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Getting the Grade

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Submitted By marquii
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Ford Motor Company
Terrion McGowan
Bus302 Management
Strayer University
Professor Damita Goods
July 26, 2011
Abstract
Ford Motor Company started out in 1903 with a vision to change society by making their automobiles affordable to the general public. They also created jobs that paid double the industries standards which in turn allowed employees to afford the same cars they were making. Now more than a century later, the Ford Empire faces new domestic, economic and global challenges. So with changing times and growing competitors they are falling short of their own vision and losing a lot of money in the process. In light of those changes a new Chief Executive Officer was named, Alan Mulally. Mulally quickly identified that the company needed to be restructured, focusing more on manufacturing efficiencies, product design and economic focus. Mulally stated “Ford’s mentality of the bigger is better has to change Less is More” (Strategic Management, fourth ed. Dess, Lumpkin & Eisner). I have identified four options that I believe can get the Ford Motor Company back on the path to becoming an even bigger force than they have been in the past years. The first option would be to close down older plants in an effort to realign production and sale. The second option would be to move the company to produce only smaller cars, eliminating or significantly decreasing the SUV and truck lines. The third option would be to reduce their North American presence and focus on international markets where the company’s products have been very successful. The last option would be to sell their entire premium automotive group line and stop their production of high end cars and trucks. I will be discussing three criteria that I believe will help the company decide which option is best for the company. I will explain how the company can build in flexibility to with stand changes

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