentina, and from New York to Tokyo most people know about the brand name and demand that stores carry the brand. I recently visited the country of Colombia and found out that mostly everything that’s available in New York is available there also. I was able to find Rolex watches, Apple computers, Mercedes Benz luxury automobiles and so on. A company does not have to be the size of a multinational in order to participate and benefit from globalization of markets, any small firm can participate in the worldwide trade provided that they get the proper contacts and they do the proper due diligence to make sure they are working with legitimate companies in order to assure themselves to get paid for their goods and services because otherwise it would be very hard to collect on debt from overseas. The most global markets currently are not markets for consumer products, where national differences and tastes are still important enough to act as a brake on globalization. For example...
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...บทที่ 2 บทบาทของ IMC ในกระบวนการการตลาด ในบทนี้จะลงรายละเอียดว่ากลยุทธ์การตลาดมีผลต่อบทบาทหรือการส่งเสริมการตลาด และการตัดสินใจการส่งเสริมการตลาดต้องทำงานร่วมกับส่วนอื่นๆ ของส่วนประสมทางการตลาด (Marketing Mix) อย่างไร กล่าวคือองค์ประกอบทั้งหมดของส่วนประสมทางการตลาดต้องไม่มีการเปลี่ยนแปลงในแผนกลยุทธ์ที่ส่งผลไปยังโปรแกรมการสื่อสารการตลาดแบบครบวงจร เราใช้แบบจำลองในรูปที่ 2-1 : แบบจำลองกระบวนการการตลาดและการส่งเสริมการตลาด เป็นกรอบสำหรับการวิเคราะห์ว่าการส่งเสริมการตลาดเหมาะกับกลยุทธ์การตลาดและโปรแกรมต่าง ๆ หรือไม่ แบบจำลองนี้มีองค์ประกอบสี่ส่วนคือ กลยุทธ์และการวิเคราะห์การตลาดขององค์กรกระบวนการทางการตลาดสำหรับตลาดเป้าหมาย การพัฒนาโปรแกรมการวางแผนการตลาด (ซึ่งรวมถึงส่วนประสมการส่งเสริมการตลาด) และตลาดเป้าหมาย ดังที่แสดงไว้ในโมเดล กระบวนการทางการตลาดจะเริ่มต้นจากการพัฒนากลยุทธ์และการวิเคราะห์ทางการตลาดซึ่งบริษัทตัดสินใจเลือกสินค้าหรือบริการสำหรับตลาดที่ต้องการ แล้วเลือกองค์ประกอบต่างๆ ของส่วนประสมทางการตลาด (Marketing Mix) เพื่อทำงานร่วมกันเป็นโปรแกรมการตลาด (Marketing Program) ที่จะเข้าถึงตลาดเป้าหมายอย่างได้ผล โปรแกรมการตลาดนั้นส่งผลไม่เพียงแต่กับผู้ซื้อปลายทางเท่านั้นแต่ยังรวมไปถึงช่องทางหรือทางร้านค้าที่กระจายสินค้าไปยังผู้บริโภคด้วย สมาชิกของช่องทางการขายเหล่านี้ต้องได้รับการโน้มน้าวให้เชื่อด้วยว่าสินค้าของบริษัทจะขายได้ เพื่อให้ร้านค้าสั่งซื้อสินค้านั้นๆ และพยายามเสนอขายสินค้านั้นให้กับผู้บริโภค ดังที่ได้แสดงไว้ในบทที่ 1 องค์ประกอบทั้งหมดของส่วนประสมทางการตลาดซึ่งได้แก่ สินค้า (Product) ราคา (Price) การจัดจำหน่าย (Place) และการส่งเสริมการตลาด (Promotion) โดยต้องทำงานร่วมกันเพื่อให้ผลจากการสื่อสารให้มากที่สุด...
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