Introduction
Customer relationship management is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service and technical support. CRM is the most important challenge facing an enterprise that requires strategy involving the whole business .

Background of the Problem The enterprise wanted to implement Gartner's Building Blocks model to build customer relationship which has a big impact that require changing and continuous improvements to be effective and to be able to customize profitability, revenue, and customer satisfaction.

Statement of the Problem • How can you enhance organizational performance to ultimately achieve the vision and strategy?

• How can you manage the required changes for an organization to be successful in CRM?

Analysis Problem • A commitment to customer relationship management demands changes in product and customer service management departments and the bonus system.

• The change programme must be professionally managed and must also explain the reasons for the changes. Poor implementation of CRM and lack of leadership can harm the organization and customer relationship.

Alternative Courses of Actions • The enterprise must first set its goal to understand how to implement and what exactly CRM is. Ensure that the strategic objectives are communicated through the organization in a way that leads them to the retention, efficiency development and acquisition.

• The enterprise must show its full commitment in exerting efforts for the full and proper implementation of CRM so that its employees will be motivated to embrace the organizational change.

Recommendation With the given analysis, we highly recommend the to the leaders of the enterprise to give their full commitment in