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Glastonbury

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Case Example
Glastonbury
This case has been based on an entertainment area where many students will feel comfortable in having some knowledge. Yet, they are unlikely to have considered the strategic implications that pervade such an area. Below, these notes address the specific questions highlighted in the case example. However, it is worth considering some interesting features of the case that offer opportunities for wider discussion. First, note that this case is driven by cultural events that, unlike typical consumer goods, have a short shelf life and ought to be broadly seen as services.
Secondly, the case focuses on more recent activity in this market but highlights some of the history of the event. Naturally, the strategic environment varies across the period and students may find this change across time slightly distracting. Thirdly, within this case lie the sustainability issues that will challenge managers going forward. In other words, whilst some seek profit, others seek to conserve the resources of the planet or be fair to its people. All three of these issues are areas that might be explored with students as a pointer to key areas for their own strategic management, that is, increasing importance of services, rapidly changing environments and sustainable development.

Strategy Statement
Consideration of Section 1.2.3 reveals the following points of discussion:
In terms of the goals of Glastonbury, these are clearly stated at the outset in the sense of a
‘social mission’.
However, one can consider that other parties in their complex ownership position look more towards commercial gain as a goal.
The scope of Glastonbury’s activity has clearly changed in operational terms.
A narrow geographical scope for the event itself may be considered as a limitation to their approach. Though an international audience might be seen

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