SWOT Analysis Fourwinds Marina has a variety of strengths, including being an attractive boating destination and the largest full-service marina of its kind in the U.S., but a major weakness is that the company has been mismanaged since day one. None of its general managers were experienced in marina operations, including its newest, Jack Keltner, the sixth GM in 5 years. The largest opportunities are the marina's central location to urban areas and its close proximity to Indianapolis' high income population. The company does have a threat: it has no control over slip rental rates. Those are set by the State of Indiana. It should be noted that while the Pointe, a nearby condo development, will be a source of new customers to the marina, it could lure guests away from the marina's sister-company, the Inn at Fourwinds. The Taggert Corporation (TC) owns the marina and the inn. The corporation's strategy changed from development to operational sustainability with the institution of much-needed financial controls and reporting after it became clear that operational problems were preventing the company from securing new investors. According to Sandy Taggert (1976), president of TC, "we had a lot of people up to the minister but none would say yes." Jack is expected to reverse the marina's operational losses and ensure that TC can meet its financial obligations to the state and to its investors. TC is set-up under the division organizational function, with the marina and the inn as "totally distinct and separate facilities" (Cummings and Worley, 2009, p. 588). I like Jack's ideas for improvement and change, with a few exceptions: I would not add a part-time assistant immediately, and not add underwater dock supports if it would change their status from that of personal property to physical property, thus making them property of the state under the