...Individual Assignment: Frequent Shopper Program BSA/385 – Intro. To Software Engineering University of Phoenix Kudler Fine Foods: Frequent Shopper Program Introduction Kudler Fine Foods is a local upscale specialty food store committed to providing customers with the finest selection of specialty foods and wine. Kudler Fine Foods is interested in developing a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption. The customer purchase behavior patterns will help Kudler refine its processes and offerings to best satisfy their valued customers. Smith Systems Consulting is the firm that has been contracted by Kudler Fine Foods to go about the development of the Frequent Shopper Program (FSP). Smith Systems Consulting is proposing alternative methods for consideration to complete the Frequent Shopper Program. These alternative methods are addressed along with the advantages and disadvantages for each method relative to the Frequent Shopper Program project. Kudler Fine Foods will conduct market research in the form of testing and development to make an appropriate decision as to which program proposed by Smith Systems Consulting shall be incorporated into their business. Alternative Methods for Frequent Shopper Program The Waterfall Process Model is one of the oldest models known. This process has many weakness factors and disadvantages because it requires the requirements...
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...Frequent Shopper Program Eric Lopez BSA/310 August 4, 2005 Craigs List Frequent Shopper Program. Located throughout several different parts of California, is a popular food store that is called Kudler Fine Foods. The main goal for the store is to provide quality food products at reasonable affordable prices that other stores cannot compete with. With this being their main goal, the store believes it will greatly gain profit and exposure leading up to the company growing. Kudler Fine Foods is seeking to expand its operations by improving their quality and providing enough quantity. Kudler is seeking to take their business in a whole new direction with a Frequent Shopper Program. Proposed System Requirements List • The system shall have three tiers of users: Customers, Users, and Managers. o Users in the “Customers” tier represent customers of Kudler Fine Foods and account holders. They will be able to view their Frequent Shopper Points balance that they have accumulated in their account in the system as well as redeem their points for rewards. o Users in the “Users” tier represent employees of Kudler Fine Foods. They will be able to view their Frequent Shopper Points balance on their account, it would allow them to process the credits gained for purchases made as well as automatically issue debits to the customer’s account when an item has been returned. o Users in the “Managers” tier represent employees of Kudler...
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...Kudler’s Fine Foods Frequent Shopper Program Daniel W. Burgess, Richard Rives, Darrell Crosson, Warren Johnson, and Antoin Jenkins Axia College University of Phoenix Requirements for Kudler’s Find Foods Frequent Shopper Program Introduction In an effort to maintain a competitive edge in the gourmet food industry, Kudler Find Foods will implement changes to the company’s infrastructure and overall networking capabilities to create a shopping program for our dedicated customers. A system analysis team has been created to meet this challenge led by Daniel W. Burgess, Vice President of Operations, Richard Rives, Director of Information Technology, Darrell Crosson, Director of Human Resources, Warren Johnson, IT Specialist, and Antoin Jenkins, Program Coordinator. The goal of the project is to provide our customers with the best processing methodology to complete error free transactions; generate feedback from users; and address any issues from customers by upgrading our customer service operations. The scope of the Frequent Flyer Program (Service Request Form, SR-kf-013) will entail low-level processes that focus on the business aspects of our IT department and the processes that involve a RAD (Rapid Application Development) system. The program will be able to operate on a global scale with operations in Asia, China, Japan, and South America. Upgrades to our systems will represent different approaches that streamline and improve the system and design processes...
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...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
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...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
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...Frequent Shopper Program Tonya Freeman-Gely BSA/310 March 25, 2013 Jeffrey Doolin Abstract Kudler Fine Foods has decided that it would be beneficial to the company to create and utilize a Frequent Shopper Program. In order to help make this happen Smith Consulting has been hired to design and develop a Frequent Shopper Program that will be functional and effective. Throughout this paper there will be different concerns discussed in regards to the new program, such as: legal, ethical, and information security. Also discussed within this paper will be the financial costs of acquiring the new program. Frequent Shopper Program Introduction Kudler Fine Foods is a small company that is ever growing and looking for better ways to improve as far as the needs of the customers as well as the company. The current proposal to better benefit these needs is a Frequent Shopper Program. A Frequent-Shopper or Loyalty-Marketing program is an electronic method of identifying customer purchases and translating that information on their shopping habits and preferences (Retailer & FSP, 2012). The program will allow the shoppers at Kudler Fine Foods to earn points based on the purchases they make (Rogers, 2011). However there are certain concerns that could greatly effect the new program. In this paper the concerns will be broken down into sections so that it is easier to understand what they are and how they effect the program. In the first section the financial aspect will...
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...Kudler Fine Food's Frequent Shopper Program Rey Dela Cruz BSA310 March 19, 2011 Morris Polston Kudler Fine Food's Frequent Shopper Program Kudler Fine Foods is a specialty food store located in the San Diego metropolitan area. Currently, they have three locations (La Jolla, Del Mar, and Encinitas). Kudler offers a wide variety of baked goods, fresh produce, meat, seafood, condiments, packaged foods, cheese, specialty dairy products, and fine wines. Kathy Kudler, the owner of Kudler Fine Foods has requested that we create a frequent shopper program to reward customer loyalty. Kathy Kudler is always looking for new ways to expand and market her company. She believes that the frequent shopper program would be a great way to meet those goals. There are many potential legal, ethical, and information security concerns related to the development of the Kudler Fine Foods Frequent Shopper Program. Description of the Frequent Shopper Program The main objective of the frequent shopper program is to track purchasing behavior at the customer level and provide customer incentives through a loyalty points program. Other stores provide store discounts to customers based on their purchases, but Kudler Fine Foods has partnered with an existing loyalty points program that will allow customers to redeem their points for higher-end gifts, airline upgrades, and other specialty foods. The frequent shopper program will allow Kudler to refine its ordering and inventory processes, provide better...
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...Kudler Fine Foods Shopper Program Name(s) University of Phoenix BSA/375 Fundamentals of Business Systems Development Faculty Date Introduction Kudler Fine Food is a local upscale specialty food store. Kudler fine food opened their doors in 1998 and was profitable within the first year. In 2000 the second store opened in De Mar and three years later their third shop opened in Encinitas (Kudler Fine Foods. 2005, 2007). Each store is similarly sized at 8,000 square feet, all in fashionable shopping centers. Their menu includes bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged food, and cheese and specialty dairy products. Kudler Fine Foods has experienced success in its stores and now wants to expand on its business processes to include a Frequent Shopper Program. According to the press release located on Kudler’s website, the program will include several benefits for customers. Scope and Goals Customers who elect to participate in the frequent shopper program will receive event notifications, featured product notifications, sale notifications, exclusive offers on different merchandise, and discounts on the cooking and wine classes held by Kudler. Benefits for Kudler will include a better overall pictures of products their most frequent customers are interested in as well as increased revenue because they will have inventory more customized to their customers. Kudler’s overall goal for...
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...Fine Foods Frequent Shopper Program Kudler Fine Foods Frequent Shopper Program University of Phoenix Abstract Kudler Fine Foods is developing a new Frequent Shopper Program. This program will track customer purchases through the Frequent Shopper Program to award loyalty points for redemption. This paper will discuss the potential legal, ethical, and information security concerns related to this program. Kudler Fine Foods Frequent Shopper Program Introduction Kudler Fine Foods is interested in developing a system that will allow them to track all purchasing behavior at the individual customer level. This system will work with a partnership with a loyalty point program to offer high value incentives. Kudler Foods would like to use this information to refine process and offerings to help with customer satisfaction. The information will help identify the customers looking for high quality and specialized items. Rather than provided simple in store discounts based on frequency of purchases like lower end stores Kudler wants to provide a loyalty points program that can be redeemed for high end gifts, airline upgrades, or other specialty foods. This program will help them to refine their ordering and inventory processes, and provide an overall higher standard of customer service while maintaining customer loyalty. There are potentially legal, ethical, and information security concerns related to this system. Legal Considerations...
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...Robert Linton University of Phoenix – Online Campus BSA 375: Fundamentals of Business Systems Development Mr. Eric Secrist October 8, 2012 Service Request SR-kf-013 Draft In today’s economy many individuals try to cut costs as much as possible. Kudler Fine Foods thought that creating a frequent shopper program for their valued customers would be a profitable and resourceful venture. Not familiar with the steps in implementing this type of program, Kudler hired a team of information technology business managers. Kudler believes that this team would greatly benefit the implementation process. In this summary, the team of IT business managers will briefly explain the steps that will be taken to effectively create a frequent shopper program for Kudler’s most valued customers. This summary will discuss the scope and stakeholders that will be associated with this project. It will also identify the preliminary assignments and tasks each team member will tackle during the implementation process. In summary will be a discussion of the team’s overall goal in accomplishing the creation of a productive and customer driven frequent shopper program. Project Scope The flow for the frequent shopper program is somewhat complicated, but is much easier to understand in a graphical form such as the above illustration. The basics flow of the program will be the customer uses their frequent shopper card, the information about the purchase is processed giving data to Kudler and crediting...
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...Nearly every grocery store has a frequent shopper program. The program benefits both the store and it’s customers by creating an incentive for shoppers to return to the store for their grocery needs. Kudler Fine Foods plans to implement a frequent shopper program of their own, but they first need to make a plan and create a system for their program. Before implementing a frequent shopper program, Kudler Fine Foods needs to identify the goals of their program, determine the degree of success for the project, summarize the project feasibility, analyze their current business process, and identify system requirements. Scope and Goals Like any frequent shopper program, Kudler Fine Foods want customers to always return to their grocery store by providing an incentive for customers and at the same time obtain information on customer purchase behavior to help them mold their services around the customers needs. The program will offer high value rewards through a partnership with a loyalty rewards program. Customers will obtain points by purchasing items at Kudler Fine Foods and eventually be able to use those points to obtain rewards. Some of the rewards include first-class airline upgrades, specialty foods, and other high-end gift items. In this program, Kudler Fine Foods also plans to provide discounts to customers for their purchase frequency. Kudler Fine Foods hopes that these rewards and discounts will provide enough incentive for customers to continuously return to their stores...
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...business want to produce quality products at a lower price than their competitors in order to maximize their profit. Kudler Fine Foods wants to move into the e-commerce business in order to expand their business and in turn attract more online business and increase their profit margin. This is why they established a Frequent Shopper Program. This paper will describe the Kudler Frequent Shopper Program. Frequent shopper programs are getting introduced more and more in to the retail industry so they can reward their loyal customers. Some business such as Kudler also introduces this type of program so they can spark up their e-commerce retail as well. The frequent shopper has several steps involved in the program. It includes the in store shopper as well as the e-commerce shopper. The company needs to make a history of online shopping, point of sale system, provide discount on frequent shoppers, and modify the communication between POS systems. The frequent shopper program also has several considerations so it is important to consider the ethical, legal, and security concerns. There are many ethical considerations of a frequent shopper program. For example, customer safety is the important ethical consideration in e-commerce (Merryweather, 2000). The personal data of the customer is very important to consider as well. Any e-commerce business will have to take the individuals credit card so it is important that the business uses this information correctly...
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...Ruggles University of Phoenix BSA375 Fundamentals of Business Systems Development May 10, 2010 System Development Phase I Kudler Fine Foods is committed on providing customer satisfaction to all customers that purchase products from all of affiliated stores. To better serve the customers, Kudler is interested in developing a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption (Kudler Fine Foods). Scope To develop a Frequent Shopper Program (FSP) that will improve customer’s satisfaction, track purchasing activities from the customers, and offer high end product for redemption as a reward for shopping at their stores. Goal Under the new program, each customers purchase transactions will be recorded and reward points will be earned base on dollar amount spent per transaction. Once points are accumulated, the points can be redeemed for high end gifts, products, specialty foods (Kudler), or partnership services from vendor companies. With the new system implementation, Kudler Fine Foods will be able to add new value to customers; improve customer satisfaction, increase margin profits, customer loyalty, and have adequate management system to track customer’s spending habits at Kudler Fine Foods. The main key stakeholders evolved will be Marketing and Sales department, Vendors, and Customers. With the new system implementation, the Marketing and Sales department will be able...
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...SR-kf-013 Paper By Michel Potter BSA/310 BUSINESS SYSTEMS February 18, 2013 Jeffrey Doolin Kudler Fine Foods is a renowned food store, located in different areas of California. The main focus of the store is to maximize profits by providing quality products at appropriate prices. The firm also wants to satisfy its customers. The company’s latest idea to increase its revenue is to implement a customer rewards program that will track customer purchases and help identify trends that will allow Kudler Fine Foods to tailor its offerings to better satisfy their customers. In regard to the electronic commerce, the Kudler Fine Foods Sales and Marketing Department is initiating a Frequent Shopper Program to track customer purchase patterns and offer shopper incentives through a loyalty point programs. The beginning of this program will assist the Kudler Fine Food in inspiring customer loyalty and react to customer shopping orientations. For the customers of Kudler Fine Foods, speciality items are more vital than the price of the items they are intended to purchase, so in this case rather than offering daily discounts for purchase frequency, the company has united with a loyalty points program to reward customers with redeemable points for high-value gift items, airline advances or other specialty foods. The prominent goals of the Kudler Fine Foods Frequent Shopper program is to encourage customer loyalty, to better react to customer's buying demands and to augment...
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...Kudler Fine Foods – Frequent Shopper Program: Phase 1 & 2 Jamie Littlejohn, Eric Haltom, Jason Rianda, John Martinez, and Rhonda Mortensen University of Phoenix BSA/375 Blair Smith August 24, 2009 Kudler Fine Foods – Frequent Shopper Program: Phase 1 & 2 Statement of Scope- Eric Kudler Fine Foods wants to incorporate a new frequent buyer program for its loyal shoppers. Frequent buyer programs have been called rewards programs, loyalty programs, and a variety of other names. Frequent shopper programs are among the earliest efforts to retain an organization's best customers, and most are based on financial incentives (Zikmund, McLeod, Jr., & Gilbert, 2002, p. 84). This incentive program would be a rewards program that would contain such prizes as high-end gift items. “The Food Marketing Institute reports that 76 percent of all large grocery retailers offer a frequent-shopper program” (Kerin, Hartley, Berkowitz, & Rudelius 2006, p. 517). For this reason Kudler is going to implement its own reward program but in its own way. Rather than providing customers with discounts customers will accumulate points. The customer can then purchase rewards from the program with the point he or she had acquired. This incentive program would have to contain a type of tracking device to maintain customer information and purchases. To develop this program a database, application and printed materials need to be designed. The scope of this project...
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