...Eric Lee Section 23 Bus 103 Date: 2013/2/22 Temporal. P. (2010). Advance Brand Managment. Singapore: John Wiley &Sons (Asian) Pte.Ltd. Brand managment includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing creating and sustaining the brand. Branding makes customers committed to the business. A strong brand differentiates products from the competitors. It gives a quality image to business. Companies’ principle is making profits. So why should we still consider the group of nonprofitable customers? One of the reason we don’t give up on nonprofitable customer segment is customers may turn into profitable after encourage. Remember that marketing is not about making money. Marketing is all about managing the relationship with customers. Branding is about building a image that is remarkable to everyone * CRM is also about looking at customers who may not be big spenders now, but could be if they are encouraged by a really good brand experience. While the economics of foucusing on your most profitable customers are compelling, a good CRM program shouldn’t ignore all the others. Although it makes sense to pay more attention to more-profitable customers, the same CRM principles can apply at all levels. (pp.204) * Sometimes, there is no option but to kill (whether it is done quickly or slowly) or sell off a brand. In other words, the brand manager...
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...Khalick E. WHITAKER ________________________________________ 1710 MECHANICSVILLE TRNPK. RICHMOND, VA 23223 • 804-253-4100/804-643-2156 ________________________________________ Objective: To secure a position within your company and to use all of my skills to grow as the company grows. To bring my knowledge and experience that will allow me to build a foundation that will be strong and long lasting with only success in mind for your establishment. I am a versatile, honest, dependable, trustworthy, loyal, self-motivated, team player, strong, driven, goal oriented,enthusiastic, quick learner, and most of all I always practice good ethical and integrity behaviors. • I have demonstrated abilities in analyzing customer wants and needs, to provide excellent customer service and the ability to work as a team to reach that goal. • I am very organized, creative, and the ability to lead by eaxample • I am a strategic, decision-maker known for exceeding expectations that managment has set out for me • I have strong presentation, intercommunication, complimented by ability to forge strong and trusted relationships with all levels of staff and customers. Specialties: • Enthusiastic • Motivational • Highly Trainable • Improving Customer Experience • Ability To Multi-Task Numerous Projects _______________________________________ Employment Job Title: CIT (Counselor In Traning) Years Employed: May- September, 2012 Organination Nmae: Richmond Mayor Youth Academy...
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...the focal point of the General Manager’s (GM) area of concern. These problematic reports have dealt a destabilising blow to the future of the newly constructed Mall by Northstar, forcing the management to ensure that measures are taken both to identify and devise a solution in order to rectify the situation, ultimately restoring efficiency and thus heightening the chances of a success. Issues with relation to Customer Service are of great value, as this is where the interaction between the customer, the staff and all other products and services encompassed within the Northstar Mall facility take place. However, validity of the feedback/suggestions and general comments/complaints must be assured in order to gain a non-bias and factual foundation on which to view options to proceed. In the world business, on multiple planes, the quality of the service provided to the potential customer is paramount, as this service is what, when placed in conjunction amongst other variable factors, will result in the overall conclusion or “Customer experience”, which is key to securing both a ‘golden reputation’ and establishing customer loyalty. These two factors are the legs on which a successful facility such as the Northstar Mall will rely upon in order to aid the continuous return of custom. The key word here is Quality. If we focus for now solely on the ‘staff issues’, we may...
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...change the way that you work helping you lead your organization to an exceptional level of performance. Peters question are What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan? These essential questions grounded in Peter Drukers theories of management will take readers on the exploration of organizational and personal self-discovery giving them the means to assess how to be, how to develop quality, character, mindset, values and courage. The questions lead to action. By asking these questions, readers can focus on what they are doing in their work and how to do it better. Designed for todays busy professionals First established as the Peter F. Drucker Foundation for Nonprofit Managment, the Leader to Leader Institute's mission is to strengthen the leadership of the social sector. In collaboration with its partners in the private and public sectors, the Institute furthers its mission by providing social sector leaders with the essential leadership wisdom from all sectors and the resources needed to lead for innovation and to build vibrant organizations. Peter F. Drucker is known as the "father of modern management," and is a best-selling author of thirty-two books including the best-seller The Effective Executive. He is world-renowned thinker on leadership and management and his work has been featured in every major business periodical. A consultant to senior executives for more than fifty...
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...have to consider legal issues, on the contrary we have to plan for or avoid legal situation. We have to keep ourselves knowledgeable of any new laws. As a non-profit organization we have to have insurance in the event that someone gets hurt in the church or outside the church because it is considered a small business though it is non-profit. Staying informed helps to avoid lawsuits for example we were recently informed that we need to get a CPL which is a copyright license in order to use the songs we use for our praise and worship services, we have to do this because we are using other artists lyrics and or songs. If an artist was to walk into my church or even the Foursquare Foundation and saw that we did not have a CPL license the artist would have every right to sue the church or the Foursquare Foundation can simply shut the church down, so as a precaution the leaders got together and designated a person to purchase a CPL for the church. We also pay into an insurance policy to cover the church in the event of a lawsuit or injury occurs on the church property. What is ethics? Ethics is a moral decision to do or choose to do what is right or wrong. As a leader of the church I am held to a high level of ethical Behavior. It is vital to our church or...
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...Chapter 1 Overview of the 21st century workplace - Organizations must adapt to rapidly changing society > like in 2003 there was so wireless but now its changing now most of the business rely on wireless communication - Economy is global and driven by innovation and technology > you need new original ideas (innovative) High performing companies gain extraordinary results from people working for them Interdependent, knowledge based > Depend on each other as a part of organization Study question 1 what are the challenges of working in the new economy > intellcutual capital people are the ultimate foundations of orgzanitional performances intellcutual capital is the collective brain power or shared knowledge of a workforce that can be used to create value A knowledge worker adds to Globalization . National boundaries of world business have largely dissappeared . globalizations is the worldwide interdependence of resource flows,product markets and business competition that characterisitv that characterize the new company Technology . Continuing transformation of the modern workplace throughout > the internet (having social network websites to market product) > worldwide web (exchange of stocks) > computers > information technology .Increasing demand for the knowledge workers with the skills to fully utilize technology Diversity: >workforce diversity reflects differences with respect to gender , age, race, ethnicity, religion,sexual orientation...
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...WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE MBA PROGRAM ORGANIZATIONAL BEHAVIOUR VENUE: POSTGRADUATE ROOM 3 DAY: SATURDAYS TIME: 11.30 AM - 2.30 PM LECTURER: DR ABDULAI KUYINI MOHAMMED Course description Effective management of human resources within organizations requires an understanding of various behavior and processes. Managers need to know why people behave as they do in relation to their jobs, their work groups and their organizations. This knowledge of individuals’ perceptions, motivational attitudes and behavior will enable managers to not only understand themselves better, but also to adopt appropriate managerial policies and leadership styles to increase their effectiveness. The focus of instruction in this course will move progressively through the individual, group and organizational levels of behavior and will examine the interrelationships of behavioral phenomena among these levels. In addition, concepts such as motivation, leadership and communication and their relevance to organizational behavior will be examined Objectives At the end of this course you should be able to: * develop your skills in analyzing organizational issues and developing appropriate recommendations to enhance organizational performance; * enhance your understanding of human behavior at the individual, interpersonal and organizational levels; * acquire knowledge about concepts and frameworks that can be used to build your management effectiveness; *...
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...A. Provide twelve business terms and definitins that are new to you that are used by this company. Franshisee- Aperosn who buys a franchise Profit- revenue minus expenses Mission statement- outlines the organization's fundamental purposes. Importing- buying products from other countrie Exporting- selling products to another country Contract manufacturing- foreign company produces private label goods to which a domestic company then attaches its own brand name or trademark. Integrity based ethics code- define the organizations guiding alues, create an environment taht supports ethically sound behavoir Corporate social initiaves - enhanced forms of corporate philanthropy directly related to the company's competencies. Insider trading- uses private company infomation to further insers own fortuenes or those of their family and friends. Unified system- this happes after managers have decided a course of action now they need to organize the fimr to accomplish their goals. Middle management- this includes gernal managers, division managers, and branch and plant managers. B. Discuss the organizationl structure of the business relative to these five functinal areas: Marketing - The different forms of marketig, sales, and adverting for Gap are television, radio, credit card discounts, mail, and email. Gap spends a certain amount of money on advertising everymonth, and if they do not feel as though they are getting the response they hoped for they will pull the plug...
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...corporate governance will be examined as a means of accurately demonstrating the overall merit and usefulness of corporate governance in today’s financial environment. Investor Protection: Defond & Hung, (2004) defined investor protection as the extent of the laws that protect investors’ rights and the strength of the legal institutions that facilitate the enforcement of those laws where they exist. This definition was further expanded by La Porta et al (2000) who postulated strong investor protection laws and similarly robust enforcement institutions were the main contributors to markets that promoted investment simply because the rights of the investors were seen to be adequately protected and the risk of exapropriation by managment was greatly reduced. It was therefore seen as critical that the protection of investor’s rights was necessary as minority shareholders were often exploited by creditors and majority shareholders extensively. La Porta, et al., (2000) further posited that, in the absence of strong corporate governance mechanisms, shareholders faced the real risk of returns on their investments being expropriated by managers and other controlling shareholders. Corporate Governance Overview: Tirole, (2001) proffered that the standard definition of corporate governance among traditional scholars is the defence of shareholders’ interests and further postulated that a...
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...Are Leaders Born or Made? Professional Development-MBA 525 St. Leo University Bruce Hammond February 10, 2013 Abstract This paper will discuss whether the greatest leaders are made or born. While many people are born with natural, instinctive leadership qualities and traits; many people can become great leaders with the training, earned respect and situations or environment. This paper will also discuss what makes an effective leader. Paper Section Whether great leaders are born or are they made is a greatly debated subject. Some people are certainly born with leadership instinct(s) that may never be fully realized and developed. Others may have traits that may not be traditionally thought of as natural born leader traits but they possess other skills and the desire to lead that can turn them into an effective leader. "Leaders are developed. Leadership is nothing more than a collection of skills, that when employed, produces results." (Garic, 2006) In today's ever-changing job market and economy, many leaders and many types of effective leaders will be needed. Leadership development is the way to mold various personal traits: personality, talent, honesty, ability, sincerity, skill, confidence, integrity, into a good leader. As Pace states: "There are no set rules for what makes a good leader, but most successful leaders can draw on several qualities to help them lead." (Pace, 2006) Leaders draw on personal experience, as well as, training, knowledge...
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...Operate in 80 countries (10-k) 59400 employees (10-k) 45% of revenues generated in US, 55% generated in North America (Hoovers) Customers: larger integrated oil & gas companies- US companies, international independent companies, and national or state-owned companies Segments: Drilling and Evaluations, Completion and Production, Industrial Services and Other (provide products and services to downstream chemicals and process & pipeline industries) (10-K) Key Resources and Capabilities: Sales organizations- market its own products within the four geographic areas Provide service for products through stock point and service centers located in areas of drilling and production activities throughout the world (10-k) Placed managment close to customers to facilitate strong customer relationships and quick reactions to local market condutions and customer needs (10-K) Remote operation centers allow for the interpretation of data in the field to help customer's "steer" as drilling well (Youtube interview with Derek Mathieson) New advances: sand control for deepwater markets, MWD, LWD (EPMag Interview) Acquired BJ services Greatest competitive advantage in drill bits, packers and downhole motors Reputation for quality downhole tools and equipment (Seeking alpha) FracPoint completion system? Strategy to Increase Viability and Sustainability: Investments in technology R&D increased 12% in 2013 and 8% in 2012 Aquistions Branding strategy Increase brand recognition...
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...Google: one of Australia’s best places to work Employee Motivation and Rewards Table of Contents 1.0 Introduction 3 2.0 Problem Identification 3 3.0 Critical Analysis 4 4.0 Recommendations 7 5.0 Conclusion 8 6.0 Reference List 9 1.0 – Introduction Employee recognition is the timely, informal or formal acknowledgement of a person’s or team’s behaviour, effort or business result that supports the organization’s goals and values (Schermerhorn; Davidson; Poole; Simon; Woods; Chau;, 2010). But are these assumingly non-monetary rewards and motivations enough to keep an employee performing at their full potential? The purpose of this report is to discuss and explore the idea that if the base monetary compensation of an employee is not on-par with what the employee believes they are worth, are non-salary based motivational techniques and rewards both intrinsic and extrinsic, enough to keep that employee from feeling underappreciated and dissatisfied with their working environment (Rodgers, et al., 1992). This report also proposes recommendations, and critically evaluates these proposals, in order to clarify the need of having an effective employee compensation review process in place as well as worthwhile non-monetary based motivational techniques and rewards plans. This report will argue that by incorporating a well-structured salary review program monitored by the use of Key Performance...
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...Financial Analysis & Management Assignments 1. Discuss the extent to which the legal and professional regulatory framework of accounting ensures that corporate reports provide reliable, relevant, objective, and comparable information to users. 2. Critically evaluate the importance of discounted cash flow techniques in investment decisions. Illustrate your answer with your examples. 3. Discuss the relative importance profitability and liquidity for the survival of a business and explain how the working capital can be managed to minimise the risk of liquidity problems. Shahrzad Parhizgar Student Number: B0229JTJT1112 February 2013 Lecturer:PalanAmbikai Word Count: 2980 Financial Analysis & Management Assignments February 1, 2013 Table of Content LEGAL & PROFESSIONAL REGULATORY FRAMEWORKS ENSURING RELIABLE, RELEVANT, OBJECTIVE, AND COMPARABLE DATA ........................................................................................................................................ 3 INTRODUCTION ....................................................................................................................................................... 3 FINANCIAL INFORMATION USERS ................................................................................................................................ 3 LEGAL AND PROFESSIONAL REGULATORY FRAMEWORKS ................................................................................................. 4 FINANCIAL REPORTS...
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...marks their extra actions to be well-organized in a particular mode to exploit on the general earnings (“Walmart”, 2009). The company’s pricing policy has prepared employers in to be the marketplace forerunner in the United States. The tactical preparation creativities of the organization rely an outcome based on its values and total trades. This company consumes segment growth that can be exposed to different supplies that will broaden Walmart’s current stores, and alter the locations of the company distribution centers. In this case it creates a panel that requires a large amount of sum of principal. The high cost load for the extension of their stores has to be less; these initiatives have proven to be highly active on a complete foundation (“Walmart”, 2009). Though this might not build a short-range turnover, this inventiveness has a well-known track record to take in wealth. According to “Walmart, 2013”, “Walmart kept 80.9 percent of surplus of its United States processes out of landfills in 2011, and achieved cost savings over a mixture of improved recycling revenue and diminished expenditures” (Accountability Report). Even though Walmart’s new initiatives have clearly made a huge profit, the company has only seen a 10% growth in net sales since 2007 (“Walmart, 2009”). Additionally, $30 billion in sales was reported for the year causing a positive impact on their strategic initiatives (“Walmart, 2009”). A good example would be Walmart cutting their shopping bag supply...
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...------------------------------------------------- | | OLUSEGUN OLADELE DANBOYN0 1 Ikpoh st. Off Olatilewa, Ikate Surulere, LagosPhone: 08077071640 & 08084001710E-mail: danboyolusegun@yahoo.co.ukDate of birth: 14th November 1983 | | State: KogiLocal Govt. Area: Yagba WestSex: MaleMarital Status: Single | | ObjectivesTo work in a competitive and Challenging environment and contribute effectively to attaining professional, distinction and profficiency.SkillsAbility to read and interpret drawings (third and first angular projection, development, perspective, oblique and isometric drawings)Ability to conduct Telecommunication Site surveying Ability to conduct Quality check from TSS to FACTroubleshooting of equipment on site and simulation of alarms.Ability to conduct site built.Ability to carry out project Management.Occupational safety and health in theory and practicesStructural analysis calculation for reinforced concrete design in accordance to BS 8110.Excellent Oral and written communication skills Self motivated and target oriented Good interpersonal skills with ability to work effectively as a teamAble to accept responsibility and work with minimum supervision Ability to work under pressure and being a team leader. * Computer SkillsAbility to work with Microsoft Office applications (Word, Excel, Power point proficiently)Ability to work with AUTOCAD 2D and 3D, with five years experience in the use...
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