GE’S TARGET MARKET AND POSITIONING

GE’s target markets are governments, healthcare institutions, schools universities and other businesses like airlines, oil and energy manufacturing companies, governments and the ultimate consumer (B2C). The B2C products like small and large appliances is targeted to all consumer groups regardless of income, age, household size education or ethnic background or psychographic and behavioral background. The B2B products, in demographic terms (customer-based segmentation) are intended to suit specific organizational markets – a broad business segment, governments’ and countries’ infrastructural development projects in over 120 countries. All demographic groups will use our healthcare equipment sold to a hospitals and other institutions. GE is a conglomerate; our size is an asset, our Brand a household name with a competitive advantage that we should use to position ourselves in sub-Saharan Africa. This is an opportunity, since these emerging young -fairly stable- democracies are experiencing an astounding growth. Tanzania, Angola, Nigeria, Mozambique are some of the countries identified, and GE is well positioned to compete for infrastructural projects, manufacturing equipment and financial services. GE is a brand well recognized around the world, and well perceived in all segments of our target markets, unique, with the competitive advantage to compete and attain both our immediate and long-term goals.
PRODUCT STRATEGIES
Our products, the manufacture and generation, transmission and distribution of electricity (nuclear, thermal, solar, wind and gas), lighting, appliances, industrial automation, medical equipment, motors, marine turbines, railway locomotives, aircraft engines and aviation services, are integrated, cross functional units, coupled with our financial division make us a one stop organization. GE’s new innovation in