...THE SIX-STEP CASE ANALYSIS FRAMEWORK STEP 1 : ANALYZING THE COMPANY’S HISTORY, DEVELOPMENT AND GROWTH • A list of company’s past strategy and structure • The most essential development in today business • Functional competencies to pursue new business and main lines of business STEP 2 : SITUATION ANALYSIS (SWOT) INTERNAL ANALYSIS • Outcome Analysis : sales analysis (brand; geographic area ; market segments ; specific of distribution ) • Input Analysis : track the cost and level of human resources; expenses and activity in all areas of the marketing mix to generate outcomes EXTERNAL ANALYSIS • General Analysis : environment analysis (take place at the corporate, business unit, long-term trend, product/market level, political/legal, regulation, cultural trends, economy) • Industry Analysis : (actual and potentia industry size; industy growth; industry structure; cost structure; distribution systems; industry trend and developments; identification pf key success factors) • Customer Analysis : (what are our customers ?; what do our customers do with our product(s) ?; Where do our customers make their purchase ; when do our customers make their purchase ?; Why do our customers select our products ?) • Competitive Analysis : (identifying primary (brand), secondary (product and generic), and potential competitors; understanding competitors by ascertaining their size, growth, profitability, objectives, and strategies; assesing competitor’s on marketing...
Words: 587 - Pages: 3
...The analysis of logistics and supply chain management cases Given by Yang Cheng Assistant Professor, PhD chengyangxy@gmail.com Purposes • This talk is o To outline a framework for analysing supply chain situations o This is not a prescriptive approach that can be applied without thought to all situations, rather it provides a series of checklists of factors to consider • Cases o Some deal with the full scope of an organisation’s supply chain from raw material supplies through to delivery of a finished product to the end user o Others deal with one part of the supply chain such as retailing or manufacturing o Advisable to set the specific problem in the context of the overall supply chain system Defining logistics and supply chain management The process of planning, implementing and controlling the efficient, cost-effective flow and storage of raw materials, in-process inventory, finished goods and related information from pointof-origin to point of final consumption for the purpose of conforming to customer requirements ---US Council of Logistics Management in 1986 Key features of logistics • It is concerned with movement and storage of materials • It is concerned with managing the information flows that underpin the flow of materials • Its scope ranges across the whole supply chain from point of origin of raw materials to final consumption of finished products • It requires a single logic to plan and organise this flow of materials throughout the supply...
Words: 1922 - Pages: 8
...How to Analyze a Case An Introduction to the Case Method For many of you, this will be the first course using cases that you have ever taken. The fact that this form of learning is new to you will naturally cause you some concern, and early on, some difficulty. Cases give you the chance to look at the present situation facing an organization, and after a systematic analysis, make recommendations that will produce a change in the results or outcomes. While you cannot be certain what that outcome will be, through the discussion and critique of your suggestions by fellow students and your professor, projections can be made about the foundation for the probable success of your recommendations. In this course you will have the opportunity to see how well you can assess and address a business issue or problem. The role of the case is to provide you with the opportunity to utilize the knowledge you have gained to this point to evaluate and make recommendations to enhance the performance of real organizations. This is not a substitute for real world experience in a job with an organization, but it is the type of learning that helps prepare you to begin using the business knowledge you have acquired. Analysis Frameworks There are several benefits in having a framework to use for analyzing situations. The first is that a framework provides comprehensive coverage of the topics and issues involved. Without a framework, the analyst may overlook some issues. For example...
Words: 4445 - Pages: 18
...Introduction to the case the author wishes to analyze The introduction usually features a brief overview of the issue and a quick recap of the relevant literature on the subject. If the article is a response to a different view on the same case, the other view will be presented and explained before the author presents his or her own view. Optionally, the author may raise objections to other views on the subject before presenting his or her own view. 2. Proposal of a theory (or principle) which can be used to analyze the case All case analyses must have some theoretical framework on which they are based. Without a framework that illustrates clear behavior-guiding principles, any case analysis will lack compelling support and risk incoherence. 3. Critical analysis of the theory and explanation of why it is superior to alternative theories or principles If the theory has unacceptable flaws, then any case analysis based on that theory or principle will inherit related flaws. Consequently, the author must defend the theory against opposing viewpoints by offering supporting arguments and responding to objections. Any mysterious or puzzling concepts must also be clarified. 4. Application of the theory to the case in question Once the theory or principle has been established and defended, the author analyzes the case using the theory and its core principles as a guide and explains the conclusions that are reached. 5. Critical analysis of the theory’s application to the case in question After...
Words: 784 - Pages: 4
...CASE ANALYSIS METHODOLOGY 1 The Process Overview of the Process The best way to deal with cases is to read through the case material (or the relevant documentation that has been collected) several times, doing slightly different tasks on each additional pass. In the first reading go through the information quickly and keep an open mind. Avoid locking in on any particular facts until you really have the outline of the case data in your mind. During your second reading start underlining and making notations on the various parts of the case. Do not try to fill in a framework just yet. The third step is to isolate key variables and make a few numerical calculations. Once you have done this, take a few minutes to sit back and think. Then fit the analysis together using the framework provided below. Now you will have an organized and thoughtful approach to the marketing problem. After you have mastered the facts and other information, isolate the major problem to be solved. Identify the key problems faced by the manager in a strategic sense. Do not forget the context of the organization and its situation. The problem must be solved within this context. Proceed with the analysis of the major points or areas. For the purpose of this course, the analysis is the most important part of the report. At this time in your career and in this course, the reasoning behind how you arrived at the recommended course of action carries more weight than the actual decision. The analysis consists, at...
Words: 3602 - Pages: 15
...There are two dimensions to consulting CONSULTING DIMENSIONS Process Consulting Tools Frameworks Analysis Tools seniority Project structuring Roles and responsibilities Execution Sequencing - Workplan Client management 0 Typical Elements of Consulting Process Problem Structuring : Key Issue Identification Team formation and Work-plan creation Problem Solving Data collection and analysis Option generation and evaluation Recommendation Syndication Implementation The process is not sequential but iterative 1 Frameworks and Tools 2 Different frameworks / tools are available to address specific questions TOOLS Question Theory Framework / Tool Which industry will be globally competitive in the long term? How attractive is this industry? What is the demand likely to be? Porters Diamond Porters Five Forces Demand Estimation How is the industry evolving Value chain analysis International Case Studies Which business to focus on? Which to divest? GE-McKinsey BCG matrix SWOT 3 Different frameworks / tools are available to address specific questions TOOLS Question Theory Framework / Tool What are the broad competitive strategies? What are the opportunities for growth? Discipline of market leaders Generic strategies Ansoff Matrix 7 degrees of freedom Market segmentation ...
Words: 2506 - Pages: 11
...Outline for Case Reports: Please follow this outline for all written case reports. Please note that this follows the discussion below. 1. Situation Analysis 2. Assumptions and Missing Information 3. Problem Definition 4. Development of Alternatives 5. Evaluation of Alternatives and Recommendation to Management 6. Appendix – Used for exhibits such as pro-forma income statements and other detailed analyses. The Case Analysis Framework The case analysis framework presented here is a synthesis of the frameworks used by your professor and other marketing professors who use case analysis in their courses. It will provide a solid structure to organize the diverse information presented in a case. As you work your way through this framework, or a similar approach to case analysis, we offer the following hints to increase your probability of success: 1. No one can analyze a case after reading it only one time, or even worse, doing the analysis during the first reading of the case. You should read through the case once just to get an understanding of the nature of the case. During the second reading, you can begin to structure and classify the issues as they appear. A truly comprehensive case analysis will probably require at least three readings. 2. Don’t get trapped into thinking the “answer” to the case is hidden somewhere in the case text. There is never a single answer to a case just as there is never a single marketing strategy that is...
Words: 7575 - Pages: 31
...its core competencies. This shows how an organization can achieve superior performance by gaining alignment between its environment, strategy, core competencies and Organization structure. There are several frameworks, which can be leveraged in this process to assist a manager in building a high performance organization. The case highlighted how Singapore Airlines(SIA) navigated through the various challenges faced by the airlines industry such as over capacity, commoditization of offering and proliferation of low cost carriers through the execution of its business strategy and dispel the notion that competition advantage can only be created either by Cost leadership strategy or a differentiation strategy. The case show that SIA made a clear strategic choice of giving priority to profitability over growth and leveraged related diversification along with its operational practices, such as continuous people development and rigorous service design as drivers to achieve its strategic choice. SIA had unique challenges of competing solely on international routes due to the absence of domestic routes which acted as a catalyst in driving its goals of being just a little better than its competitors in the value chain and to achieve its strategic choice. The analysis of this case provides an insight into the level of strategic management and brings to the fore the aspect that functional level strategies are very critical in achieving competitive advantage and the focus by SIA in training...
Words: 457 - Pages: 2
...Organization for standardization (ISO) 9000, Quality management systems – fundamentals and vocabulary. The research is based on the Halliday framework and his language functions approach. The theoretical basis on this research is based on Halliday, Swales and Bhatia genre interpretations. In ISO 9000 standard appears transactional language function and the main purpose of it is to deliver information. Quality manual is message oriented because there are written standards which you have to achieve to get ISO 9000 certification. In conclusion the research shows that Hallidays framework completely reveals the generic structure of ISO 9000 quality manual. Key words: Genre analysis, generic structure, ISO 9000 quality system Table of Contents Introduction………………………………………………………………..1 1. Literature review………………………………………….……….…….3 1. Research design ……………………………………………….....5 2. Empirical part…………………………………………………………….6 Conclusions………………………………………………………………….8 Theses………………………………………………………………………..9 References…………………………………………………………………...10 Introduction Genre analysis has been a relevant part of text analysis for years and it is important to distinguish the generic structure of the text to understand it completely. The theme- Genre analysis of ISO 9000 quality management systems-fundamentals and vocabulary was chosen because nowadays it is very topical -if there is identified structure...
Words: 2118 - Pages: 9
...How to Approach a Case This is not the only approach that exists, but it’s a worthwhile one to try as you get started. 1. GETTING ORIENTED It’s useful to think of a case analysis as digging deeper and deeper into the layers of a case. 1. You start at the surface, Getting Oriented and examining the overall case landscape. 2. Then you begin to dig, Identifying Problems, as well as possible alternative solutions. 3. Digging deeper, Performing Analyses you identify information that exposes the issues, gather data, perform calculations that might provide insight. 4. Finally, you begin Action Planning to outline short-, medium-, and long-term well-defined steps. Typically, you’ll need to repeat this process multiple times, and as you do, you'll discover new analytical directions, evolving your assessment of the case and conclusion. a. Case Analysis Overview Analyzing a case is not just about digging. It’s also about climbing back out to examine what you’ve unearthed, deciding what it means, determining what to analyze next, and digging some more. Often your examination of information about a problem will change your idea of what the real problem is and about what to analyze next. The process is similar to when a detective investigating a crime shifts his or her opinion about the most likely suspect as more clues come to light. Gather your materials and tools. These include the case and any other related materials to supplement your reading...
Words: 3234 - Pages: 13
...Rubric for Case Analysis: As you are probably aware, case analysis is the most essential part of a business analyst’s toolbox. As such, it is of paramount importance that you learn how to do case analysis thoroughly. As with any analysis we follow a certain framework when we conduct case analysis. Please understand that the framework that we are going to follow in this class is one of many and there is disagreement among the academic and professional communities as to which one of these frameworks is the best. That said, in my humble opinion, the framework that follows is a good start to the case analysis process. What we gather from the initial analysis can then be used to direct functional departments (finance, supply chain, marketing etc.) to gather relevant data, which can be used to do further analysis. The initial analysis should follow the following process: ------------------------------------------------- Part 1 Points assigned: 15 (financial + external+ internal) A) Financial Analysis: Look for both accounting and economic measure of performance in the case. If any such indicators are not given in the case or you can’t calculate these indicators from the data provided in the case (i.e. profit-loss statement, balance sheet, and relevant data associated with WACC calculation etc.), skip this part of the analysis. However, if such data is present please go ahead and calculate relevant financial ratio and economic indicators of performance as instructed in the...
Words: 1764 - Pages: 8
...institutionally flawed entry into the German retail market Joakim Holsten Leren s105710 Julianne Øien s106222 Mirko Wichmann s145433 Lara-Caterina Buggert s145400 Eloise De Bont s145611 22 pages Table of Contents Introduction 2 Case presentation 2 The Wal-Mart concept 3 Institutional challenges [to be deleted] 4 Cultural challenges [to be deleted] 4 German market 5 Theoretical Background 5 The cultural perspective 6 The institutional perspective 9 Case Analysis 12 The cultural perspective 12 The institutional perspective 15 Recommendations 19 Cultural 19 Institutional 20 Limitations 22 Cultural 22 Institutional 22 Conclusion 23 References: 25 Introduction The purpose of this paper is to address and analyze the challenges Wal-Mart faced during its entrance into the German market in the late 1990s. We have analyzed this with the following problem in mind: “Which aspects, both cultural and institutional, led to Wal-Mart’s failure in Germany and what should they have done instead?” We will approach this problem by outlining theoretical frameworks for analyzing cultural and institutional aspects of a company. We will then employ said theories in order to analyze the case of Wal-Mart’s failure in Germany. Finally, we will come to a conclusion concerning what they should have done as they entered into the German market. Different forms of distance CAGE, Taste and deep-seated preferences, strong national identities...
Words: 9016 - Pages: 37
...ITERNATIONAL BUSINESS AND STRATEGY ANALYSIS, TESCO By Basheer Mohamad Hassan Alkhatib Student Number:@00406850 This Assignement is submitted for Professor Dr. Alistair Benson Salford University August, 3rd, 2014 Contents 1. Introduction 2 2. Analysis of the International Market 2 2.1 PEST Analysis: Tesco in Brazil 2 2.2 Market Specific Issues 4 3. Industry Analysis: Brazil 4 3.1 Competitive Rivalry in the industry 5 3.2 Bargaining Power of Suppliers 5 3.3 Bargaining Power of Customers 5 3.4 Threat of New Entrants 5 3.5 Threat of Substitutes 6 4 Company Analysis: Tesco 6 4.1 Resource Based View: Tesco 6 4.2 SWOT Analysis: Tesco 8 5. CAGE Analysis 9 6. Conclusion 11 7. References 12 1.Introduction Tesco Plc is the second largest retailer in the world and currently operates in over 6000 stores worldwide (Tesco Annual Report, 2014: n.p). This report analyses Tesco as an organisation and proposes a potential market for international expansion. The aim of this report is to analyse the international market’s environment and then indicate a potential strategy for Tesco to enter the market. The report initially works towards the analysis of the new market’s macro environment to understand key aspects linked with the proposed business market. This is followed by an internal analysis of Tesco and an overall external analysis of the retail industry in the new market. A strategic approach to enter the new international market is then presented...
Words: 3130 - Pages: 13
...Critical Analysis of a Research Paper Towards an integrated contingency framework for MAS sophistication Case studies on the scope of accounting instruments in Dutch power and gas companies By Sandra Tillema Title The title suggests that the article will give guidance towards a contingency framework for MAS sophistication. The Contingency framework states that there is no one right way to manage an organisation, so the part “towards integrated [...] framework” with the word “contingency” seems like a paradox. We feel that we might not have chosen this article if we were looking at the title only because it seemingly contradicts itself. The group agreed that the title is quite long. We have analysed it by defining the main words of which we used the Macmillan Dictionary (2002) (See appendix B). After understanding the words and theory explanation, the title became quite easy to understand. Abstract and Introduction We feel that the abstract provides concise and simple information. It is a good explanation and expansion of the title. We have chosen this article because it can be easily understood. The abstract states that many companies are being convinced to implement newly developed management accounting systems and also comments on its inappropriateness. The author states the reason for this is due to the contingency theory perspective. She also highlights that this article is based on the cases of two power and gas companies. The introduction...
Words: 2321 - Pages: 10
...Applications} \author{Leo Huang} \date{2017-11} \maketitle \tableofcontents \newpage \chapter{An introduction to the Justice-based Ethics} \section{Preface} Ethical frameworks are an important part of human societies, from the most primitive societies of the past, to the most advanced societies of the future. Although we may not be aware of their effects, ethical frameworks guide our every action, our every decision, and our every thought, driving the immeasurably complex machine that is the human society. Many ethical frameworks operate on the personal level, and dictate only whether a single person should act - how the actions of one person can be ethical...
Words: 1665 - Pages: 7
