Running Head: BAYER

Problem confronted by Bayer

Introduction
Bayer AG is a well-known German chemical and pharmaceutical company founded in the year 1863. It is situated in Barmen, Germany. In present the company is headquartered in Leverkusen, North Rhine-Westphalia; Germany. It is renowned for its master brand of aspirin. Bayer AG is the third largest pharmaceutical company all over the world. The US subsidiary of pharmaceuticals and materials enormous Bayer AG or Bayer Group operates through its three divisions and an internal services company.
Bayer Corporation manages Bayer Group's US procedures in following three segments: * Bayer Health Care that deal with pharmaceuticals, animal health and over-the-counter medicines. * Bayer Material Science that deal with plastics, coatings and polyurethanes. * Bayer Crop Science that manages herbicides, fungicides and insecticides (Bayer Corporation Company Profile, 2009).
The internal services unit, Bayer Corporate and Business Services of the Bayer AG, manages administrative, technology, human resources and legal & procurement functions of the company’s US operations. Bayer, which is a global enterprise, operates with core competencies in the areas of health care, nutrition and high-tech materials. Its products and services are planned to do good to people and perk up their quality of life. At the same time the company wish to generate value through invention, development and high earning authority.
Significant Problem confronted by Bayer
Bayer, which is one of the largest pharmaceutical companies all the world had also confronted a number of problems. In present it operates virtually in every country and with a number of employees. This German giant Bayer had set the tone as one of the most ground-breaking and prolific developers of novel medication and chemical compounds with thousands of unlike uses. In all of these operations of the company, the company’s division Crop Science had faced severe problem in comparison to any other division (Bayer Corporation Company Profile, 2009).
Although Crop Science division of the company concentrates on ameliorating environmentally friendly agriculture along with amended seeds, biotechnological solutions for plague check and solutions for meliorating the overall health of the environment but still it lacks at some of its aspects like monitoring of its most critical procedures (Profile and Organization, 2009). Significance of this can be understood with an example of the Crop Science sales network which deals with more than 80% of Bayer Crop Science's revenue and if any downtime occurs that will render the company with loss of money.
For managing these kinds of incidents the company need to undertake a proactive approach with which repair times can go down and Service Levels can go up. This problem of in regard to its critical processes not being in control is rendering the company with a number of troubles in present and if not managed as soon as possible it will also create a number of problems in coming future. Due to this lack of control Bayer Crop Science had experienced many problems at a time of attempting to direct and make certain the quality of its most important services and its widespread sales network.
Recommendations to Bayer Company
This trouble related with the monitoring of company’s critical processes can only be resolved with a well-designed and planned approach in which priorities of each and every task is defined along with their benefits. This problem of company’s Crop Science division can be resolved by appointing a solution to its It department which in turn will become able to keep track of company’s each task and activity along with instant access towards the data at time it is required to take further decisions.
In this direction first of all the company need to decide the areas that it wants to resolve with some technology or technique so that appropriate technology or technique to resolve that problems can be selected for the company. Subsequent to this it need to decide some particular objectives and targets along with a blue print to implement that technology or selected technique. Afterwards, the company should implement that selected solution along with appropriate evaluation and control so that subsisting errors and flaws can be removed from the system appointed to control its particular procedure.
Balance between Shareholders & Community
An organization can create a balance between its stakeholders and community along with an all-inclusive approach toward social responsibility and sustainability. The company need to assure its shareholders that it had adopted a transparent approach towards its operations that can also be evaluated by its shareholders as well as by its community. The company need to ensure its community that it had adopted an environmental sustainable approach toward its operations so that the environment cannot be damaged, With this kind of approach only a company can make a balance between its commitment to shareholders and its commitment to community.
Same is the case with Bayer that also maintains a balance between its commitment towards its shareholders and its commitment towards its community. This balance between shareholders and community is managed along with the sustainability and commitment. The company’s sustainable development approach delineates the economic, ecological and social challenges that are linked to its operations and demonstrates the strategies and solutions that it is implementing to meet them (Sustainability & Commitment, 2009). Due to this kind of approach the company had become able in maintaining balance between its commitment towards shareholders and its commitment towards community in which it operates.

References
Bayer Corporation Company Profile. (2009). Retrieved November 11, 2009, from http://biz.yahoo.com/ic/43/43804.html
Profile and Organization. (2009). Retrieved November 11, 2009, from http://www.bayer.com/en/Profile-and-Organization.aspx
Sustainability & Commitment. (2009). Retrieved November 11, 2009, from http://www.bayer.com/en/Sustainability-and-Commitment.aspx